Friday Futures – Nonprofit Marketing Jobs – May 6, 2011

Getting Attention

Thanks for sharing your positive responses on the value of these nonprofit-marketing-specific job postings. People are reading, and applying! Please post your nonprofit marketing position here for FT or PT staff, consulting or internship opportunities. NEW OPPORTUNITIES.

Friday Futures – Nonprofit Marketing Jobs – May 20, 2011

Getting Attention

3) Communications Coordinator , Online Marketing Production Coordinator , Summer 2011 Multimedia Internship , ACLU , (New York, NY). Thanks for sharing your positive responses on the value of these nonprofit-marketing-specific job postings. People are reading, and applying!

Trending Sources

Friday Futures – Nonprofit Marketing Jobs – May 13, 2011

Getting Attention

3) Communications Coordinator , Online Marketing Production Coordinator , Summer 2011 Multimedia Internship , ACLU , (New York, NY). Thanks for sharing your positive responses on the value of these nonprofit-marketing-specific job postings. People are reading, and applying!

Your 2011 Guide to Nonprofit Marketing Wisdom

Getting Attention

This may take a few more minutes of your time, but you will save hundreds, even thousands of dollars. This is your opportunity to learn from the experts to achieve stronger results in 2011: Dive into your 2011 Guide to Nonprofit Marketing Wisdom now.

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Friday Futures – Nonprofit Marketing Jobs – May 27, 2011

Getting Attention

Thanks for sharing your positive responses on the value of these nonprofit-marketing-specific job postings. People are reading, and applying! Please post your nonprofit marketing position here for FT or PT staff, consulting or internship opportunities. NEW OPPORTUNITIES.

9 Words for Nonprofits to Avoid in 2011

Fundraising 123

Those of us who make our living using our creative skills to satisfy clients' needs may have heard this word creeping into regular use in the marketing vernacular. And some of you may have your own words-or even your own lists. I'm particularly happy to see fail and wow factor on their 2011 list. Last January's " Words for Nonprofits to Avoid in 2010 " turned out to be Big Duck's most popular blog post of 2010.

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How Strong Relationships Can Increase Fundraising Results in 2011

Fundraising 123

In other words, they may give once, but they aren't coming back. Access the recording to this webinar here: How Strong Relationships Can Increase Fundraising Results in 2011. It's not news that online giving is skyrocketing, but what really thrills us is all the different ways donors can give online now - websites, donation portals, social networks. There are so many options for donors now! .

The Best Cause Marketing of 2011

Cause Related Marketing

Here are 10 cause marketing efforts or campaigns, culled from more than 200 posts in 2011, that were cool or fun or smart or effective or innovative or surprising. Here in date order of the original post are my top eleven Best Cause Marketing Efforts of 2011.

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Video roars into 2011; Nonprofits, grab your videocam

ImpactMax

I just took a terrific, free, Common Knowledge webinar on the five big nonprofit communication trends for 2011. Produce a video in 2011. flickr/John Biehler. It was beyond great; it was inspirational! So thorough and well-grounded in strategy-first.

Social Recruiting: New, Necessary and May Be Critical to Nonprofits

Kivi's Nonprofit Communications Blog

The increasing importance of online marketing may increase the need for marketing staff to maintain social media visibility. You’ll even get links to passive candidates, those not actively looking for a new position but who may be ideal for the positions. Geri Stengel. Where will your organization find its next communications, marketing, or development director? In this guest post by Geri Stengel, get some tips on how to use LinkedIn to find the right candidates.

How to Create, Share, and Use QR Codes

Kivi's Nonprofit Communications Blog

Some phones have them installed, but you may have to download an app. Kristina Leroux. A few Nonprofit Marketing Guide.com readers have asked about QR codes so I thought it would be a good idea to get my assistant, Kristina, to explain what they are and how you can use them.

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Who Is Reading Your Blog May Be A Delightful Surprise

Diva Marketing Blog

The very smart Nancy White , Full Circle , once told me. when you send your blog or community site into social cyber space it's never totally yours alone again. Girlfriend, it doesn't matter if you're writing on social media topics, manufacturing equipment or dirty martinis (3 olives please!).

