Rhode Island Census 2006

Fundraising Breakthroughs

Attorneys, who advance a cause based purely upon rationally based argument knowing full well that the rhode island census 2006 or perhaps better referred to as Little Rhody by the rhode island census 2003 to bring the parties have two children the rhode island census 2001. The Family Court can look at the rhode island census 2011 of the rhode island census 2006 of Rhode Island. Providence, the rhode island census 2006 and most parts of this state are near a water edge.

Daring to Lead 2006

Nonprofit Consultant Blog

CompassPoint Nonprofit Services and The Meyer Foundation have just released a new report, "Daring to Lead 2006," exploring the leading causes of nonprofit executive burnout; in particular, widespread frustration with boards of directors and funders, and dissatisfaction with their pay. In both 2001 and 2006, 75% of executive directors reported that they were planning on leaving their position within five years.

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Top 5-Bottom 5 Cause-Related Marketing Campaigns

Cause Related Marketing

As it turns out about third have come in for criticism and third for praise and I’ve been neutral on the final third.For this last post of 2006, I review the five best and the five worst cause-related marketing campaigns. Tags: 2006 cause-related marketing Top 5 Bottom 5 It Was a Pretty Good YearSince my first posting on October 17, I have reviewed about 20 cause-related marketing campaigns or promotions.

Wise as Serpents, Harmless as Doves

Cause Related Marketing

Blige Duet Album for Boys and Girls Clubs of AmericaThroughout November 2006, Circuit City diligently promoted its exclusive deal with Hip Hop Soul artist Mary J. Circuit City-Mary J. Blige called Mary J. Blige & Friends that benefits the Boys and Girls Clubs of America in commemoration of their centennial year. The recording features the appealing Blige in duets with an impressive array of. Blige Boys and Girls Club of America Circuit City

A Raspberry to Hamilton Collection's Promotion

Cause Related Marketing

is cause-related marketing at its finest, circa 1989.This product, advertised in an FSI that dropped in September or October of 2006 would have been cutting edge 17 years ago. Time Warp Cause Marketing from Hamilton Collection is Potentially Deceptive and Certainly Less Effective Than it Could Be Hamilton Collection’s “Breast Cancer Charity Collectible Shoe Figurine: Hope” (whew!)

Cute Mini Ad Has Room for Improvement

Cause Related Marketing

I feel much the same way about their ad for Meals on Wheels that runs in the November 2006 issue of Fast Company.We’re Cute Ad. And Not Terribly Useful.Austin Minis are so doggone cute, when I see one in a parking lot I just want to pinch its little bottom. re giving over some ad space for a needy cause, “to red light hunger,” the ad says, and that's good. The Meals on Wheels Association of America.

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A Cheer-and-a-half for Soft and Dri’s FSI Ad

Cause Related Marketing

This ad for Dial’s antiperspirant/deodorant Soft and Dri, appeared in an FSI during October 2006, National Breast Cancer Awareness Month.I Made by a Man? But is it Strong Enough For Women?This like the ad, but I wonder if that isn’t because I’m a man. The copy and design are quite clean, in a way that men tend to like. The headline is spare and the call to action straightforward, as is the offer.

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Montblanc Nicolas Cage Ad

Cause Related Marketing

Seeing Through The Wicker Man DarklyIt’s almost impossible to overstate how much transparency matters in cause-related marketing. It’s more important than the campaign's creative. It’s more important than the offer in the campaign's advertising. It’s more important than the appeal being made.Here’s why. Americans are a ridiculously generous people when it comes to charitable giving. Much of that.

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Home Depot Gift Card Promotion for the USO

Cause Related Marketing

Soldiering Through the First Quarter BluesIt’s the day after Christmas in the States and the malls and stores are full again, this time with people returning gifts, but also people spending the gift cards they got yesterday. Gift cards, or stored value cards, are a growing Christmas gift trend in North America. Before the holiday, the National Retail Foundation projected gift card sales would.

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Your Charity Should Be So Lucky

Cause Related Marketing

Recently both the Chicago Tribune and the Chronicle of Philanthropy (registration required for both) have published stories critical of cause-related marketing.The Tribune article, by Blythe Bernhard (free here), came at the end of October, National Breast Cancer Awareness Month in the States.

How to Find a Charity Partner for a CRM Campaign

Cause Related Marketing

The 411 on Locating a Cause Right for Your Company Suppose you’re a community-minded company and you’re considering launching a cause-related marketing campaign, but in a world of causes, no cause is much more appealing than the next. Who do you partner with?This This question came to me while I was looking at the back of a bottle of 505 Southwestern Organic Green Chile Sauce. 505’s sauces are.

