No Wonder Retention of Online Donors is So Bad

Kivi's Nonprofit Communications Blog

In yesterday’s post, I told you that I suspect that the reason online givers seem to be one-hit-wonders has less to do with online givers being fickle and more with nonprofits not yet figuring out how to do online donor retention well.

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A Beginner's Guide to Online Fundraising & Marketing

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Join Network for Good's Jono Smith as he provides 10 tips for effective online fundraising and marketing -- even during this down economy. Who should attend: Nonprofits looking to get started with online fundraising Organizations looking to resuscitate their existing online fundraising programs About our speaker Jono Smith is vice president of nonprofit marketing at Network for Good, where he is responsible for helping small and growing nonprofits reach supporters and raise money online.

Trending Sources

Enterprise Community Partners Online Fundraising Plan and Presentation

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"Prior to 2008, we had no coordinated online plan. Online donations trickled in on their own." " There are times - and many nonprofits are guilty of it - when online fundraising seems more like online waiting. The deck includes research topics, creating donor profiles and personas and six strategies to online outreach. Does this sound familiar?

A Rookie's Guide to Online Fundraising and Marketing (Nonprofit Boot Camp)

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On September 11, 2009, Network for Good had the great opportunity to present "A Rookie's Guide to Online Fundraising & Marketing" to nonprofits at the Nonprofit Boot Camp sponsored by the Virginia Network of Nonprofit Organizations (VANNO), Network Williamsburg and the Hamilton Group.

Online Fundraising Continues to Grow

Kivi's Nonprofit Communications Blog

Online fundraising will be a huge part of the conferences I’m attending this week. Just in time, Convio has released the latest update from its Online Marketing Nonprofit Benchmark Index Study. Here are a few highlights: Online fundraising continues to grow. in 2009.

Ten Things Your Home Page Must Have

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Isn't that the whole point of online fundraising ? Let's face it: People have short attention spans. Especially when it comes to the Internet. We're all clicking around furiously trying to nab the quickest, most-reliable answers to our questions. And, often, we're just browsing for things to entertain our instant-gratification-seeking minds.) Your nonprofit home page needs to share just the right amount of information. Effectively. And, oh yes, quickly.

5 Ways to Build Online Authority Using Content Marketing - A Guest Post By Paul Chaney

Diva Marketing Blog

One of the biggest lessons I've learned in 12 years of blogging and being active in digital communities is real relationship can and do happen online. If you are lucky you get to take online offline. 5 Ways to Build Online Authority Using Content Marketing.

Building Community Online

A Small Change

It is important as you develop and grow your online community that you have an intentional culture. What are your online goals? Are your goals: to have more people learn and read about your issues, to secure more online donations, or to be as up-to-date as other nonprofits? Create some kind of opportunity for your community to engage you online via a comment box, forum, or Facebook page. Tags: Technology and Online Fundraising

How to Ask for Donations on Your Website

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In terms of raising money online, your website has the most potential with two groups of donors: new donors and impulse givers. According to recent research, nonprofits could be leaving as much as 10 percent of their online revenue on the table simply due to two website usability issues: content and design. This quick list will help you manage your website and improve your online-donation potential: Make it painfully easy to find the "donate" option.

Another Online Fundraising Benchmark Study

The Agitator

Two weeks ago The Agitator reported on Convio’s online benchmarking study , which was based on data from nearly 600 clients of that online fundraising and engagement firm. These groups raised $114 million online in 2010. Convio reports a 40% increase in online fundraising revenue in 2010 over 2009, while M&R reports only a 14% increase for its sample (10% excluding International groups — read: relief appeals).

A 5-step quide to social media strategy for nonprofits

ImpactMax

Organizing all this through Google Reader makes it easier for a staff member to keep up with relevant online conversations. Are there other online communities where they’re participating? What kind of research do you need to do to find out where they are congregating online?

10 Marketing Realities Nonprofits Need to Accept to Succeed

Kivi's Nonprofit Communications Blog

Instead, build your own media empire using online tools. Reality 4: Old people are online. Their expectations for communicating online with their favorite charities will likely be extremely high. Reality 10: Old-fashioned basics still work best, even online.

Creating an Online Video Strategy

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You need a new paradigm to be able to use the power of online video, with the resources you have. Hoffman, an expert in online business development and marketing, is frequently asked to consult with organizations about marketing strategies and new media development. He is a co-founder of DoGooderTV and EarthFirst.com, and is a nationally sought-after speaker on topics such as online cause marketing, web video and Web 2.0 Why is YouTube so compelling?

