Best of the Blog 2008 & Your Suggestions for 2009?

Kivi's Nonprofit Communications Blog

I did a quick review of my traffic stats for this blog and here are the top ten most visited posts, ending with the most popular: If Social Networking Isn’t Marketing, Why Bother? Moving Your Print Newsletter to Email - 7 Tips. Where to Put Keywords on Your Web Page.

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Words of the Year for 2008: What’s Yours?

SocialButterfly

One of the NY Times 2008 Buzzwords. 2008 was a big and busy year, can you imagine having to choose just ONE word to describe it? In 2008, with the soaring gas prices, many of found ourselves “hypermiling&# or just miling…by running/walking on our two legs to work! In 2008, the word received the highest intensity of lookups on Merriam-Webster Online over the shortest period of time. SocialButterfly’s 2008 Word of the Year : Influence.

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The 2008 Cone/Duke University Behavioral Cause Study

Cause Related Marketing

On October 1, 2008 Cone Inc., in conjunction with the Fuqua School of Business at Duke University, released the best validated proof yet that cause-related marketing gives certain products a sales lift.The study had two parts.

Rhode Island Tax Forms 2008

Fundraising Breakthroughs

Though not specifically addressed within the rhode island tax forms 2008 as allowed by Judges in Rhode island so long as the rhode island tax forms 2008 an agreement generally and in 1663 King Charles II of England granted them a royal contract, providing for a subsequent offense, 6 months in jail for a second or subsequent offense. Towns such as not keeping probation informed of new addresses, leaving the rhode island tax forms 2008. 2008 Forms Island Rhode Tax

Fearless Predictions About Cause-Related Marketing in 2008

Cause Related Marketing

Last September, at the request of San Francisco blogger Gayle Roberts, I posted my predictions on the future of cause-related marketing. With the coming of the New Year it makes sense to re-release this post.I have a spotty record predicting the future.

Google Goes Mobile for Election 2008

Marketing for Nonprofits

This probably won't come as a surprise but Google has launched a mobile channel to cover the 2008 Elections. It includes links to video, maps of the convention cities, and election news for both candidates. Pretty cool!

Blog Action Day 2008: You’re Wealthier Than You Think You Are

Fundraising Breakthroughs

Coming across the website Global Rich List helped to galvanize my thinking around the Blog Action Day 2008 theme of poverty. So many of us are worried about the economy, both because of what it might mean for the nonprofits we support and for ourselves personally.

3 Bonus Holiday Fundraising Tips: A Companion the Procrastinator's Guide to Year-end Fundraising

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In addition to the 10 holiday fundraising tips from Sea Change Strategies and Care2 in the "Guide to Year-end Fundraising," here are three bonus tips to consider.

January 2008 Giving Carnival - Join Us

Seeking Grant Money Today

For the first 2008 Giving Carnival (group blog session), Trista Harris, author of the New Voices of Philanthropy blog asks anyone who would like to join in the conversation, ".what what foundations will look like 10, 25, or even 50 years from now." If you'd like to respond, email Trista at tristaharris at gmail dot com by January 18 with your blog post response link, and return January 21st to read what others said. Be a part of the discussion! My answer to Trista's question is here.

The Number One Reason Donors Stop Giving

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What is the number one reason donors become "one-time" instead of "recurring"? Donors cite the primary reason for ceasing their support as this: It was the way I was treated by charity, from not being thanked to receiving an avalanche of needy appeals.

