The Best Cause Marketing of 2011

Cause Related Marketing

Here are 10 cause marketing efforts or campaigns, culled from more than 200 posts in 2011, that were cool or fun or smart or effective or innovative or surprising. Here in date order of the original post are my top eleven Best Cause Marketing Efforts of 2011.

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What are you planning for? Fundraising Predictions for 2012

Wild Woman Fundraising

Fundraising Predictions 2012. Here are some highlights of the Atlas of Giving report for December 2011. Giving was up in 2011, and you can expect it to be up again in 2012 because. I just found the Atlas of Giving, thanks to Simone Joyeaux.

Trending Sources

4 Keys to Successful Fundraising in 2012

Get Fully Funded

As we look to a new year, it’s time to start thinking about what 2012 might hold for us. I have several clients who have had their best years ever in 2010 and 2011. Here’s what I see vibrant nonprofits doing in 2012. Nonprofits that will raise big money in 2012 will take fundraising seriously. Nonprofits that will raise big money in 2012 will spend money on training.

4 Keys to Successful Fundraising in 2012

Get Fully Funded

As we look to a new year, it’s time to start thinking about what 2012 might hold for us. I have several clients who have had their best years ever in 2010 and 2011. Here’s what I see vibrant nonprofits doing in 2012. Nonprofits that will raise big money in 2012 will take fundraising seriously. Nonprofits that will raise big money in 2012 will spend money on training.

Digital Campaigns: What’s Working Now (2012 eNonprofit Benchmarks Study)

Getting Attention

Here’s a sneak peek at the key findings of the 2012 eNonprofit Benchmarks Study , co-authored by NTEN and M&R Strategic Services: Email is working well for advocacy campaigns. in 2011).

Your Most Valuable Marketing Lesson Learned in 2011?

Getting Attention

I’d like to end the year by asking you to respond to a simple but vital question: What’s the biggest marketing lesson you learned (or re-learned) in 2011? You provided such incredible nonprofit marketing wisdom when I asked you last year (thank you), that I’m back for more!

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Canadian Government & the Mobile Space in 2012

Public Sector Marketing 2.0

Back in early 2011, I created a collaborative Google Spreadsheet (available at www.mobilegovernment.ca ) to compile a list of Canadian government organizations (federal, provincial , municipal +crown/agency) that have created mobile websites and/or mobile apps. In March 2012, eMarketer forecast that 46% of Canadian mobile phones will be smartphones by the end of 2012.

Will You Look Back With Me on 2011?

Wild Woman Fundraising

What’s the bottom line of 2011? The Biggest Idea of 2011: PARTNERSHIP! . I stretched myself by writing poetry more diligently in 2010 and I’m still doing it in 2011! I’m looking forward to offering Encaustic monotype classes in 2012!

Where and why people gave in 2011

Nonprofit Marketing Blog

To wrap up 2011, I wanted to share this nifty infographic from Network for Good’s partner, YourCause. Thanks to everyone who weighed in on the desired posting frequency for 2012. So that’s the plan for 2012.

Reader Questions: How often should you communicate with your supporters?

Wild Woman Fundraising

originally appeared on Wild Woman Fundraising on September 10, 2012. So recently I asked my fantastic, dedicated, smart group of people who subscribe to my enewsletter , “What do you want to know more about?”

Freebies: 2012 Trends Report and Webinar

Kivi's Nonprofit Communications Blog

2012 Nonprofit Communications Trends Report and Free Webinar: Ten Changes to Make in 2012. If so, you’ll definitely want a copy of the 2012 Nonprofit Communications Trends Report. What excites you about your work in 2012? What scares you about your work in 2012?

Download 2012 Trends Report; Free Webinar on 1/5

Kivi's Nonprofit Communications Blog

I released the 2012 Nonprofit Communications Trends Report yesterday to everyone who requested an advance copy. Only ¼ of nonprofits (24%) have a written and approved marketing plan for 2012. I’ll share more in 2012!

Where Marketing is Headed in 2012

Kivi's Nonprofit Communications Blog

I’ll be sharing nonprofit marketing trends for 2012 next week when we release the 2012 Nonprofit Communications Trends report to those who have requested it , but what about those really big marketing trends that are going to influence our work for years to come? Where Is Nonprofit Marketing Headed in 2012? Register to Receive a Copy of the 2012 Nonprofit Communications Trends Report (releasing to the mailing list next week).

