Three Essential Nonprofit Marketing Paths for 2011

Kivi's Nonprofit Communications Blog

The 2011 Nonprofit Communications Trends Report confirms that, as if there was any doubt. Let your supporters see who you are and what you stand for (in marketing speak, we call that your brand.)

Your 2011 Guide to Nonprofit Marketing Wisdom

Getting Attention

It’s your input that makes it possible for me to cover what you need to know to increase your nonprofit’s marketing impact! Now, drawing from your submissions, I’ve compiled the first-ever Guide to Nonprofit Marketing Wisdom featuring 127 lessons learned from your colleagues in the field.

Trending Sources

The Best Cause Marketing of 2011

Cause Related Marketing

One of the things I love about cause marketing is also one of the things I love about my wife; it (like she) continues to surprise me. Here in date order of the original post are my top eleven Best Cause Marketing Efforts of 2011. Instant-On Cause Marketing for Earthquake Relief.

The 2011 Nonprofit Communications Trend Report

Kivi's Nonprofit Communications Blog

The 2011 Nonprofit Communications Trends Report is officially available! Facebook beats Twitter, 79% to 34% as important to nonprofit marketers. Thanks to the 780 nonprofits who completed the survey last month, making this report possible.

Your Most Valuable Marketing Lesson Learned in 2011?

Getting Attention

You provided such incredible nonprofit marketing wisdom when I asked you last year (thank you), that I’m back for more! I’d like to end the year by asking you to respond to a simple but vital question: What’s the biggest marketing lesson you learned (or re-learned) in 2011?

Will You Look Back With Me on 2011?

Wild Woman Fundraising

What’s the bottom line of 2011? The Biggest Idea of 2011: PARTNERSHIP! . I stretched myself by writing poetry more diligently in 2010 and I’m still doing it in 2011! Bottom Line on 2011. What did you do in 2011? Will You Look Back With Me on 2011?

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Your Baseline – 2011 Nonprofit Communications Trends Report

Getting Attention

Thanks so much to my friend and colleague Kivi Leroux Miller for surveying 780 nonprofit communicators like you on your habits, practices and preferences, and then sharing what you reported in the new, free 2011 Nonprofit Communications Trends Report.

Friday Futures – Nonprofit Marketing Jobs – April 8, 2011

Getting Attention

Please post your nonprofit marketing position here for FT or PT staff, consulting or internship opportunities. 1) Email Marketing Manager , Center for American Progress , (Washington D.C.). NEW OPPORTUNITIES 1) Email Marketing Manager, Center for American Progress, (Washington D.C.).

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Friday Futures – Nonprofit Marketing Jobs – May 6, 2011

Getting Attention

Thanks for sharing your positive responses on the value of these nonprofit-marketing-specific job postings. Please post your nonprofit marketing position here for FT or PT staff, consulting or internship opportunities.

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Social Media Is Not a Marketing Strategy

SocialButterfly

It does not replace a solid marketing approach or even a communications plan. Harvard Business Review recently published an article titled “ Separate Social Media From Marketing :” …we need to break out social media and talk about more than marketing and technology.

The Worst Cause Marketing of 2011

Cause Related Marketing

in 2011 thanks in part to our fascination with the pathology of crime. Even when it comes to cause marketing this fascination with the bad is strong. Yesterday's post, was my annual list of the best cause marketing of 2011. Just faux cause marketing.

Friday Futures – Nonprofit Marketing Jobs – May 20, 2011

Getting Attention

Thanks for sharing your positive responses on the value of these nonprofit-marketing-specific job postings. Please post your nonprofit marketing position here for FT or PT staff, consulting or internship opportunities. 11) Web Marketing Intern , Oceana , (New York, NY).

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How Strong Relationships Can Increase Fundraising Results in 2011

Fundraising 123

Finally, we want to share a very eye-opening statistic from the Network for Good and TrueSense Marketing Online Giving Study : Repeat giving by donors is 66.7% Access the recording to this webinar here: How Strong Relationships Can Increase Fundraising Results in 2011. It's not news that online giving is skyrocketing, but what really thrills us is all the different ways donors can give online now - websites, donation portals, social networks.

