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Donor Complaints: Why it’s a bad idea to get upset with donors when they complain


No one likes to hear complaints. . But when you work for a nonprofit or a private sector business, you need to welcome complaints. Possibly so. Harsh?

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Turn Colleagues, Board, & Supporters into Powerful Year-End Fundraisers

Getting Attention

We’re in count down to year-end fundraising season, with its relentless pressure and never-ending to-dos. Are you banging your head against the wall yet? Joking aside, it may seem like your team’s hard work and limited resources won’t be enough. Yet you know how much you could bring in, if only…. Good news! The best part?

Mixed Links for Nonprofit Communicators

Kivi's Nonprofit Communications Blog

Hope you had a great week! Hubspot shared an infographic on What Successful Marketing Looks Like Today. Looking for attention on Instagram?

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What’s your fundraising asking style?


According to Brian Saber, “Your ‘Asking Style’ is based on your personality and unique set of strengths in fundraising.”

The Curse of Fundraising Innumeracy

The Agitator

Lots of good stuff apparently came out of last week’s International Fundraising Conference and we’ll be reporting on some of that in the near future.

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Serious Fundraisers Take Telemarketing Seriously

The Agitator

“If there ever there were a medium where nonprofits consistently get it wrong, it’s telemarketing.” That’s the way I began the post  Ring!

Once is Not Enough,and Why You Need a Multichannel Fundraising Campaign

Ann Green

If you think you can send one fundraising appeal and then wait for the donations to pour in, you’re in for a rude awakening. BEFORE YOU START.

Powerful Segmentation Ideas for Year-End Online Fundraising Campaigns

Kivi's Nonprofit Communications Blog

Are all your email subscribers the same? Of course not! Some donate. Some volunteer. Some do both. Did you hear about the new zoning proposal?”

How MarketSmart Works With Partners


People often ask me, “How does MarketSmart work with partners (allies) to help nonprofits lower costs and increase revenues?” ” It’s a good question. Many people see the link on our website about our partner program. Or, stumble upon  Phyllis’ video. And, we are not a direct response agency — anymore. Tweet this!

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Want to Fire Your Online Engagement System?

Getting Attention

If the title of this blog post resonates with you, you have lots of company. . Nothing like the pressure of year-end to highlight those lacks. NeonCRM.

The Curse of Testing Illiteracy

The Agitator

Breaking Out of the Status Quo Direct mail Fundraising analytics / data Nonprofit management Research Uncategorized premium

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Low-Cost Fundraising: 6 Innovative Ideas

Ann Green

By Kerri Moore. It’s hard to raise money and it’s more difficult if you have limited resources. An investment in your donors, that is. Used batteries.

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Mixed Links for Nonprofit Communicators

Kivi's Nonprofit Communications Blog

What time is it? Mixed Links time! EveryAction has created a  Nonprofit Donor Persona Template you can download. Want more people to find your website?

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7 things about email subject lines that will help you save the world


Firstly, email subject lines are actually headlines. So, when you have written your headline, you have spent eighty cents out of your dollar.”

Ep186: Supermarket Chain Finds Cause Marketing Success Outside the Checkout Line

Selfish Giving

Never Miss a Show - Sign up for Email Updates. On the show, Megan, Christy and I discuss: Christy Phillips-Brown, Food Lion.

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Don’t Forget Your Mail

The Agitator

I love the mail. love checking my mailbox — a real mail box with a red flag — six days a week. Indeed I even have two mailboxes … and one is actually at a real post office! treasure my copper mailbox key. Communications Copywriting / creative Direct mail premium

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A truth about major gift fundraising

Fundraising Coach

Major gift fundraising can be a wonderful experience for donors and for the nonprofit. The results are great - both for donors and for the nonprofits.

Is Your Nonprofit Prepared for a Media Crisis?

Kivi's Nonprofit Communications Blog

The Presidential election has become — quite unfortunately — a daily case study in crisis communications. Are you prepared? and 5 p.m.

