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1 Articles match "Research"
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"Research"
The Latest from Social Media Bird Brain
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Tuesday, January 20, 2009
Tags: Pew Research Center Sarah Perez Secret Service social media Twitter Social networ Image by m-c via FlickrI've learned that our new President is really digging in his heels on giving up his Blackberry or giving up on Tweeting, despite the concerns of both the Secret Service and the White House Counsel (lawyers). Can't blame him - as I've discovered in the past few months, Twitter is both fun and useful.If
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The Best from Social Media Bird Brain
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Tuesday, January 20, 2009
Tags: Pew Research Center Sarah Perez Secret Service social media Twitter Social networ Image by m-c via FlickrI've learned that our new President is really digging in his heels on giving up his Blackberry or giving up on Tweeting, despite the concerns of both the Secret Service and the White House Counsel (lawyers). Can't blame him - as I've discovered in the past few months, Twitter is both fun and useful.If
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The Latest from the Nonprofit Marketing Community
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Sunday, February 7, 2010
Note, this write-up is without any specific background knowledge, research or documentation about these initiatives. Lots has been said about Pepsi’s Refresh Everything Project. However, not as much has been said about Disney’s “ Give a Day. Get a Disney Day .”
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Saturday, February 6, 2010
Tags: Uncategorized bestpractices design e-reports maps presentations research sharingknowledge storytelling trend I’ve read many articles and posts over the past few years about the nonprofit sector’s inability to manage and share information effectively. (Gee, Gee, I’ve even written a couple.)
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Saturday, February 6, 2010
In the end, there’s no substitute for doing your own research.
Research your organization. So which charity/platform did you choose when you gave to Haiti?
The Mobile Giving Foundation took Yele’s donations, and since Yele has been dissolved as a corporation multiple times by the state of Florida, and has an “office” in the corner of Wyclef Jean’s “studio kitchen,” for “$2,600 per month” and Jean took “$100,000″ in payment “to do a performance at Yele’s event”, according to Gawker , I do
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The Best from the Nonprofit Marketing Community
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Monday, February 23, 2009
Tags: Media Trends Social Media Audience Research Demongraphics Internet USe Social Networks Twitte Some new data about adults and digital social network use in the US and around the world: Adults are much less likely than teens to have a profile on a social network website. About three in ten (35%) adult internet users age 18 and older have a profile on a social networking site like MySpace, Facebook or LinkedIn.
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Friday, January 8, 2010
Have you done any research lately? don't mean a fancy poll, but just a survey, or even some brief interviews with the people you serve. Most nonprofits could benefit from doing more survey research -- free, of course. Some simple analysis of zip code data an a survey completed by parents helped tremendously in shaping the plan. Here's a link to my free tutorial on Communications Research: http://highviewhelp.com/Communications_Research.pdf.pdf Sections 3 and 4 on online survey tools and focus groups may be especially I I
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Thursday, March 12, 2009
Tags: Audience Research Case Studies High-Impact Websites Nonprofit Communication Nothing's more vital to your org's health than constant interaction with your base to ensure that your marketing, programming, etc. is directly intersecting with their needs, wants and interests. So I was pleased to see the National Wildlife Federation 's recent audience-based approach to
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Tuesday, August 11, 2009
Tags: Uncategorized bestpractices communicationaudits planning research strateg Before I start talking about strategic communications planning in coming weeks, I want to point out a fact that most nonprofits vaguely sense but few clearly articulate.
You have two missions —a cause mission to change society and a corporate mission to sustain your organization.
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Friday, January 9, 2009
Some interesting research undertaken by online fundraising specialists Justgiving has been shared by Jonathan Waddingham , their Charity Champion (and an especially active Twitter user ), in this month’s issue of Professional Fundraising Magazine .
Carried-out during the summer 2008, the research is based on responses from 656 charities who use the Justgiving online fundraising platform and was undertaken to help better understand the current state of online fundraising in the UK.
One revealing finding was that just 5% of respondents said that they feel they’re ‘making the most of online fundraising’ , with 56% in the ‘having a good go, but could do better’ category, 22% who feel they are ‘trailing other charities but not sure what to do next’ , and 17% ‘way behind’ .
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