Friday Futures – Nonprofit Marketing Jobs – May 13, 2011

Getting Attention

Thanks for sharing your positive responses on the value of these nonprofit-marketing-specific job postings. Please post your nonprofit marketing position here for FT or PT staff, consulting or internship opportunities. 11) Web Marketing Intern , Oceana , (New York, NY).

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Social Media Is Not a Marketing Strategy

SocialButterfly

It does not replace a solid marketing approach or even a communications plan. Harvard Business Review recently published an article titled “ Separate Social Media From Marketing :” …we need to break out social media and talk about more than marketing and technology.

Friday Futures – Nonprofit Marketing Jobs – September 23, 2011

Getting Attention

Please post your nonprofit marketing position here — FT or PT staff, consulting or internship opportunities. 1) Associate Director, Cause Marketing , Children’s National Medical Center , (Washington, D.C.).

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Cause Marketing During Trade Shows

Cause Related Marketing

The Summer 2011 Outdoor Retailer Show attracts something close to 25,000 people… about the population of a small city… and puts them in a space about the size of 2 city blocks square. Almost any trade show could do similar cause marketing promotions.

Christmas Cause Marketing on TV

Cause Related Marketing

I started my cause marketing career back when gasoline cost about $1.15 And yet cheap as prices were back in 1992 do you think any sponsor would spring for even one national cause marketing ad on TV? 15, 2011. Cause-Related Marketing does a world of good.

Cause Marketing With Sex Appeal

Cause Related Marketing

The ad at the left is from the August 1, 2011 issue of Sports Illustrated magazine. Certainly other cause marketing campaigns use sex in their campaigns. Cause-Related Marketing does a world of good.

Friday Futures – Nonprofit Marketing Jobs – September 2, 2011

Getting Attention

Please post your nonprofit marketing position here — FT or PT staff, consulting or internship opportunities. 2) Communications & Marketing Manager , The Saban Free Clinic , (Los Angeles, CA). 4) Field Marketing Associate , Jewish National Fund , (Boca Raton, FL).

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Continuing Education for Cause Marketers

Cause Related Marketing

What do you do, as a cause marketer, to keep learning? How you answer the question of self-education determines things like: how successful your cause marketing campaigns are, indeed, how successful you are; your income and your lifespan. Cause-Related Marketing does a world of good.

Friday Futures – Nonprofit Marketing Jobs – June 10, 2011

Getting Attention

Thanks for sharing your positive responses on the value of these nonprofit-marketing-specific job postings. Please post your nonprofit marketing position here for FT or PT staff, consulting or internship opportunities. 8) Senior Manager – Online Marketing , ASPCA , (New York, NY).

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Friday Futures – Nonprofit Marketing Jobs – May 27, 2011

Getting Attention

Thanks for sharing your positive responses on the value of these nonprofit-marketing-specific job postings. Please post your nonprofit marketing position here for FT or PT staff, consulting or internship opportunities. 6) Director, Social Marketing , RARE , (Arlington, VA).

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Friday Futures – Nonprofit Marketing Jobs – April 22, 2011

Getting Attention

Please post your nonprofit marketing position here for FT or PT staff, consulting or internship opportunities. We’re getting a great response from you on the value of marketing-specific job postings. 11) Senior Marketing Associate , InterAction , (Washington, D.C.).

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Mashing Up Loyalty Programs and Cause Marketing

Cause Related Marketing

But is there a potential match between loyalty programs and cause marketing? Marketing superstar Coke, which runs the gigantic MyCokeRewards.com rewards program, has placed its bet. At the left is an ad that ran in the 15 August, 2011 issue of People magazine.

Friday Futures – Nonprofit Marketing Jobs – Feb 11, 2011

Getting Attention

I’ve seen an incredible increase in nonprofit marketing help wanted in the last few months. 4) Director of Marketing and Communications , TechSoup Global - These folks are energized innovators, so I know this role will be a lot of fun.

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Camelbak Announces New Cause Marketing Effort for Water.org

Cause Related Marketing

Camelbak did a cause marketing campaign with Water.org last year wherein the hydration company created a specially-branded version of its water bottles that the charity sold as a fundraiser. Cause-Related Marketing does a world of good.

