Breast Cancer Awareness Month is Over, Cue the Cause Marketing Backlash

Cause Related Marketing

Breast Cancer Awareness Month ended Oct.

Oct 71

The Ten Worst Cause Marketing Campaigns of 2010

Cause Related Marketing

My post from yesterday, April 4, 2011 chronicled my top 10 list of the best cause marketing of 2010. Today’s post is my list of the 10 worst cause marketing campaigns of 2010 that I posted on during the year.

Trending Sources

Cone’s Latest Survey on Cause Marketing

Cause Related Marketing

National Breast Cancer Awarness Month FSI Transactional Cause Marketing Purina Cause Evolution Study Must…control…the…urge…to…be…sarcastic.In its recently-released Cause Evolution Study, (registration required) Cone, Inc.

Busted Nonprofit Brand, Part II: Anatomy of a Corporate Sponsorship Meltdown

Getting Attention

And this to a nation struggling with a wide-spread obesity problem, a key precursor to breast cancer. Your feedback by May 7 please! Choosing a corporate sponsor for your nonprofit has tremendous potential to either help or harm your organization and its mission.

Komen’s Cause Marketing Program Isn’t “Finger-Lickin’ Good”

Selfish Giving

But KFC is hoping to raise over $8 million, the largest single donation to a breast cancer cause. As Scotty points out, the conflict between the fight against breast cancer that Komen champions and the fat-infested food that KFC sells is simply irreconcilable.

Reading Up On Social Determinants of Health

SocialButterfly

October may be Breast Cancer Awareness Month, but a number of articles came out last week focusing on social determinants of health. Department of Health and Human Services (HHS) shared its review of Healthy People 2010.

Cause Marketing Breast Cancer Wear

Cause Related Marketing

Anytime a movie plays a hospital scene for laughs, one of the most reliable sight gags is those damnable hospital gowns they give you to wear.

Is Breast Cancer Awareness Month No Longer Inviolable for Other Cause Marketers?

Cause Related Marketing

It’s National Breast Cancer Awareness Month. and stores and the media are flooded with cause marketing for breast cancer research, raising the question: is cause marketing possible for non-breast cancer charities?It the 25th anniversary!

Mass Media Campaigns and Social Marketing

Social Marketing and Social Change

2010). I begin many talks on social marketing and social media with the 5% solution.

A Prostate Cancer Cause With Potential for Cause Marketing

Cause Related Marketing

In celebration of National Prostate Cancer Awareness Month, how about we all raise a pint or two for those who have both an X and a Y chromosome? Oh, and if you’re 40 or over get a PSA test, too.That’s the message of Rick Lyke, a fellow marketer, a prostate cancer survivor, and the architect of the grassroots campaign called Pints for Prostates, begun in 2008.The ad came from American Baby.

Greenwashing, Whitewashing, now PINKWASHING?

Wild Woman Fundraising

Who would want to eat yogurt and soup with cancer on it? One of my favorite authors, Barbara Ehrenreich , a breast cancer survivor and author of “Nickeled and Dimed, and most recently, “Bright-sided: How the Relentless Promotion of Positive Thinking Has Undermined America,&# calls this phenomenon “ Welcome to Cancerland.&#. yogurt might only give 50 cents to your cause of breast cancer. Have you seen a pink ribbon recently?

Lessons from 4 Big, Successful Single-Element Cause Marketing Campaigns

Cause Related Marketing

Likewise I haven't counted multiple-element campaigns like the Red Dress program, Breast Cancer Awareness Month, Thanks and Giving from St. US Postal Service Breast Cancer Semipostal Stamps. The enormously successful breast cancer research stamps literally required a change in U.S.

And Now on Opposing Opinion on Breast Cancer Awareness Month

Cause Related Marketing

Jen Dinoia, who dealt with breast cancer in 2010, is no fan of Breast Cancer Awareness Month. So here with a different take on Breast Cancer Awareness Month is guest poster Jen Dinoia.

