Wonderful Response from the American Heart Association

Kivi's Nonprofit Communications Blog

A couple of weeks ago, I shared with you what kind of communications I received from twenty different national nonprofits after giving year-end gifts in the last days of 2011. American Heart Association, National Center.

Hey Association of Fundraising Professionals, nice bling!

Wild Woman Fundraising

association of Fundraising professionals. Yes, Association of Fundraising Professionals, I’d just like you to see this little video! Did anyone else see this image and laugh really hard at the thought of the association of fundraising professionals ever being associated with it?

Trending Sources

International Social Marketing Association: 2011 Review

Social Marketing and Social Change

In 2011, the International Social Marketing Association (iSMA) has been developing the promise to be the catalyst for a global infrastructure to serve social marketing practice, education, research and management. Liaison with the Australian Association of Social Marketing. Regular readers have shared the history of developing a global network of social marketers.

USA 13

The Best Cause Marketing of 2011

Cause Related Marketing

Here are 10 cause marketing efforts or campaigns, culled from more than 200 posts in 2011, that were cool or fun or smart or effective or innovative or surprising. Here in date order of the original post are my top eleven Best Cause Marketing Efforts of 2011.

Best 92

Will You Look Back With Me on 2011?

Wild Woman Fundraising

What’s the bottom line of 2011? The Biggest Idea of 2011: PARTNERSHIP! . I stretched myself by writing poetry more diligently in 2010 and I’m still doing it in 2011! Bottom Line on 2011. What did you do in 2011? Will You Look Back With Me on 2011?

Texas 28

Friday Futures – Nonprofit Marketing Jobs – May 13, 2011

Getting Attention

2) Communications Associate (Press Secretary) , Catholics for Choice , (Washington, D.C.). 3) Communications Coordinator , Online Marketing Production Coordinator , Summer 2011 Multimedia Internship , ACLU , (New York, NY).

Friday Futures – Nonprofit Marketing Jobs – September 23, 2011

Getting Attention

1) Associate Director, Cause Marketing , Children’s National Medical Center , (Washington, D.C.). 4) Director, Communications and Marketing Group , American Optometric Association , (St.

Buy One Plant One Cause Marketing at the Outdoor Retailer Show

Cause Related Marketing

But at the Outdoor Retailer Show that wrapped up Saturday, August 6, 2011 I found a new favorite. BOGO Trees for the Future Paul Jones Oboz Outdoor Retailer Trade Show Alden Keene and Associates Heifer International

Friday Futures – Nonprofit Marketing Jobs – Feb 11, 2011

Getting Attention

5) Two Communications Associate positions, Catholics for Choice – One associate focused on media , the second associate for publications. P.S. Learn how to strengthen your nonprofit’s messaging with the all-new Nonprofit Tagline Database and 2011 Tagline Report.

Feb 28

Friday Futures – Nonprofit Marketing Jobs – September 2, 2011

Getting Attention

1) Associate Director, Online Strategy and Engagement , National Center for Learning Disabilities , (New. 4) Field Marketing Associate , Jewish National Fund , (Boca Raton, FL). 5) Manager, Online Communications and ePhilanthropy , American Humane Association , (Washington, D.C.).

Friday Futures – Nonprofit Marketing Jobs – June 10, 2011

Getting Attention

1) Communications Associate , Jewish Outreach Institute , (New York, NY). 7) Online Communications Associate , Management Sciences for Health , (Cambridge, MA). Thanks for sharing your positive responses on the value of these nonprofit-marketing-specific job postings.

June 28

Friday Futures – Nonprofit Marketing Jobs – May 27, 2011

Getting Attention

10) Membership Assistant , Association of Reproductive Health Professionals (ARHP) , (Washington, D.C.). 1) Account Manager , Association Management Center , (Glenview, IL). 2) Communications Associate , The Center for Effective Philanthropy , (Cambridge, MA).

Friday Futures – Nonprofit Marketing Jobs – April 22, 2011

Getting Attention

5) Director of Communications , Connecticut Association of Nonprofits , (Hartford, CT). 11) Senior Marketing Associate , InterAction , (Washington, D.C.). There are many more wonderful work opportunities to share with you this week.