'Checkout' This New Cause Marketing Study

Cause Related Marketing

Men seem to care less about transactional cause marketing than women. The Checkout published the results of three cause marketing questions. No other brand on the list has been doing cause marketing for less than 10 years. Cause-Related Marketing does a world of good.

Friday Futures – Nonprofit Marketing Jobs – December 9, 2011

Getting Attention

Please post your nonprofit marketing position here — FT or PT staff, consulting or internship opportunities. 1) Communications and Marketing Officer , Hartford Foundation for Public Giving , (Hartford, CT). 8) Marketing Communications Manager , New York Cares , (New York, NY).

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Book Review of "Cause Marketing for Dummies" by Waters and MacDonald

Cause Related Marketing

That was 20 years ago… just eight years after American Express’s seminal cause marketing effort on behalf of the restoration of the neighboring Statue of Liberty… and a lot has changed. I’ll bet I’ve read 90% of the books written about cause marketing.

Video roars into 2011; Nonprofits, grab your videocam

ImpactMax

I just took a terrific, free, Common Knowledge webinar on the five big nonprofit communication trends for 2011. Marketing video blossoms. Produce a video in 2011. flickr/John Biehler.

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What Sponsors Should Measure in Cause Marketing Campaigns

Cause Related Marketing

If you’re the sponsor of a cause marketing campaign, you’re in the green room, you’re in a makeup chair and you’re sitting pretty. It’s not so different when it comes to evaluating the success of a cause marketing campaign. Cause-Related Marketing does a world of good.

Be Consistent, Not Confusing with Multi-Channel Nonprofit Marketing

Getting Attention

Call it what you will — integrated, holistic, multi-channel fundraising and marketing — but there’s no variance in my recommendation that you take this approach right now, if you’re not already. So make the build happen with rigorously-monitored multi-channel marketing!

Is Your Online Donation Page Ready for 2011?

Fundraising 123

Nonprofit marketing friends and fundraisers, now is a great time to get your online donate form fit for the year! This article originally appeared on Katya's Nonprofit Marketing blog. . Remember - it should…. Be as short as possible - ideally one page and a minimum of fields. Be branded to your organization (it performs better if it is; worse if it’s not). Have one clear call to action on (Donate! Or, Become a member!).

Men and Cause Marketing

Cause Related Marketing

Earlier this Summer results starting coming out from the Dynamics of Cause Engagement study and among the headlines was women are generally more responsive to cause marketing than men, providing further confirmation of what I’ve long suspected. Cause marketing is a form of sponsorship.

The Ten Worst Cause Marketing Campaigns of 2010

Cause Related Marketing

My post from yesterday, April 4, 2011 chronicled my top 10 list of the best cause marketing of 2010. Today’s post is my list of the 10 worst cause marketing campaigns of 2010 that I posted on during the year. 3) Many cause marketers hated the KFC-Komen hook up a year ago.

Business to Business Cause Marketing

Cause Related Marketing

Generally cause marketing is targeted to consumers. But there are examples of B2B (business to business) cause marketing, including the one at the left. The insert drops on Sunday, March 27, 2011. What are some examples of B2B cause marketing you’ve seen?

Twenty Questions Before Engaging in a Cause Marketing Effort

Cause Related Marketing

Suppose when you get into the office tomorrow, the boss comes in and says, “I think we need to look seriously at cause marketing. Mother Teresa Charles Keating Best Cause MarketingLook into it will you?”Getting Getting the right answers depends on asking the right questions. So where do you start?Let’s Let’s just stipulate that you’ll search the Internet. Maybe check the entries at Wikipedia.com or About.com. You’ll almost certainly come across the Cause.

Quirky, Kooky, and Off-Beat Nonprofit Marketing and Fundraising

Kivi's Nonprofit Communications Blog

I’m hosting this month’s Nonprofit Blog Carnival , where the theme is quirky, kooky, and off-beat nonprofit marketing and fundraising ideas. But they have A LOT of them, so marketing is still hard work, even with easy pictures and stories.

What’s Exciting and Scary to Nonprofit Marketers

Kivi's Nonprofit Communications Blog

I’ve closed the 2011 Nonprofit Communications Trends Survey. It’s full of really interesting information about the nonprofit sector’s communications plans for 2011, as well as what excites and scares nonprofit marketing professionals about the new year.