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Proof that donors want to help you get past the finish line


I’m constantly reminding people that fundraising is about facilitating and helping donors feel good ! ” Tweet this! And, guess what?

Ep185: The Story Behind Big Lots' $50 Million Gift to Nationwide Children's Hospital

Selfish Giving

Big Lots Charity Pinup for the 2016 Program. Last fall, Big Lots mobilized its nearly 1,500 stores and raised $2.2 million!

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Fundraiser, You’re Not Alone

The Agitator

For much of the year, fundraisers can at least pretend to ourselves that our cause or charity is the the only game in town (of course our donors know better). Right! Of course that’s never true (you’ve. Breaking Out of the Status Quo Communications Copywriting / creative Integrated fundraising and marketing premium

Improve Donor Stewardship with These 5 Proven Strategies

Fundraising Coach

With a concrete donor stewardship plan in place, donors will feel more valued and invested in your nonprofit. Understand your donors and track results.

10 Tips for Getting Your Op-Ed Placed

Kivi's Nonprofit Communications Blog

A well-placed op-ed can help your nonprofit call attention to an important issue or change minds about a controversial topic. Be Targeted.

Facebook restart?


I haven’t been much of a fan of Facebook for my business. simply prefer LinkedIn. But recently it occurred to me that some fundraisers really like it. And, who am I to decide how they should engage with me and my company? So about a month ago we decided to start posting on our somewhat dormant MarketSmart Facebook page again. Lesson learned!

What is GOTV Anyway? An Explainer for Non-Politicos


Not to worry! OK, so what does GOTV stand for? GOTV stands for Get Out The Vote, which is the final phase of a field campaign. When is GOTV conducted?

Does Your Fundraising Depend Upon Urgency?

The Agitator

How many people will die, be imprisoned or tortured, sleep on the street, go without water or food, be denied (something, anything) … if you don’t RESPOND TODAY ? Most fundraisers have been brought up to stress urgency, urgency, more urgency. But now we live in a constantly agitated state.

Year-End Fundraising by the Numbers [INFOGRAPHIC]

J Campbell Social Marketing

Year-end fundraising season is in full swing! So, what’s your plan for year-end fundraising? Online fundraising is hard work. You Only $199. Limited

Nonprofit Peeps, How Was Your Day?

Kivi's Nonprofit Communications Blog

But now we need to hear from more of you, out in the field, doing your thing in order to keep this series going. Kristen Olsen. Menucha Saitowitz.

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3 real world examples of the Pareto Principle


If you know me and this blog, you know that I talk about the Pareto Principle a lot. That’s the concept developed by Vilfredo Pareto in 1906 when he determined that 80% of the land in Italy was owned by 20% of the people. He He later found that 80% of the peas in his garden came from just 20% of his pea plants. LIKE THIS BLOG POST?

The Ultimate Guide To How To Buy Best Baby Thermometer

Non Profit Marketing 360

A baby thermometer is one of the most important pieces of baby equipment that parents need to buy. In fact, many parents buy more than one.

Best U.S. Political Ad Of 2016

The Agitator

Agitator readers in the U.S. have been inundated with political ads of all kinds. An estimated $4.4 billion in TV spending alone. Up from $3.8

Interview on how to make your year end appeals more effective

Wild Woman Fundraising

What is the best way to write fundraising appeals? Mazarine has co-founded a nonprofit and worked in fundraising roles for 10 years.

[TOMORROW] Your Very Practical Beginner’s Guide to Online Fundraising

Kivi's Nonprofit Communications Blog

Are you tapping into the potential of online fundraising? Online revenue grew 19% in 2015 according to the M+R Benchmarks Report. Eastern (10:00 a.m.

Has your organization put you in a position to succeed?


The private sector figured out a long time ago that a salesperson should never generate their own leads. And, a salesperson should never do either.