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[Guest Post] Improve Your Nonprofit’s Fundraising with Prospect Research

Fundraising Coach

I''m pleased to welcome Bill Tedesco, founder and CEO of DonorSearch , my favorite prospect research tool. What is prospect research?

3 Ways Prospect Research Can Help Nonprofits Raise More Money at Events

EveryAction

Read on for tips from DonorSearch 's Ryan Woroneicki on how to make prospect research part of your event planning. prospect research events

Most planned gift prospects don’t ever want to meet you

iMarketSmart

Most planned gift prospects actually don’t ever want to meet you. That’s right. But then, guess what? They do! Tweet This!

Quality vs. Quantity: Which is better for selecting fundraising prospects?

iMarketSmart

Related Posts. >> The 3 types of planned giving prospects. >> The problem with too many leads. ” How can you do that?

7 key questions for qualifying your major gift and planned gift prospects

iMarketSmart

The funny thing about fundraising is that just about every nonprofit has plenty of data, plenty of prospects, and some even have wealth screened data— so they have plenty of prospects that they know have the capacity to give. Too many fundraisers spend too much time with unqualified prospects. But are they qualified? Yes or no?

Elusive Prospects

A Small Change

We all have those prospects which we can never get on the phone. I had a great question in my post, This Thing Called Follow-up , and I wanted to provide a bit more of a comprehensive response. It is almost always difficult to connect with a new prospect as nobody likes to receive a phone call from a stranger.

The 3 types of planned giving prospects

iMarketSmart

Never disclosers –   Many of your best prospects will never disclose their gift intentions. Related Posts.

5 Killer Prospect Research Tools to Learn More About Your Current Donors

Fundraising Coach

I'm pleased to welcome back Bill Tedesco, founder and CEO of DonorSearch , my favorite prospect research tool. by Bill Tedesco. FEC.GOV.

I Am Not A Prospect

A Small Change

It’s time for a change of terminology in the fundraising world. I am not a “prospect&#. But, please don’t call me a prospect. To me, the word “prospect&# minimizes my potential contribution to your organization by narrowing it to a single concern. Not the prospect of a donation. – Leo A.

10 Ways to Deliver Value to Your Major Donors and Planned Giving Prospects

iMarketSmart

The post 10 Ways to Deliver Value to Your Major Donors and Planned Giving Prospects appeared first on MarketSmart. ” This one is easy.

3 Ideas for Getting the Word Out to Your Donors About Online Fundraising Campaigns

J Campbell Social Marketing

By using a database for support, you’re eliminating human error and helping ensure that prospects and donors don’t fall through the cracks.

Are planned giving prospects on the Internet?

iMarketSmart

I think it’s safe to say that the argument is over— seniors and all other planned giving prospects are on the Internet.

How to Get Prospects and Supporters to Your Website

Getting Attention

link authority) and others — is an absolute critical element for your online marketing success. Subscribe today. Inbound Marketing

Acquisition: Prospecting Hope For Small Organizations

The Agitator

Perhaps best of all, the use of prospecting models has given The Potomac Conservancy a far larger pool of prospects from which to draw support.

Finding Prospects, Building Relationships, Enticing Investors

Fundraising 123

An easy way to find your best qualified prospects are to look at the three P''s: priorities, programs, and projects. Set your priorities and have a master prospect list ordered in importance. Ordering a prospect list alphabetically won''t do you much good if your best prospect''s last name begins with a "z."

3 Ways Prospect Research Can Help Your Nonprofit Attract More Major Gifts [Guest Post]

EveryAction

Major gift prospects are the heavy weights of the fundraising world. fundraising guest post major gifts prospect research D o some jumping jacks to get the blood flowing. Don’t arch your back. Inhale as you lift. Focus on the muscle group you’re working. Just like lifting more weight, raising more money requires proper technique.

Engage Prospects With Visual Content

The Agitator

From Marketo , seven reasons why visual content is more compelling than text … Less Time – According to a 3M Corporation study, we process visual information 60,000 times faster than text. In an age when grabbing someone’s attention in an instant is critical, visuals work. For me, the key words are simplify, emotional, share, memorable.

SEO 11

Acquisition: Using The Web To Boost Postal Mail Prospecting

The Agitator

How can you use online advertising to reinforce traditional direct mail campaigns and boost returns? Let me explain. almost punted. Does It Work?

What’s stopping you from communicating with your legacy giving prospects?

iMarketSmart

Last night I stumbled upon an old article by my hero Mal Warwick on SOFII’s site about planned giving. ” ’.

4 Jobs for Introverted Fundraisers

Wild Woman Fundraising

Ever heard of a prospect researcher? Wheeee Prospect Research! Prospect researcher. What does a prospect researcher do?

Jobs 70

How to make the initial engagement with a planned giving prospect.

iMarketSmart

Recently on the Smart Planned Giving Marketers group on LinkedIn , a member of the group asked the following about making the initial engagement with a planned giving prospect: “How can I be honest about my intention (to discuss planned gifts) without scaring them away?” It’s like a courtship or dating.