Friday Futures – Nonprofit Marketing Jobs – December 9, 2011

Getting Attention

4) Communications Specialist/Publicist , The Connecticut State Employees Association , (Hartford, CT). 6) Internship, Public Affairs (paid), American Wind Energy Association , (Washington, D.C.).

How do you turn an accidental donor into an ally? Part 2

Wild Woman Fundraising

So now, we’re talking about how to make an associate, after just being an acquaintance. Associate. What’s the next step between acquaintance and associate? First off, if you haven’t read the first part of this post yet, I would go there.

How do you turn an accidental donor into an ally? Part 1

Wild Woman Fundraising

Hey, ever wondered how to get more donors for your cause? What have you done about that? I’m reading a book right now that I think would help you find new donors and help them want to give to your organization. It’s called “Make your Contacts Count&# by Anne Baber and Lynne Waymon.

Friday Futures – Nonprofit Marketing Jobs – Feb 18, 2011

Getting Attention

2) Communications Associate , American Federation of Teachers - A compelling challenge for someone with five or so years experience but eager to do a lot more, quickly. Compelling opportunities for nonprofit communicators keep rolling in, and I’m thrilled about it.

Feb 21

Friday Futures – Nonprofit Marketing Jobs – June 3, 2011

Getting Attention

10) Membership Assistant , Association of Reproductive Health Professionals (ARHP) , (Washington, D.C.). Thanks for sharing your positive responses on the value of these nonprofit-marketing-specific job postings. People are reading, and applying!

What I was doing when I wasn’t here

Wild Woman Fundraising

Went to a presentation on Job, Career or Calling at the Texas Society of Association Executives (TSAE), and I’ll be blogging about that later, And thanks to Pamela Grow, I also talked with Kurt Steiner of CharityHowTo.com about doing a webinar there, for May, so STAY TUNED!

What Really Works in Mobile Health? A Summary of the 2011 Conference

Social Marketing and Social Change

The 2011 version of Mobile Health was designed around ' What Really Works? ' Beginning with Aristotle, and tracing through learning theorists including Pavlov , Guthrie and Skinner , the idea that things that are in close relationship or proximity to each other are most likely to be associated with each other and affect learning is a foundational premise for mobile health.

GPS 23

Top nonprofit technology trends for 2011

Nonprofit Marketing Blog

Tools to localize and personalize fundraising through independent fundraising events and other network-based fundraising tools – while retaining efficiencies and economies of scale associated with centralized systems – will be key. Blackbaud today issued a white paper on nonprofit technology trends. Here are the broad themes, with my commentary: •Technology is a crucial tool in delivering accurate, up-to-date information about prospects and donors in real-time across departments.

State of Social Media Monitoring Survey

Public Sector Marketing 2.0

Therefore if you work for government, a nonprofit or an association, please take the survey and help spread the word. Notice Reminder Research association Government public sector research social media monitoring surveyOnce in a while, my organization CEPSM.ca

How do you create a media empire for your nonprofit?

Wild Woman Fundraising

Tell me the last time you saw a nonprofit program associate on the cover of a supermarket magazine. If you work in nonprofit communications, whether you’re a communications associate or a communications director, your job is incredibly important. Picture it.

Social Media Means Everyone is a Spokesperson

Kivi's Nonprofit Communications Blog

Poll of 26 Nonprofit Marketing Guide.com Webinar Attendees, February 16 2011. That’s the topic of tomorrow’s webinar, Creating a Social Media Policy for Your Nonprofit (Thursday, February 24, 2011).

Maximizing Your Messaging in Cause Marketing Campaigns

Cause Related Marketing

The Go Red for Women campaign from the American Heart Association featuring the Red Dress pin, comes with a little card that the pin is mounted to. Nonetheless, the American Heart Association gets way more right than wrong while also acknowledging their sponsors; Macy’s and Merck.

Cause Marketing: The Offer You Can Refuse

Cause Related Marketing

Hence, it should be banned whenever the catnip is associated with a product that's bad for us. distributor for Sigg bottles, which filed for bankruptcy protection under Chapter 11 in May 2011.

Trends in Cause Marketing: Second Half of Interview with Laura Marriott

Cause Related Marketing

Industry associations such as the GS1 and CTIA can offer good advice on finding the right vendor for your company. If 2-D barcodes represent a kind of bridge between the digital and world of print, what does that bridge actually look like?

