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Canada’s only Public Sector & Non-Profit Marketing Forum

Public Sector Marketing 2.0

Let’s face it, the public and non-profit sectors often face unique marketing challenges , which naturally require unique solutions. The best way to learn is of course by seeing what others in your sector are doing and how they have overcome some of their challenges. Why was this forum created? Sound interesting?

Upcoming Public Sector Social Media Conference

Public Sector Marketing 2.0

One of these in particular, is the Public Sector Social Media Conference put on by the reputable Conference Board of Canada. Event Social Media 2015 conference board Events Government public sector social media trainingAs a speaker I have been provided with a discount code for others wishing to attend.

Great “behind-the-scenes” progress in 2013, now let’s get creative!

Public Sector Marketing 2.0

In the private sector, a typical organization of 1000 or more employees has a core social media team consisting of 15.6 ″ (i.e. Period.

Social Media and Public Sector Policy Dilemmas

Public Sector Marketing 2.0

It was written by Toby Fyfe and Paul Crookall on behalf of The Institute of Public Administration of Canada (IPAC). The title of the report is “ Social Media and Public Sector Policy Dilemmas “ This is by far the most comprehensive and well written report on the subject this year.

Want to be more effective in your fundraising? Get LEAN!

Wild Woman Fundraising

Do you have too much to do? Want to go from this: To This? Are you intrigued? Using Lean Processes in Your Fundraising Office. Register here.

#Interview: Mike Kujawski, VP at the Centre of Excellence for Public Sector Marketing, Blogger & Speaker on Social Media

Non Profit Marketing 360

Mike Kujawski is Vice President of Strategic Marketing & Digital Engagement at the Centre of Excellence for Public Sector Marketing ( CEPSM ).

Wild Woman Fundraising Book Reading June 6th at Bookwoman in Austin!

Wild Woman Fundraising

Do you live in or around Austin, TX? Want to come out and meet me, ask a burning question and get a burning answer? Share this on LinkedIn. Tweet This!

Two upcoming niche events catered to the public sector that I highly recommend

Public Sector Marketing 2.0

An educational forum for public and not-for-profit marketers , communicators, and educators. It’s Canada’s only national marketing and communications forum that is geared solely for the public and not-for-profit sectors. Not-for-profit sector: $945. Public sector: $1190. Private sector: $1245.

Do you have any nonprofit career questions? I’ll answer them on national radio!

Wild Woman Fundraising

Did you know that 1 in 10 people work in the nonprofit sector in America, yet a lot of people who are unemployed don’t know how to transition into this field? The Career Clinic with Maureen Anderson. Is someone you know looking for a job? I decided that in order to tell more people about my book, I needed to go on the radio! Thanks!

QR Codes – Why you need to know what they are

Public Sector Marketing 2.0

If you work for the public sector, think about government service delivery. What are they? Why should you care?

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Why you need to focus on mobile right now

Public Sector Marketing 2.0

Tags: Insight 3GS Android Blackberry Facebook goc Google government of canada iPhone LinkedIn Mike Kujawski mobile public sector marketing 2.0

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Sh*t Bureaucrats Say

Public Sector Marketing 2.0

I rarely just re-post a video on my blog these days, however this is a must-see for my government/public sector readers. Enjoy.

How social media can bring strategic marketing thinking into government

Public Sector Marketing 2.0

It’s been almost 5 years since we started the Centre of Excellence for Public Sector Marketing (CEPSM). We set forth a very clear mission: To advance the marketing discipline in the public sector. Insight Rant government b.com certificate for public sector and non profit marketing communications gov 2.0

A small eBook for a big recession

Public Sector Marketing 2.0

I therefore entitled my section as follows: &# Business Development Tips for Marketing Consultants Working with Public Sector Clients&#.

Nonprofit Governance: What’s your flavor?

Wild Woman Fundraising

This Craig David song makes me groove across the dancefloor. Now you know. Such as Durian. Red bean. Kimchi. Lychee. Such variety! Where was I?

Forget about your board

Wild Woman Fundraising

No really, forget about them. It’s probably causing you no small amount of frustration that they won’t do it. Don’t fight it anymore.

Blocking Access to Social Media is now “Against Policy”

Public Sector Marketing 2.0

Online activities of individuals using personal devices connected to a non-GoC network are guided by the Values and Ethics Code for the Public Sector.

Massive geographical and cultural differences in online sharing

Public Sector Marketing 2.0

I recently saw a fascinating presentation from KPCB entitled ”Internet Trends 2013 ” where I came across the above chart from Ipsos OTX.

If This Then That. When Google isn’t enough…

Public Sector Marketing 2.0

I can see a lot of interesting use cases brewing up in the public sector. billion people searching for things daily. What is IFTT?

Strategic Social Media Marketing 2-day Workshop Finally Launched!

Public Sector Marketing 2.0

In fact, we quickly stopped going through the logistical hassle of organizing public workshops since there was more than enough demand for private ones (organizations inviting me in). The bottom line is this, on October 8-9, 2009 CEPSM/CEC are jointly launching the 2-day Social Media Strategies for the Public Sector workshop.

