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How Does Your Nonprofit’s Donor Retention Rate Stack Up?

Kivi's Nonprofit Communications Blog

This year’s report also dug into one of the most important data points for individual donor fundraising – your retention rate. Kristina.

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18 Email Subject Line Strategies That Will Increase Your Open Rates

Wild Woman Fundraising

Use these words (sparingly) and watch your open rates climb! 1. Any other ideas you’d like to share to get higher open rates?

How to Raise Your E-Newsletter Open Rate [Results from Our Experiment]

Kivi's Nonprofit Communications Blog

Trying to improve the open rates for your email newsletters? The typical open rates for that kind of newsletter are in the 20-25% range.

How to Reduce the Bounce Rate on Your Nonprofit Blog

EveryAction

bounce rates nonprofit blog Imagine you’ve written a great post for your nonprofit blog -- we’re talking awesome title and everything. And after sharing it with your subscribers + across your social networks, you’ve finally got visitors coming to your post + reading it. Great! Then what? Or do they just bounce?

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Here’s how fundraising retention rates compare to other industries

iMarketSmart

Individual membership organizations – a bit old, but in 2012 the average retention rate was 78%. 5,000 +  –   53% retained.

Yes, Your Open Rates Are Wrong. But You Can Still Use Them.

Kivi's Nonprofit Communications Blog

The main concern is that if the open rate data is bad, any additional analysis like I suggested is also bad. Bye Felicia!”

7 Ways to Get Better Response Rates to Your eNewsletter

Fundraising 123

Here are my 7 ideas for better response rates. 1. Too many articles and sidebars and buttons and images will overwhelm the reader and lower your conversion rates drastically. 5. Tightly sticking to a theme and reducing the options for action to one (or at most two) will boost response rates. But there are a lot of them! 

Fundraisers Rate Their CEOs

The Agitator

More seriously we asked: “Rate your CEO’s understanding of and commitment to effective fundraising. Awhile back we reported on the now-infamous Underdeveloped: A National Study of Challenges Facing Nonprofit Fundraising. And they did! He or she is …” A superstar — 16%. Pretty hands-off — 23%.

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7 Ways to Increase the Open Rate of Your Nonprofit Email Newsletter

EveryAction

marketing open rates newsletter

Guess who is less rated as less respectable than politicians?

Nonprofit Marketing Blog

Now that the 2012 campaign is over, we’re all probably feeling weary of politics and politicians. Maybe we don’t even respect politicians!

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Ep169: New Research Rates Factors That Drive Cause Partnership Sales

Selfish Giving

Today on CauseTalk Radio , Megan and I talk to frequent guest Mollye Rhea , President of For Momentum , an Atlanta-based cause agency. How much?

2 big reasons why email open rates are meaningless and 3 things you should track instead

iMarketSmart

keep hearing so-called planned giving experts congratulate themselves for getting phenomenal open rates from their e-blasts even though email open rates don’t matter whatsoever. Here are 2 huge reasons why email open rates are meaningless. The only reason to consider looking at open rates. This drives me crazy.

Boost Your Retention Rate In 3 Minutes 54 Seconds

The Agitator

Study after study, Agitator post after Agitator post , warn that failure to properly and promptly thank and recognize donors is a sure fire way to lose them. So, rather than preach this again for the umpteenth time, learn first hand from Anne Schneider, a real, live donor, why slow or no thanks drives donors away. View it right here.

3 big reasons why email open rates don’t matter (and what you should measure instead)

iMarketSmart

As she presented her Powerpoint slides, she kept emphasizing how wonderful the open rates were. 17% open rate. 28% open rate.

Proof Point #2: Email Subject Line Length Matters, SOMETIMES

Getting Attention

Email subject line length DOES MATTER,  as proven by  Mail Chimp’s research on open rates for 200 million emails. email reader].

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Before You Quit, Rate Your Nonprofit CEO

The Agitator

Hold your horses. In a moment we’ll give you a chance to vent confidentially with an Agitator Survey on CEOs, Boards and other horrors in your fundraising life. But first, the serious and disturbing reasons behind the Agitator Survey. Over the past decade the number of nonprofits has shot up by 47% to a whopping 1,056,000 organizations. for it.”. 3.

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No April Fool’s Joke – Email Response Rates Drop – A Lot

Kivi's Nonprofit Communications Blog

We've Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us. We've Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us.

Retention Rates Are Sick … Is It Terminal?

The Agitator

Yesterday Roger delivered the latest gloomy news about donor retention rates. Gloomiest of all is the fact that overall retention rates have fallen from 50% to 39% over the past seven years, as reported by the AFP/Urban Institute’s 2013 Fundraising Effectiveness Project Survey.

Do You Know Your ‘Failure Rate’?

The Agitator

Of course we arrive at such a silly expectation without the foggiest idea of what the ‘failure rates’ are on the techniques and technologies we’ve been using — without question — for years. There’s no better example of not understanding the importance of ‘failure rates’ than in the area of direct mail acquisition testing.

Givewell talks about their mistakes

Wild Woman Fundraising

And then they got even more sophisticated, and they said that for each different type of nonprofit, you have to rate them in different ways. I’ve been watching Givewell for the past couple of years, because I think they’ve been trying to take on a serious issue with accountability and transparency for nonprofits. Go take a look!

5 Quick Ways to Improve Your Nonprofit Email Newsletter

J Campbell Social Marketing

PRO TIP: Stop thinking about Open Rate! If people expect it and look forward to it, changing it up may hurt your open rates.

