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How social media can bring strategic marketing thinking into government

Public Sector Marketing 2.0

It’s been almost 5 years since we started the Centre of Excellence for Public Sector Marketing (CEPSM). We set forth a very clear mission: To advance the marketing discipline in the public sector. A major primary research study on The State of Marketing in the Public and Non-Profit Sectors reinforced our beliefs early on.

Great Nonprofit Marketing Jobs: Movin’ Up Monday

Getting Attention

Please post your nonprofit marketing position here for full-time or part-time staff, consulting or internship opportunities. New Opportunities.

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3 Steps to Funding Nonprofit Marketing

Getting Attention

More often than not, the lack of investment in nonprofit marketing is fueled by a lack of resources: financial and talent. Nonprofit agency directors are so busy serving people that they can’t find the time or money to invest in quality marketing and storytelling initiatives. To educate the community about an important cause.

Agency 105

The Girl Effect

Public Sector Marketing 2.0

The debate on the ListServe revolved around the differences between Social Marketing and traditional Marketing.

Enter Now: Nonprofit Tagline Awards 2012

Getting Attention

Taglines nonprofit branding nonprofit communciations nonprofit marketing nonprofit messages nonprofit tagline awards 2012 The TaggiesENTER NOW.

Getting Started with a PR Plan

Kivi's Nonprofit Communications Blog

While it’s not a cure all, PR is an essential part of a strategic marketing mix. Sean Horrigan. Guest Post by Sean Horrigan of PR Guy.

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Your Nonprofit’s Annual Report: Drudgery or Opportunity?

Getting Attention

As a writer and storyteller specializing in nonprofit marketing and communications, I can’t help but think annual reports have gotten a bum rap.

Three Stages of Nonprofit Marketing Maturity

Kivi's Nonprofit Communications Blog

These conversations feel random and disconnected from month to month because there is no real strategic focus or messaging. Stage I: Doing.

Semantic confusion surrounding modern marketing

Public Sector Marketing 2.0

Marketing: The management process through which goods and services move from concept to the customer (or citizen in the case of government).

Social media definitions, categories, and top tools of 2016

Public Sector Marketing 2.0

Across the globe, communicators and marketers within organizations are harnessing the power of social media to reach new audiences, influence their behaviour or beliefs, establish and build relationships, and to foster desired outcomes in targeted audiences. The following post is a slightly modified version of what I came up with. Overview.

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15 Books that Could Change Your (Professional) Life – What Book Changed Yours?

Getting Attention

The One Book Every Nonprofit Marketer Should Read. 8) Robin Hood Marketing , by Katya Andresen, helped Zan McColloch-Lussier understand how his nonprofit could make the leap from doing a fine job at communicating to effectively engaging its audiences and inspiring action for its mission. Thank you. Building Movements and Communities.

Friday Futures – Nonprofit Marketing Jobs – December 9, 2011

Getting Attention

Please post your nonprofit marketing position here — FT or PT staff, consulting or internship opportunities. NEW OPPORTUNITIES.

New Free Webinar! Move Beyond Sponsorship June 11th

Wild Woman Fundraising

Explain the difference between cause marketing and cross-sector partnerships. Cause Marketing Webinar Title: Moving Beyond Sp onsorship.

June 21

New Year, New Nonprofit Marketing Job

Getting Attention

Please post your nonprofit marketing jobs here. Brand and Integrated Marketing Manager Crohn’s and Colitis Foundation of America (New York, NY). Communications and Marketing Manager Cookie Cart (Minneapolis, MN). Digital Content Marketing Manager United Way of the Columbia-Willamette. Los Angeles, CA).

Friday Futures – Nonprofit Marketing Jobs – September 16, 2011

Getting Attention

Please post your nonprofit marketing position here — FT or PT staff, consulting or internship opportunities. NEW OPPORTUNITIES.

Corporate vs Professional Individual Twitter Accounts

Public Sector Marketing 2.0

have to do with strategic marketing, digital engagement, social media, etc…). Tags: Question Social Media cepsm communication corporate twitter debate marketing mikekujawski personal brand twitter two-way I’m having a challenge. That being said, we all primarily use our individual Twitter accounts (e.g.

