The Best Cause Marketing of 2011

Cause Related Marketing

Here are 10 cause marketing efforts or campaigns, culled from more than 200 posts in 2011, that were cool or fun or smart or effective or innovative or surprising. Here in date order of the original post are my top eleven Best Cause Marketing Efforts of 2011.

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Where to Go for Help with Facebook

Kivi's Nonprofit Communications Blog

Facebook changes the way it works so often that I can’t keep up. So while I will occasionally offer a webinar or two on Facebook basics, I’ve decided to partner with people who actually like keeping up with the changes and who are focused on helping nonprofits with social media: John Haydon and CharityHowTo. Facebook Foundations for Nonprofits – Critical Tactics for Success. Thursday, March 3, 2011 (1:00 – 2:30 pm ET).

March 16

Trending Sources

Habitat for Humanity fundraising campaign features March Madness

DonorDigital

This year, we added the March Madness college basketball tournament into the mix for Habitat for Humanity International. Valentine’s Day, Mother’s Day, Back to School, Thanksgiving, Christmas/Hanukkah are the most common holidays that work for many online fundraising programs.

Libya 11

Results of My Daily Blogging Experiment

Kivi's Nonprofit Communications Blog

On January 3, 2011, I started a daily blogging experiment — and by “daily&# I actually meant business daily, Monday – Friday. Twitter referrals increased 149% and Facebook referrals increased 138%. Twitter referrals increased 275% and Facebook referrals increased 160%.

Cause Marketing That Doesn’t Quite Come Together

Cause Related Marketing

Girlfriends for Folate' from the March of Dimes aims to encourage women of reproductive age to take a daily supplement of 400mcg of folic acid so as to prevent certain kinds of birth defects in any children they might bear, and to make donations to the cause and/or participate in its annual walk.

Telling Stories When You Help Indirectly

Kivi's Nonprofit Communications Blog

Several great questions have come in via Facebook about storytelling, including this one, which I hear just about every time I teach a storytelling workshop: How can I use stories if we are several steps removed from the people receiving the help? P.S. We have three storytelling webinars this month: March 10: Three Stories Every Nonprofit Should Be Telling. March 24: Telling Powerful Stories about Everyday People. March 30: Storytelling for Fundraisers.

Help 56

Micro-Engagement Goes Mainstream

Kivi's Nonprofit Communications Blog

I met Dave at the Nonprofit Technology Conference in DC in March, where he took this awesome photo of a group of us on a night-time monument walk. For example, I love seeing a non-profit post a message on Facebook and seeing people comment very personal experiences and feelings in return.

Storytelling Q & A

Kivi's Nonprofit Communications Blog

I asked for your storytelling questions at the beginning of March on Facebook, and answered a few of them with these posts: Three Stories Every Nonprofit Should Tell. Telling Stories When You Help Indirectly. Storytelling: Behind the Scenes at One Warm Coat. Here are my “lightening round&# answers to the remaining questions. Q: What are the different ways stories can be used and for what purpose?

Mixed Links – No Joke, Good Stuff Here

Kivi's Nonprofit Communications Blog

A few studies have come out in the last few weeks that I suggest you take a look at: NTEN has released the 2011 eNonprofit Benchmarks Study , a great report co-authored with M+R. Storytelling was also a hot topic in March.

Japan 31

Blogging from DC This Week

Kivi's Nonprofit Communications Blog

On Tuesday, I’m speaking three times (yes, three times) at the 2011 Nonprofit Summit in Frederick, Maryland, sponsored by the Ausherman Family Foundation. On Wednesday, in addition to meeting with a new client, Franciscan Mission Service , I’ll attend the Google for Nonprofits event at Google’s DC headquarters and will either live blog or tweet or Facebook on the latest from Google. March 24: Telling Powerful Stories about Everyday People.

DC 20

Would You Like Monthly Nonprofit Writing Prompts?

Kivi's Nonprofit Communications Blog

Or what to put on your Facebook page? I’d send you March writing prompts or story ideas at the beginning of February), would you subscribe? Chase’s List of Special Months for 2011 : Laundry list of all those “special&# months.

Fundraising QuickStart Program

Get Fully Funded

Week 2: Monday, March 7th. Week 3: Monday, March 14th. Week 4: Thursday, March 24. Week 5: Monday, March 28th. Finally, we’ll touch on Facebook and other social media applications and their effectiveness for your fundraising.

Your Drive Thru Guide to Fundraising on Foursquare

Selfish Giving

This promotion runs through March 17th. First, people on Facebook and Twitter as they are already social media savvy and more likely to be using Foursquare.

The Rabbit Hole and Community Engagement

Kivi's Nonprofit Communications Blog

Beth Ann Spiegel. In this guest post, Beth Ann Spiegel shares a great example of what can happen when you really listen to your supporters and get to know your target audiences better. ~Kivi.

Get Some Help Telling Your Nonprofit Stories

Kivi's Nonprofit Communications Blog

I’m declaring March as “Storytelling Month&# here at Nonprofit Marketing Guide. I asked on Facebook yesterday , where these questions were posted: How do you tell success stories when your organization doesn’t do direct services, but supports other nonprofits who do?

