What Nonprofits Can Learn from Political Campaigns

Kivi's Nonprofit Communications Blog

Political campaigns, especially in presidential years, are great testing grounds for new communications and fundraising techniques that eventually transfer over to the nonprofit world. Howard Dean revolutionized small-dollar online giving and Barack Obama was the first to integrate mobile/texting both for campaign advocacy and fundraising. I wonder what we’ll learn about in the coming year? Well, nevermind all that for now.

9 Words for Nonprofits to Avoid in 2011

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In politics, the overused phrase is "the most important election of our lifetime." I'm particularly happy to see fail and wow factor on their 2011 list. Last January's " Words for Nonprofits to Avoid in 2010 " turned out to be Big Duck's most popular blog post of 2010. It warms the cockles of my heart to know that you all value words so much.

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Trending Sources

If Crowdsourcing Fails, How Does Democracy Prevail?

SocialButterfly

One of which is her look at education and its role on our economic and political structures, specifically, the American public’s access to quality information. There’s been plenty of debate on the true value in crowdsourcing.

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If Crowdsourcing Fails, How Does Democracy Prevail?

SocialButterfly

One of which is her look at education and its role on our economic and political structures, specifically, the American public’s access to quality information. There’s been plenty of debate on the true value in crowdsourcing.

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Research: Just how much do faith, ethnicity, politics and age affect giving?

Nonprofit Marketing Blog

I recently posted some fascinating information on ethnicity and online behavior; now there’s a study on various donors by religion, political persuasion, ethnicity and age and it, too, may reveal some surprising things. The study also looked at the influence of political persuasion, ethnicitiy and age. Most popular among people in the 45 – 69 age group and political moderates and liberals. Making sweeping assumptions about donors and activists is dangerous.

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Take Initiative

A Small Change

Politics & MotivationI am not a particularly brilliant or innovative person nor am I fabulously talented or charismatic. Any success that I have had I’d contribute to a God that cares about me, great friends, and initiative. I am baffled by how many people will only do exactly what they are told or asked to do and nothing more. If you want to be successful, find a way to do more than is expected and asked of you.

Take Initiative

A Small Change

Politics & MotivationI am not a particularly brilliant or innovative person nor am I fabulously talented or charismatic. Any success that I have had I’d contribute to a God that cares about me, great friends, and initiative. I am baffled by how many people will only do exactly what they are told or asked to do and nothing more. If you want to be successful, find a way to do more than is expected and asked of you.

I Am Not A Prospect

A Small Change

Politics of FundraisingIt’s time for a change of terminology in the fundraising world. I am not a “prospect&#. Don’t get me wrong. I could very well be a potential supporter of your organization. Maybe even an ardent one. Heck, I may eventually someday become a financial supporter. But, please don’t call me a prospect. In fact, it would be best if you didn’t even use the word privately.

Political Digital

The Agitator

Here’s a good rundown of how the political candidates are using online video and social media — ad targeting on Facebook, Pawlenty breakthrough video treatments, budget allocations, and more. ClickZ’ Politics & Advocacy is a good news feed if you want to follow political use — often at the cutting edge — of the digital realm. advocacy communications issue fundraising online activism online advocacy online fundraising online video politics

How can you recognize propaganda?

Wild Woman Fundraising

On October 6th, 2011, people will occupy Freedom Square in Washington DC, until their demands are met. originally appeared on Wild Woman Fundraising on October 10, 2011 With the new election cycle coming up, it might be useful for you to note some of the techniques of propaganda.

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How to Use Facebook for Audience Research & Crisis Communications (Case Study)

Getting Attention

I don’t know if I’d separate the info– I like the posts; hard to separate health info from the political since a lot of yourr health services are constrained by politics. P.S. Learn how to strengthen your nonprofit’s marketing impact with the new 2011 Guide to Nonprofit Marketing Wisdom.

Are Funds from Cause Marketing Tarnished?

Cause Related Marketing

If you’re a liberal political action committee can you accept money from the Koch brothers? All nonprofit leaders must make some accommodation with the issue of ‘tarnished' or tainted money. It’s a question of morality, that is, right and wrong.

Sharing Stories

A Small Change

Politics & MotivationUsing stories is essential for all development work. Donors connect with stories often more than they connect with anything else. If you have a donor that is not involved as a volunteer, their most powerful connection to your organization will be the stories that you share. Use stories differently with annual fund donors than with major gifts donors. When you are cultivating $100 gifts and reaching out to a crowd you need to tell lots of stories.

