Macromarketing and Social Change

Social Marketing and Social Change

"Most social marketing programs occur within a micromarketing environment. That is most, if not all, attention is given to understanding and influencing people through the actions of producers - the organizations that fund, create, and implement social change programs. In contrast to the micro, or individual, view of social marketing, the macromarketing view provides a substantive base for moving social marketing to a new level of relevance for social change.

Jim Fruchterman, technologist for social change, wins MacArthur genius award (oh, and by the way, he has a blog)

Studio 501c

One of the 25 MacArthur Fellows announced yesterday was James Fruchterman, social entrepreneur and founder of Benetech, a nonprofit that creates " new technology solutions that serve humanity and empower people to improve their lives." nonprofits, nota bene : A business-lunch blog is a practical strategy for many social sector organizations. social bookmarks: Digg this or add to del.icio.us

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Jim Fruchterman, technologist for social change, wins MacArthur genius award (oh, and by the way, he has a blog)

Studio 501c

One of the 25 MacArthur Fellows announced yesterday was James Fruchterman, social entrepreneur and founder of Benetech, a nonprofit that creates " new technology solutions that serve humanity and empower people to improve their lives." nonprofits, nota bene : A business-lunch blog is a practical strategy for many social sector organizations. social bookmarks: Digg this or add to del.icio.us

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Advice for Reply Slip Amounts

Fundraising Breakthroughs

Fundraising Lesson: The Reply Slip Quoting from Fundraising for Social Change chapter on direct mail (by Kim Klein): "People will read the suggested amounts until they find a number they are comfortable with, but all else being equal, people will generally choose the second option in a line of numbers.

a great place for nonprofit bloggers to begin: Netsquared

Studio 501c

Netsquared is a Web site -- really a community -- that focuses on helping people use the Web to increase impact and effect social change. Technorati tags: net2 nonprofit blogging nptech social sector NGO philanthropy. For an introduction to the hows and whys of nonprofit blogging, you can do no better than this "Resource Center" from Netsquared, called, well, Blogging for Nonprofits.

a great place for nonprofit bloggers to begin: Netsquared

Studio 501c

Netsquared is a Web site -- really a community -- that focuses on helping people use the Web to increase impact and effect social change. Technorati tags: net2 nonprofit blogging nptech social sector NGO philanthropy. For an introduction to the hows and whys of nonprofit blogging, you can do no better than this "Resource Center" from Netsquared, called, well, Blogging for Nonprofits.

Corporations Versus Nonprofits - A real question?

Nonprofit Consultant Blog

My point here is, I believe for-profit corporations are more effective than non-profits organizations in achieving social means. But, it is the work of Greenpeace (and a dozen other major and hundreds of smaller nonprofits) that made the change in society that resulted in the Prius being a top seller. Mr. Lee goes on to explain why corporations are better at achieving social goals: Why? But typically only after the change has been effected in the court of public opinion.

Amy's Fundraising Principles

Fundraising Breakthroughs

Dear readers, experienced and novice social change and social service fundraisers: what fundraising biases, principles or theories do you work from Here is an adapted list I sent to a nonprofit leader a few months ago.

welcome to studio 501c

Studio 501c

This is a resource for ordinary people doing extraordinary things -- social entrepreneurs and nonprofit staff and volunteers, i.e., those who work hard every day to make positive change. I hope to do the same thing with this blog -- to share information and tips from time to time that will help people accomplish their social-change goals more effectively. social sector. social entrepreneur.

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welcome to studio 501c

Studio 501c

This is a resource for ordinary people doing extraordinary things -- social entrepreneurs and nonprofit staff and volunteers, i.e., those who work hard every day to make positive change. I hope to do the same thing with this blog -- to share information and tips from time to time that will help people accomplish their social-change goals more effectively. social sector. social entrepreneur.

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Successful Fundraising in Turbulent Times

Fundraising 123

She is also the author of Fundraising for Social Change (now in its fifth edition, 2006), Fundraising for the Long Haul (2000), which explores the particular challenges of older grassroots organizations, and Ask and You Shall Receive: A Fundraising Training Program for Religious Organizations or Projects, Raise More Money (2001) which she edited with her partner, Stephanie Roth, and Fundraising in Times of Crisis (2004).

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Segmentation to Address Racial and Health Inequalites

Social Marketing and Social Change

That corporate marketers use segmentation and targeting to increase risky behaviors - and thus the morbidities and mortality associated with these behaviors - is not an argument against the use of segmentation by social marketers and social change agents in their programs. 2006).

Incentives for Change in Public Health and Social Marketing Programs

Social Marketing and Social Change

"The idea of price as an incentive mechanism for social marketers can be traced back at least to Lefebvre and Flora (1988; link to pdf ). Charging fees for this screening service is much like the product pricing models used in social marketing programs in developing countries. 2006). [Ed

Nominate A Software Developer Who Has Created Open Source Software for the Nonprofit Sector

Seeking Grant Money Today

Deadline: October 31, 2011 Nominations Open for Public Interest Computing Prize The Tides Foundation is accepting nominations for the sixth annual $10,000 Antonio Pizzigati Prize for Software in the Public Interest, the nation's highest honor for software developers working with nonprofits to help advance innovative social change. From The Foundation Center. [If

#Interview: Nedra Kline Weinreich, Social Marketer, Author, and Owner of the “Spare Change” Blog

Non Profit Marketing 360

Nedra Kline Weinreich is a widely recognized expert on social marketing (not to be confused with social media marketing). Her book Hands-On Social Marketing: A Step-by-Step Guide is considered a classic, and she blogs about social marketing issues at the Spare Change blog.

Nominate the Greatest Hits of Social Marketing

Social Marketing and Social Change

What articles on social marketing would you recommend every faculty member, student or practitioner read? It is not a rhetorical question… I am serving as the Editor of a major four (4) volume set on Social Marketing to be published by SAGE. I am thinking about the project as curating the 'greatest hits' of social marketing - the most often cited, inspiring, trail-blazing and exemplars of practice and research. Problems and challenges in social marketing. 2006).

Register Today for a FREE Webinar with Beth Kanter!

Marketing for Nonprofits

In The Networked Nonprofit: Connecting With Social Media To Drive Change , co-authors Beth Kanter and Allison Fine, show how social media is catalyzing a shift away from this type of “organization-centric” advocacy, governance and communications toward a “network-centric” approach.

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Going Deep for Insight

Social Marketing and Social Change

They are often well-schooled in methodology, statistical analysis and the usual suspects of behavior change theories. The National Social Marketing Centre has recognized the centrality of audience insight in how it describes social marketing. 2006).

700+ Women = $170,000

The Agitator

Since our launch in November 2006, The Women’s Fund of Winston-Salem has grown to more than 700 members, 550 of whom belong to a group. It’s a modest effort compared to the 90 women=$174million, but we’re on our way to building a diverse community of female philanthropists focused on creating social change for women and girls in our community.

Cervix, seals and celebs: Proof Nonprofits Can Be Funny

Nonprofit Marketing Blog

Margaux O’Malley is the president and co-founder of Grand Junction Design , a Washington DC-area studio that works with nonprofits to create social change through effective websites. Those of us who are working for social change run into a lot of sensitive and challenging issues.