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Utah, A Capital of Cause Marketing

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As he pointed out I live and work in Utah, one of the least populated states in the Union. So how is it possible that Utah could be, as my headline puts it, a capital of cause marketing? Before I answer that directly, let me first describe some cause marketers who started in Utah. Also in Utah is Jay Aldous, formerly of UNICEF.

Business to Business Cause Marketing

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Robert Garff, a prominently local community leader, owns the Ken Garff Automotive Group, a collection of about two dozen car dealerships in Utah.

Breast Cancer Awareness Cause Marketing? It’s Still Needed.

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like the promotion, but the University of Utah, which has a medical school, could have closed the loop a little better. Breast cancer awareness!

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Do Motives Matter in Corporate Social Responsibility?

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Tags: Milton Friedman University of Utah Hiram Chodosh C.S.

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Pioneers Needed.

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Today my adopted state of Utah celebrates Pioneer Day. And while the American West was settled by tens of thousands who made their way along the Oregon or Sante Fe Trails, only the Utah Pioneers built fords and ferries and roads, and planted grain for the Pioneers behind them. A few hundred served a stint in the US Army.

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Paper Icon Campaign from Smith’s Food and Drug

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Smith’s Food and Drug is in the middle of its annual campaign for Primary Children’s Medical Center , a key part of which is this paper icon.

Cause Marketing Patriots and Public Servants

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According to the Utah Department of Workforce Services the State has 4,101 police and sheriffs patrol officers and 2094 firefighters. Timing.

4 Cause Marketing Campaigns, 3 Causes, 1 Day

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The Stand to Cure MS is a campaign in Utah and Southern Idaho from the local chapter of the Multiple Sclerosis Society. They do important work.

OluKai Cause Markets For Local Cause at Outdoor Retailer Show

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But during the run of the show, OluKai held a pro sales event every day at 5pm and sent the proceeds to the Utah Museum of Fine Arts.

The Cause Marketing Script

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Current theory from Professor Ronald K. Mitchell at Texas Tech suggests that the people most likely to be a success at entrepreneurship are those who understand that there is an ‘ entrepreneurship script.’ I contend that there is also a script in cause marketing. Disagree? Please comment below. Cause-Related Marketing does a world of good. Mitchel

Big Cause Marketing From a Small Business

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Utah Jazz Facebook AlphaGraphics Real Salt Lake Small Business Cause-Related Marketing Junior AchievementAT&T gives more than $5 million.

Paul Jones of Alden Keene on Cause Marketing in Utah CEO Magazine

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Hi Gang:I was quoted at length in the current issue of Utah CEO Magazine on the topic of cause marketing in the story called Capitalists for Change.Double kudos to the reporter Geoff Griffin, the writer. Tags: Paul Jones Geoff Griffin Utah CEO Magazine Alden Keene and Associates Paul~.

Memorial Day Cause Marketing

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Here’s the offer: Piano Liquidators will donate 10 percent of proceeds from the week of Monday, May 21 through Monday, May 28… Memorial Day… to the Utah Disabled American Veterans. The Utah Disabled American Veterans is the Utah chapter of the DAV, the Disabled American Veterans, a national veterans’ organization with a 91-year history.

Cause Marketing for Smaller Causes and Buisnesses

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But Coit and the Utah Food Bank are small. We see evidence of big cause marketing all the time. But what about the little guys?

Using Earned, Owned and Bought Media to Activate Cause Marketing

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11, 2012 Romp to Stomp tour event in Utah, Tubbs Snowshoes bought local advertising. Leading up to its Feb. So how do they differ?

Charity Caue Marketers, Take Heart!

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A press release yesterday announced that Rite Aid, the $25.2 This is good news for small, ambitious charities everywhere. Consequently CMNH.

Bringing a Reporter to a Pine Beetle Battle (With Apologies to Dr. Suess)

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You’ve probably heard the old joke whose punch line talks about “bringing a knife to a gunfight.” Forest Service has made a reporter their partner.

How an Agency Should Evaluating a Cause Marketing Campaign

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How should an agency evaluate a cause campaign it had a hand in? Agencies care about achieving higher creative standards.

The Art of Cause Marketing

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Today I profile two cause marketing efforts that use art as a vehicle to fundraise on behalf of two different nonprofits. For that matter $20 is too.