7 Ways to get better response rates to your e-news

Nonprofit Marketing Blog

Here are my 7 ideas for better response rates. 1. Too many articles and sidebars and buttons and images will overwhelm the reader and lower your conversion rates drastically. 5. Tightly sticking to a theme and reducing the options for action to one (or at most two) will boost response rates. But there are a lot of them!

How fast do you respond to your major and planned gift donors’ needs?

iMarketSmart

The private sector knows all about responding to leads. They know that: The odds of calling to contact a lead decrease by over 10 times in the 1st hour. The odds of calling to qualify a lead decrease by over 6 times in the 1st hour. The odds of contacting a lead if called in 5 minutes versus 30 minutes drops 100 times. The list goes on. Tweet this!

INTERVIEW: Brock Warner, please tell me about the Canada

Wild Woman Fundraising

And as you mentioned, Canada doesn’t have a nonprofit postage rate. Are you working for a Canadian nonprofit? Get on over here. Who is he?

Calculating Renewal Rates: There’s got to be an easier way

JCA Insights

Ask any membership professional how they calculate their renewal rate, and I bet mention of an Excel spreadsheet will come up somewhere in their answer. It was a great conference filled with talk of acquisition strategies, membership benefits and, of course, those pesky renewal rates. Yikes! There’s got to be an easier way.

Get a REAL Marketing Plan – Early Bird Rate Ends Friday

Kivi's Nonprofit Communications Blog

“ I know most of you don’t have time for more than the quick-and-dirty approach. This is our last workshop together in 2011. Great!

Would you like to learn how to grade your boss? Here’s your checklist

Wild Woman Fundraising

Now you can grade your nonprofit Executive Director, rate your boss on a scale of 1-5 in each of these categories, giving them an A for all 5s, a B for all 4s, etc. I’ve taken these questions and this leadership inventory from “What Got You Here Won’t Get You There” by Marshall Goldsmith. Are you a nonprofit employee?

Why looking at response rates for planned giving campaigns is a rookie mistake.

iMarketSmart

So if you put your house up for sale and your real estate agent sent out thousands of postcards promoting your property, would you be concerned about the “response rate”? These are big deals.  So, when your planned giving marketing effort only garners a.0001% response rate, don’t make  a rookie mistake by focusing on that.

Free Webinar: How to get people to open your e-newsletters June 10th

Wild Woman Fundraising

How can you get your open rates up? When you send: Day and Time and how it can supercharge your open rates. AND MORE! Webinar recording.

Double Your Landing Page Conversion Rate

The Agitator

If your nonprofit is making fundraising or other offers on your website, how valuable would it be to double your landing page conversion rate? If picked, they’ll attempt to increase the conversion rate on your offer page(s) by 100% … for free. Maybe you’ll rate “Wow … you’re good!&#.

#Communications: Postal Rates Raised Last Week – Not For Nonprofits

Non Profit Marketing 360

billion range in 2005 to one that has laid off thousands of works, closed numerous branches, and still needs to raise postal rates in an effort just to stay open. So This past Monday many postal rates changed. Note that new rates will make the second ounce a freebie.” envelope, not by larger flat rates.

Proven Ways to Boost Your Email Open and Click Through Rates [FREE WEBINAR TOMORROW]

Kivi's Nonprofit Communications Blog

For Nonprofits Only: 7 Proven Ways to Boost Your Email Open and Click Through Rates. Join us for this free webinar where we’ll show you how!

4 Reasons Your Nonprofit Should be Using Video

Social Media Bird Brain

video conversion rates research marketing Madeleine Hammond Skeleton Productions advantages Small nonprofit message engagement affordable From Wikimedia Commons As promised, here is the first of three guest posts on using video for a small nonprofit. The The next post will be in October. From it’s.

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Can changing your words help you raise more money?

iMarketSmart

Fundraising Lead Generation Major Giving Planned Giving cultivation for major gifts cultivation for planned giving Dr. Russell James major gift fundraising marketing marketing tips persuasive words planned gift fundraising tips response ratesHere are some of the most powerful words used frequently in advertising: finally. suddenly. improved.

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#Development: Postal Service Rates To Rise on 27 January

Non Profit Marketing 360

The post #Development: Postal Service Rates To Rise on 27 January appeared first on Nonprofit Marketing 360. 45 to $.46. 32 to $.33. 88 to $.92

How to Define Retention Rate for Customer Retention

Non Profit Marketing 360

Then you can use some basic equations to really start to calculate your retention rate and work to create a predictive model to fight it.

Great Nonprofits Rates Cancer Nonprofit Organizations

Blue Sky Collaborative

In August 2009, Greatnonprofits.org realeased a list of their top rated cancer organizations. The Winners of the ratings can be found here: [link] The Winners are categorized by organization size (small, medium, or large) and by geographic region. Some of.

Great Nonprofits Rates Cancer Nonprofit Organizations

Blue Sky Collaborative

In August 2009, Greatnonprofits.org realeased a list of their top rated cancer organizations. The Winners of the ratings can be found here: [link] The Winners are categorized by organization size (small, medium, or large) and by geographic region. Some of.

How Would Nonprofits Rate?

The Agitator

Now I notice that Harris Interactive has just released a survey of how Americans rate 22 industries in terms of whether they are perceived to do a good job or a bad job of serving their consumers. Four industries yielded negative ratings: Health insurance companies -9. Online search engines +74. Hospitals +66. Online retailers +54.

Using Social Media to Decrease E-Mail Unsubscribe Rates

Fundraising 123

Not surprisingly, the most often-cited reason (67%) is irrelevancy of emails. Why is that? Do you receive lots of comments on certain topics or videos?