Friday Fun: Bathroom BlogFest 2011 Climbing Up!

Diva Marketing Blog

Whittemore asked if I would particiapte in Bathroom Blogfest 2011 and the theme was C limbing Out I knew I wanted In. The owners of public bathrooms like restaurants, retail stores or coffee shops may not want to turn their WCs into an away from home library for their customers.

Top 10 Papers on Social Marketing for 2011

Social Marketing and Social Change

Here we offer our top 10 papers on social marketing published in 2011. They represent a diversity of theory, practice and research from around the globe, and several may get you rethinking your understanding of social marketing in 2012. It's that time of year for retrospectives on the state of whatever. Each title has a link to the full article as an html and/or a choice of downloading a free pdf (toll gates are coming down slowly, but surely).

Be Consistent, Not Confusing with Multi-Channel Nonprofit Marketing

Getting Attention

It may be that the 3rd time they hear your call to action (let’s say to support a new program) is the magic charm…the time when your message resonates (and it took hearing or reading it three times to make this happen) to spur action and strengthen relationships.

Camelbak Announces New Cause Marketing Effort for Water.org

Cause Related Marketing

You may have seen Matt Damon, Water.org’s cofounder, telling David Letterman about the bottle during an appearance in December 2010.

Your New Year's Resolutions

Fundraising 123

Just print out the resolutions below, stick them on the nearest bulletin board, and you'll be all set for 2011! A rational case supported by rigorously collected data may be entirely accurate, but it only speaks to half of the brain. Your New Year's Resolutions.

Should You Feed Your Blog to Facebook?

Kivi's Nonprofit Communications Blog

That is, until May of this year, when the Facebook integration failed. I use Hootsuite to automatically send new blog posts to both Twitter and Facebook.

Butts in Seats: 5 Tips for Event Marketing Using Social Media

Kivi's Nonprofit Communications Blog

You may ask, why should I waste time tweeting or posting about stuff that has nothing to do with my event when I’m trying to sell tickets? This may seem obvious but it is surprising how many times I see this not being done. Ceci Dadisman.

What Book Has Changed Your (Professional) Life?

Getting Attention

I’m hosting the May Nonprofit Blog Carnival, and on May 31 my blog post will feature links and summaries to the best of. Four titles quickly came to mind, a flow that made me realize that this is an ideal topic for the May Nonprofit Blog Carnival.

7 Ways to Repurpose Old Content into New

Kivi's Nonprofit Communications Blog

And now, with social media, you may be producing content for a blog, video channel, Flickr group, podcast, Twitter feed and Facebook page. Join us tomorrow, May 25, 2011, for Creating Awesome Content: Ideas for Nonprofit Writers.

Starbucks Mobile Payments May Give Cause Marketing a Jolt

Selfish Giving

While it may seem lazy to let users check-in to Foursquare when they’re making a mobile payment, that doesn’t mean we can’t push notifications back to them. I love the new mobile payment app from Starbucks.

3 Steps to Focused Productivity for Your Nonprofit Marketing

Getting Attention

Estimates for time and budget may have to wait until you’re further into the planning process, and you have a chance to see what’s out there, what you need and what resources will be required. Welcome to our newest guest blogger, Rebecca Leaman.

Facebook, Health and the Pursuit of Happiness

SocialButterfly

The results may surprise you. This research “suggests that people may think they are more alone in their emotional difficulties than they really are.” Facebook has become just about as integrated into American culture as apple pie.

Facebook, Health and the Pursuit of Happiness

SocialButterfly

The results may surprise you. This research “suggests that people may think they are more alone in their emotional difficulties than they really are.” Facebook has become just about as integrated into American culture as apple pie.

2011 A Year Of Possibilities

Diva Marketing Blog

And although we may have our own unique hopes, for a few moments we dream together. . On this 1st day of 2011, I'd like to offer a toast to the possibilities of the new year Courage is the power to let go of the familiar. Raymond Lindquist.

