The 2011 Nonprofit Communications Trend Report

Kivi's Nonprofit Communications Blog

The 2011 Nonprofit Communications Trends Report is officially available! Here’s one of the charts from the report, which shows how nonprofits ranked 14 different communications tools. Nonprofit Communications

Three Essential Nonprofit Marketing Paths for 2011

Kivi's Nonprofit Communications Blog

It’s really easy for nonprofit communicators to get overwhelmed with all of the choices they have to reach out to current and potential supporters. The 2011 Nonprofit Communications Trends Report confirms that, as if there was any doubt.

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Trending Sources

Your Baseline – 2011 Nonprofit Communications Trends Report

Getting Attention

Thanks so much to my friend and colleague Kivi Leroux Miller for surveying 780 nonprofit communicators like you on your habits, practices and preferences, and then sharing what you reported in the new, free 2011 Nonprofit Communications Trends Report.

Your 2011 Guide to Nonprofit Marketing Wisdom

Getting Attention

This is your opportunity to learn from the experts to achieve stronger results in 2011: Dive into your 2011 Guide to Nonprofit Marketing Wisdom now. Thank you for all of the questions, stories and feedback you share with me.

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Your Most Valuable Marketing Lesson Learned in 2011?

Getting Attention

I’d like to end the year by asking you to respond to a simple but vital question: What’s the biggest marketing lesson you learned (or re-learned) in 2011? Strategy Nonprofit Communications nonprofit marketing nonprofit marketing wisdom professional development

Mixed Links for Nonprofit Communicators

Kivi's Nonprofit Communications Blog

Here’s another round of mixed links – good stuff for nonprofit communicators. Mixed Links Nonprofit CommunicationsHappy Friday, everyone! Treating donors well so they keep coming back is something every nonprofit should be focused on.

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10 Time Management Tips for Nonprofit Communicators

ImpactMax

If there’s one thing I’ve learned as a consultant (and a former nonprofit communications director), it’s how incredibly busy nonprofit communicators are– -always.

Friday Futures – Nonprofit Marketing Jobs – May 6, 2011

Getting Attention

1) Communications Intern , Ella Baker Center for Human Rights , (Oakland, CA). 2) Communications Officer , The Goldman Environmental Foundation , (San Francisco, CA). 3) Director of Communications and Assistant to the President , Fenton , (New York, NY).

Friday Futures – Nonprofit Marketing Jobs – April 8, 2011

Getting Attention

This is a fantastic challenge, putting the newest communications tools to work to heal a very old environmental breach. An interesting job for someone “flexible, geeky but a great communicator.&#. I have some very intriguing opportunities to share with you this week.

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Friday Futures – Nonprofit Marketing Jobs – May 13, 2011

Getting Attention

2) Communications Associate (Press Secretary) , Catholics for Choice , (Washington, D.C.). 3) Communications Coordinator , Online Marketing Production Coordinator , Summer 2011 Multimedia Internship , ACLU , (New York, NY). 5) Director of Strategic Communications , The Annie E.

Friday Futures – Nonprofit Marketing Jobs – May 20, 2011

Getting Attention

2) Communications Associate , The Center for Effective Philanthropy , (Cambridge, MA). 3) Communications Manager , Habitat for Humanity , (Portland, OR). 7) Officer, Online Communications , United Nations Foundation , (Washington, D.C.). 10) Vice President of Communications , Ms.

Mixed Links on Nonprofit Marketing and Communications

Kivi's Nonprofit Communications Blog

If you’re interested in using video to get the word out about your cause, check out “ 3 Steps to More Persuasive Video Marketing in 2011 &# by Ben Henretig. Mixed Links Nonprofit Communications

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Friday Futures – Nonprofit Marketing Jobs – September 23, 2011

Getting Attention

2) Communications Fellow , Chesapeake Climate Action Network , (Takoma Park, MD). 3) Communications Manager , W.K. 4) Director, Communications and Marketing Group , American Optometric Association , (St. 3) Communications Manager , Juma Ventures , (San Francisco, CA).

