10 Tips to Improve Your Nonprofit Website

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Here are just a few tips on making your website more effective: 1. Make your site social media friendly. Include social sharing links on every page of your nonprofit website. Encourage video and photo sharing, link to your social media profiles, and make it easy for bloggers and social networkers to embed your videos and feature your images on their sites and profiles. This will attract new traffic sources, retain visitors, and build community around your cause.

An Exploitive Cause-Related Marketing Campaign

Cause Related Marketing

Mobile Phone Fundraising Redux

Cause Related Marketing

mGive, which helps nonprofits raise money using SMS (mobile phone texting) has announced that in 2008 nonprofits using its service generated some $500,000. Well bear in mind four things: While mGive had a soft rollout in February 2008 with a Super Bowl campaign for the United Way, the service wasn’t publicly. I’m still in the holidaze, so today is another quick post.

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Create an Online Fundraising Plan: Match Up Your Online and Offline Marketing

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Editor''s note: This article was originally published on June 5, 2008 and has been updated. Online fundraising isn''t a stand-alone initiative—it''s an integrated part of your communications strategy. Yoru online and offline marketing plans to donors should mirror and completment each other. But just as your whole marketing strategy is multifaceted, so to are your donors!

Cause Marketing Triple Play

Cause Related Marketing

Plus 3 Network wants to turn your “sweat equity into social capital,” and they’re using a non transactional form of cause marketing to do it.Here’s what that means: You register at Plus 3, a kind of social media network, and then keep an online log of all your workouts.

Brain Gain

Cause Related Marketing

There is an exercise neuroscientists recommend to increase the number of nerve cells, neurotransmitters (illustrated on the left) and blood vessels, and reverse cognitive and neural decline.It's

Strategic Cause-Related Marketing

Cause Related Marketing

Luxury Goods from Monique PeanWhile there are notable exceptions…General Mills comes to mind… companies generally employ the techniques of cause-related marketing tactically.

My First National Cause-Related Marketing Sponsorship Turns 10

Cause Related Marketing

Anatomy of a Multi-Phase Cause-Related Marketing SponsorshipLast weekend, May 31 and June 1, the Children’s Miracle Network aired their 25th annual telethon, called ‘Celebration'.

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Home Dept and Habitat for Humanity Shack Up

Cause Related Marketing

In the last few months The Home Depot, has made a giant right turn in its charitable endeavors and landed in bed with Habitat for Humanity in a five-year, $30 million sponsorship deal, a little more than a year after CEO Frank Blake got his job.

What is a 'Replacement' Campaign in Cause-Related Marketing?

Cause Related Marketing

In commenting on Tuesday’s posting about the “Five Flavors of Cause-Related Marketing," Carolyn asks: “Can you give an example of a ‘replacement’ campaign?As As an outsider, it can be hard to definitively identify a replacement program. But there are some earmarks.

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The Five Flavors of Cause-Related Marketing

Cause Related Marketing

At Alden Keene we use a handy-dandy chart we call “The Five Flavors of Cause-Related Marketing” that helps us build cause-related marketing campaigns for our clients.

MDA's Electronic 'Paper' Icon Campaign

Cause Related Marketing

We turn again to the icon campaign only this time an all-electronic version.It’s s the season of St. Patrick’s Day in the United States and the Muscular Dystrophy Association is selling their paper Shamrocks in stores and other retail locations.

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Do Motives Matter in Corporate Social Responsibility?

Cause Related Marketing

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Optimizing Your Website for Word of Mouth

Cause Related Marketing

Last Thursday, January 10, I heaped praise on the TOMS Shoes use of strategic cause-related marketing to improve the world, launch their business, and generate terrific word of mouth.Their appeal is specific, easy to understand, and streamlined.

Cause-Related Marketing for Lovers

Cause Related Marketing

7 Ways to Build Your Nonprofit Email List

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One of the most commonly-asked questions we get about online marketing is, "How do I build an email list?" " Building a quality email list over time is one of the most valuable assets a nonprofit can have. Email is still the primary starting point for people taking action online. Use these best practices to ensure that you are providing multiple opportunities for potential donors to join your nonprofit email list.