March 14

The Post Wherein I Take Credit for a Campaign I Wasn’t Consulted On

Cause Related Marketing

There’s also a Facebook component, a ringtone, and promotions with Foursquare and Twitter. My post on March 25, 2008 was called, no kidding, ‘Pennies from Heaven.’ FIRST Foursquare Boys and Girls Club of America Facebook JCPenney National 4-H Twitter YMCA United WayPenney announced yesterday a campaign whereby they will ask customers to round-up their change to the nearest dollar and send the money to the retailer’s long-standing efforts on behalf of afterschool programs.

Stories For Relationship Building Too

The Agitator

Kimberly Haywood at the March of Dimes provided this impressive illustration … “I wanted to let you know the March of Dimes did something interesting for our Prematurity Awareness Month e-communications. It generated lots of interest and was very successful in opens and clicks: One email alone generated 1,000 new ‘likers’ to FaceBook and in 24 hours we accumulated 50,000 clicks between Facebook and Twitter.

Got a great nonprofit video? Submit it for the DoGooder Video awards

Fundraising Coach

Or watch this video: But you only have until March 2 to make your submission! (c) Great reason to NOT fundraise with Facebook. Did you see the awards that See3 and YouTube are giving? Apparently it’s the fifth year of the “DoGooder Video awards.&#

Hashtags for Every Day of the Week (Nonprofit Edition)

Kivi's Nonprofit Communications Blog

Some of them, like #ThrowbackThursday and #InspirationMonday, can even be used on Facebook. Here’s RedRover Responders volunteer Jodi snuggling with a feline friend rescued during the 2011 flooding in Minot, North Dakota. ?#?TBT?

Nonprofits and the 99%

Nonprofit Consultant Blog

Perhaps your organization can't officially march in a protest, but off the clock you certainly can as a citizen. Follow them on Twitter and Facebook , and learn what's happening in your area. By now I'm guessing that you have all heard about the Occupy Wall Street protests and the 99% movement.

Mixed Links for Nonprofit Communicators

Kivi's Nonprofit Communications Blog

CharityHowTo.com, one of our training partners, is also offering several free webinars on important topics like Facebook and Google Analytics. I also hope you’ll be attending NTEN’s Nonprofit Technology Conference in DC on March 17-19.

At Last! A CRM System Designed For Retention

The Agitator

Every $100 gained in 2011 was offset by $100 in losses through gift attrition — a net gain of $0. Every 100 donors gained in 2011 was offset by 107 in lost donors through attrition — a net gain of -7.

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What to Do With Leftover Cause-Branded Merchandise

Cause Related Marketing

Back in March 2011 the big UK retailer and veteran cause marketer Marks & Spencer offered up men’s underwear designed by six different British sportsmen and benefiting The Prostate Cancer Charity. Facebook bragging rights. Not all cause-branded merchandise sells. So what do you do with the leftover inventory? The Tuesday Morning store in my neighborhood almost always has pink-ribboned kitchen implements from Kitchen Aid that once benefited Susan G.

Putting a Face on #Occupy Wall Street

A. Fine Blog

Micah doesn’t a fantastic job of providing an overview of the protest here, including the importance of connecting the dots from the Facebook pages to the on-the-ground protests. Unsuccessful ones, the WTO protests and the huge immigration marches , don’t.

Choose your weapon

Mission Paradox Blog

  Social media - The use of places like Facebook and Twitter to build connections and communicate with the public.   One of the important things to understand - and this is something we will cover during my live workshop in March - is that you can actively choose which marketing elements you want to be a strength. One of the more complex (and confusing) parts of marketing is that when you use the phrase, you are actually talking about a lot of things. 

Stories From Smaller Nonprofits: VolunteenNation

Diva Marketing Blog

After three years of success with her local organization, Simone and her brother launched VolunTEEN Nation in March 2012. I coordinated a September 11, 2011 tenth anniversary volunteer service project to engage youth and families “Serve to Remember” park clean-up.

Top Nonprofit Marketing Insights — 2010 NTC (Nonprofit Technology Conference)

Getting Attention

One small step to becoming a networked communicator: Ask your Facebook fans to post your message as their status update. of organizations have raised 10K or more on Facebook. P.S. I hope you can join me next year for #11NTC in Washington, DC, March 17-19, 2011. I'm just back from NTEN's 10th Nonprofit Technology Conference (a.k.a. 10NTC). And let me assure you the conference is about much more than technology as the IT folks think of it.

Top Nonprofit Marketing Insights -- 2010 NTC (Nonprofit Technology Conference)

Getting Attention

One small step to becoming a networked communicator: Ask your Facebook fans to post your message as their status update. of organizations have raised 10K or more on Facebook. P.S. I hope you can join me next year for #11NTC in Washington, DC, March 17-19, 2011. I'm just back from NTEN's 10th Nonprofit Technology Conference (a.k.a. 10NTC). And let me assure you the conference is about much more than technology as the IT folks think of it.