Things to Do, People to Meet: November 2010 Event Listing

SocialButterfly

Lung Cancer Awareness Month. 2010 Election Day–Vote! 2, 2010, United States. 3, 2010, Lyon, France. Connecting Social Innovation 2010 (Hashtag = # cosi10 ). 4-9, 2010, See Website for Details. 5, 2010, Washington D.C. 6-10, 2010, Denver, CO. 8-10, 2010, Washington D.C. 8-14, 2010, Everywhere. 12, 2010, Washington D.C. 13, 2010, Washington D.C. 15, 2010, Everywhere. 15, 2010, Washington D.C.

Magnetic Cause Marketing in 3 Easy Steps

Selfish Giving

Asking people to support quality healthcare for everyone is less magnetic than the appeals from cancer and other health causes that truly tug at people’s lives. Fundraisers ask me all the time how they can have a successful cause marketing program, or build upon the one they have.

Brand 17

2010 Taggies Awarded

The Agitator

Nancy Schwartz at Getting Attention has awarded the 2010 Taggies, her third annual effort to encourage nonprofits to think hard about communicating through your organizational taglines. Hirshberg Foundation for Pancreatic Cancer Research: Kids Can Cure Fun Run, LA Cancer Challenge. Seventeen winners in as many categories were selected by more than 6,100 voters.

Cause Marketing to Real Men

Cause Related Marketing

Komen for the Cure Rocky Mountain Elk Foundation breast cancer Cone Inc. Prostate Cancer Sarah PalinCan you cause market to real men? Do guys who wear plaid shirts and drive trucks to work respond to garden variety transactional cause marketing?I

The Cause Marketing Genius of the Pink Ribbon

Cause Related Marketing

Komen for the Cure Yoplait National Breast Cancer Foundation American Cancer Society General Mills Breast Cancer Awareness Month Wednesday morning I had a cup of pink-topped Yoplait Strawberry-Mango yogurt for breakfast. When I mail in that top, along with the others we’ve collected, General Mills will make a $0.10 donation per lid to Susan G. Komen for the Cure.I stopped at my grocer’s deli and picked up a little smoked turkey.

Add a BOGO to This Cause Marketing Promotion

Cause Related Marketing

Yesterday Tempur-Pedic, which sells mattresses, ended a month-long promotion in support of the Pancreatic Cancer Action Network. Pancreatic cancer is among the deadliest. Six percent of all cancer deaths are attributable to pancreatic cancer.

Pink Cause Marketing On the Cutting Edge

Cause Related Marketing

Komen for the Cure Breast Cancer Network of Strength Champion Transactional Cause Marketing KFC Cause marketing is pretty easy to understand. Until it isn’t.

Copy and Paste Cause Marketing

Cause Related Marketing

Open the webpage’s source code and there it all is.From a distance it looks like Dannon Yogurt’s newish label campaign benefiting the National Breast Cancer Foundation opened the source code to Yoplait’s longstanding effort for Susan G. Like the look and feel of a webpage?

#Fundraising: However Counted, Charitable Giving Rose Slightly in 2010

Non Profit Marketing 360

The Giving USA Foundation recently reported both a reappraisal of how the organization tallies up charitable giving and a slight improvement in giving in 2010. billion in 2010, a rise from $284.85 Happy Independence Day! First, MKCREATIVE wishes you a happy Independence Day.

Wired Magazine praises Cancer Research UK’s MyProjects crowdfunding site

Giving in a Digital World

Tags: Online fundraising crowdfunding Bryan Miller Cancer Research UK Community Fundraising 2.0

Wired Magazine praises Cancer Research UK’s MyProjects crowdfunding site

Giving in a Digital World

Tags: Online fundraising crowdfunding Bryan Miller Cancer Research UK Community Fundraising 2.0

Cause Marketing that Makes You Go Huh?

Cause Related Marketing

Tags: Atari One A Day Vitamin FSI Mindbloom Breast Cancer Research Foundation Cafe Press

Faux Cause Marketing With a Sense of Humor

Cause Related Marketing

At left is a small ad that ran in the back of Golf Digest magazine in October 2009, Breast Cancer Awareness Month. There’s the familiar pink ribbon, emblematic of breast cancer causes. In the past year I’ve profiled what I call ‘faux cause marketing.’

