Trillions and trillions of dollars.


Between 2000 and 2050 $12 trillion is expected to go to charity in the form of bequests. That’s $12 TRILLION! Or, 12,000 X ONE BILLION. Imagine a pile of a billion dollars. Now imagine 12,000. Hard to do, huh? Here’s some help thanks to Susan DameGreene’s website.

3 things every fundraiser needs to consider before they talk politics in front of their donors


Brooks book titled Who Really Cares: The Surprising Truth About Compassionate Conservatism): In 2000, households headed by a “conservative” gave, on average, 30% more money to charity than households headed by a liberal although the “liberal” households earned 6% more.

Trending Sources

Why the Canadian Digital Service is a major milestone for Canada.

Public Sector Marketing 2.0

E-government era (late 1990’s and early 2000’s): This stage dealt with the migration of government services online (mainly through offering downloadable pdf’s and providing Canadians with the ability to fill out forms electronically).

Ep173: How to Use Pokemon Go to Raise Money for Charity

Selfish Giving

A 2000+ surge in new users of the app. Today on CauseTalk Radio , Megan and I talk to Stephanie Bagley , COO at Charity Miles, about the new Pokemon Go game and how it can be used to raise money for good causes. On the show, Megan, Stephanie and I discuss: Stephanie Bagley, Charity Miles.

Radio 17

Where were you 10 years ago on the internet?

Wild Woman Fundraising

In 2000 I got my job at the Economist in New York City, at social media 2000 2010 internet long tail looking back on a decade mazarine treyz meme pokey the penguin ten years ago video game2000-vs-2010. This graphic is from here. Where were YOU on the internet 10 years ago?

What Nonprofits Need to Know about Facebook Promoted Posts

Fundraising 123

If you pay for this update to reach an additional 2000 people, it’s reasonable to expect that the update will receive approximately 200 likes, comments and shares, when adjusted for affinity. . Do nonprofits have to pay to get their content seen on Facebook? We wanted to get the scoop, so Network for Good’s Katya Andresen turned to Facebook expert, John Haydon. He provided easy-to-understand, practical insight on the most common questions about Promoted Posts on Facebook.

The Alden Keene Cause Marketing Stock Index Dramatically Outperforms Other Indices

Cause Related Marketing

I don’t have the beta ratios yet, but in the down years of 2000 and 2001, the Keene lost less money than the other indices in the comparison. There are stock indexes galore; the Dow, S&P 500, the NASDAQ Composite, the Wilshire 5000, the FTSE, and hundreds more. But how would an index of the stocks of companies that do a meaningful amount of cause marketing perform compared to those well-known indexes? Pretty well, as it turns out.

What’s stopping you from communicating with your legacy giving prospects?


All the way at the bottom I found this chart which was the result of Adrian Sargeant’s and Elaine Jay’s research back in the 90′s and early 2000′s. Getting a single email, letter or telephone call out to a legacy giving prospect isn’t always easy.

#interview: Simone Joyaux, Nonprofit Consultant, Author, and Columnist

Non Profit Marketing 360

I had no idea what they were, but I fell in love with the mission and in 2000, as a volunteer, I founded the Women’s Fund of Rhode Island , a social justice organization that fights for leveling the playing field for women and girls.

Name Change Spurs Conversation, Opens Doors (Case Study)

Getting Attention

Green Media Toolshed was launched in 2000 to strengthen communications impact within the environmental movement. It’s rare to see an organization change its name and that’s a good thing. Name changes are a delicate matter. Assuming you’ve done a good job of building relationships with supporters, partners and others, your org’s name has equity.

“It Ain’t Bragging If You Can Back It Up”

Cause Related Marketing

By contrast, Kohl’s Care’s for Kids was launched in the year 2000. Kohl’s the Milwaukee-based department store with about 1130 stores in 49 states has raised $180 million for kids’ education and health through its cause marketing efforts, and with this ad in their weekly flyer they’re bragging a little.

Social Objects: Sharing Devices of Object-Centered Sociality

Social Marketing and Social Change

There are no markets for messages, or to paraphrase the Introduction to the Institute of Medicine (2000, p.5-6) Promoting Health report, people in the health and social change communities have “messages” while the individuals they are targeting in communities have “lives.”