Hair of the Dog Cause Marketing

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Texting or updating your Facebook status, posting to Twitter or even talking on the phones while driving is at least as dangerous as drunk driving, according to research from Professor David Lee Strayer at University of Utah. So how do you get kids to disconnect while on behind the wheel? So mission accomplished, right? Well, kinda.

Cause Marketing for the Chamber of Commerce

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Tags: Utah Valley Chamber of Commerce University of Utah Salt Lake Chamber

Sustainable Cause Marketing

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Tags: University of Utah Utah Food Bank Utah's Own Angel Tree KUTV2 Portion of the Proceeds Salvation Army

It's Not Cause Marketing, But It is a Cool Fundraiser

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2006 the Utah Department of Public Safety and the Utah Highway Patrol closed a section of state highway and then sold access.

Rival Cause Marketing

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Tags: Sports Radio University of Utah ZAGGSkins Fan Challenge National Kidney Foundation Icon Campaigns

Does Cause Marketing Scale?

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Does cause marketing scale down as well as up?Here’s Here’s why this is an important question. In the.

Cause-Related Marketing Advice to the Lovelorn Business

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Tags: University of Utah ATandT Paul Jones Better Business Bureau Paul Godfrey ExxonMobil

A Tip of the Hat to Pioneers Everywhere

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Today my adopted state of Utah celebrates Pioneer Day. As a transplant to Utah, I have come admire the hardy and resilient Pioneers.

Let’s Finally Banish the ‘Portion of the Proceeds’ Language from All Cause Marketing

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What follows is a press release from a cause marketing effort at Snowbird Ski and Summer Resort in Salt Lake County, Utah, where I live.

July 24, A Day to Celebrate Pioneers Everywhere

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Today my adopted state of Utah celebrates Pioneer Day. From July 24, 1847, when the vanguard party arrived, until the time when the rails were linked by the transcontinental railroad at Promotory Point Utah in 1869, about 70,000 people made the trek to Intermountain West. But there were notable and tragic failures, too.

Serendipity and the Genius of Cause-Related Marketing Monies

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Tags: University of Utah Advantages of Cause-Related Marketing

Basic Improvements To a Promising Paper Icon Campaign

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Sales of the icon benefits the hungry, women's shelters, military families, and community centers.

Why Do Corporate Foundations Spread Their Grants so Broadly?

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The Bingham Canyon Mine in the southwest corner of Utah’s Salt Lake Valley is said to be the deepest open-pit mine in the world. On the contrary Kennecott is fairly generous corporate donor giving about $1 million per year apart from the Kennecott Utah Copper Visitor’s Center Charitable Foundation. But why so many, I ask?

In Case You Wondered.

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The Utah Food Bank is a monster of cause-related marketing in my state this time of year. cite just a few examples, Tags: Jiffy Lube Utah Food Bank Siegfriend and Jensen Wells Fargo Rick Southwick Smiths It Works, Cause-Related Marketing Works!The

Paul Godfrey and Milton Friedman

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Tags: Milton Friedman University of Utah Paul Godfrey Giving USA New York Times Magazine Corporate Social Responsibility

Diluted Donations

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The Bingham Canyon Mine in the southwest corner of the Salt Lake Valley in Utah where I live is said to be the deepest open-pit mine in the world.

An Interview with a Student Journalist II

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Tags: Cathryn McIntosh Stamp Out Hunger Munchkin Utah Food Bank Ben and Jerrys McLane Oreck University of Georgia B2B cause-related marketing Thanks and Giving

Amidst the Red Rock Splendor

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Using Cause Marketing to Better Keep Customers for Life

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My Hearing Centers is a five-unit chain with locations in the Mountain West states of Idaho, Colorado, Utah, and Nevada. Here’s the offer.

Annual Women & Business Conference

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Tags: American Express Dress for Success Wells Fargo Children's Miracle Network Women and Business Conference Utah Business Magazine cause-related marketing Frankl Salt Lake Chamber cause marketing

How Corporate Citizenship Can Help HR Build a Better Workforce

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Hi Gang:What follows is my 9-15-2009 presentation to the Crossroads Conference, the annual conference of Utah state chapter of the Society for Human Resource Management.Warm regards,PaulHow Corporate Citizenship Can Help HR Build a Better WorkforceView more presentations from Alden Keene and Associates, Inc.