The Best Cause Marketing of 2010

Cause Related Marketing

The year 2010 was a memorable year for cause marketing. In 2010 I posted nearly 190 times and reviewed or highlighted more than 200 different cause marketing efforts. During 2010 I also profiled an effort from HUGO Element/HUGO Man fragrances.

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The Ten Worst Cause Marketing Campaigns of 2010

Cause Related Marketing

My post from yesterday, April 4, 2011 chronicled my top 10 list of the best cause marketing of 2010. Today’s post is my list of the 10 worst cause marketing campaigns of 2010 that I posted on during the year. That’s Facebook’s fault, not Southwest’s.

Trending Sources

Essential Nonprofit Marketing Guidance: The Best of 2010

Getting Attention

2010 delivered cause-marketing shockers, highly-effective disaster relief communications, a tougher-than-ever fundraising environment and the continued emergence of Facebook, even as the basics remained the cornerstone of nonprofit marketing impact.

Tips for Writing Facebook and Twitter Updates

Kivi's Nonprofit Communications Blog

But what else makes a good nonprofit Twitter or Facebook update? A Few Special Notes on Facebook. You know they have to be short. As with everything we say and do, we need to start by asking, “What’s the goal?&#

Cause Marketing 201

Cause Related Marketing

Do you have a “super job”?

Wild Woman Fundraising

US productivity increased twice as fast in 2009 as it had in 2008, and twice as fast again in 2010: workforce down, output up, and voilá! Share this on Facebook. I was in line at the co-op today and saw the cover of Mother Jones. It said, “Speeded up, more work for no pay.&#

Is Your Nonprofit a Dabbler in Social Media or an Effective Power User?

Fundraising 123

You shouldn’t be committing staff to Facebook if you don’t have a decent website home page or can’t email supporters. For example, the survey that underlies the report revealed that while 95% of the surveyed nonprofits have a Facebook page, only 22% thought that page very effective. For instance, the report says that each of the Big Four -- Facebook, Twitter, LinkedIn and YouTube -- have their own "specialties."

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Facebook Giving: How one donor got recruited

Donor Power Blog

As social media increasingly becomes a part of the nonprofit marketers’ toolkit, many nonprofit fundraisers are wondering whether the big mama of all social networks— Facebook —is really worth the effort and investment from a fundraising perspective. Sure, we all know we can get people to like our page, maybe post some comments, watch some videos, but, stories abound about the lack of success in terms of turning Facebook followers into donors.

Cone Study to Local Nonprofits: Now is the Time for Cause Marketing

Selfish Giving

One of the conclusions that can be drawn from the 2010 Cause Evolution Study is that at no point in the history of cause marketing has there been a better time than now for local causes and companies to work together on point-of-sale and cause-related products.

The Final Word on Year-End Fundraising: Five Things You Can Still Do to Boost Your December Income

Fundraising 123

First off, this isn’t the time to talk about list building or community building on Facebook. It’s that time of year again. Feel like you are completely behind in your year-end appeals? Well, cheer up! The end of year fundraising party doesn’t really get started until after Christmas when the bulk of year-end money comes in. So if you are just getting started now, it’s not too late. However, you may be drowning in a sea of information and may not really know where to start.

Donor relationships are like gardens…

Get Fully Funded

See the pictures at the chapter’s Facebook page. This was the topic of one of my presentations at the AFP Northern Arizona Education Day last week. Here are some key points from this session: Donor relationships are like gardens. They bear the most fruit when they are properly tended to. Keep them weeded, watered, and fertilized, and you’ll be delighted with the results. Good donor relationships are the key to successful fundraising. Relationships build loyalty.

Malcolm Gladwell misses the point

Public Sector Marketing 2.0

Citing social media evangelists who champion the role of social media in various recent social movements, Gladwell points out that there is an important distinction between true friendship and “weak ties,” such as those created on Facebook and Twitter. In the article he downplays the perceived role of Twitter in events such as the Iran Election and points out the minuscule average individual contributions (9 cents) on the Facebook page of the Save Darfur Coalition, which has 1.2

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Camelbak Announces New Cause Marketing Effort for Water.org

Cause Related Marketing

You may have seen Matt Damon, Water.org’s cofounder, telling David Letterman about the bottle during an appearance in December 2010. Later this month Camelbak will expand the relationship with a Facebook effort.

7 simple steps to online fundraising

Get Fully Funded

Use your Facebook and Twitter accounts to encourage people to visit your website and sign up for your email newsletter. Lots of people have asked me how to raise money online and I get the sense that they think it’s something hard or mystical. Actually, it’s not anything magical at all. It’s simply fundraising using the internet as a tool. To make it really easy, I’ve got 7 simple steps you can take to get started or crank up your online fundraising efforts.