Reading Up On Social Determinants of Health


The report shared that as a Nation, we had met or were moving toward meeting, 71% of the disease prevention and health promotion objectives we set in 2000. October may be Breast Cancer Awareness Month, but a number of articles came out last week focusing on social determinants of health.

Reading Up On Social Determinants of Health


The report shared that as a Nation, we had met or were moving toward meeting, 71% of the disease prevention and health promotion objectives we set in 2000. October may be Breast Cancer Awareness Month, but a number of articles came out last week focusing on social determinants of health.

Made in America Cause Marketing

Cause Related Marketing

The night before my interview with Alex Strickland of Liberty at the 2012 Outdoor Retailer trade show in Salt Lake City the company hosted a beer bash that raised $2000 for BCM.

So Dark The Con of Men

Cause Related Marketing

When Tonken told you that he could get Cher, or the Backstreet Boys, or Diana Ross to your event, you believed him, in no small measure because there was that tape of Bill and Hillary Clinton toasting him at a star-studded 2000 Hollywood fundraiser, which Tonken produced.

More On 2nd Gifts – Part 1

The Agitator

This will leave them with 600 out of the original 2000 donors going into the second year. Tom’s post Why Are 2 nd Gifts Made triggered a number of valuable comments from readers.

#INTERVIEW: Debra Askanase, Strategist, Offers Useful Advice To Nonprofits Using Social Media

Non Profit Marketing 360

DEBRA: There’s always the organization that stresses the fact that, say, they have 2000 people who Like them on Facebook. Debra Askanase, founder of Community Organizer 2.0 , is an “engagement strategist” who consults with nonprofit organizations on digital media.

What Will Replace 'Checkout Charity' After Big Retailers are Gone?

Selfish Giving

From a peak of over 2,100 stores in 2000, Kmart has shed over 1,000 stores in the past 17 years and will close 150 more this spring. There had to be a few cringes in the room after she said it. In December, Kmart CMO Kelly Cook was at St.

You Can't Efficiency Your Way to Greatness and Other Stuff I Learned This Week From Some Killer Fundraisers

Marketing for Nonprofits

They grew annual income by 57% in 10 years - from $29M in 2000 to $46M in 2012. I had the privilege of spending Thursday with my fundraising and marketing peeps at Engage 2013: A Case Study Conference in Philly. Thanks, Margaret !)

Technology Can't Help You

Marketing for Nonprofits

If your donation page is non-existent or your website looks like it was created in 2000, then you definitely need to upgrade your stuff. Should you purchase new fundraising software? Should you upgrade your blog to Wordpress? Should you integrate peer-to-peer fundraising into your website? The answer is, "Yes and No." However, technology ALONE will never help you raise more friends or funds.

Cause Marketing Advertising From Ben & Jerry's

Cause Related Marketing

Greyston bakes 20,000 pounds of brownies a day just for Ben & Jerry’s, which has been owned by the Anglo-Dutch company Unilever since 2000.

From Commodity to Customer

A. Fine Blog

Therefore, with a maturing base, does Facebook double down with their prisoner mentality and milk the platform for everything they can get while assuming the rest of us have no place to go, aka AOL circa 2000? I have been struggling with Facebook for a while now.

Passing The Plate Among the Religious

Cause Related Marketing

A new study out Monday, June 6, 2000 finds that contrary to conventional wisdom, religious people are more likely to donate to causes that aren’t strictly religious than to those that are.

Live Blogging from the Cause Marketing Forum Conference

Selfish Giving

This is a huge hotel with over 2000 rooms! Pre-Conference Update. I flew into Chicago today so I could be ready for the for the Hospital Corporate Development Summit tomorrow morning.

Forum 18

Learning social media with an 11 year old

Fundraising Coach

He just posted this animation this morning, but it all ready has over 1,800 2000 views! I’ve been learning a bit about social media and marketing from my 11 y.o. It's gotten another 200+ since I started writing this blog post!]. He creates these animations from his Nintendo DSi. This Flipnote community is interesting. People rate them. Better animators give him tips. He experiments with new animation styles and gets more feedback.

