Lessons from 4 Big, Successful Single-Element Cause Marketing Campaigns

Cause Related Marketing

There are a handful of big ‘single-element' cause marketing campaigns that have been around for decades, and in their longevity they hold lessons for cause marketers everywhere. I'd love to feature campaigns from other places. Jude, and the RED campaign.

Designing Community Campaigns For Weight Loss

Social Marketing and Social Change

I believe that these community and state efforts need better marketing of weight management. Increasing demand and supply for losing weight is the marketing challenge for public health programs at the local, state and national level. meet the demand the campaign is generating ).

Trending Sources

Book Review: “The Facebook Marketing Book”

Cause Related Marketing

I joined LinkedIn way back in 2005. And that’s a problem for a marketer, because Facebook is close to being a marketer’s… and a cause marketer’s… dream. The Facebook Marketing Book is arranged almost as picture book with long captions.

Using BOGO Cause Marketing to Sell Razor's

Cause Related Marketing

A new e-tail website called Harrys.com launched last week with a BOGO cause marketing approach. The razor blade business model is why Proctor and Gamble paid $57 billion for Gillette back in 2005. Well, one way is with cause marketing and BOGO. “We We’ve reached the “ end of men ,” as Harry’s marketers seem to have realized. Cause-Related Marketing does a world of good.

Space Available Cause Marketing on Packaging

Cause Related Marketing

This bottom panel of this box of house brand facial tissue box from Walmart features what amounts to space available cause marketing on package, something many other sponsors could also do. The copyright says 2005, although I doubt this box is that old.

Cause Marketing and 'Nature Deficit Disorder'

Cause Related Marketing

But in his 2005 book ‘Last Child in the Woods,’ Louv describes the possible effects: Limited respect for natural surroundings Attention deficit disorders, depressions, mood disorders, and poor grades. This is cause marketing, but it’s largely non-transactional.

Pink Ribbon Cause Marketing Doing Its Job Again

Cause Related Marketing

Block-Zenna was diagnosed with TNBC in 2005 and died 2½ years later from the disease. This cause marketing effort, therefore, did one-half its job; it raised awareness. Cause-Related Marketing does a world of good. Breast cancer is heterogeneous, not homogeneous.

Responding to Outside Magazine's Article on Livestrong.org

Cause Related Marketing

Livestrong began phasing out of hard science research funding in 2005 because the charity and its board didn’t feel like it could make a big enough dent in cancer research. Gifford’s secondary point is that Armstrong and Lifestrong are so inextricably linked that any marketing effort on behalf of the charity directly and distinctly benefits the man. And so the goodly chunk of money that Livestrong pumps into branding and marketing pumps up Lance Armstrong.

8 “Pinktober” Promotions that Deserve a Ribbon

Selfish Giving

Selfish Giving and Cone Communications , a leading public relations and marketing agency that specializes in cause marketing, are teaming up to share our top “pinktober” cause marketing promotions. It shows in how much Delta has given to the BCRF since 2005: $3.5

The Procrastinator's Guide to Year-end Fundraising

Fundraising 123

With some quick tweaks to your website, as well as incorporating marketing and communications best practices, you will have all the tools you need to to take advantage of the season. Over the past ten years, he has led online efforts on behalf of a host of organizations, including World Wildlife Fund, Amnesty International, the Christopher Reeve Foundation, Environmental Defense Fund, the Monterey Bay Aquarium, and the International Campaign for Tibet.

Guide 25

#Interview: Paul Jones, President of Alden Keene and Associates, an Agency Specializing in Cause Marketing

Non Profit Marketing 360

Paul Jones is President of Alden Keene and Associates, a boutique marketing firm that specializes in cause marketing. His Cause Marketing blog is “dedicated to highlighting and dissecting the best and the worst cause marketing promotions and campaigns.”

#Interview: Paul Jones, President of Alden Keene and Associates, an Agency Specializing in Cause Marketing

Non Profit Marketing 360

Paul Jones is President of Alden Keene and Associates, a boutique marketing firm that specializes in cause marketing. His Cause Marketing blog is “dedicated to highlighting and dissecting the best and the worst cause marketing promotions and campaigns.”

#Interview: Paul Jones, President of Alden Keene and Associates, an Agency Specializing in Cause Marketing

Non Profit Marketing 360

Paul Jones is President of Alden Keene and Associates, a boutique marketing firm that specializes in cause marketing. His Cause Marketing blog is “dedicated to highlighting and dissecting the best and the worst cause marketing promotions and campaigns.”

#INTERVIEW: Mark Van Gurp, Osocio Blog – Showcases the Best Advertising & Marketing For Social Causes

Non Profit Marketing 360

Mark van Gurp is the founder of Osocio , an international blog devoted to showcasing the best advertising and marketing for social causes. Mark began an earlier blog, Houtlist, in 2005 as a personal collection of nonprofit ads. The result of a fundraising campaign is easy to measure.