7 simple steps to online fundraising

Get Fully Funded

Use your Facebook and Twitter accounts to encourage people to visit your website and sign up for your email newsletter. Lots of people have asked me how to raise money online and I get the sense that they think it’s something hard or mystical. Actually, it’s not anything magical at all. It’s simply fundraising using the internet as a tool. To make it really easy, I’ve got 7 simple steps you can take to get started or crank up your online fundraising efforts.

How Can You Use SMS/Text Messages to Get Donations?

Wild Woman Fundraising

$37 Million given in January 2010. Share this on Facebook. Incredible. Unbelievable. The Red Cross, together with mGive , made history in January with possibly the biggest text message fundraising campaign ever. How does Text Message fundraising work?

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10 Donations. 3 Thank-Yous. 7 Failures to Communicate.

Kivi's Nonprofit Communications Blog

I’ve confirmed with Network for Good , Capital One’s donation processing partner, that the donations were transmitted to the nonprofits on January 15, 2010. Network for Good processes payments for GuideStar , Facebook Causes , and many others.

Twitterific Cause Marketing

Cause Related Marketing

Ehren Foss Facebook David J. Austin-based HelpAttack! wants to help you use your Twitter superpowers for good.Sign up and pledge a certain amount per Tweet for a month to the charity of your choice. At the end of 30-days HelpAttack! tallies your Tweets and sends you a bill.

13 tips on how NOT to get your annual report read

Wild Woman Fundraising

Share this on Facebook. Here are some helpful tips that I’ve gathered through the years on how NOT to create an annual report. Make it over 20 pages, and an extremely hi-resolution pdf. the longer, the better, really. No graphics on the cover , just a blue field.

Social Media Creates Customer/Brand "Miracle" Partnerships

Diva Marketing Blog

If we listen closely we learn that to succeed in 2010 or 2011 or 2025 or. From customer interactions to traditional research to digital platforms with funny names like blogs, Twitter, Facebook, Foursquare and Flickr. .

2010 Predictions: Number 1 is I’ll Keep Referring You to Beth

Kivi's Nonprofit Communications Blog

I’ll share my three predictions for nonprofit marketing in 2010 with you in just a second, but here’s one prediction that I know for a fact will come true: I’ll keep referring you to Beth Kanter for all questions social media that are too difficult for me to answer.

The most useful social media tool I found in 2010

Wild Woman Fundraising

Thanks to Claire Sale of NetSquared’s challenge to come up with my favorite and most useful tool for social media for 2010! My short answer? I would have to say Hootsuite. A longer answer: Why Hootsuite ? And what is Hootsuite?

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Your Google Analytics Questions Answered!

Fundraising 123

If you typically direct traffic from eblasts or social media sites like Facebook and Twitter to your organization's blog, there are plug-ins you can easily add to your blog that will automatically detect smartphone browsers and present a mobile-optimized version of the page. On our Nonprofit911 webinar , we discussed why your web site's ability to convert visitors should be top of mind for program managers, fundraisers and executive directors.

Social Media Experts, Gurus, Consultants & Strategists

Public Sector Marketing 2.0

I’ve witnessed plenty of these “so-called&# experts come into organizations (based on poorly written RFP’s asking for “experts&# ) armed with nothing except the knowledge of how to setup a blog, Twitter account and maybe even a Facebook page as they proudly give out their new “social media expert&# business cards. Common examples of flawed social media initiative B’s include: “to create a Facebook page&#.

Effective Use of LinkedIn

A Small Change

While most non-profits realize the benefits of Facebook, YouTube and Twitter, far fewer organizations fully realize the inherent power of LinkedIn. As one of the original social networking platforms geared primarily toward professionals and businesspeople, LinkedIn can provide your organization with networking and marketing benefits, no matter the size of your non-profit.

5 Tips For Increasing Traffic to Your Nonprofit’s Website

Fundraising 123

It's also what is grabbed when you post a link to Facebook.) I'm not an SEO expert, and I've never played one on TV. But here are some tips I've learning along the way. They'll help raise your nonprofit website's visibility with search engines so that people will find your site much more easily. Figure out what search terms people are currently using to find your site.

Your Three Words for 2010? Here Are Mine.

Kivi's Nonprofit Communications Blog

Here are my three words for 2010: ENOUGH. I have a too-long to-do list, waaaay too many feeds in my RSS reader, Twitter and Facebook friends whose updates I never see, and four racks of files sitting on my desk. What are your three words for 2010?

This Blog’s Most-Read Post of 2010

Nonprofit Marketing Blog

As a way of marking the end of the 2010, I thought I’d share my most-read blog post of the year. The homepage also now allows easier access to our Facebook Fan and Cause page , and our Twitter and YouTube accounts.