Acquisition: 16 Reasons Your Prospecting Is Running Out Of Gas

The Agitator

Your prospecting returns are dropping … running out of gas. You’re starving your prospecting program investment-wise. P.S. In your experience, why else has prospecting run out of gas? What’s the problem? Here are some reasons I can think of. You’ve plumbed every depth and vein of your natural market. 3.

Are you attacked for not being corporate enough?

Wild Woman Fundraising

Have you ever been told to be more “corporate” or “professional” at work? What was that really code for? Who is she? Seriously.

5 Inventive Ways Donor Data Can Boost Your EOY Fundraising

EveryAction

To use your data to innovate your fundraising strategy, you can: Perform prospect research. Perform prospect research. Tell a story.

Re-Prospecting Donors

A Small Change

Re-prospecting should be a part of this process. Some people are better at starting relationships that growing them. Capital & Major Donor

Why Marketing Only to Older Planned Giving Prospects is a Bad Idea

iMarketSmart

One of the most foolish things a nonprofit can do is to  only focus their planned giving marketing efforts on older prospects. Fundraising

Prospecting and Asking the Right Questions

A Small Change

Good prospect research can be invaluable but needs to be paired with good question asking. and trying to create a two-way relationship.

Do You Have a Whites-Only Prospect List?

Non Profit Marketing 360

The post Do You Have a Whites-Only Prospect List? Cartoon by Thomas Nast. appeared first on Nonprofit Marketing 360.

Nine Cold Prospects

A Small Change

The Art of Phone Follow Up Question: Who’s a Good Prospect? There are a number of different theories on cold calling. Very rarely will you meet someone who enjoys cold calling but if it works 1 time out of 10, then you are bound to try it again. Most people do not enjoy receiving cold calls much more than we enjoy giving them.

Who is a nonprofit major gift prospect?

Get Fully Funded

Who Is A Major Gift Prospect ?? The wrong assumption that many people make — and one that can become a major time waster — is that an organization’s prospect list should contain the names of every conceivable wealthy person. But the distinction is whether they are likely to become “prospects.”. think you’ll like it.

How to prospect and qualify major donors with Jeff Scheifels- Free Webinar

Wild Woman Fundraising

What is prospecting? Prospecting means looking for new major donors outside of your current list of donors. Click here to join us.

The number one thing to avoid saying when you call a planned giving prospect

iMarketSmart

That’s the number one thing to avoid saying when you call a planned giving prospect! But by asking if they received the information, you’ll turn the call into a short one and a waste of time for both you and your donor prospect.  So somebody was interested in learning more about how to update their will.  ” STOP!!! 

Question: Who’s a Good Prospect?

A Small Change

It is tremendously difficult to understand who to prospect and who not to prospect. How do you figure out who is a good prospect? How can I most appropriately use my time in prospecting and talking with donors? I’d love to hear from you. Donor Prospecting- What is the Point? So how do you do it?

10 Ways to Deliver Value to Your Major Donors and Planned Giving Prospects

iMarketSmart

The post 10 Ways to Deliver Value to Your Major Donors and Planned Giving Prospects appeared first on MarketSmart. ” This one is easy.

10 Ways to Deliver Value to Your Major Donors and Planned Giving Prospects

iMarketSmart

The post 10 Ways to Deliver Value to Your Major Donors and Planned Giving Prospects appeared first on MarketSmart. ” This one is easy.

August Webinars: Email Prospect List, Personality, Low Budget, Donate Pages

Kivi's Nonprofit Communications Blog

Learn how to build your nonprofit’s fundraising prospect email list through proven paid marketing options. Here is our August webinar lineup.

What to Present in Your First Meeting With a Cause Marketing Prospect

Cause Related Marketing

What do you ‘sell’ in those first few meetings with prospective sponsors? That is, you put together a pretty buttoned-down sponsorship packet that outlines exactly what you’re asking of the prospective sponsor and what they get in return. On the other hand, there’s real value in knowing what a prospect really wants from a sponsorship.

The 4 Best Places to Find New Major Donors for Your Non-Profit

Wild Woman Fundraising

They dream of getting big checks from international philanthropists, but miss the major donor prospects right in their own backyards.

The Power of the Premium: Convincing Prospective Donors to Give

Fundraising 123

Each group tested a premium offer to prospective donors against a non-premium control offer as part of their 2008 end-of-year fundraising efforts. Tough economic times are forcing non-profits to become even more aggressive about fundraising.

Best Free Prospect Research Sites

Fundraising Breakthroughs

Lamb's Prospect Research page. This is the SuperHero of Prospect Research Page. What is "prospect research," anyway? Tags: prospect research donor reserach David C. David C. When in doubt, start here. But sometimes you simply need some really basic info, like a complete mailing address!