Businesses Using Nonprofit-Style Mission and Vision

Fundraising Breakthroughs

Unique nonprofit-style client-directed branding and mission statements where bland, self-serving corporate "mission" statements used to reign University of Wisconsin-Madison MBA in Arts Administration program director Andrew Taylor The Artful Manager: Andrew Taylor on the business of arts and culture. encounters what appears to be emotion, passion, and service from big businesses in their messages to consumers like him.

Strategic Pathways to Revenue Growth

Fundraising Breakthroughs

Not long ago when working on branding for both a nonprofit organization client and a women entrepreneurs' group, I came across four basic paths for growing business revenue. Get new customers. Get customers to buy more often. Get current customers to buy more expensive stuff or services. Grow the high margin business lines. So, here is an adaptation for nonprofit organizations. Four basic paths for focusing on fundraising and revenue growth. Acquisition of new donors and/or funders.

Trending Sources

Marketing Beyond The Blog Buzz

Diva Marketing Blog

Within the past week three people from three different industries (advertising, internal branding and higher education) asked me to contribute to posts they were writing about blogs. . So I pulled out a deck I presented to the AMA Oklahoma Chapter in 2005 (!).

Buzz 24

Boo! What Is Your Scariest Thought About Social Media?

Diva Marketing Blog

What is your scariest thought on how brands or agencies are using any aspect of social media/social networks? . O ne of the scariest things I see is too many "brand" witches around the social media kettle. Jake Aull, Zen of Digital Brand @JackAull.

Listen & Learn

Diva Marketing Blog

It soon became clear that unless you wanted to bury the new data it brought in garbled buzz words, social listening had better lead to a new customer communication channel where the brand could directly engaged with its customers. Back in 2005 that thought was revolutionary. When it came to the brand experience it seemed nothing was sacred or out of bounds for customers to tell their digital friends about the good, bad and ugly. Brands engage.

The Empathy Link in Social Marketing

Social Marketing and Social Change

Roberts (2005) stated the case for empathy this way: “Embrace emotion. 2005). Lovemarks: The future beyond brand s. "Practitioners of the design discipline use the idea of empathy as a key driver for their research; social marketing research should do the same.

Interview with Ed Garsten: Chrysler's Twitter Storm Back-story

Diva Marketing Blog

Diva Marketing's goal is always to understand how to use social media to bring people together in ways that support your brand’s value and promise. That’s the handle for the Chrysler Brand and managed by our former social media agency, New Media Strategies (NMS). .

Social Media "Pioneers" Tell Why

Diva Marketing Blog

In fact, some companies thought we were a bit crazed to encourage brands to embrace concepts like transparency, authenticity, honesty and the most radical of all … customer-to-brand, peer-to-peer conversations in public forums. We came, we saw, we kicked its ass. Ghostbusters.

A Nonprofit by Any Other Name

Fundraising 123

When Christopher Gavigan became CEO and executive director in 2005, he inherited a name with plenty of equity but also plenty of detractors inside and outside the organization. By 2006, though, he'd built a consensus for change, and one donor (who chooses to remain anonymous) stepped forward with the name of a branding firm and the funding to cover its work. Cronan, a branding and design strategy firm based in Berkeley, California, began working with CHEC in July 2006.

Lessons from 4 Big, Successful Single-Element Cause Marketing Campaigns

Cause Related Marketing

More than 250 items among Campbell’s brands… Prego, Pepperidge Farm, V8, Swanson, & Franco American, and some of Campbell’s food service brands… carry a point value of one five or ten points. In 2005 non-competing brands from other companies joined the program.

Interview With American Marketing Association CEO Russ Klein

Diva Marketing Blog

One might even say, AMA set me on the road to social media when I chaired its first conferene on blogs in 2004 into 2005. . How does a brand, any brand, ensure that its marketing is relevant and adds value for the customer? There''s a new dude in town.

#INTERVIEW: Craig Lefebvre, Ph.D., Designer of Public Health & Social Change Programs, Discusses Social Marketing

Non Profit Marketing 360

His blog, On Social Marketing and Social Change ,” has been ongoing since 2005. NPM360: You got into blogging back in 2005. Craig Lefebvre, Ph.D., is an internationally known designer of public health and social change programs.