Social Media is not killing Email – so what’s your next excuse for not using Email as well as you could?

Giving in a Digital World

As such, following the incredibly rapid adoption of Social Media over the last few years it’s not surprising that people are having the same discussions again – ’surely if everyone is tweeting or facebooking then they’ll no longer be using email?’

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Government 2.0 Expo Debrief

Public Sector Marketing 2.0

Pharmville RX –Facebook game created for free by enthusiasts. I started to write this post in a cab as I was heading back from the Gov 2.0 Expo in Washington D.C. last week. I remember my head was engulfed in new insights and ideas.

Get the most out of Facebook

Fundraising Coach

John knows Facebook and he knows nonprofits. In this post, he shares some apps for using Facebook even more effectively! To help you get the most out of your Facebook Page, there are several applications you should check out. Visitors from Facebook.

Top Nonprofit Marketing Insights — 2010 NTC (Nonprofit Technology Conference)

Getting Attention

One small step to becoming a networked communicator: Ask your Facebook fans to post your message as their status update. of organizations have raised 10K or more on Facebook. I'm just back from NTEN's 10th Nonprofit Technology Conference (a.k.a. 10NTC). And let me assure you the conference is about much more than technology as the IT folks think of it.

Top Nonprofit Marketing Insights -- 2010 NTC (Nonprofit Technology Conference)

Getting Attention

One small step to becoming a networked communicator: Ask your Facebook fans to post your message as their status update. of organizations have raised 10K or more on Facebook. I'm just back from NTEN's 10th Nonprofit Technology Conference (a.k.a. 10NTC). And let me assure you the conference is about much more than technology as the IT folks think of it.

Shut your Facebook: 3 tips for a digital detox

Wild Woman Fundraising

Lean Development Time Management detox digital digital detox email facebook lean nonprofit productivity productivity realtime web shut your face shut your facebook web 2.0How many hours per day do you spend online? How many minutes per day do you text? How much time do you spend looking at a blinking screen? Are you totally productive for all of this time, or is there some time when you’re just wasting time? How do you feel when you’re wasting time? Full of passion? [.].

Fish Where The Fish Are

The Agitator

Do you realize that if Facebook were a country it would be the third largest, behind only China and India? Currently, there are more than 100 million active users accessing Facebook through their mobile devices. Guess what happens 110 billion times a month in the US? No, not that – not even close. One-hundred and ten billion text messages are sent per month. Wow, great”, you say, “ if only I were a teenager or a company marketing to teenagers that would be a relevant statistic.”.

52 Ways to Fundraise

Wild Woman Fundraising

Ask for donations on Facebook. Here are 52 ways to fundraise, one for each week of the year! Of these, which ones do you think yield the most money? Which ones, the least? If you have any to add, please leave a comment! Quarterly Appeal letter. Grants. Your Annual Report. Sell Fruit. Old-time photograph booth for your museum. Gala/Dinner. Sell t-shirts. Do a Twitter push for donations. Collaborating on grants with another nonprofit. E-newsletter.

Connect with Current Events for Nonprofit Marketing Success — Earth Day 2010

Getting Attention

Here are just a few of the many strong models of nonprofit marketing campaigns around Earth Day 2010 (via my colleagues active on the Progressive Exchange list serv. The Nature Conservancy is organizing action around its Earth Day To-Do List and needs just 110 more signatures via Facebook to reach its goal for its “ Be Part of the Solution&# petition.

Connect with Current Events for Nonprofit Marketing Success -- Earth Day 2010

Getting Attention

Here are just a few of the many strong models of nonprofit marketing campaigns around Earth Day 2010 (via my colleagues on the Progressive Exchange): The Media & Policy Center's " Growing Greener Schools " will air on PBS throughout Earth Day week (check local listings). The Nature Conservancy is organizing action around its Earth Day To-Do List and needs just 110 more signatures via Facebook to reach its goal for its " Be Part of the Solution" petition.

Greenwashing, Whitewashing, now PINKWASHING?

Wild Woman Fundraising

Share this on Facebook. Have you seen a pink ribbon recently? Perhaps on the shirt or backpack of someone in the street? Or maybe on a can of soup or a yogurt cup? Though, honestly, if it were me, I would stick to bumper stickers (ha ha). Who would want to eat yogurt and soup with cancer on it? Does anyone else see how unappetizing and trivializing this is?

The Power of Zilch: An interview with Nancy Lublin

Nonprofit Consultant Blog

Obviously, you want to check with your HR and legal department, but everything [a potential new hire] puts out publicly is fair game, so I check their facebook and twitter feeds. I wouldn't hire somebody with less than 500 facebook friends.