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Join Cause-Related Marketing, Get a CRM Tool You Can Use Now

Cause Related Marketing

Kind Readers:Joanna F. is the latest person to join the Cause-Related Marketing Googlegroup.You can join, too. When you do, each new posting to Cause-Related Marketing comes directly to your email box.As an inducement, everyone that joins receives a copy of the "Five Flavors of Cause-Related Marketing" which explains Cause-Related Marketing in an easy-to-follow matrix and includes examples.

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CO-OP FInancial Services and Children's Miracle Network Roll Out an Old-School CRM Campaign

Cause Related Marketing

An Old Campaigner Returns to the Dance FloorRight now in the United States ballroom dancing. of all things. is hot, hot, hot.It seems that everything old is new again. For instance, Children's Miracle Network, where I spent seven years, is the beneficiary of an old-school cause-related marketing campaign of the kind I haven't seen from them in years.To be fair, the staff at Children’s.

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Sales Incentives and Cause-Related Marketing

Cause Related Marketing

Sprint and Motorola Campaign for RedMany cause-related marketing campaigns require consumers to buy something. Maybe it’s a rubber bracelet. Or a plush toy. Maybe it’s a dessert special or music CD, or some kind of service.While some people will just buy the cause-related marketing product or service without being prompted, usually they won’t. Like life insurance, and a tie that goes with the.

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Join Cause-Related Marketing, Get a Cool Cause-Related Marketing Tool

Cause Related Marketing

Kind Readers:Kate A. from Boston is the latest person to join the Cause-Related Marketing Googlegroup. I invite you to join, too.When you join, each new posting to Cause-Related Marketing comes direct to your email box.As an inducement, everyone that joins receives a copy of the "Five Flavors of Cause-Related Marketing" which explains Cause-Related Marketing in an easy-to-follow matrix and.

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Never Sell Title Sponsorships, (Unless You Have To)

Cause Related Marketing

Toys for TeensIt’s Christmas time in the States and American’s open their hearts and their wallets to causes of all kinds.Since the early post-WWII years, one of the organizations that Americans have responded to generously is Toys for Tots, now known as the Marine Toys for Tots Foundation. In 2005 they took in $233 million in receipts and gave out $221 million in toys.The original mission was to.

In Case You Wondered.

Cause Related Marketing

It Works, Cause-Related Marketing Works!The The Utah Food Bank is a monster of cause-related marketing in my state this time of year. The need for food is slightly higher in this season, but the fact is they use the generosity of the Christmas season to generate food donations that will see them into next summer; that’s one of the reasons why they ask for canned goods.To cite just a few examples, Tags: Jiffy Lube Utah Food Bank Siegfriend and Jensen Wells Fargo Rick Southwick Smiths

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Tarnished Halos

Cause Related Marketing

Why Company-Named foundations Benefiting from Cause-Related Marketing Rub Me the Wrong Way.Just this month I’ve seen cause-related marketing campaigns for McDonalds and the Ronald McDonald House Children’s Charities; PETCO, and the PETCO Foundation; and, JC Penney and the JCPenney Afterschool Fund.Two other general merchandise retailers, Kohls and Mervyns, run ‘charity-flavored’ campaigns.

High-Dollar Product Marketers, Jump-In!

Cause Related Marketing

High-Dollar Cause-Related Marketing Comes of AgeCause-related marketing has long been especially common in packaged goods promotions; Wish-Bone Dressing and Make-A-Wish or Yoplait and Susan G. Komen, to name just two. But does cause-related marketing work with high-dollar goods and services? More and more the answer is yes.Above are four recent campaigns… from Dell, Oreck, American Century.

Les Schwab Tire Ad for Rotary Coat Drive

Cause Related Marketing

Huzzahs to Rotary and Kiwanis, the Un-RedWhile everyone else is fawning over the new Red campaign, your humble servant is reviewing a very local campaign that gathers coats and winter items for the less fortunate here at home.But wait, you’re saying, isn’t this out of character? Aren’t you the one who said that for cause-related marketing campaigns “sponsorship is about eyeballs, [but] the.

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Join Cause-Related-Marketingatgooglegroups.com

Cause Related Marketing

Hello folks:This is an invitation to join Cause-Related-Marketing@googlegroups.com. When you join, each new posting to Cause-Related Marketing comes direct to your email box.As an inducement, everyone that joins receives a copy of the "Five Flavors of Cause-Related Marketing" which explains Cause-Related Marketing in an easy-to-follow matrix and includes examples.To join, simply send me your name.