#Fundraising: Online/Mobile Donations Still Need The Personal Touch

Non Profit Marketing 360

Stanford University commencement address in 2005. That said, in practical terms online fundraising (and its aftermath) is not like the traditional mailing campaign: you need not cram all the necessary information into one ‘envelope.’ Apple's online memorial.

#INTERVIEW: Jeff Brooks, Nonprofit Blogger, Author, and Creative Director

Non Profit Marketing 360

Jeff Brooks has been working on behalf of nonprofits for more than 20 years and passionately blogging about fundraising since 2005. He writes the Future Fundraising Now blog and is creative director at TrueSense Marketing. NPM360: You have been blogging since 2005.

#PHILANTHROPY: What Might Inspire People To Give To Your Charity?

Non Profit Marketing 360

Steven Levitt , Professor of Economics at the University of Chicago, and Stephen Dubner , essayist and journalist – men most famous for the best-seller Freakonomics (2005) – found a few simple ways to do so.

Moving On

Selfish Giving

Most of my experiences are chronicled under the category Cause Marketer’s Journal on the right sidebar. My boss, Norman Stein , showed a lot of courage in starting the cause marketing program here at BMC. Cause Marketer's Journal"I have great faith in a seed.

#Communications: Postal Rates Raised Last Week – Not For Nonprofits

Non Profit Marketing 360

billion range in 2005 to one that has laid off thousands of works, closed numerous branches, and still needs to raise postal rates in an effort just to stay open. The United States Postal Service has been struggling financially for the last few years. The Bush Administration saddled the service with pre-paying its future retiree benefits for a decade (2006-2016), a demand uniquely imposed on the USPS. Bush’s policy meant the service went from profits in the $1.4

5 Holiday Cause Promotions that Top My Christmas List

Selfish Giving

I’ve already gotten some great gifts: five cause marketing promotions that keep me believing in the spirit of giving that happens when company and cause work together. Macy’s ‘Believe’ Campaign to Benefit the Make-A-Wish Foundation. I love Christmastime!

“What, me, ask for a raise?” An interview with Marc Pitman

Wild Woman Fundraising

I’d had six capital campaigns under my belt at that time. Because it was a buyer’s market. I met a guy a couple of months ago who was making the same amount as I made ten years ago here in 2005. You know, sellers market, things like that. Mazarine Treyz: Hey, everybody.

Your Website Doesn't Matter (If Know One Goes There!)

Marketing for Nonprofits

Thus, a key challenge for nonprofits it to MARKET their websites so that more people show up, get engaged, and GIVE online. This was true for Obama's 2008 campaign for President, and remains true for most, if not all, nonprofits raising money online.

Social Media - Kaleidoscope Marketing

Diva Marketing Blog

When most people begin to explore social media they usually start from the perception that social media is another marketing channel. What exactly is a marketing channel? The Product Marketing Handbook by Rick Chapman offers a simpler explanation. Kaleidoscope Marketing.

Interview with Ed Garsten: Chrysler's Twitter Storm Back-story

Diva Marketing Blog

One : An agency employee (Chrysler's Marketing Department contacted with a PR firm to be their voice on Twitter) was fired for an inappropriate tweet that ran on Chrysler’s @ChryslerAutos Twitter account. Diva Marketing/Toby : Mister Garsten, this virtual stage is yours.

#Tech: Apple’s Reputation Gets Pulped – Deservedly So?

Non Profit Marketing 360

Apple was one of the first companies to impose annual ‘audits’ of suppliers’ working conditions and practices (since 2005). Advertising Apple Campaigns Civics Communications Environment iDevice iPad/Tablet Marketing News and Current Affairs Newspaper Article Public Relations Technology Video Business Charles Duhigg Chengdu China economy Foxconn IPhone Marketing and Advertising New York Times Steve Jobs videoTweets often move faster than facts.

Segmentation to Address Racial and Health Inequalites

Social Marketing and Social Change

"The use of segmentation to identify specific groups of people has become a well-known tactic of many commercial marketers. In their efforts to sell more products to consumers, these commercial marketers may also be increasing behaviors that pose a risk to individuals’ health. 2005).

What Should Nonprofit Leaders Expect from the Development Officer?

Get Fully Funded

Often a PR or marketing person comes next, and then one day the organization grows to maturity and says it itself, we need more money to expand program, move to a larger facility, hire more program people, or whatever. Linda is also a prolific writer and Wiley Press has published her books, Recruiting and Training Fundraising Volunteers in 2005, The Development Plan in early 2007. Today’s post is provided by Lynda Lysakowski, ACFRE, President of Capital Venture.