10 Marketing Realities Nonprofits Need to Accept to Succeed

Kivi's Nonprofit Communications Blog

The Pew Internet & American Life Project’s “Generations Online in 2009″ found that the biggest increase in Internet use between 2005 and 2008 was within the 70-75 year-old age group - not just grandparents, but great-grandparents.

Creating Personas for Priority Groups of Social Marketing Programs

Social Marketing and Social Change

1995; Roberts, 2005; Sutton, Balch & Lefebvre, 1995). 2005). Lovemarks: The future beyond brands.

Abstractions Make Your Nonprofit Tagline Pointless

Getting Attention

Jeff has been serving the nonprofit community for more than 20 years and blogging about it since 2005. Tags: Taglines branding fundraising jeff brooks message development nonprofit tagline awards

8 “Pinktober” Promotions that Deserve a Ribbon

Selfish Giving

It was omnipresent on the flight from the staff’s announcements to apparel to branded napkins. It shows in how much Delta has given to the BCRF since 2005: $3.5

“What, me, ask for a raise?” An interview with Marc Pitman

Wild Woman Fundraising

I met a guy a couple of months ago who was making the same amount as I made ten years ago here in 2005. Back in 2004, 2005, I didn’t have a website. So we need to learn how to be leaders of our own career, of our own brand. Mazarine Treyz: Hey, everybody. Welcome.

Band 64

Moving On

Selfish Giving

He’s been an avid supporter for building BMC’s brand and finding news ways to raise money. Joanna MacDonald has been my closest friend and colleague here at BMC since 2005. "I have great faith in a seed.

7 lessons from a Google marketer

Nonprofit Marketing Blog

It’s a quite fascinating, humble account of one marketer’s adventure joining the company in the early days in 1999 and growing along with the company till 2005, when it had upwards of 20,000 employees. Edwards was responsible for consumer marketing and brand management at a company where many of the truisms of his profession were turned on its head. Appalled, Edwards told Brin that would be bad branding.

Segmentation to Address Racial and Health Inequalites

Social Marketing and Social Change

Different branding and positioning strategies might be used to reflect and appeal to cultural differences and values. 2005). "The use of segmentation to identify specific groups of people has become a well-known tactic of many commercial marketers.

Creating a Fundraising Strategy: What Do You Need to Consider?

Fundraiser Ideas

Depending on the capital and branding needs of your organization, certain fundraising strategies may produce better results than others. In many cases, a fundraising strategy that achieves a balance between long-term revenue needs and short-term branding goals is the best solution. In 2005, noted Harvard Business Review columnists W. As someone looking to fundraise, there are many options available at your disposal.

PTA 9

Rockin' With Social Customer Service

Diva Marketing Blog

It's very clear that my pal Shel Israel was spot on when he told me in 2005 that social media cannot be contained in one corporate silo. Conversations that impact the brand continue to esculate on social networks.

Going Deep for Insight

Social Marketing and Social Change

Implication : we need to tap into the stories, archetypes and core metaphors people use to create memories and coherent meanings about our brands, the organizations we represent and the behaviors we want them to change or adopt. 2005).

#INTERVIEW: Sybil Stershic, Consultant, Blogger, & Author of Taking Care of the People Who Matter Most

Non Profit Marketing 360

It’s the brand, not only in terms of what you do, but in how you do it. The people in the organization are the face of the brand, and that’s what makes a difference. They know the importance of the employees and volunteers on the brand.

Cause Marketing and 'Nature Deficit Disorder'

Cause Related Marketing

But in his 2005 book ‘Last Child in the Woods,’ Louv describes the possible effects: Limited respect for natural surroundings Attention deficit disorders, depressions, mood disorders, and poor grades. Just last night my youngest asked me what my favorite thing to do was when I was her age.

#INTERVIEW: Jeff Brooks, Nonprofit Blogger, Author, and Creative Director

Non Profit Marketing 360

Jeff Brooks has been working on behalf of nonprofits for more than 20 years and passionately blogging about fundraising since 2005. That is really about what I think is a huge scam perpetrated by ad agencies and other brand experts on the nonprofit sector.

#HOWTO: Tumbler Can Be Social Media Hub, But Other Tools Are Available

Non Profit Marketing 360

But most use Tumblr to pursue ‘Tumblogging’ The word morphed from ‘tumblelog’, first used in 2005 but briefly eclipsed by the rather dry ‘microblog’ for a while. We have sung the praises of Tumblr for the past few Thursdays , and we will continue to do so.