Mixed Links for Nonprofit Communicators

Kivi's Nonprofit Communications Blog

Welcome to our latest edition of Mixed Links where I share the good stuff on nonprofit marketing and communications that I’ve come across over the last week or so. Learn how to integrate your communications both online and off. Mixed Links Nonprofit Communications

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7 Steps to Better Email Fundraising and Communications

Kivi's Nonprofit Communications Blog

I’m teaching a workshop in Toledo on Wednesday for the Center for Nonprofit Resources (a program of the Toledo Community Foundation) called 7 Steps to Better Email Fundraising and Communications. This goes back to my Good and Bad Gift Givers Theory of Communications. Integrate with Your Other Communications Channels. Email won’t work as well alone as it will when integrated with your other communications tools.

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Show Progress with a Communications Arc

Kivi's Nonprofit Communications Blog

Let a Communications Arc be Your Progress Bar. I think this is a natural fit with three concepts I’ve been talking a lot about lately: editorial calendars, the communications arc, and storytelling. Using the idea of the communications arc , map out several potential touch points.

Video roars into 2011; Nonprofits, grab your videocam

ImpactMax

I just took a terrific, free, Common Knowledge webinar on the five big nonprofit communication trends for 2011. One of the trends that excited me most was the increasingly central role that video will play in nonprofit (and everyone else’s) communications starting this year.

Friday Futures – Nonprofit Marketing Jobs – September 2, 2011

Getting Attention

2) Communications & Marketing Manager , The Saban Free Clinic , (Los Angeles, CA). 3) Communications and Membership Manager , Washington Nonprofits , (Tacoma, WA). 6) Online Communications Specialist (part-time) , Lillian’s List , (Raleigh, NC).

Friday Futures – Nonprofit Marketing Jobs – June 10, 2011

Getting Attention

1) Communications Associate , Jewish Outreach Institute , (New York, NY). 2) Communications Director , Brave New Foundation , (Culver City, CA). 4) Director of Communications and Marketing , Children’s Rights , (New York, NY).

Friday Futures – Nonprofit Marketing Jobs – May 27, 2011

Getting Attention

1) Communications Coordinator and Play Streets Planning Intern , Transportation Alternatives , (New York, NY). 2) Communications Manager , Community Health Network , (New York, NY). 4) Communications Manager , Women’s Community Clinic , (San Francisco, CA).

Friday Futures – Nonprofit Marketing Jobs – April 22, 2011

Getting Attention

1) Communications Director , Advancement Project , (Washington, D.C.). 2) Communications Manager , The Center for Arts Education , (New York, NY). 3) Communications Production Manager , The Children’s Aid Society , (New York, NY).

Mixed Links for Nonprofit Communicators

Kivi's Nonprofit Communications Blog

You will also get a copy of her 2011 Nonprofit Tagline Report when you register. Katya Andresen’s been doing an interesting series of blog posts on the book, The Science of Giving, and its implications for how you communicate with donors. Mixed Links Nonprofit Communications

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Friday Futures – Nonprofit Marketing Jobs – Feb 11, 2011

Getting Attention

1) Communications/Events Specialist, Lutheran Social Services of Michigan – Barbara Lewis, Director of Communications contacted me about this new role. 3) Director of Communications , Center for Reproductive Rights - A compelling challenge for the powerhouse communicator.

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Friday Futures – Nonprofit Marketing Jobs – December 9, 2011

Getting Attention

1) Communications and Marketing Officer , Hartford Foundation for Public Giving , (Hartford, CT). 2) Communications Assistant , Berkshire Taconic Community Foundation , (Sheffield, MA). 3) Communications Manager , ACLU of Arizona , (Phoenix, AZ).

Mixed Links for Nonprofit Communicators

Kivi's Nonprofit Communications Blog

It’s Friday, so it’s time for some Mixed Links, my roundup of good links for nonprofit communicators. In addition to my webinar series on writing for nonprofits, TechSoup is hosting the TechSoup Digital Storytelling Event 2011. Mixed Links Nonprofit Communications

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Making Quirky Communications Work at DC Central Kitchen

Kivi's Nonprofit Communications Blog

So I smiled ear to ear when William Neuheisel , communications manager at DC Central Kitchen , talked about how their communications personality is a little quirky.

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Nonprofit communications jobs: What to expect

ImpactMax

After more than 20 years in nonprofit communications, I often do informational interviews with people exploring the nonprofit sector as a career move. I thought I’d post some of the observations and advice about nonprofit communications jobs I usually share with them.