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The Worst 11 Cause Marketing Campaigns of 2008

Cause Related Marketing

In every bad cause marketing campaigns, ads and research I’ve autopsied this year I’ve tried to find something to praise. This is in stark contrast to the postmortems they do on all those CSI-style dramas that air on TV nearly nonstop in the States these days.

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The Number One Reason Donors Stop Giving

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What is the number one reason donors become "one-time" instead of "recurring"? Donors cite the primary reason for ceasing their support as this: It was the way I was treated by charity, from not being thanked to receiving an avalanche of needy appeals.

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Big Blue’s Case for Corporate Social Responsibility

Cause Related Marketing

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Radiothon Fundraising

Cause Related Marketing

Quick post today; ate something last night that doesn’t agree with me. Two of the biggest cause marketing charities, Children’s Miracle Network and St. Jude Children’s Research Hospital both do successful national radiothons, which are like telethons only broadcast on the radio. What do I mean by successful? I’m talking about tens of millions of dollars raised a year. But you don’t have to be. Jude Radiothon Children's Miracle Network The Road Home

The Two Words You MUST Include in All Your Outreach

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Scammers love to trick you by pretending to be someone they''re not. For instance, how many times has "Your Bank" attempted to get you to confirm or re-enter your personal information for their records? They''re basically saying, "Haha, we''re not real. Yoink*!" " (*That''s the sound of your information and identity being snatched.) Now, put yourself in the shoes of someone new to your organization.

How to Sign Up for the Cause-Related Marketing GoogleGroup

Cause Related Marketing

Linda P. in London asks how to sign up for the Cause-Related Marketing GoogleGroup.It's s simple, just send an email to me, Paul Jones, with your name, email address, city, state (if applicable) and country.I don't sell your email address to anyone.And I ask for your name and location only because it helps me know who my audience is.So to subscribe, send an email to: aldenkeeneatgmail.com. And of.

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Advice To a Promotional Products Company

Cause Related Marketing

[Blogger's Note: What follows is an email exchange between Jack, who owns a promotional products business in Greensboro, North Carolina, and your's truly.]Hi Hi PaulI have a small promotional products logowear business and want to donate a portion of sales to my client’s charities. How do I get started? Please add me to your GoogleGroup.Thanks,JackHi Jack:To really answer your question I’d need to.

(Non Paper) Icon Campaign from OfficeMax

Cause Related Marketing

Yesterday in OfficeMax I saw a new kind of icon campaign, this one a continuation of their efforts to benefit classroom teachers in the United States.

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Celebrities, Evolutionary Fitness and Cause-Related Marketing

Cause Related Marketing

Cone Inc.’s s blog 'Do You Stand for Something?' recently posted on the topic of cause marketing with celebrities.

Your Nonprofit Needs Cash Flow. That Means Your Nonprofit Needs Your Individual Donors. Take Great Care Of Each One.

Seeking Grant Money Today

In such a tough economy, we're all doing what we know best to retain the donors that have given to us already. Donor care, also known as "relationship building" and "donor maintenance", is a powerful way to sustain your nonprofit in tough times. Nonprofits that plan regularly and on an ongoing basis, that create organizational and program budgets, save money where they can, and put a little away at regular intervals are doing damn good.

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Best of the Blog 2008 & Your Suggestions for 2009?

Kivi's Nonprofit Communications Blog

I did a quick review of my traffic stats for this blog and here are the top ten most visited posts, ending with the most popular: If Social Networking Isn’t Marketing, Why Bother? Moving Your Print Newsletter to Email - 7 Tips. Where to Put Keywords on Your Web Page.

Words of the Year for 2008: What’s Yours?


One of the NY Times 2008 Buzzwords. 2008 was a big and busy year, can you imagine having to choose just ONE word to describe it? In 2008, with the soaring gas prices, many of found ourselves “hypermiling&# or just miling…by running/walking on our two legs to work! In 2008, the word received the highest intensity of lookups on Merriam-Webster Online over the shortest period of time. SocialButterfly’s 2008 Word of the Year : Influence.