Friday Futures – Nonprofit Marketing Jobs – September 9, 2011

Getting Attention

Please post your nonprofit marketing position here — FT or PT staff, consulting or internship opportunities. NEW OPPORTUNITIES. P.P.S.

Social Media Experts, Gurus, Consultants & Strategists

Public Sector Marketing 2.0

In fact I throw in “marketing & social media strategist&# for additional context and to leverage my background in traditional strategic marketing. Essentially, I help guide organizations on the most efficient and effective way to get from A to B using a strategic framework. Technical social media channel setup?

Is Social Media A Strategy or A Tactic?

Diva Marketing Blog

Although most marketers agree social media is not a fad there is still a debate on what is social media. Jack Welch . As BBF B.L. AmyJo. Anon.

Friday Futures – Nonprofit Marketing Jobs – December 16, 2011

Getting Attention

Please post your nonprofit marketing position here — FT or PT staff, consulting or internship opportunities. NEW OPPORTUNITIES.

#TECH: Title Tags Can Make Or Break Your Site’s SEO

Non Profit Marketing 360

Before you do, please read some salient advice we took from online marketing specialist John Haydon as soon as it hit our Inboxes. get it?).

If your service/product sucks then it’s really going to suck online

Public Sector Marketing 2.0

One issue I have run into on a few occasions now is organizations thinking that social media engagement is the be-it-end-all solution to all of their marketing problems. There are 4 P’s in strategic marketing: Product, Price, Place, and Promotion.

Two upcoming niche events catered to the public sector that I highly recommend

Public Sector Marketing 2.0

Every year I attend and/or speak at numerous conferences, events, and seminars related to marketing, communications, social media, technology and government. An educational forum for public and not-for-profit marketers , communicators, and educators. Two of these are taking place within the next month. What is it? Why am I going?

#INTERVIEW: Sybil Stershic, Consultant, Blogger, & Author of Taking Care of the People Who Matter Most

Non Profit Marketing 360

The interview was conducted by Don Akchin, a principal of Nonprofit Marketing 360 and a frequent contributor to the MKCREATIVE blog. Ask them.

#Interview: Mike Kujawski, VP at the Centre of Excellence for Public Sector Marketing, Blogger & Speaker on Social Media

Non Profit Marketing 360

Mike Kujawski is Vice President of Strategic Marketing & Digital Engagement at the Centre of Excellence for Public Sector Marketing ( CEPSM ).

Paradox Marketing Plan #2 - Financial Goals

Mission Paradox Blog

So you've decided what your strategic marketing goals should be.  Next up: a primer on time and it's role in marketing.   Marketing Strategy Paradox Marketing Plan  Now let's talk about the money.    I've been preaching using those elements, wisely, for years. 

Diva Marketing Talks Blogger Relations With Susan Getgood and Liz Gumbinner

Diva Marketing Blog

Diva Marketing Talks is a live, internet radio (BlogTalkRadio) show. 1-topic about social media marketing. 30-minutes. 2-guests.

Upcoming conferences and reasons to attend them…

Public Sector Marketing 2.0

Many organizations naturally think of marketing as the first organizational function to cut back on in terms of budget. Examples Wiki ).

Good Taglines Aren’t Enough

The Agitator

Then we received the following comments from fundraiser and blogger Chuck English ( Fundraising Marketing That Works ). “The video proclaims the tagline to be a “vital marketing tool” and that a “smart tagline is a powerful tool for connecting with your base.” How did it relate to the target market? So far, so good.

7 Questions to make better corporate relationships-taking your sponsorships to the next level!

Wild Woman Fundraising

I started out developing cause marketing, I was flattered to be called The Father of Cause Marketing by the Cause Marketing Forum.

Getting Social Marketing Wrong in Health Behavior and Health Education

Social Marketing and Social Change

I often find myself asking “Where do people get these odd ideas about social marketing from?” Social marketing programs take a lot of time to plan. Social marketing is expensive to do. You have to do focus groups to do social marketing. Social marketing segments audiences to deliver tailored messages to them.