This photo is by churl on Flickr . I'm finishing up Inbound Marketing | Get Found Using Google, Social Media, and Blogs by the fabulous folks at HubSpot . The thesis of the book is that it's far more effective to acquire new donors, members and advocates by getting them to come to you (via Google, social media and blogs) vs. interrupting people (boo!)

Here’s your chance Canada. In less than one hour you will have the opportunity to use YouTube to submit a question directly to Prime Minister Stephen Harper. The Prime Minister’s response to the Speech from the Throne will be broadcasted live onto YouTube at approx. 11am on Thursday, March 11th.

Imagine that you're Nucor, the steel manufacturer that makes steel by recycling old steel, and you form a new relationship with Union Pacific to recycle its old track and replace it with newly reforged Nucor steel track.Or, imagine that you 're a vertically-integrated chocolate company... like Mars... and you

Hi! If you’re new to these posts, you might want to take a look at the previous two posts where I talk about how acting like an entrepreneur in your development office can save you money and time. This is part three of what I learned from the fabulous RISE Austin conference that took place March 1-5th 2010. If you’ve combed the Foundation Center Database over and over, it

If you work in the live performing arts, visuals arts or noncommerical media . . . and don't spend most of your time in a state of confusion . . . then you simply aren't considering the issues deeply enough. Pick your issue, (marketing, organizational structure, artistic decisions, diversity, etc.) and

Responding to our Boomers Reinventing 50 post, Sarah Spengler commented: "Tom 34;Tom – interesting that you should talk about AARP and their advertizing campaign: I just received some materials from them, having joined. very recently. Among their offerings

Fundraising is not about what you need. Really. It is about what the donor – through you – can achieve. It’s about giving donors the gift of knowing they changed the world for the better. It’s not about our goals – it’s about our donor’s aims.