Online Fundraising Stats and Trends for Nonprofits

Kivi's Nonprofit Communications Blog

Using the 2012 Online Marketing Nonprofit Benchmark Index Study by Convio and the 2012 eNonprofit Benchmarks Study published by M+R and NTEN, we see that online fundraising continues to grow in importance, especially to smaller nonprofits.

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The Best of Social Marketing in 2012

Social Marketing and Social Change

As the year closes, here is my list of the top 10 papers in social marketing in 2012. Nutrition Review , 2012; 70:571-93. American Journal of Health Promotion , 2012; 26:e159-e170. Bulletin of the World Health Organization , 2012; 90:452-60.

3 Free Guides to Nonprofit Communications Impact 2012

Getting Attention

No matter what your holiday is (or isn’t), things do slow down this time of year — which is a nice change from the increasingly hectic path most people’s lives seem to be taking.

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INTERVIEW: Brock Warner, please tell me about the Canada

Wild Woman Fundraising

He is also currently a Research Assistant for The Philanthropic Mind , a book set for release in late 2012, and was named one of Canada’s Most Notable Young Professionals in 2011. Are you working for a Canadian nonprofit? Or do you just want some fundraising advice?

Hold the phone, we are all media companies now?

Wild Woman Fundraising

“Everyone is a Media Company, but no one is very good at it” -Tom Foremski circa 2011. ” -Tom Foremski circa 2012. originally appeared on Wild Woman Fundraising on June 1, 2012. Uncategorized everyone is a media company how to generate online income mazaine treyz mazarine treyz newspaper revenue 2011 newspaper revenue drop newspaper revenue stream online income teaching journalism newspapers teaching journalism online tom foremski

Relevance Rules—Your Key to Nonprofit Marketing Success in 2012

Getting Attention

The stresses of the times are dramatically affecting your organization’s relationships, and that’s likely to continue through 2012. Pinpoint no more than three target audiences, those who can do the most to move your marketing goals forward in 2012, and who are most likely to do so.

No Wonder Retention of Online Donors is So Bad

Kivi's Nonprofit Communications Blog

I promised to share what happened when I gave online gifts to 20 national nonprofits at the end of 2011. I skipped the experiment in 2010, but did it again at the end of 2011.

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Let’s hear it for Asian Female Nonprofit Leaders!

Wild Woman Fundraising

Appointed by Oregon State Governor Kitzhaber in May 2011, Mari serves on the Oregon Commission for Asian and Pacific Islander Affairs (OCAPIA). originally appeared on Wild Woman Fundraising on March 9, 2012. Have you ever wanted to be a nonprofit executive director?

18 mood-killing words to banish in 2012

Nonprofit Marketing Blog

Stay away from these words when you describe your work to donors in 2012! I just read the new book, 3D Philanthropy by Fraser Green. It’s a useful tour of the essentials of connecting with donors on three levels: head, heart and soul. It’s also a timely reminder of how we get in our own way as fundraisers. We may think we’re saying the right things, but our words often destroy the emotional bonds we want to strengthen.

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Wonderful Response from the American Heart Association

Kivi's Nonprofit Communications Blog

A couple of weeks ago, I shared with you what kind of communications I received from twenty different national nonprofits after giving year-end gifts in the last days of 2011.

What’s Exciting about 2012: A Sneak Peek

Kivi's Nonprofit Communications Blog

Here is an early peek at what nonprofit communicators say is exciting about 2012: New Websites. About 800 nonprofit participated in the creation of the 2011 Nonprofit Communications Trends Report last year, and I’d love hear from over 1,000 this year.

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Please Vote ‘Em Up: Communications Sessions @ NTC 2012 (NTEN Conference)

Getting Attention

Professional Development #2012 nten Say it in Pixels visual storytellingNTEN has a refreshingly open method of designing the program for its annual conference, and the votes of folks in the sector (members plus) are a key part of it. I’d like to ask for your help in shaping the communications agenda at the conference. I’ve partnered with some expert communicators to propose these two sessions, and hope you’ll to support us by voting them up today.

4% Growth In Giving Forecast For 2012

The Agitator

charitable giving expanded in 2011 at a rate far exceeding economic growth for the year, and continued growth in giving is forecast for 2012 according to a major report just released by The Atlas of Giving. in 2012 compared with 7.5% in 2011.

The 10 Best Cause Marketing Posts of 2011

Selfish Giving

Here’s one last look back at 2011. Here are the top ten posts at Selfishgiving.com as ranked by PostRank. How Nonprofits Can Stop a Zombie Apocalypse. Nonprofit Uses QR Code, Quora to Make Cause Marketing More Transparent. 6 Cause Marketing Promotions You Can Learn From.