Nonprofit Communications Help Wanted – 3 Great Jobs Now Open

Getting Attention

Three great organizations are seeking nonprofit communications experts and I wanted to share these fantastic opportunities with you. I’m glad to share nonprofit communications job and internship opportunities with the Getting Attention community.

Friday Futures – Nonprofit Marketing Jobs – March 18, 2011

Getting Attention

Compelling opportunities for nonprofit communicators keep rolling in, and I’m thrilled about it. 2) Electronic Communications Specialist , The McArthur Foundation - This is a great opportunity for web specialist to join the Foundation’s five-person Public Affairs team.

Friday Futures – Nonprofit Marketing Jobs – June 3, 2011

Getting Attention

Assistant Director of Communications for Media Strategy and Outreach , NARAL Pro-Choice America , (Washington, D.C.). Communications Director (4 month contract position), ARANA , (Arlington, VA). Director of Communications , Grantmakers for Education , (Portland, OR).

Social Media Is Not a Marketing Strategy

SocialButterfly

It does not replace a solid marketing approach or even a communications plan. In fact, how we view marketing and communications in general needs to evolve. There, I said it. Social media in and of itself is not a strategy (gasp).

How to Create, Share, and Use QR Codes

Kivi's Nonprofit Communications Blog

Creative Ideas Fundraising Guest Bloggers Nonprofit Communications nptech Online ToolsKristina Leroux. A few Nonprofit Marketing Guide.com readers have asked about QR codes so I thought it would be a good idea to get my assistant, Kristina, to explain what they are and how you can use them.

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Friday Futures – Nonprofit Marketing Jobs – Feb 18, 2011

Getting Attention

Compelling opportunities for nonprofit communicators keep rolling in, and I’m thrilled about it. 1) Director of Communications , The Center for Effective Philanthropy – Not only does the Center do important work.

How to Use Facebook for Audience Research & Crisis Communications (Case Study)

Getting Attention

Planned Parenthood faced a communications crisis last week when a clinic manager was videotaped covertly by actors working for an anti-abortion group , while she giving advice on getting medical care for under-age prostitutes. Most importantly, Planned Parenthood didn’t leave it at traditional crisis communications. P.S. Learn how to strengthen your nonprofit’s marketing impact with the new 2011 Guide to Nonprofit Marketing Wisdom.

What’s Exciting and Scary to Nonprofit Marketers

Kivi's Nonprofit Communications Blog

I’ve closed the 2011 Nonprofit Communications Trends Survey. It’s full of really interesting information about the nonprofit sector’s communications plans for 2011, as well as what excites and scares nonprofit marketing professionals about the new year.

Friday Futures – Nonprofit Marketing Jobs – April 1, 2011

Getting Attention

1) Marketing and Communications, Manager , DonorsChoose.org , aiming to bring consumers and companies to the org’s “front door.”. It could only be a treat to work with the Burness team – job is for a mid-level communications expert.

Mixed Links for Nonprofit Communicators

Kivi's Nonprofit Communications Blog

Also at NTEN, find the 2011 Consumers Guide to Low Cost Donor Management Systems. Short & Sweet: The Whys and Hows of Twitter for Communications Professionals covers basics like how to get started as well as innovative thinking for those of us who have been tweeting for a while.

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Social Media Is Not a Marketing Strategy

SocialButterfly

It does not replace a solid marketing approach or even a communications plan. In fact, how we view marketing and communications in general needs to evolve. There, I said it. Social media in and of itself is not a strategy (gasp).

Productive Partnering with Your Communications Firm (or Nonprofit Client)

Getting Attention

I was thrilled to sit in on this session at the recent Communications Network conference , and even more pleased to see that participation was evenly split between communications consultants/firms and the foundation staff members who hire them.

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Quirky, Kooky, and Off-Beat Nonprofit Marketing and Fundraising

Kivi's Nonprofit Communications Blog

Sheri Booms Holm, Communications Director at the West Central Initiative shared two off-beat ideas that have worked for them: surprise grants and an indoor golf tournament to raise funds from staff. Creative Ideas Nonprofit Communications

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