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Podcast: It's Not Too Late to Boost Your 2008 Revenue

Donor Power Blog

The year is nearly over, but there's still time to do a go to your donors online -- in fact, the next couple of week are prime time for online fundraising. We'll lay out a basic schedule and give some tips for the last, crucial impacts of the year. To listen, click here to download the audio file or visit the Fundraising Is Beautiful page here , where you'll find several listening and subscription options. Or subscribe with iTunes

Here's The New Tax Form You'll File For 2008 Reporting

Seeking Grant Money Today

for the fiscal year of 2008 and after, that earned receipts in the amounts of $25,000 or more; will be required to file either an IRS form 990 (or 990N) or IRS form 990EZ. Starting with the 2008 fiscal year and on, the organization may now be required to. The IRS released the new nonprofit tax form, 990-EZ tax return this week, on September 11. link] All American nonprofits (in one of many forms, as defined by the IRS; e.g. a 501(c)(3), a 501(c)(4), etc.)

Year-end Giving Snapshot: The Generous Procrastinator

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Network for Good's top-performing mailing is the one sent on December 30 with a short and simple reminder, "Still Time to Donate in 2008!"

Time for Nonprofits' sites to Morph?

GenerationYGive

This morning's Research Brief from the MediaPost blogs announced that direct marketing accounted for 53% of 2008 Ad spend. This included data from commercial and nonprofit marketers.)

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fundraiser, poet, friend: Jason Shinder, 1955 to 2008

Studio 501c

I don't know anyone who is a better fundraiser than Jason Shinder was. By being himself -- by connecting with people kindly, authentically, and personally -- he not only made hundreds of friends, he also formed plentiful partnerships and secured dozens of grants to support his vision of integrating arts into YMCAs across the country. I worked with Jason when I was at the YMCA of the USA, and like so many others who knew him, I know that my life is richer for it.

How to Thrive in a Down Economy: Tips for Improving Online Giving

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On December 8, 2008, I had the honor to present at the AFP Central New York ( www.afpcny.org ) meeting in Syracuse, New York. At the bottom of this article is a PDF copy of the slides for this presentation.

Holidays in July: Get a Jump on End-of-the-Year Fundraising

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Supporters choose to donate to organizations for a variety of reasons. Here 's a list of a few.) One particular reason (number 6 from our lovely list) is this: People love tax deductions. And what's one thing all nonprofits have in common? All nonprofit organizations can fulfill this desire for their supporters just by being a 501(c)(3) (about.com has some info you can share with your potential donors about this). Don't believe us that tax breaks are a major influencer?

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Operation Smile is the 2008 Nonprofit Organization of the Year!

Marketing for Nonprofits

Congratulations to Operation Smile , winner of the 2008 Nonprofit Organizations of the Year Award for its use of direct-response marketing to advance its' mission. Learn more and give the gift of a smile today! Jocelyn.

Pre-empted: Catalogs

GenerationYGive

I made my first purchase from a catalog more than 10 year ago (gasp!) when I was in high school and somehow got my hands on a Delia's catalog.

Economic Crisis: Gen Y to the Rescue?

GenerationYGive

Someone recently asked me in a comment on a different post what I thought about the current economic situation, how it was affecting fundraisers, and in particular, what Gen Y might have to do with all this.

Corporate Do-Gooding the Social Way

GenerationYGive

Marketing through corporate "do-gooding" is not a new concept. For several years now GE has been showing us commercials promoting their " ecomagination." BP is no longer British Petroleum but the much less planet-threatening Beyond Petroleum.

Inspiration: Gen Y Widows

GenerationYGive

"Taryn Davis was just 21 years old when her husband was killed in Iraq. As a young widow, she felt bereft and very alone." So began a story about the American Widow Project on NPR's Morning Edition yesterday, Veteran's Day in the U.S.

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Does Gen Y Have A Spiritual Side? Part I

GenerationYGive

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The Dancing Canary

GenerationYGive

Have you ever noticed how once you start thinking about something, or notice a pattern, suddenly it's everywhere? Recently, I wondered on this blog about the relationship between Gen Y and Arts-related fundraising.

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A Procrastinator's Guide to Year-end Fundraising

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So the rest of 2008 is very important. The last weeks of the year are far and away the biggest and most important for online charitable giving. In fact, Network for Good processes 40% of online donations for nonprofits like yours in December. In addition, almost 70% of adults plan to donate the same amount online as they did in the 2007 holiday season.