Do you have a “super job”?

Wild Woman Fundraising

In plainer English, here’s Rutgers political scientist Carl Van Horn: “Everything is tilted in favor of the employers…The employee has no leverage. I was in line at the co-op today and saw the cover of Mother Jones. It said, “Speeded up, more work for no pay.&#

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Mobile Politics

The Agitator

Pew terms 26% of adult Americans “mobile political users.&# 12% of adults used their cell phones to keep up with news about the election or politics. Don't Miss these Posts Hot Research mobile advocacy politicsPew Internet Research published some good stuff during the holiday break. For example, a report on mobile use in connection with the 2010 US congressional elections.

Did slaves make your bra? Want a fabulous interactive graph to help you decide what to buy?

Wild Woman Fundraising

Perhaps every decision is a political decision. Recently I was sitting on a plane with a charming and socially conscious seatmate , and we were talking about world events, and at the end of our time together, we both agreed, “Vote with your dollars!&#. What does that mean?

So Dark The Con of Men

Cause Related Marketing

If you looked no deeper than the celebrity involvement or implied political endorsement, you were likely sunk.

Margaret Mead Predicts Social Science

SocialButterfly

It’s uncertain if this 10% rule will apply to all kinds of beliefs, especially political ones. “Never doubt that a small group of thoughtful, committed citizens can change the world.” ” Margaret Mead said this in the early 20th century.

Margaret Mead Predicts Social Science

SocialButterfly

It’s uncertain if this 10% rule will apply to all kinds of beliefs, especially political ones. “Never doubt that a small group of thoughtful, committed citizens can change the world.&# Margaret Mead said this in the early 20th century.

Cause Marketing for Veteran's Causes Shows Support for Military Vets

Cause Related Marketing

11, 2011, Time magazine ran a cover package that concluded that the Americans and military veterans have never been further apart culturally. Many American political leaders have never served, in steep contrast to, say, the Vietnam War era when nearly 2/3rds had served in the military.

Nonprofit communications jobs: What to expect

ImpactMax

So, if you’re looking to nonprofits to avoid workplace politics—that’s unrealistic. flickr/stefan. After more than 20 years in nonprofit communications, I often do informational interviews with people exploring the nonprofit sector as a career move.

How to Keep Your Nonprofit Vibrant & Vital — The Future of Nonprofits

Getting Attention

It doesn’t come better than The Future of Nonprofits , by David Neff and Randal Moss, a nonprofit management guide rooted in a fresh and relevant context. Organizational management theories are vital but, very frankly, most of them focused on nonprofit organizations mimic the very same thing.

Where are the Philanthropists?

A Small Change

Politics of FundraisingThere are so many generous people in the world, and it is amazing how selflessly people will give. It is incredibly meaningful to see what people will do to make a difference. But, as often as I am surprised by generosity, I am surprised by how few people are invested in philanthropy. There are a lot of reasons why people don’t give, and in the economy we live in everyone is struggling to get by, but many of us still live with a little bit extra.

Activating The Global Health Trifecta

SocialButterfly

Funding and politics aside, one person can make a difference–and that’s what the campaign inspires. Image: PSI. Is foreign aid important to Americans? According to a recent poll , most Americans believe U.S.

Activating The Global Health Trifecta

SocialButterfly

Funding and politics aside, one person can make a difference–and that’s what the campaign inspires. Image: PSI. Is foreign aid important to Americans? According to a recent poll , most Americans believe U.S.

3 Ways to Make Supporters Laugh

Kivi's Nonprofit Communications Blog

Did you know that you can easily “rent&# political cartoons and even have them customized for you? The power of humor in nonprofit marketing is vastly under-rated. That’s why I was so happy when Kerri Karvetski agreed to present a webinar on the topic for us last week. (

Fundraising Year In Review

The Agitator

Today, a summary of giving for 2011 and some trends in direct mail. Tomorrow, the 2011 Pulse of Agitator readers. As we head for 2011’s fundraising finish line The Atlas of Giving on Friday reported that overall giving this year will finish 7.4% Much like the CIA once monitored the wheat harvest in the old Soviet Union, Ethan Boldt over at DirectMarketingIQ reports the top 5 fundraising direct mail trends in 2011. Agitator posts that rang our readers’ chimes in 2011.

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Reader Questions: How can I get funding for a think tank?

