What Nonprofits Can Learn from Political Campaigns
Kivi's Nonprofit Communications Blog
NOVEMBER 17, 2011
Political campaigns, especially in presidential years, are great testing grounds for new communications and fundraising techniques that eventually transfer over to the nonprofit world. Howard Dean revolutionized small-dollar online giving and Barack Obama was the first to integrate mobile/texting both for campaign advocacy and fundraising. I wonder what we’ll learn about in the coming year? Well, nevermind all that for now.