Social Media - Kaleidoscope Marketing

Diva Marketing Blog

In 2005, The American Cancer Society used a blog to support its Fabulous at 50 promotion focused on colon cancer education. That was true for blogs in 2005, it's true for social networks in 2010, and it will be true for the next shiny platform. It takes a community to build a brand.

#Interview: Paul Jones, President of Alden Keene and Associates, an Agency Specializing in Cause Marketing

Non Profit Marketing 360

Then I broke out on my own in 2005 and the blog was just a natural way to get my voice out there and on a topic I’m very familiar with, as well as an opportunity to do a little bit of marketing.

#Interview: Paul Jones, President of Alden Keene and Associates, an Agency Specializing in Cause Marketing

Non Profit Marketing 360

Then I broke out on my own in 2005 and the blog was just a natural way to get my voice out there and on a topic I’m very familiar with, as well as an opportunity to do a little bit of marketing.

#Interview: Paul Jones, President of Alden Keene and Associates, an Agency Specializing in Cause Marketing

Non Profit Marketing 360

Then I broke out on my own in 2005 and the blog was just a natural way to get my voice out there and on a topic I’m very familiar with, as well as an opportunity to do a little bit of marketing.

#ADVOCACY: Kony 2012 Sequel Not Going Viral, Nor Ending Debate

Non Profit Marketing 360

A quote from Russell from 2005 is making the rounds as a sign of his conspiratorial evangelical ambitions: We are able to be the Trojan Horse in a sense, going into a secular realm and saying, guess what life is about orphans, and it’s about the widow. Too little too late?

Thank you so much Beth Kanter!

Wild Woman Fundraising

It will help you solve any and all fundraising problems that you might encounter when creating a brand new development program, as well as help you hone an existing program. It’s everything I wish I had known when i started a nonprofit in 2005. Beth Kanter, co-author of The Networked Nonprofit featured my book on her 2010 list of nonprofit books last week! Thank you so much Beth! And thank you to the people who commented and wanted a copy of the book!

How To Write Tabloid Blog & Tweet Posts

Diva Marketing Blog

Back in 2005 - 2007 blog firestorms were common place now it seems T-storms (Twitter storms) are in vogue. Pick a person who has colored outside the lines. Bonus points if he/she works for a large PR or advertising agency or major brand.

choosing web tools and software? start at Idealware.org

Studio 501c

As nonprofits adopt more web-based tools and software for building relationships with their stakeholders, many are understandably perplexed by which brands to choose. A nonprofit itself, Idealware was founded in the fall of 2005 by Laura Quinn , who has a strong background in nonprofit Web strategies and software, and she's recruited stellar advisors and board members to help her out.

CSR=Look at the shiny thing while we trash your world!

Wild Woman Fundraising

Yes, in 2005, BP had a big blowup at a Texas City oil refinery and some leakage of oil in Alaska as well. We need to FORGET OUR BRANDS and start trying to SAVE OUR WORLD. “Yes, we disabled the alarms on the Deepwater Horizon. Oh, like you’ve never hit the snooze button?

Marketing, real estate and you

Mission Paradox Blog

  Each Starbucks you see places the brand in your brain, which makes it more likely that you will go there, which gives them the revenue to open up more Starbucks, which places the brand in more people's brains. In 2007 we moved into a brand new $3.5

New Balance’s Boston Marathon Ambush Lacks Cause

Selfish Giving

I love how Boston-based New Balance is attacking the Boston Marathon like I wish I had attacked Heartbreak Hill when I ran the great race in 2005. They’re doing everything that will connect their brand with the world’s greatest race–except pay the sponsorship fee.

Atlanta Women In Social Media Marketing_2

Diva Marketing Blog

The key will be getting Atlanta’s big brands to support this medium. Used effectively, you can build brand awareness, demonstrate credibility and capability, and create relationships with potential buyers long before you meet them. I began in social media marketing Oct 2005.

Bloggers Flash Back to 2006 and Flash Forward to 2009

Diva Marketing Blog

As December 2005 drew to a close, I asked a few bloggers what their wish list was for the new year. What makes this list interesting is that all of the bloggers have been around in the social media space from at least 2005 which provides some additional perspective.