Wild Woman Fundraising

I recently got an email from a reader asking me how I would fundraise for a think tank in a country that does not have the best history of democracy or political discourse. So, I am glad you are creating a think tank that helps create clear political dialogue. This is my response. —————————————————————– Thanks for writing!

All About Relationships

A Small Change

Politics & MotivationPeople want different things. I am often surprised how different a conversation can be between someone I know and/or like and a stranger or someone I dislike. We all have those friends who get away with everything or those friends we will do anything for just because of who they are; development is all about relationships. Meeting new people and making new relationships is a challenge for every organization.

The Hat Never Comes Off

JCA Insights

Whatever your political sensibilities, the tape of the NPR Foundation’s former top fundraiser sharing unguarded opinions to build rapport in a lunch with people posing as left-leaning potential major donors is decidedly cringe-worthy. A mere 12 minutes into their lunch (3:26 on the published video), Ron Shiller, then president of NPR Foundation, says “I’ll talk personally, as opposed to wearing my NPR hat.”

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Angry Faux Cause Marketing from Snickers

Cause Related Marketing

And anger is the positive coin of the realm in nonprofit political fundraising. Snickers, the candy bar brand from Mars Inc., is a prominent and generous supporter of the anti-hunger charity Feeding America. So why are they doing something that looks suspiciously like faux cause marketing?

Co-creating the Social Marketing Discipline and Brand

Social Marketing and Social Change

With social media, not only is it happening everyday in the commercial marketing world, but the events of the past few weeks in North Africa and the Middle East demonstrate it is shifting political marketplaces of ideas and behaviors as well. Edelman Trust Barometer 2011.

When you dress up tonight, REMEMBER: We are a culture, not a costume

Wild Woman Fundraising

When you dress up tonight, REMEMBER: We are a culture, not a costume originally appeared on Wild Woman Fundraising on October 31, 2011. Halloween is my favorite holiday. And it’s gone from a fun night out to a chance for lots of people to be racist and sexist and misogynist etc etc etc.

Donordigital expands strategic and creative leadership and opens Washington, DC office

DonorDigital

Donordigital announced on June 1, 2011, the hiring of online fundraising veterans Eric Overman and Adam Ruff. Adam Ruff has broad expertise in integrated nonprofit fundraising and political campaigns.

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‘Cause Fatigue’ On Social Media?

The Agitator

While four in ten Americans get involved with groups working on social and political causes, 17% of women and 12% of men do so through social media sites, by joining a cause group, posting a logo to a social profile, or contributing to a blog.

Recently There Are Concerns By and About the IRS and Its Oversight of Political Organizations In This Election Year

Seeking Grant Money Today

Many political organizations wishing to acquire or retain their 501(c)(4) charitable status also collect donations without reporting from whom or where the donations came and how much those donations were. Watchdogs claim that the right these political organizations have to raise tax free dollars without having to provide any true charitable service is not just unfair, but leading to a lack of real welfare programs in a wake of many dollars being raised tax free.

Twitter Etiquette For Agencies/Freelancers

Diva Marketing Blog

However, in Aflec's situation, the freelance voice tweeted, what the brand considered to be politically incorrect posts, from his personal avatar. It is today that we must create the world of the future. Eleanor Roosevelt . Just One Crowd Sourced Question.

Arrrrr ye plunderin’ enough booty?

Get Fully Funded

Being polite and ethical will save the day. Ahoy me hearties! It’s Talk Like a Pirate Day, so I thought I’d have a little fun and write my tips pirate-style for you. Enjoy! Avast ye! Hearten to these tips that are like pieces of eight in your purse. So weigh anchor and hoist the mizzen! Abandon hope all ye who enter here? No need. Fundraising need not be scary. Keep your wits about ye and heed not the scallywags who say it can’t be done.

Advisory Boards For Cause Marketers

Cause Related Marketing

And a surprising number of them seemed to have worked in politics at some point in their career. Charities that do a meaningful amount of cause marketing probably need an advisory board or group whose sole job is only to help the organization expand its cause marketing footprint. At first blush you might think that all you need is a handful of Rolodex warriors willing to do battle on your behalf.

It Takes A Village To Grow A Blog. Along With Your Girlfriends

Diva Marketing Blog

He smiled his too wise smile and said something that went like this, "The innovative work you've done in social might not have been possible within the politics of a large company." Hmm. Subtitled: You Gotta Have Friends!

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