Online Is 8% of Charitable Giving

The Agitator

That’s a key finding in Blackbaud’s just-released 2010 Online Giving Report. For this purpose, online giving is measured against total fundraising revenue reported to the IRS by organizations studied. The Report includes 24 months of online giving data from 1,812 nonprofit organizations from The Blackbaud Index of Online Giving, online major giving data from 2,190 nonprofits, and both online and offline data representing $5.1 to be exact.

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What Do Online Giving Numbers Mean?

JCA Insights

According to a recent article in the Chronicle of Philanthropy , “online donations rose sharply last year.” Blackbaud reported 5,000 of its customers raised 10% more dollars online in December but didn’t specify what the increase was compared to. Network for Good reported a 20% increase in online giving during 2010 compared to 2009. A donor’s online giving might mean nothing more than the donor wants reward points from his credit card company.

My social media predictions for 2009

Public Sector Marketing 2.0

My intent was to clear my mind a bit and get my thoughts settled for what looks like a busy 2009 year coming up for the strategic social media side of our business ( CEPSM ). Essential it’s a chronological aggregated view of your life activities both online and offline.

Government obsession with newspaper coverage

Public Sector Marketing 2.0

Let’s focus on the most important item… People use search engines to find information (92% of the online population here in Canada). I asked a senior government communications employee for their communications objectives the other day. Their response was &# to be on the cover of The Globe & Mail&# (our national Canadian newspaper).

A Wake-Up Call for Fundraisers

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In all, Dickerson collected 2,412 documents (evenly divided between direct mail and online solicitations) and loaded 1.5-million words into Biber's sorter. Dickerson concluded that fundraising appeals, both in direct mail and online, "contain less narrative than official documents like government regulations and legal briefs." When a world-renowned historian discovered there wasn't a single school in his hometown, he decided to raise money to build one.

10 Twitter Tips for Nonprofit Organizations

Fundraising 123

is much more about having personality, inspiring conversation, and building online community. and help build and strengthen your brand in the online world of Web 2.0, Newsweek said it best: "Suddenly, all the world is a-Twitter." " Simple and powerful, Twitter is a must for nonprofit organizations.

The Procrastinator's Guide to Year-end Fundraising

Fundraising 123

Is your nonprofit ready to ramp up your online fundraising this holiday season? The last weeks of the year are the biggest and most important for online charitable giving. (In In fact, Network for Good processes 40% of online donations for nonprofits like yours in December!) Care2 is an online social network of over 12 million people worldwide who want to make a difference in causes they care about.

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Donation Usability: Increasing Online Giving to Non-Profits and Charities

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In 2008, non-profits got about 10% of their donations online, according to a survey by Target Analytics. Making a donation : Using their own credit cards, participants made an online donation to the chosen charity. For a non-profit with a $10M budget and an average share of online donations, such minor tweaks could mean an extra $100,000 per year. Copyright © 2009 by Jakob Nielsen.

How Much Money Should You Be Raising Online?

Marketing for Nonprofits

One of the key questions, I get from nonprofits is, "How much money should we be raising online?" It’s a good question and hard to answer, especially if your online fundraising program is new and you have little data. Today, Convio released Convio Online Marketing Benchmark Index Study.

13 Tips for Raising Money Online | Online Fundraising & Nonprofit Marketing Resources & Tips | Network for Good Learning Center - Learn how to raise money online for your nonprofit

delicious NonprofitMarketing

Fundraising Social Networking Web Site 101 Email 101 Donor Databases Nonprofit Marketing Training Network for Good provides easy and affordable online fundraising services. Subscribe to our weekly Online Fundraising & Nonprofit Marketing Tips Newsletter.

Convio’s 2010 Online Benchmarks

The Agitator

Convio has provided an excellent ‘must read’ review of 2010 online fundraising stats and trends. Heaps of useful benchmarking data here for online fundraisers. The data is drawn from the nearly 600 nonprofits that used the Convio Online Marketing platform in 2009 and 2010. billion online in 2010 and have over 171 million email addresses. in 2009.

Get Donors to Take Action: 5 Ways to Improve Your Call to Action | Online Fundraising & Nonprofit Marketing Resources & Tips | Network for Good Learning Center - Learn how to raise money online for your nonprofit

delicious NonprofitMarketing

Fundraising Social Networking Web Site 101 Email 101 Donor Databases Nonprofit Marketing Training Network for Good provides easy and affordable online fundraising services. Subscribe to our weekly Online Fundraising & Nonprofit Marketing Tips Newsletter.

Why you need to focus on mobile right now

Public Sector Marketing 2.0

On November 5th, 2009 Telus released the iPhone, finally taking the Canadian network monopoly away from Rogers (i.e. For the first time ever, the majority of my online business communication this year (or conversation rather), occurred on channels other than email. I recently switched smartphones (now representing 50% of the worldwide cell phone market ) from RIM ’s Blackberry Storm to Apple’s iPhone 3GS. Why did I do it, and more importantly why should you care?