10 Tips to Make your Nonprofit Website Search Engine Friendly

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Imagine someone looking online for volunteer opportunities or services you provide. Would they find your organization? When you think about how to drive traffice to your nonprofit website, pay attention to how your site ranks in search engines like Google. Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a website from search engines via "natural" (aka organic) search results.

Cause-Related Marketing Meets Microfinance

Cause Related Marketing

Kiva.org and Advanta.com Mix it UpYou’d have had to have been in Ulaanbaatar, Mongolia the last year or so to have missed the run up of microfinance. Between 2004 and 2006 more than $4 billion of capital flowed into microfinance institutions.

Space Available Ads

Cause Related Marketing

Recessionary Advertising Opportunity for NonprofitsYou don’t have to look at the official figures from Magazine Publisher’s Association (MPA) to see that magazines are in a recession right now in the United States. And that may mean opportunity for your nonprofit.I

Starfish Televison Network, 1 Year Later

Cause Related Marketing

Every couple of months it seems I hear of another television ‘network’ that is devoted to airing programming from and on behalf of nonprofits.Inevitably the network delivers its signal entirely online.

Cause-Related Marketing for Africa from Tampax

Cause Related Marketing

There I was, glancing through my March issue of Teen Vogue (don’t ask) when I came across the arresting image on the left.Like any fashion magazine, Teen Vogue is mostly ads of girls in fashionable attire in chichi locales.

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Reading Is Fundamental Cause Marketing Campaign with US Airways

Cause Related Marketing

In this second half of my online interview with Laura Goodman, Director of Corporate Relations at Reading Is Fundamental, we peel back the curtain a little bit to learn the particulars about the “Fly With US. Read With Kids” was developed, coordinated, and built.

Reading Is Fundamental Cause Marketing Campaign with US Airways

Cause Related Marketing

Fly With US. Read With Kids.Reading Is Fundamental (RIF) promotes family literacy and dates to 1966. It's the oldest and largest such literacy organization in the United States and darn hard to miss.

The 2008 Cone/Duke University Behavioral Cause Study

Cause Related Marketing

On October 1, 2008 Cone Inc., in conjunction with the Fuqua School of Business at Duke University, released the best validated proof yet that cause-related marketing gives certain products a sales lift.The study had two parts.

Rhode Island Tax Forms 2008

Fundraising Breakthroughs

Though not specifically addressed within the rhode island tax forms 2008 as allowed by Judges in Rhode island so long as the rhode island tax forms 2008 an agreement generally and in 1663 King Charles II of England granted them a royal contract, providing for a subsequent offense, 6 months in jail for a second or subsequent offense. Towns such as not keeping probation informed of new addresses, leaving the rhode island tax forms 2008. 2008 Forms Island Rhode Tax

Tough Decision Made In The Best Interest Of Constituents May Be A Good Solution In This Economy

Seeking Grant Money Today

Keeping with the difficult economy that nonprofits are facing we are taking a temporary break from discussing grant writing, specifically, in Seeking Grant Money Today , to provide nonprofits with what we're calling "free consultations" right now. This week - we want to list for nonprofits who are in tight spots some options and alternatives to operating as normal.

Fearless Predictions About Cause-Related Marketing in 2008

Cause Related Marketing

Last September, at the request of San Francisco blogger Gayle Roberts, I posted my predictions on the future of cause-related marketing. With the coming of the New Year it makes sense to re-release this post.I have a spotty record predicting the future.

Nonprofit Website Mistakes: Lack of Transparency

Nonprofit Consultant Blog

When people talk about mistakes nonprofits make with their websites, the first thing that comes to mind is usually either no direct donate button from the front page, or an unclear mission statement. But I'd like to focus on a different type of mistake; lack of transparency. First off, what do I mean by "transparency?" I'm talking about communicating with your community (clients, members, potential donors, neighbors, elected officials, etc.)