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Yuban Dark Roast

Cause Related Marketing

Certification Exhaustion A few years back a would-be client came to me with an interesting question: would people in the first world support cause-related marketing that served people in the Third World?In In their case, they were building children’s hospitals in Africa, Asia and Latin America. That sounds like a mountainous undertaking, but the fact is, you can build and equip a pretty darn good.

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Crystal Geyser Label II

Cause Related Marketing

Remember What You're Paying for This Free AdviceAll right, you’ve had your fun, you say. You’ve teased the folks at Crystal Geyser with yesterday's posting, so what would you do if your water was being sold in the discounter stores for pennies, Mr. Smart Guy?I’m I’m glad you asked. First, a disclaimer. I’ve never worked for Crystal Geyser or any of its competitors, although I did put myself through.

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Crystal Geyser Label

Cause Related Marketing

Buck Up, Guys!Some Some day I'm going to write the ultimate case study of the greatest cause-related marketing campaign ever. It raised hundreds of millions of dollars for a terrific cause and it went on for years with no fall-off in support. It generated tons of positive publicity and, if you're an American, chances are you physically handled it more than once. The most intriguing part of that.

P&G brandSAVER FSI for UNICEF

Cause Related Marketing

Let Us Now Praise Good Cause-Related MarketingSo far there are six posts at causerelatedmarketing.biz and everyone of them has been critical to one degree or another. The point of this blog isn’t to flame every cause-related campaign I see as bad or inadequate. I expect there’s more to be learned more from good campaigns than bad ones.So, on All Hallow’s Eve I want to back off my criticism to.

Annual Women & Business Conference

Cause Related Marketing

Coulda Woulda? ShouldaImagine an existing event with a successful 30-year history aimed at women in business. Imagine a well-known celebrity pundit and mother as the keynote.Now imagine a nice cause ‘overlay,’ as we used to call it at Children’s Miracle Network: maybe a donation is made to a local kids cause with every early registration. Maybe there’s a silent auction at the event benefiting.

A Raspberry for Linens 'n Things Ad

Cause Related Marketing

An Ad that Tries to Do Too Much and FailsCharities… even sophisticated and well-funded entities… are often guilty of trying to make their marketing collateral do too much. But in this ad for a multipart cause-related marketing promotion, it is the sponsor who muffs it by trying to do too much.Here’s the list of vendors or corporate partners:* Linens ‘n Things* MasterCard* Gund* Homedics* Yankee. Komen Linens 'n Things cause marketing

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Eyeballs Vs. Tears

Cause Related Marketing

Barely a day goes by that I don't see some kind of cause-related marketing, some good and some not so good.With this blog I will examine in detail those cause marketing promotions, advertising and campaigns; when they get it right, and where it goes wrong.Cause-related marketing has been around for more than 20 years now. Even people who don't know the term, understand what it's all about; send. Komen cause marketing

fake newspaper: a fun, fast way to honor nonprofit volunteers, donors, staff

Studio 501c

I discovered fodey.com's newspaper snippet generator via popular blogger Steve Rubel , who always has interesting and instructive posts on marketing and PR. As the image below shows, this free and easy tool provides a fun way to recognize staff members, volunteers, and donors.

fake newspaper: a fun, fast way to honor nonprofit volunteers, donors, staff

Studio 501c

I discovered fodey.com's newspaper snippet generator via popular blogger Steve Rubel , who always has interesting and instructive posts on marketing and PR. As the image below shows, this free and easy tool provides a fun way to recognize staff members, volunteers, and donors.

free guide is a handy tool for nonprofit public relations

Studio 501c

Via Steve Rubel, here's a succinct, free 30-page guide from PR firm Shift Communications on how to use the Web for public relations. Written for PR specialists, PR 2.0 Essentials would be just as helpful to nontechies in nonprofits who want to learn how to interact with external audiences through social bookmarking, RSS, blogs, podcasts, and more. Among dozens of ideas and links to resources, it includes good tips on "pitching" bloggers and podcasters with story ideas.

report compiles good blogging advice for businesses and nonprofits; as always, beware of absolute truths

Studio 501c

However, in terms of using the report to drive decisions about business or nonprofit blogging, keep the second half of the study's title in mind: the ideas in this paper are based on the "self-reports" and opinions of bloggers who responded to an open call in May 2006 to participate. A University of Massachusetts marketing professor has published an interesting report based on a survey of bloggers.