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Accountability

GenerationYGive

If someone managed to figure out what motivates people to give, he/she/they would certainly have found fundraising's holy grail. Is it guilt, passion, compassion, belief, faith, memory?

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Going from a Print Newsletter to Email: What to Leave Behind

Kivi's Nonprofit Communications Blog

Going from a Print Newsletter to an Email Newsletter - Webinar This Thursday - Get the Details. It seems like every nonprofit I’ve talked to in the last few months is either dropping their print newsletter entirely or carefully considering ways to cut back on the expense of publishing it (e.g.

The generational privacy gap

GenerationYGive

In a recent discussion with a client about virtual donor walls, the client expressed apprehension that donors would not want their names plastered on the web for all to see, and wondered what implications this might have not only for donors' privacy, but also in terms of identity theft.

Could Catalogs be Gen Y's Direct Mail?

GenerationYGive

A few days back I found a story on Marketing Charts that summarized the findings about Gen Y from Deloitte’s “2007 State of the Media Democracy."

Is voting just a game?

GenerationYGive

An article on Yahoo News this week reported that gamers can now register to vote through Microsoft's Xbox 360 gaming console. I am not a gamer, but if you've ever met one, they are hardcore, and devoted!

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The Best Cause Marketing of 2008

Cause Related Marketing

First off the usual disclaimers. This is by no mean an exhaustive list. I don’t see much cause marketing from outside North America. I read and speak only English; and, well, a smattering of Esperanto ;).

Part I: Mobileization: Is it keeping you up at night?

GenerationYGive

If the first thing you thought when you read that was "mobileization? Can she not spell? I do want to mobilize my donors and volunteers, but it doesn't keep me up at night." I wouldn't blame you. That's probably what most of us would think.

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Wild about the Wild Animal Sanctuary

GenerationYGive

Generally, I try not to write about particular nonprofits, but sometimes one just comes along that I have to mention. I particularly love to find out about smaller organizations - just tells me that any of us could do a lot to help the world if we put our mind to it. (I

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Four Tips on How to Use Email Marketing During a Down Economy

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While the economic news may not be the cheeriest these days, we've got some good news for you about the return you'll get on those email marketing dollars. The smart folks at the DMA (that's the Direct Marketing Association) reported that in 2007, email marketing returned about $48 for every dollar invested, the highest of all the marketing channels out there.

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Barack Obama-Presidential Candidate, Fundraiser Blackbelt

GenerationYGive

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Anonymity-giving's greatest foe

GenerationYGive

The other day, I was standing at an intersection. A man holding a sign was walking between the two rows of cars-"Homeless, please help." When I was younger, I went back and forth about giving money to the homeless-are these people really homeless? How do I know they won't spend the money on drugs?

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Give to the Salvation Army

Cause Related Marketing

In a sales circular that landed in my mailbox on Monday, Dec. 8, Wal-Mart gave three-quarters of a page to the venerable Salvation Army. Too bad it couldn’t have been much less useful.In

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Part II: The Demographic Time Bomb

GenerationYGive

( As a P.S. to this blog post, my "legal" advisor has noted that in order to prevent offending anyone at the Lexington airport, I should have been a little kinder with my assessment of what the airport offers to weary travelers.

Great site, good info, what else could one ask for?

GenerationYGive

A few days ago, my most devoted reader (someone I also like to call "mom") sent me a link to a really neat site: the Giving Forum from the Forum of Regional Associations of Grantmakers (whew, that was long to type, I wonder if they call themselves FRAG?).

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Getting the whole world to sit in on your cause.

GenerationYGive

This week while on a very long train ride from DC to see a client's co-vendor up in Connecticut, I was reading my favorite magazine- The Economist - when I came across an article about bloggers, authoritarian governments, and the game of cat and mouse they play with each other.