One Downside of the Pink Ribbon

Cause Related Marketing

Tags: NFL NBC Nightly News Derrick Dockery National Breast Cancer Awarness Month Peter Alexander Open Source Cause-Related Marketing Chris Cooley American Cancer Society Washington Redskins

Can This Headline Save Cause Marketing?

Cause Related Marketing

Komen for the Cure Angelina Jolie Red Campaign Cookies for Kids' Cancer John Wayne

5 Reasons You Don’t Need to be a Cancer Cause to do Cause Marketing

Selfish Giving

The branding and fundraising rewards of cause marketing are not limited to cancer causes. The people you’re trying to help don’t have cancer? Businesses love working with cancer causes because they can support a great cause that has a large, loyal following of women.

Cause Marketing Becomes ‘The Man’

Cause Related Marketing

Tags: sponsorship Proctor and Gamble Stand Up To Cancer Yoplait Tipping Point Malcolm Gladwell Coke Wal-Mart General Mills Sponsorship and Television

Kids with cancer watch ironworkers spraypaint their names

The Biddery Blog

And, every day, the ironworkers paint the names onto I-beams and hoist them into place as they add floors to the new 14-story Yawkey Center for Cancer Care. It has become a beloved ritual at Dana-Farber: Every day, children who come to the clinic write their names on sheets of paper and tape them to the windows of the walkway for ironworkers to see.

How to Start a Million-Dollar Social Enterpprise

Cause Related Marketing

Tags: Jackson Hole Huntsman Cancer Center Social Entrepreneurship Sun Valley Sotheby's Social Enterprise Jon M.

Grants for Nonprofit or Institutional Two Year Breast Cancer Research On Reduction in Incidences Or Mortality Conducted Anywhere in the World

Seeking Grant Money Today

Deadline: June 25, 2010 (Pre-applications) Susan G. Komen for the Cure Invites Applications for Breast Cancer Research Grants Komen for the Cure is accepting proposals for two breast cancer research programs. The Komen Investigator Initiated Research Grants Program is designed to stimulate exploration of important issues and novel approaches that lead to reductions in breast cancer incidence and/or mortality within the next decade. From The Foundation Center. [If

Young Nonprofit Professionals Network! Interview with Meredith Maples

Wild Woman Fundraising

I am currently working as the Manager for Learning & Development for the American Cancer Society. The 2010 Do Gooder Games just took place on September 15 with the title going to Goodwill Industries of Central Texas!

Promise Me

The Agitator

Sure, you can’t promise to cure cancer or end global warming in 90 days. Go ahead, make a commitment! That’s the advice of David Kravinchuk at the FLA Group, a Canadian fundraising consultancy. David argues that few donors these days give out of a sense of duty or obligation or blind trust, as older generations did. Today’s donors want to see results. If you want their contributions, your nonprofit must promise — then deliver — some kind of results.

ROI 4

Let’s Get Rid of the Heresy in Cause Marketing

Selfish Giving

There’s nothing worse than supporting a cause and then reading “A portion of the proceeds from this products will support cancer research.&#

'Checkout' This New Cause Marketing Study

Cause Related Marketing

Or when do you buy Yoplait yogurt and when do you buy Dannon yogurt, each of which generates funds for separate breast cancer charities? The top 10 finishers were: Yoplait Anything Affiliated With Breast Cancer (tie) Susan G.

Saving the World, One Tagline at a Time

Getting Attention

About 15 years ago I did some consulting for a regional office of the American Cancer Society , which raises money for cancer research and education. And go here to vote for the most effective taglines of 2010.

The Future of Location-Based Cause Marketing Unfolds with CheckPoints

Selfish Giving

When you scan the product’s barcode, you get information on the product and breast cancer awareness. If you make a purchase, the manufacturer and/or retailer donates to the Breast Cancer Research Foundation.

Getting Started with Social Media

Fundraising Coach

Take a look at organizations like the ChildFund (Virginia Sowers), National Wildlife Federation (Danielle Brigida) and Pancreatic Cancer Action Network (Allison Nassour). Frank recently came out with a report on nonprofits and social media.