Radio - Nonprofit Marketing

NONPROFIT BRANDING OCTOBER 4, 2011 Revisiting the University Budget Clowns This budget circus is an adverse environment for the radio station without a strong internal constituency. The last post expressed this heresy: despite self-serving claims by university administrators, higher education budgets are driven by political constituencies, not by institutional priorities. … Continue reading → MORE >>	NONPROFIT BRANDING AUGUST 30, 2011 NONPROFIT BRANDING: This American Life Amulet Mug (My Version, by John Burke) Background: Ira … Continue reading → IMPLEMENTATION: Using Branding Products Effectively PSYCHOLOGY: How Branding Products Build Affinity fundraising premiums imprints Nonprofit marketing promotional products public radio VisABILITYHere is the story stations should use when pitching this premium. Be aware that this is my summary. MORE >>	RECENT POSTS MAY 15, 2012 \| NONPROFIT BRANDING To Protect The NPR Brand, His Retired Mother Worked The Assembly Line. MAY 7, 2012 \| NONPROFIT BRANDING How To Brand A Nonprofit With Low Cost & High Impact MARCH 20, 2012 \| NONPROFIT BRANDING NONPROFIT BRANDING: Protecting Your Brand From Media Misfires FEBRUARY 7, 2012 \| NONPROFIT BRANDING More about Mary! Plus Komen! Plus changes to this blog…. JANUARY 31, 2012 \| NONPROFIT BRANDING NONPROFIT BRANDING: Her Name Was Mary (Another Major Gift Anecdote) JANUARY 17, 2012 \| NONPROFIT BRANDING It’s Time to Pick High-Hanging Fruit!
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NONPROFIT BRANDING MAY 24, 2011 Fundraising Premiums: Pro & Con When we requested topic suggestions from readers, Steve at Michigan Public Radio asked us to comment on the use of branding products in fundraising. MORE >>	NONPROFIT BRANDING MAY 15, 2012 To Protect The NPR Brand, His Retired Mother Worked The Assembly Line. While celebrating Mother’s Day, Janice and I reflected on the factory owner who put his elderly mother to work in his factory. On the night shift! He had a problem. She could solve it. Her new job? Help protect our clients’ brands. Outfits like Car Talk, Morning Edition and All Things Considered. We’re writing about [.]. MORE >>	NONPROFIT BRANDING MAY 7, 2012 How To Brand A Nonprofit With Low Cost & High Impact The cost per impression of an average logo-mug is about 2/3 the cost of an average radio spot. Planning a cause-marketing collaboration? MORE >>	NONPROFIT BRANDING MARCH 20, 2012 NONPROFIT BRANDING: Protecting Your Brand From Media Misfires MORE >>
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NONPROFIT BRANDING | TUESDAY, FEBRUARY 7, 2012
More about Mary! Plus Komen! Plus changes to this blog….

In addition to the point he stuck in Caesar’s back.) … Continue reading → CONTEXT: Tricks, Tips & Taboos PUBLIC RADIO: Marketing & Fundraising Uncategorized“The fault, dear Brutus, is not in our stars, But in ourselves, that we are underlings.” MORE >>

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NONPROFIT BRANDING | TUESDAY, JANUARY 31, 2012
NONPROFIT BRANDING: Her Name Was Mary (Another Major Gift Anecdote)

Major Giving became the most enjoyable … Continue reading → CONTEXT: Tricks, Tips & Taboos PUBLIC RADIO: Marketing & Fundraising UncategorizedHow a Major Gift Un-Solicitation Produced $250,000! The recent post about major gift programs (It’s Time to Pick High-Hanging Fruit!) Fortunately, I got over myself. MORE >>

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NONPROFIT BRANDING | TUESDAY, JANUARY 17, 2012
It’s Time to Pick High-Hanging Fruit!

… Continue reading → CONTEXT: Tricks, Tips & Taboos PUBLIC RADIO: Marketing & FundraisingThe best response to an uncertain economy? Focus on high-hanging fruit. Major Gift activity once terrified me. I dug in my heels. Resisted participating in this aspect of my professional responsibility. Made up excuses. Whined a lot. MORE >>

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NONPROFIT BRANDING | TUESDAY, DECEMBER 13, 2011
NONPROFIT BRANDING: Future Topics; Challenges From Readers; Holiday Hiatus

Those that succeed will surely embrace basic techniques and abandon soft practices that always evolve during good times… ” So begins a blog post … Continue reading → IMPLEMENTATION: Using Branding Products Effectively PUBLIC RADIO: Marketing & Fundraising“We have entered an era of national austerity. MORE >>

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NONPROFIT BRANDING | TUESDAY, SEPTEMBER 27, 2011
For University-Based Pubradio Stations: COPING WITH CLOWNS – A Peek Behind The Higher Education Budget Curtain.

A jarring career moment taught me a lesson – one that applies to most university-based public radio stations, especially in today’s bleak economy. CONTEXT: Senior college and university administrators … Continue reading → CONTEXT: Tricks, Tips & Taboos Public Radio Only Uncategorized MORE >>

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NONPROFIT BRANDING: Fall Fundraising in PubRadio: Shifting Gears for a Hot Tip NONPROFIT BRANDING | TUESDAY, SEPTEMBER 13, 2011
Beginning A 3-Part Series About Earth-Friendly Branding Products NONPROFIT BRANDING | TUESDAY, MAY 3, 2011
Earth-Friendly Products:Organics & Renewables NONPROFIT BRANDING | TUESDAY, MAY 17, 2011
Fundraising Premiums: Pro & Con NONPROFIT BRANDING | TUESDAY, MAY 24, 2011
Part 3 – Pros & Cons of Fundraising Premiums NONPROFIT BRANDING | WEDNESDAY, JUNE 8, 2011
Part 3 – Pros & Cons of Fundraising Premiums NONPROFIT BRANDING | WEDNESDAY, JUNE 8, 2011
When Pennies Count, Dimes Rule. Then You’re In Trouble! NONPROFIT BRANDING | TUESDAY, FEBRUARY 15, 2011
You do it. I do it. We all do it. That’s why the Lord of Logos rules the marketplace! NONPROFIT BRANDING | MONDAY, FEBRUARY 21, 2011
The Sweatshirts Were NOT Stolen From Under Our Client’s Nose. (But Only Because His Head Was Turned!) NONPROFIT BRANDING | TUESDAY, MARCH 1, 2011
5 Simple Rules: Make Branding Products Work For Your Nonprofit NONPROFIT BRANDING | MONDAY, MARCH 7, 2011
The #1 Fundraising Premium and Nonprofit Branding Tool. NONPROFIT BRANDING | THURSDAY, MARCH 17, 2011
We’re Asking for Your Help NONPROFIT BRANDING | TUESDAY, MARCH 22, 2011
Do You Know What They Are Talking About? NONPROFIT BRANDING | TUESDAY, APRIL 12, 2011
Beginning A 3-Part Series About Earth-Friendly Branding Products NONPROFIT BRANDING | TUESDAY, MAY 3, 2011
Earth-Friendly Products:Organics & Renewables NONPROFIT BRANDING | TUESDAY, MAY 17, 2011

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