More Cause Marketing Mashedup With Games in 2012

Cause Related Marketing

One trend I expect to see more of in 2012 is the mashup of cause marketing and video/computer games. In 2011, they did another relief effort on behalf the victims of the Japanese earthquake and tsunami. Certainly the market is huge. The Entertainment Software Association reports that 72 percent of American households play computer/video games. And it’s not just teens and preteens. The average game player is age 37.

Social Media Is Not a Marketing Strategy

SocialButterfly

2012′s”Word of the Year” might just be integration. There, I said it. Social media in and of itself is not a strategy (gasp). It does not replace a solid marketing approach or even a communications plan.

The Accidental Rebranding of Komen for the Cure

Kivi's Nonprofit Communications Blog

Some typical anti-Komen tweets: Some typical pro-Komen tweets: Adding another twist to the story, it seems that Karen Handel , Komen’s senior vice president for public policy, who was hired in April 2011, is a pro-life advocate who, when running for the Republican nomination for governor in Georgia, made her opposition to Planned Parenthood quite clear.

Your Nonprofit is in Trouble. How? Read on.

Wild Woman Fundraising

So first, in 2010, we had “Attack of the Tax Exemption Killers from Blue Avocado ” Then in May 2011, from the Wall Street Journal Online: Strapped City Chicago asks nonprofits to pay sewage, water costs. originally appeared on Wild Woman Fundraising on January 17, 2012.

Giving Up for 2011; Nonprofit Personality Still Pays Off Online

Nonprofit Marketing Blog

You can find more insights on giving in the 2011 (and Q4) update to The Network for Good Digital Giving Index. and includes trends and analysis on $138 million in donations to more than 40,000 charities through the Network for Good platform in 2011.

Social Media Is Not a Marketing Strategy

SocialButterfly

2012′s”Word of the Year” might just be integration. There, I said it. Social media in and of itself is not a strategy (gasp). It does not replace a solid marketing approach or even a communications plan.

Last Chance to Have Your Say about 2012

Kivi's Nonprofit Communications Blog

I’m closing the 2012 Nonprofit Communications Trends survey on Friday so that I can spend early next week reviewing the data for our webinar on December 1: Trends for 2012 and Your Marketing Plan for the New Year , where I’ll release some of the data for the first time.

A long overdue call to action on cyber-bullying

Public Sector Marketing 2.0

I touched upon this briefly in a blog post I wrote during the Vancouver Hockey Riot back in 2011. I watched Amanda Todd’s tragic video message today. Exactly one month and eight days after it was first posted and only five days after she committed suicide.

What’s Scary about 2012: A Sneak Peek

Kivi's Nonprofit Communications Blog

Last week, I shared a sneak peek at what’s exciting about 2012 for nonprofit communicators , according to the early results of our second annual nonprofit communications trends survey. Now let’s take a quick look at what nonprofits find scary about 2012.

5 things to stop doing in 2012

Nonprofit Marketing Blog

The HBR Blog just had a great post from someone lucky enough to have taken a month-long vacation. Dorie Clark returned from the experience with a fresh perspective on how to spend time on what matters rather than soul-sucking activities. Here is a short version of her advice on what to avoid this year: 1. Responding Like a Trained Monkey. Before you rapidly answer every email, let it marinate a while. It may not require action. Mindless Traditions.

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Bring back the Jester!

Public Sector Marketing 2.0

Since this will likely be my last post for 2011, I have decided to write it in the form of a wish for 2012; The Jester is due for a comeback. What is a Jester? “In ancient times courts employed fools and by the Middle Ages the jester was a familiar figure.

Social Media Stats and Trends for Nonprofits

Kivi's Nonprofit Communications Blog

First off, here are the reports I’m referencing: 2012 Online Marketing Nonprofit Benchmark Index Study (Convio). 2012 eNonprofit Benchmarks Study (M+R and NTEN). 2012 Nonprofit Social Networking Benchmark Report (NTEN, Common Knowledge and Blackbaud). The average nonprofit’s community size on LinkedIn dropped significantly in 2012 after gaining in 2011.

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International Social Marketing Association: 2011 Review

Social Marketing and Social Change

In 2011, the International Social Marketing Association (iSMA) has been developing the promise to be the catalyst for a global infrastructure to serve social marketing practice, education, research and management. To fully particpate in the activities of the iSMA in 2012, including voting privileges, you will need to be a member. We look forward to having your support and commitment to social marketing in 2012!

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