Friday Futures – Nonprofit Marketing Jobs – September 9, 2011

Getting Attention

2) Associate Director, Integrated Marketing , American Diabetes Association , (Alexandria, VA). 1) Associate Director, Online Strategy and Engagement , National Center for Learning Disabilities , (New York, NY).

Facebook, Health and the Pursuit of Happiness

SocialButterfly

“Facebook can show a positive version of ourselves,” associate professor Jeffrey Hancock told CNN. Facebook has become just about as integrated into American culture as apple pie.

Facebook, Health and the Pursuit of Happiness

SocialButterfly

“Facebook can show a positive version of ourselves,” associate professor Jeffrey Hancock told CNN. Facebook has become just about as integrated into American culture as apple pie.

Friday Futures – Nonprofit Marketing Jobs – April 29, 2011

Getting Attention

1) Associate Director of Marketing Services , American Physical Therapy Association , (Alexandria, VA). 2) Associate Web Producer , Fenton , (New York, NY). 5) Director of Communications , Connecticut Association of Nonprofits , (Hartford, CT).

Friday Futures – Nonprofit Marketing Jobs – June 17, 2011

Getting Attention

3) Campaign Graphic Design Associate and Social Media Associate , DoSomething.org , (New York, NY). 1) Communications Associate , Jewish Outreach Institute , (New York, NY). 7) Online Communications Associate , Management Sciences for Health , (Cambridge, MA).

Friday Futures – Nonprofit Marketing Jobs – September 16, 2011

Getting Attention

2) Associate Director, Integrated Marketing , American Diabetes Association , (Alexandria, VA). Please post your nonprofit marketing position here — FT or PT staff, consulting or internship opportunities. NEW OPPORTUNITIES.

Friday Futures – Nonprofit Marketing Jobs – August 19, 2011

Getting Attention

2) Associate, International Communications , Campaign for Tobacco-Free Kids , (Washington, D.C.). 8) On-line Marketing Internship , The Smithsonian Associates , (Washington, D.C.).

DC 11

New Research Suggests The Color Pink is Bad for Breast Cancer

SocialButterfly

A new research area around gender cues and its impact on awareness and fundraising efforts is just getting off the ground according to Dr. Stefano Puntoni, an Associate Professor of Marketing Management at the Rotterdam School of Management, in an interview conducted by Harvard Business Review.

New Research Suggests The Color Pink is Bad for Breast Cancer

SocialButterfly

A new research area around gender cues and its impact on awareness and fundraising efforts is just getting off the ground according to Dr. Stefano Puntoni, an Associate Professor of Marketing Management at the Rotterdam School of Management, in an interview conducted by Harvard Business Review.

Canada’s only Public Sector & Non-Profit Marketing Forum

Public Sector Marketing 2.0

For all of you newbies, the MARCOM Annual Forum is the only event in Canada that caters specifically to government, non-profit and association marketers and communicators. Date : June 1-2, 2011 (Workshops: May 31st). Event 2011 annual forum Centre of Excellence for Public Sector Marketing cepsm cmg canada communications communicators conference conference convention centre Government marcom marcom pd marketing ottawa professional development program overview public sector workshop

Are Funds from Cause Marketing Tarnished?

Cause Related Marketing

But the Muscular Dystrophy Association has a relationship with MillerCoors. All nonprofit leaders must make some accommodation with the issue of ‘tarnished' or tainted money. It’s a question of morality, that is, right and wrong.

Farewell, Jerry Lewis

Cause Related Marketing

The same, I think, can be said of Jerry Lewis, the man who last night on 4 September 2011 was denied any chance to appear on the MDA Telethon that he helped start and make famous. As a marketer I always thought he was always too closely enmeshed with the branding of the Muscular Dystrophy Association… ‘Jerry’s Kids,’ and the ‘Jerry Lewis MDA Telethon’ to cite just two… for the MDA’s own good. There’s an old story… perhaps even true… told about Winston Churchill at a party.

Five Questions about Nonprofit Annual Reports

Kivi's Nonprofit Communications Blog

At the end of 2011, you would write an annual report for that year alone. Emphasize the positive results, or the silver lining, associated with the bad news. For nonprofits, bad news is often associated with their financial statements.