report compiles good blogging advice for businesses and nonprofits; as always, beware of absolute truths

Studio 501c

However, in terms of using the report to drive decisions about business or nonprofit blogging, keep the second half of the study's title in mind: the ideas in this paper are based on the "self-reports" and opinions of bloggers who responded to an open call in May 2006 to participate. A University of Massachusetts marketing professor has published an interesting report based on a survey of bloggers.

nonprofits can use microsoft word templates for better design, communication

Studio 501c

The popular Lifehacker productivity blog asked its readers to help Elyse , who works "for an earnest, mission-driven, do-good non-profit organization that, despite the high quality of our project work, has little time or expertise to devote to details such as aesthetics, formatting, and design" and who is looking for "tried and true design tips to easily spruce up a document and make it more eye-appealing."

nonprofits can use microsoft word templates for better design, communication

Studio 501c

The popular Lifehacker productivity blog asked its readers to help Elyse , who works "for an earnest, mission-driven, do-good non-profit organization that, despite the high quality of our project work, has little time or expertise to devote to details such as aesthetics, formatting, and design" and who is looking for "tried and true design tips to easily spruce up a document and make it more eye-appealing."

nonprofits can use microsoft word templates for better design, communication

Studio 501c

The popular Lifehacker productivity blog asked its readers to help Elyse , who works "for an earnest, mission-driven, do-good non-profit organization that, despite the high quality of our project work, has little time or expertise to devote to details such as aesthetics, formatting, and design" and who is looking for "tried and true design tips to easily spruce up a document and make it more eye-appealing."

Jim Fruchterman, technologist for social change, wins MacArthur genius award (oh, and by the way, he has a blog)

Studio 501c

One of the 25 MacArthur Fellows announced yesterday was James Fruchterman, social entrepreneur and founder of Benetech, a nonprofit that creates " new technology solutions that serve humanity and empower people to improve their lives." " Benetech's innovative projects have focused on literacy for people with disabilities, landmine detection, and human rights.

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Jim Fruchterman, technologist for social change, wins MacArthur genius award (oh, and by the way, he has a blog)

Studio 501c

One of the 25 MacArthur Fellows announced yesterday was James Fruchterman, social entrepreneur and founder of Benetech, a nonprofit that creates " new technology solutions that serve humanity and empower people to improve their lives." " Benetech's innovative projects have focused on literacy for people with disabilities, landmine detection, and human rights.

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Advice for Reply Slip Amounts

Fundraising Breakthroughs

Fundraising Lesson: The Reply Slip Quoting from Fundraising for Social Change chapter on direct mail (by Kim Klein): "People will read the suggested amounts until they find a number they are comfortable with, but all else being equal, people will generally choose the second option in a line of numbers. So given a choice such as: $25, $35, $50, $100, other, most people will choose $35.

Treat Your Donors Well

Fundraising Breakthroughs

Jeff Brooks, Donor Power Blog, highlights a handful of facts about people who donate to at least one charity a year, citing a University of Chicago study that has been done every other year or so since the 1970s. His point (and theme of his blog) is appreciate your donors. Treating your donors well is good business for a nonprofit. But here's another reason to treat these special people with a certain level of respect: They are highly virtuous people. The Salt of the Earth. Read more

Galas Aren't Good Fundraising

Fundraising Breakthroughs

Quotable excerpts on the danger of "fundraising" galas by leading advisors to nonprofits. From a thread last week on Charity Channel. "I I refer to galas as the "hail mary pass" of the fundraising world. When the clock is running and you don't think you have the time, energy, expertise, or money to engage in a more effective means of fundraising, someone decides it's time to do a gala. ".just just about ANYTHING makes more sense than an event as a fundraiser." -- Renata J.

the ad that empowered a jilted bride to empower women 'round the world

Studio 501c

Kyle Paxman was supposed to get married today, but when she discovered six weeks ago that her fiance was cheating on her, she called off the wedding. Stuck with a contract for a 180-guest event at a nice hotel, she turned the day into a fundraising benefit for CARE USA and the Vermont Children's Aid Society. Kyle chose CARE after she happened to see this PSA, I Am Powerful , on television.

the ad that empowered a jilted bride to empower women 'round the world

Studio 501c

Kyle Paxman was supposed to get married today, but when she discovered six weeks ago that her fiance was cheating on her, she called off the wedding. Stuck with a contract for a 180-guest event at a nice hotel, she turned the day into a fundraising benefit for CARE USA and the Vermont Children's Aid Society. Kyle chose CARE after she happened to see this PSA, I Am Powerful , on television.