Santa Speedo Run Boston, MA 2013

Blue Sky Collaborative

The Santa Speedo Run ([link] began in Boston in 2000 with 5 guys just looking to spread some holiday spirit by running through Back Bay in only Santa hats and Speedos. Since then it has grown to include 500 men. Fundraising Tips Marathon Fundraising Online Fundraising Peer to Peer Fundraising Software for Nonprofits Walkathon software Walkathons

Op Ed Writing: Countering Your Opponent’s Argument

Getting Attention

In 2000, the investigative journalists at the Medill Innocence Project offered to pay for the DNA tests. Margot Friedman, principal of Dupont Circle Communications, conducts trainings on writing and placing opinion editorials.

Let’s hear it for Asian Female Nonprofit Leaders!

Wild Woman Fundraising

Lisa Hasegawa, Executive Director, National Coalition for Asian Pacific American Community Development: Since 2000, Lisa Hasegawa has led National CAPACD’s efforts to be a powerful voice for the unique community development needs of Asian American and Pacific Islander (AAPI) communities.

India 39

Grassroots Cause Marketing from Volvo

Cause Related Marketing

Alex’s Lemonade Stand Foundation, is named for Alex Scott, who in the year 2000 at the age of 4 announced to her parents that pediatric cancer must be cured and to do her part she was going to sell lemonade from a stand.

The Art of Rebranding

Mission Paradox Blog

The late 90's and early 2000's were the Attitude Era. Want to learn one more arts marketing lesson from the WWE?  Then let's explore the idea of rebranding. Let's start by defining our terms. A brand is a promise.

Creating the perfect campaign for #GivingTuesday

Nonprofit Marketing Blog

Here are examples of how to reframe your ask into inspiring projects, for different kinds of nonprofits: Direct Service: If you serve 500 people a year with a $1 million budget, frame your annual fund around the $2000 it takes to serve each client. The time is…NOW. With year-end quickly approaching, and #GivingTuesday just ten weeks away, we’re hurtling toward the giving season.

Band 19

#Social Networking: Netflix Losing Control of Social-Network Goodwill

Non Profit Marketing 360

Many of those commenting are encouraging a boycott and/or defection to the many other services that have moved into the market since Netflix’s founding in 2000. Image via Wikipedia. This author is not a Netflix subscriber.

Are You Talking To Hispanics?

The Agitator

81% of Hispanics lived in those nine states in 2000, and 86% in 1990. Here from Pew Research is a nice wrap-up of the 2010 US Census figures as they relate to America’s Hispanic population. We all know the growth is strong — 43% over the past decade. America’s 50.5 million Hispanics now account for 16.3% of the US population. Five states — New Mexico, Texas, California, Arizona and Nevada — have populations that exceed one-in-four Hispanic.

The Smarter Way to Convert Your Fundraising Data

JCA Insights

Initially we developed FIDO using MS Access as a front end to MS SQL Server 2000 databases.

6 Key Factors for Obtaining Major Gifts to Your Nonprofit

Nonprofit Marketing Blog

The study drew on a unique data set of 1,449 higher education institutions that publicly received gifts worth $1 million or more between 2000 and 2012 that were reported on the Lilly Family School of Philanthropy’s Million Dollar List.

To Take a Page from Kohl's Cause Marketing Success, Start With IKEA

Cause Related Marketing

Last week I confessed my man-crush on Kohl’s and their remarkable cause marketing efforts using stuffed animals, books, CDs and toys: Since the year 2000, Kohl’s has generated $180 million for kids’ causes.

Pizza 11

How does an appeal letter edit work?

Wild Woman Fundraising

Foundation grants and donations from those who support our mission make it possible for us to help the 2000 senior clients we serve each year. I recently did a series of webinars for National Meals on Wheels, and the latest one was on appeal letters. Here’s a sample letter that someone sent me, asking me for feedback. I decided to re-write the whole letter. Draft 1 of their letter, before I did anything: Dear Friend of <our nonprofit>, Aging is inevitable.

A plain English, level-headed guide to Facebook updates, reach and promoted posts

Nonprofit Marketing Blog

If you pay for this update to reach an additional 2000 people, it’s reasonable to expect that the update will receive approximately 200 likes, comments and shares, when adjusted for affinity.

Viral 28

Video killed the radio star? Disruptive tech in the nonprofit sector

Blue Sky Collaborative

"Between 2000 and 2005, online giving by individuals grew exponentially, from $250 million to nearly $5 billion." Read more in this great white paper by The Hewlett Foundation and McKinsey & Company, The Nonprofit Marketplace: Bridging the Information Gap inPhilanthropy.