Trending Articles

Rotting Door Wake Up Call for Fundraisers with Jim Langley (EF-S02-E04)

iMarketSmart

We are joined by a very special guest, Jim Langley, president of Langley Innovations. Learn from the expert on taking a top down approach, working with board members, maintaining and building trust with your donors, and much more.

Writing a Fabulous Case for Support

Kivi's Nonprofit Communications Blog

Your case for support explains what your organization does, why you do it, and why others should support you in doing it. It answers a donor’s first question: “Why Should I Give You My Hard Earned Money?”

Why your job is to get donors to talk to themselves.

iMarketSmart

Your job is not to come up with words and images that will persuade or convince people to give. Instead, your job is to come up with words and images that will inspire people to persuade or convince themselves to give. You cannot make people do anything. Inspiring self-talk is the key. . It’s only when people talk to themselves that they make decisions. Therefore, your job is to engage donors in a way that inspires self-talk that makes them feel good.

Words 51

Inclusive Conversations: Don’t Call Them That!

Kivi's Nonprofit Communications Blog

I had been a sking around, researching, and interviewing nonprofit friends about inclusive language for the upcoming webinar Don’t Call Them That: Language that Divides , well before the most recent national controversy.

Why “Trust” Matters in Fundraising. And What To Do About It.

The Agitator

The 2018 Edelman Trust Barometer reveals that trust in the U.S. has suffered the largest-ever-recorded drop in the survey’s history among the general population. Even more troubling, trust among the informed public (that would be our donors) in the U.S.

UAE 28

More Trending

I Have No Idea What You’re Talking About [Nonprofit Jargon]

Kivi's Nonprofit Communications Blog

Every workplace has it. Every fandom has it. Every group of like-minded people has it. I am speaking of the dreaded JARGON, of course!

Feedback Week: Unexpressed Desires

The Agitator

No, that’s not the title of the latest Nicholas Sparks novel. It’s your donors’ existence if you aren’t actively soliciting feedback. For every complaint an organization hears, there are another 26 people with a similar complaint who stay silent.

All You Need is #DonorLove

Ann Green

I’ve written a couple of times recently about the lack of #DonorLove out there. This is a problem. Your donors want to feel appreciated and know their gift is helping you make a difference, and your lame, automatic thank you email doesn’t cut it. You need to do better.

Introducing Elected Officials Look Up

EveryAction

Less than half of Americans can name their Representative in Congress, and even fewer know who represents them in their State Legislature. For nonprofits doing political advocacy, this presents a particular challenge when mobilizing supporters for actions such as letter writing or lobby days. That’s why we’ve created Elected Officials Lookup Pages - a tool that allows users to find their elected officials based on their address. Elected Officials Look Up Pages.

How It Feels To Be A Donor with Jen Willett (EF-S02-E03)

iMarketSmart

We are joined by Jen Willett to discuss what it’s like to be a donor. Hear stories from our experiences donating to various nonprofits. Learn more about MarketSmart at [link]. The post How It Feels To Be A Donor with Jen Willett (EF-S02-E03) appeared first on MarketSmart, LLC |. Podcast

Link 21

Your Invitation into the Circle of Trust

Kivi's Nonprofit Communications Blog

On today’s #NPCOMM Chat Live , Antionette Kerr and I talked about creating a Judgement-Free Zone or Circle of Trust around cultural competency for nonprofit communications directors , or as we are calling it Inclusive Conversations.

Brainstorming Donor Identities

The Agitator

I’ve been preaching testing donor identities as ways of segmentation your file even in my pre-Agitator days. But here’s a secret: not all donor identities are created equal.

Newsletter: Lessons from NPR's Fact-Checking of Water.org's Super Bowl Ad

Selfish Giving

I'm a member of Carol Cone's Purpose Collaborative, and during last month's community call I challenged my fellow members to pick the number of cause-related ads that would air during the Super Bowl. This was a serious wager! I offered to buy the winner a Starbuck's gift card. The winner?

Global internet statistics for 2018

Public Sector Marketing 2.0

It’s that time of year again when digital stats aggregators update their numbers and various annual summary reports come out based on research conducted in the previous calendar year. Here are a few general highlights I put together recently after going through various reports.

Have some fun with MarketSmart’s word search!

iMarketSmart

Want some fun? My team recently created a word search for our new interns. It includes a bunch of different words and phrases used in the sector and here at MarketSmart. Try it out! Click here to download the PDF! Word List. ANIMAL RIGHTS. BEQUEST CALCULATOR. CAPITAL CAMPAIGN. CHARITY. CITY OF HOPE.

Day in the Life of a Nonprofit Communicator – Cindy Olnick

Kivi's Nonprofit Communications Blog

Cindy Olnick. Welcome to our latest installment in our series on the “Day in the Life” of nonprofit communicators! This series lets you describe your workday in your own words. We’d love to feature YOU in this series!

Don’t Just Turn Down The Volume

The Agitator

The TL/DR (Too Long, Didn’t Read) version of this week’s posts has been: Volume is not a strategy. Not for retention. Not for net income. And especially not for donor satisfaction. Now the painful truth: Lack of volume is also not a strategy.