Quick MARCOM 2009 Debrief

Public Sector Marketing 2.0

Basically the only marketing conference that is dedicated solely to marketing professionals working in the public and/or non-profit sectors. I was able to attend the following: Arlene Dickinson (Venture Communications/Dragon’s Den) –> How can not-for-profit and public sector marketing get the respect it deserves?

Not Content With Content - Four Things a Nonprofit Can Learn from the Private Sector

Social Media Bird Brain

Image via Revelife.com Business people on nonprofit boards often support attempts by nonprofits to apply business-acumen to the public sector. In recent years, there''s been a decided push in this direction to which some nonprofits have dug in their heels. Me - I''m always in favor of balance, which doesn''t always mean 50-50.

Writing a strategic social media engagement plan

Public Sector Marketing 2.0

I often get asked how I structure my actual written strategic social media engagement plans when working with a public sector or non-profit organization. Naturally, this is far more common in the public sector than in non-profits or private business. seniority level, background, personality types, etc…). No joke.

When your employees go too far on social media…

Public Sector Marketing 2.0

Be aware that employers can legally monitor your online behaviour on public channels 24/7. Use caution and good judgement. Alberta v. Verdongen.

Three quick buy-in quotes for your next presentation to senior mgmt on social media

Public Sector Marketing 2.0

One quick little bit of content I thought I’d share with you in the meantime are my three favourite quotes I use (usually on an opening slide) when I present to the heads of various public sector organizations in Canada on the topic of using social media in a strategic manner. Why do I use these quotes? tools. Let’s share.

Shifting from Campaign to Cause

SocialButterfly

This mantra not only applies to Madison Avenue, but also within the ivory towers of public health creatives as well. He’s right.

Still Here–Just In More Places

SocialButterfly

I highlight some of the posts below: Private and Public Sectors Address Digital Literacy. [On Read More. Read More.

A Renewed Social Marketing Conference: Call for Abstracts

Social Marketing and Social Change

We have been innovating in the approach and content of the annual social marketing conference held in Cleawater Beach, FL (aka Social Marketing in Public Health Conference, now in its 22nd year). Collaboratories will focus on the public sector, non-profit organizations, academic settings and education and training consultation.

Social Cognitive Theory for Social Marketing Research and Practice

Social Marketing and Social Change

Public Health Nutrition ; 17(7):1628-1639. J ournal of Nonprofit and Public Sector Marketing ; 22(4):264-287. What is a theory?

Government obsession with newspaper coverage

Public Sector Marketing 2.0

This is usually the time that I take a deep breath… Forgetting the fact that news of declining newspaper readership is all over newspapers themselves, I begin to wonder at moments like this if certain communications people have ever read a single magazine/publication/journal/article/blog from their industry. So what? Need an example?

What If Everyone Used Social Marketing to Improve People's Lives?

Social Marketing and Social Change

The Workgroup also approved moving the objective from its previous ''developmental'' status to a measurable one. Just follow the other seven too.

Radian6 #Social2011 Debrief

Public Sector Marketing 2.0

It was great to catch up with some of my colleagues from the private sector world of social media, especially since most of my professional community and clientele belongs to the public sector (or non profit) social media space. Directors of “Social Strategy&# are becoming quite common positions in the private sector.

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What My 14-Year-Old Brother Taught Me About Cause Marketing

Selfish Giving

She writes about nonprofit and public sector topics relevant to Villanova University’s Master of Public Administration degree. This is a guest post from Erin Palmer. Erin is a writer and editor for the University Alliance. The areas covered in the MPA curriculum help improve nonprofit management.

How DecentWork can take your nonprofit to the next level: Interview with Cathy Taylor, Executive Director, Ontario Nonprofit Network

Wild Woman Fundraising

Our goal is really to work with them to create an enabling environment for the nonprofit sector to really thrive in Ontario. Hey, everybody.

Death of movie rentals + Rise of cross-platform mobile messaging

Public Sector Marketing 2.0

The little free time I have I try to spend with the little guy during this crucial time of development. Death of Movie Rentals. TMN, HBO, etc…).

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Good Works! is a Great Book for Companies & Causes

Selfish Giving

I love this chapter, which is prefaced with the heading For Nonprofits and Public Sector Agencies Only. Hallelujah! Zip it.

Canadians speak out on the future of government eServices

Public Sector Marketing 2.0

It has a rather long name “ Next Generation of eservices – CitizenCompass – Enhancing service delivery in the Canadian public sector “, however it’s quite informative nonetheless. Public transit info. I just came across an excellent new research report from PWC. Quick Summary of Methodology.

My thoughts on Digital Marketing in 2010

Public Sector Marketing 2.0

Over the holidays I took some time off to re-charge and prepare for what looks like a very promising year for the field of marketing in the digital space, especially for all of you in the public sector. I thought I’d quickly summarize a few of my predictions, comments and hopes that I have for 2010. Death [.]. wikis

The Best of Social Marketing in 2012

Social Marketing and Social Change

The impact of social franchising on the use of reproductive health and family planning services at public commune health stations in Vietnam.

How the open data movement could benefit from using a marketing approach

Public Sector Marketing 2.0

Through my speaking and consulting I deal quite a bit with senior communications/marketing professionals and program owners in the public sector.