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10 Ways to Win a Corporate Partner | Network for Good Learning Center - Learn how to raise money online for your nonprofit

delicious NonprofitMarketing

Fundraising Social Networking Web Site 101 Email 101 Donor Databases Nonprofit Marketing Training Network for Good provides easy and affordable online fundraising services. Subscribe to our weekly Online Fundraising & Nonprofit Marketing Tips Newsletter.

4 Ways to Attract Donors Online | Online Fundraising & Nonprofit Marketing Resources & Tips | Network for Good Learning Center - Learn how to raise money online for your nonprofit

delicious NonprofitMarketing

Fundraising Social Networking Web Site 101 Email 101 Donor Databases Nonprofit Marketing Training Network for Good provides easy and affordable online fundraising services. Subscribe to our weekly Online Fundraising & Nonprofit Marketing Tips Newsletter.

Blogs to Subscribe to in 2009

Social Media Bird Brain

Tags: social media marketing Online Communities nonprofits

10 Things You Need to Do Prior to Diving into Social Media

Fundraising 123

If you pass the quiz below with flying colors, you can begin the research phase associated with social networking (find out where your supporters are already spending time online; decide which medium is most appropriate for your audiences; etc.). Use the questions as the seed for a strategic online action plan. Can you accept online donations on your website? Do your publish your URL on every communication, both online and offline?

Moves Management or Relationship Management

A Small Change

With online communication there can be very little planning about making the next “move” as successful conversation happens organically in the moment. If you spend too much time planning your next response online your opportunity to connect may be gone all together. Countless hours are wasted in nonprofit organizations discussing the next move to do with a donor.

Long overdue Podcamp Toronto 2009 debrief

Public Sector Marketing 2.0

My “blog about this&# list has accumulated over 60 items since my last post, however the #1 item I want to write about first is my great experience at Podcamp Toronto 2009. There is absolutely no privacy online…NONE, ZIP, NADA! Just so you know, it bugs me like crazy not be able to dump my thoughts on various time-sensitive issues that occur on a daily basis.

Need Some Online Fundraising Ideas?

Kivi's Nonprofit Communications Blog

Network for Good just released a new online giving study that provides all kinds of good ideas for increasing the amount of money you can raise online. Here’s one of the central lessons from this study of over $381 million in online giving, including 3.6

2009 Online Advocacy Review

The Agitator

Here’s a decent review from ClickZ of how online media were used for political and issue campaigning in 2009. The comment I found most interesting is the "gap" one expert noted between Obama presidential campaign’s pathbreaking online campaigning in 2008 and the feeble use of this army to support Administration initiatives in 2009.

Meet Network for Good at the 2009 NTC

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The 2009 Nonprofit Technology Conference will take place Sunday, April 26 through Tuesday, April 28, 2009 at the San Francisco Hilton. The Science Fair is free of charge and open to the public from 3 to 8pm on Sunday, April 26, 2009. In other words, some very human principles make or break the success of absolutely everything you do online.

2009 Online Fundraising Trends

The Agitator

Blackbaud’s Steve MacLaughlin recently published this slide show reporting the 2009 online fundraising figures for 2,335 nonprofits (all transactions processed by Blackbaud). Some highlights: 65% of nonprofits enjoyed year-over-year (YOY) growth in online revenue comparing 2009 to 2008; 35% did not grow their online revenue in 2009. The median YOY growth was 21%, increasing to 35% for organizations that raised more than $1 million online.

Mission Drift: What Is It, Potential Impacts, & Recovery Methods

Seeking Grant Money Today

Ask a group of people randomly selected people from the organization's volunteers, clients, donors, and others working for other entities in the community who are familiar with your nonprofit to all answer a survey (www.surveymonkey.com and other online survey services will allow surveys up to 10 questions to be created, implemented, and the data culled for free).

Dear May 2009 Graduate, Here’s 40 Reasons to Still Study Journalism

SocialButterfly

However, when my High School Senior, Class of 2009 cousin asked me about it the other weekend, I was thrilled. Dear May 2009 Graduate, Here are 40 reasons to still study journalism: We need journalism. I am completely biased in this post because of my own studies in journalism.

Giving Up for 2011; Nonprofit Personality Still Pays Off Online

Nonprofit Marketing Blog

This Index builds on data and observations from the Online Giving Study (a must-read for all nonprofit fundraisers!) In 2011, social giving made up 15% of all donations through Network for Good, up from 10% in 2009 and virtually 0% prior to 2008.

Four Phases of Online Social Change

SocialButterfly

You may agree or disagree with me on this, so I encourage your thoughts as I’m transcribing some of my own observations into the online social change field. You could say that online fundraising in and of itself has seen a phased formation and continues to evolve.