Funding Your Startup or New Charity

Cause Related Marketing

IRS figures show that 16 percent of nonprofit charities that filed a 990 tax return in 2000, didn’t file one in 2005. It would be OK if HelpUsAdopt.org was merely doing a cause marketing deal of the type that Susan G. Cause-Related Marketing does a world of good.

What Fall Means to Me: Cause Marketing & iParty

Selfish Giving

Our fall cause marketing pinup program is one of our most successful because it involves one our best partners, iParty. Since we started working with iParty on cause marketing programs in 2005, they have raised hundreds of thousands of dollars for the hospitals.

Creating a Fundraising Strategy: What Do You Need to Consider?

Fundraiser Ideas

In 2005, noted Harvard Business Review columnists W. Chan Kim and Renee Mauborgne published a book entitled Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant. Personalizing the work of your organization can often produce a larger public response than if you were to run a “faceless&# fundraising campaign. As someone looking to fundraise, there are many options available at your disposal.

#ADVOCACY: Kony 2012 Sequel Not Going Viral, Nor Ending Debate

Non Profit Marketing 360

Since the first video came out, just over a month ago, the ‘media packages’ people were asked to purchase to support the campaign were quickly sold out and the video’s director/narrator, Jason Russell, was arrested and committed to hospital for mental and emotional fatigue.

Homer Simpson for Nonprofits: The Truth about How People Really Think and What It Means for Promoting Your Cause

Fundraising 123

People are not rational beings, but the patterns of irrationality are consistent, and understanding them is key to effective marketing and fundraising. This special Nonprofit 911 call identifies more guiding principles like these and focuses on takeway lessons for marketing , fundraising and public engagement. Katya has trained thousands of causes in effective marketing and media relations, and her marketing materials for non-profits have won national and international awards.

Homer Simpson for Nonprofits: The Truth about How People Really Think and What It Means for Promoting Your Cause

Fundraising 123

People are not rational beings, but the patterns of irrationality are consistent, and understanding them is key to effective marketing and fundraising. This special Nonprofit 911 call identifies more guiding principles like these and focuses on takeway lessons for marketing , fundraising and public engagement. Katya has trained thousands of causes in effective marketing and media relations, and her marketing materials for non-profits have won national and international awards.

Multichannel Fundraising: Magic or Myth?

Marketing for Nonprofits

Speakers: Allison Van Diest, Internet Solutions Architect, Blackbaud Allison has been a marketing professional for more than a decade. Karla joined the UCS in 2005.

What Matters? A Rock Star, (Red), Consumerism, Or Fundraising?

Seeking Grant Money Today

Grant writing aside for a moment, the (Red) Campaign just turned one year old and the proof of that is none other than Brian Williams interviewed spokesman/Irish band lead singer, U2's, Bono about the project's progress on Friday's evening's news. In direct response to (Red) Campaign, the Buylesscrap.com site mimics the (Red) Campaign logo parenthesises, and The Gap's logo font (one of the retailers who sell (Red) products), for its own look.

5 Steps to Finding the Ideal Email Service Provider

Fundraising 123

Here’s how to find the right ESP for your organization and to manage them to get the most from your bulk email campaigns. Our community of readers is our lifeline; sharing back with us their nonprofit marketing wants and needs plus advice for us to share with their peers. But our ESP, which we’d used since 2005, just wasn’t up to the job. There are probably 5,000 ESPs out there, many of which market their services with the exact same language.

Abstractions Make Your Nonprofit Tagline Pointless

Getting Attention

I want to welcome guest blogger Jeff Brooks, creative director at TrueSense Marketing. Jeff has been serving the nonprofit community for more than 20 years and blogging about it since 2005.

New Balance’s Boston Marathon Ambush Lacks Cause

Selfish Giving

I love how Boston-based New Balance is attacking the Boston Marathon like I wish I had attacked Heartbreak Hill when I ran the great race in 2005. But as much as I admired New Balance’s campaign, I can’t understand why they don’t have a cause component.

Senior Fundraiser On The Planet

The Agitator

In 1977 I was appointed as UK director of Action in Distress, a small charity which later changed its name to ActionAid and through effective fundraising/ direct marketing became by the mid 1980s one of Britain’s top 20 charities by voluntary income. For most of what was left of the 1980s I continued to work with ActionAid as a consultant to their direct marketing agency, Smith Bundy and Partners. He was my first boss and a great mentor in direct marketing and fundraising.

Atlanta Women In Social Media Marketing_2

Diva Marketing Blog

Part 2 of Where Are the Atlanta Women in Social Media Marketing? Part 1 For me, the secret sauce of social media marketing is in how the tech tools with odd sounding names like blogs and wikis and Twitter can build and nurture old fashion corner grocer store relationships.