What Russian Troll Farms Can Teach Nonprofits About Social Media Marketing

J Campbell Social Marketing

What an incredibly volatile year it has been for social media platforms – and February isn’t even over yet. Just in the past few weeks, Facebook has released several platform-altering announcements that have sent brands and organizations scrambling to keep up and alter their strategies.

Introducing Basic Pages on EveryAction

EveryAction

Some nonprofit communications and digital staffers may not have easy access to edit their CMS/website platform, but need to quickly spin up a basic page with information or helpful links for their supporters. We've recently built out Basic Pages on EveryAction to empower users to do just that. Basic Pages are available for all EveryAction packages, and allow users to display content without collecting information from supporters.

Mixed Links for Nonprofit Communicators

Kivi's Nonprofit Communications Blog

Asheville, NC. Hello, awesome nonprofit communicators out there! Join me for the best articles, posts, tips, and more from around the world of marketing and fundraising. It’s time for Mixed Links…. It’s finally here!

Feb 7

Testing Your Donor Identities

The Agitator

Previously on donor identity: It’s good to segment by identity. But they must be the right identity/ies. There must be meaningful differences among different identities. And you must be able to get value by messaging them differently. So, how do you know if you get value by messaging differently?

Last-Minute Valentines: Still time!

Getting Attention

From soulful to silly, heartfelt to heavy, no matter the approach, organizations like yours are using Valentine’s Day to get attention and motivate the actions they need this week and beyond. You still have time to leverage Valentine’s Day TODAY if you act now.

How to Drive Donations for Your Nonprofit Using Facebook Live

J Campbell Social Marketing

There is no doubt that getting results from Facebook in 2018 is harder than ever. While Facebook continues to roll out News Feed changes at an alarming pace, one vital feature not only seems to be insulated from declining reach, but also increasing in popularity – Facebook fundraising.

Here’s a job description for a major gift or legacy gift lead outreach associate

iMarketSmart

Last summer I wrote a very thorough post titled: How To Structure and Staff Your Planned Giving Department for the 21st Century. Ever since I’ve received quite a number of calls from major gift and legacy gift fundraisers and leaders about the post.

CALM not BUSY Book: It’s the Top New Release on Amazon

Kivi's Nonprofit Communications Blog

My new book is finally out and moving up the charts. . Yesterday CALM not BUSY: How to Manage Your Nonprofit’s Communications for Great Results became available on Amazon in both paperback and Kindle versions.

Instinct and Conventional Wisdom Are No Longer Enough

The Agitator

Newsletter: Raise More Money at Checkout; Valentine's Day Cause Marketing ; Best Place to Sell Girl Scout Cookies

Selfish Giving

The Chronicle of Philanthropy recently ran an article on raising more money at the cash register. You can find it here , but you probably won't be able to read it unless you are a subscriber. Let me summarize the major points and give you a few additional resources.

Facebook’s Third Big Change This Year Could Actually Help Small Nonprofits

J Campbell Social Marketing

The brilliant minds at Facebook have been busy so far in 2018! With an apparent desire to get back to their roots of connecting the world and building community, Mark Zuckerberg and co have rolled out three major changes so far this year.

How It Feels To Be A Donor with Jen Willett (EF-S02-E03)

iMarketSmart

We are joined by Jen Willett to discuss what it’s like to be a donor. Hear stories from our experiences donating to various nonprofits. Learn more about MarketSmart at [link]. The post How It Feels To Be A Donor with Jen Willett (EF-S02-E03) appeared first on MarketSmart, LLC |. Podcast

Hot Topics in February: Facebook, Inclusive Messaging, Editorial Calendars and More

Kivi's Nonprofit Communications Blog

Here’s what’s happening at Nonprofit Marketing Guide this month: Online Training: Feb 6 and 8: Everything You Need to Know About Editorial Calendars in 2018. Learn how to create an editorial calendar and use it strategically in order to create more effective communications.

Feb 7

What Do You Mean When You Say “Segmentation”?

The Agitator

A couple of weeks ago, I stirred things up when arguing that neither demographics nor RFM analysis should be the first point of segmentation for organizations. In the ensuing discussion, it became clear we are talking about different types and levels of segmentation worth exploring.

Mail 14

Ep251: This Social Enterprise is Using Shea Butter to Grease Wheels of Progress for African Women

Selfish Giving

Today on CauseTalk Radio , Megan and I talk to Rahama Wright , Founder & CEO, Shea Yeleen about her efforts to innovate the shea butter supply chain in West Africa.

How Do Nonprofits Receive Donations Made on Facebook?

J Campbell Social Marketing

Welcome to Facebook Fridays! Fridays at noon I take 15 minutes to help you navigate the crazy wilderness of Facebook for your nonprofit. Today I answered your question: How do nonprofits receive donations made on Facebook? There are three ways to receive donations made to your nonprofit on Facebook: 1. Nonprofits that are Registered with Facebook Payments.

Today I want to tell you about some amazing people

iMarketSmart

When I get in at 7 am, I see them. And, when I leave at 7 pm, I see them. Working. There’s fire in their eyes and passion in their hearts. I apologize to them. I hate to see them working so hard. Then, I let them know how thankful I am for their passion and diligence. People who work so hard deserve such gratitude.