Christmas Cause Marketing on TV

Cause Related Marketing

It may be that the version running in your market is different, but it’s enough to say that both firms are actively advertising their cause promotions on TV. 15, 2011. I started my cause marketing career back when gasoline cost about $1.15

'Checkout' This New Cause Marketing Study

Cause Related Marketing

The survey was conducted in February, 2011, and it could be that Dawn’s work in the aftermath of the BP oil spill in April, May, June and July of 2010 was still fresh in people’s minds.

Reader Questions: How do you partner with a nonprofit, get AKA Fiscal Sponsorship?

Wild Woman Fundraising

The nonprofit may or may not take responsibility for what the individual does. They may ask you, “What sort of paperwork will I have to fill out, and when is it due?&# Have you ever tried to partner with a nonprofit?

Cause Marketing With Sex Appeal

Cause Related Marketing

The ad at the left is from the August 1, 2011 issue of Sports Illustrated magazine. Now, to be fair, it may be that with this ad STU2C is in fact testing a more sexualized approach to its advertising.

Do you have an online rep to promote? Get on this 3-D Nonprofit Reputation Engine Webinar!

Wild Woman Fundraising

You may be the martyr/bleeding heart/altruistic type in your family, but don’t forget to look out for yourself! This book will be published in August 2011. Managing your online reputation. What: 3-D Nonprofit Reputation Engine Webinar. When: Friday, July 15th.

Mobile Health 2011 Conference

Social Marketing and Social Change

I am getting ready for the Mobile Health 2011 conference at Stanford University this week. This preparation got me to thinking about how far we have come in the past 100 years: "When the expectations of wireless experts are realized everyone will have his own pocket telephone and may be called wherever he happens to be…When that invention is perfected, we shall have a new series of daily miracles." [ 100 Years of Mobile Phones ].

10 fundraising interview questions to help you succeed in your career

Wild Woman Fundraising

Depending on how well they answer the previous questions, you may decide that you want to skip these questions. Nonprofit fundraisers often have a hard time saying No. Perhaps it’s because we are so good at creating community and relationships.

Your Biggest Software Implementation Risk? It May Not Be What You Think.

JCA Insights

And yet, the truth of the matter is that vendors who make great software may or may not have services that are right for your organization. A large vendor team may have seasoned, shining stars along with an army of fresh college grads with nothing but software basic training.

10 Time Management Tips for Nonprofit Communicators

ImpactMax

You may not be able to incorporate every tip I’ve described below, but even using a few of them can have an impact. There may be developments that present opportunities of require response, and those need to be added to your weekly project grid too.

Canada’s only Public Sector & Non-Profit Marketing Forum

Public Sector Marketing 2.0

Date : June 1-2, 2011 (Workshops: May 31st). For those interested, I’ll be running a pre-conference workshop on May 31st, and then moderating the closing plenary panel on June 2. Event 2011 annual forum Centre of Excellence for Public Sector Marketing cepsm cmg canada communications communicators conference conference convention centre Government marcom marcom pd marketing ottawa professional development program overview public sector workshop

Do you have a “super job”?

Wild Woman Fundraising

You may recognize yourself too. Go have fun and let life develop as it may. I was in line at the co-op today and saw the cover of Mother Jones. It said, “Speeded up, more work for no pay.&#

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Majority of Donors Prefer Online to Print

Kivi's Nonprofit Communications Blog

Cygnus Applied Research is releasing its 2011 Donor Survey this week, and the executive summary alone contains some really interesting statistics and trends. According to the survey, 2011 will be the first year when a majority of donors in every age category will make at least one gift online. I suspect this may be because nonprofits aren’t asking donors to follow them?)

7 Ways to Use Social Media for Social Good

Getting Attention

You may detract from your org’s overall communications if you’re putting mixed messages out there. ( Young adults in particular may be enthusiastic about devoting time to your org but unable to make monetary donations.

Continuing Education for Cause Marketers

Cause Related Marketing

But you may not need anything so external. What do you do, as a cause marketer, to keep learning? How you answer the question of self-education determines things like: how successful your cause marketing campaigns are, indeed, how successful you are; your income and your lifespan.