Trending Sources

Proof that planned gifts increase annual giving revenue

iMarketSmart

What he found was the following: The average annual gift among those studied increased by 75% ($3,171) after making a planned gift. Tweet this!

Plan 89

7 Solid Reasons Why You Should Kill Your Printed Planned Giving Newsletter

iMarketSmart

I know, I know… you love your planned giving newsletter. We need to blanket the prospects that have high-planned giving scores.

Plan 71

Your planned giving offers need to change

iMarketSmart

The post Your planned giving offers need to change appeared first on MarketSmart |. It can’t only be about death and taxes. LEARN MORE.

Plan 73

Do you really need to buy a planned giving website?

iMarketSmart

You don’t need to buy a planned giving website. Full disclosure here… MarketSmart sells planned giving micro-sites. Never?

The 2016 Nonprofit Fundraising Strategic Plan Guide

EveryAction

For some things, spontaneity is highly desirable, but any fundraising professional will tell you that planning a campaign isn’t one of them.

Guide 111

Most planned gift prospects don’t ever want to meet you

iMarketSmart

Most planned gift prospects actually don’t ever want to meet you. If not, you need a plan. That’s right. They do! Tweet This!

7 common major gift marketing mistakes you should avoid this year (including planned gift marketing)

iMarketSmart

The post 7 common major gift marketing mistakes you should avoid this year (including planned gift marketing) appeared first on MarketSmart | .

Plan 87

12 Fundraising Questions Major and Planned Gift Officers Should Be Asking

iMarketSmart

The post 12 Fundraising Questions Major and Planned Gift Officers Should Be Asking appeared first on MarketSmart | . Tweet this! Tweet this!

Why failing to focus on major and planned gifts can be so dangerous

iMarketSmart

For fundraisers, their organizations’ major and planned gift supporters represent Pareto’s “20%”. This pattern isn’t only found in philanthropy.

What to do about planned gift marketing when you don’t know what to do…

iMarketSmart

Planned giving is a new area for me. And now my new boss wants me to come up with an action plan for the next year. That’s too bad.

Plan 44

What to do instead of the crusty old estate planning seminars you run hoping to generate planned gifts?

iMarketSmart

I’m not sure the old-fashioned estate planning seminars really work to generate legacy gifts. think this is a much better, strategic offer than a crusty old estate planning seminar. The post What to do instead of the crusty old estate planning seminars you run hoping to generate planned gifts? Tweet this!

How to use a blog to generate planned giving gifts.

iMarketSmart

But how are nonprofits using blogs to generate planned gifts?  How is it working for planned giving lead generation? You can see it here.

Want more planned gifts? Focus on why not how

iMarketSmart

There are a whole bunch of so-called “marketing companies” out there that say they help nonprofits get more planned gifts. Here’s the problem with this is: Planned gift websites don’t get much traffic (rendering them relatively useless). haven’t received my monthly planned giving e-blast! Can you justify that?

Serious major gift marketing is not for populists. Planned gift marketing is.

iMarketSmart

Alternatively, populism is the backbone of planned gift marketing. Planned gifts can come from anyone. Planned gift marketing is.

A surprising way to increase planned gifts

Fundraising Coach

Not so with planned giving. The post A surprising way to increase planned gifts appeared first on FundraisingCoach.com. 3.

Plan 39

Editorial Planning When Everything Is Up in the Air

Kivi's Nonprofit Communications Blog

But for some organizations — especially those involved in advocacy and disasters — planning out content seems nearly impossible.

Plan 68

How fast do you respond to your major and planned gift donors’ needs?

iMarketSmart

The post How fast do you respond to your major and planned gift donors’ needs? The private sector knows all about responding to leads. They know that: The odds of calling to contact a lead decrease by over 10 times in the 1st hour. The odds of calling to qualify a lead decrease by over 6 times in the 1st hour. The list goes on.

Getting Started with a PR Plan

Kivi's Nonprofit Communications Blog

As with most things in business, you’re going to need to create a plan. Now that you have a plan, it’s time to get cracking. Need proof?

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6 Things You Must Discuss In Your Year-End Online Fundraising Planning

Kivi's Nonprofit Communications Blog

The first thing I always recommend in year-end fundraising planning? You’ve got your plans, but everyone else has theirs, too. 31st).

Dec 109

Believe in “The Fantastic Four” if you want to market planned gifts the right way

iMarketSmart

The post Believe in “The Fantastic Four” if you want to market planned gifts the right way appeared first on MarketSmart.

5 questions to ask your planned giving marketing vendor

iMarketSmart

How many highly qualified planned giving leads did you generate for my nonprofit last year? 2. The post 5 questions to ask your planned giving marketing vendor appeared first on MarketSmart | . How many of those leads could also be major gift donors? 3. Who among those leads has a donor advised fund or family foundation? 4. Contact us.

8 Step Guide to Planning the Perfect Nonprofit Fundraising Event

J Campbell Social Marketing

Have the Planning Committee Pick a Time, Date, and Venue. #4. Be sure to check out Booster’s Ultimate Guide to Planning a Fundraising Event.

Guide 32

16 Content Ideas Your Major and Planned Gift Donors Will Love

iMarketSmart

The post 16 Content Ideas Your Major and Planned Gift Donors Will Love appeared first on MarketSmart | . Infographics. Short, “self-contained” emails (with no hyperlinks) that include very brief updates. Short letters or online articles (2-3 paragraphs). Highly relevant and targeted medium length YouTube videos. Podcasts. Quizzes.

What planned and major gifts officers can learn from Shark Tank

iMarketSmart

The post What planned and major gifts officers can learn from Shark Tank appeared first on MarketSmart | . watch it with my kids!

TV 34

Five Ways to Plan for the Unexpected, #NPComm Style

Kivi's Nonprofit Communications Blog

Here are several ways you can stay agile and plan for the unexpected so that it doesn’t throw you off your game when it happens. 1.

5 Ways to Use Events to Generate Enormous Planned Gifts

iMarketSmart

The post 5 Ways to Use Events to Generate Enormous Planned Gifts appeared first on MarketSmart. ” 3. LIKE THIS BLOG POST? Fundraising

How to Plan for and Execute a Successful Crowdfunding Campaign

J Campbell Social Marketing

The post How to Plan for and Execute a Successful Crowdfunding Campaign appeared first on J Campbell Social Marketing.

7 Questions your Fundraising Plan MUST Answer

Get Fully Funded

Yesterday, I led a webinar to teach people my “Simple Success&# Fundraising Plan.  One of the things I shared was the 7 questions your fundraising plan MUST answer.  I thought you might enjoy them too, so here they are. 1. Tags: Fundraising Planning nonprofit fundraising plan 100 more? 2. Foundations? Events? 

The best 2-step plan for legacy gift marketing

iMarketSmart

The post The best 2-step plan for legacy gift marketing appeared first on MarketSmart |.

Lead 54

6 principles of a good fundraising plan

Wild Woman Fundraising

How do you make a development plan? How do you DO fundraising planning anyway? good fundraising plan must have all of these things. 1.

7 key questions for qualifying your major gift and planned gift prospects

iMarketSmart

The post 7 key questions for qualifying your major gift and planned gift prospects appeared first on MarketSmart | . Fundraising Lead Generation Major Giving Planned Giving best practices for fundraising nonprofit marketing tactics nonprofit marketing tips PhilanthropyBut are they qualified? Too often the answer is NO! Too Yes or no?

Don’t Panic! Strategic Planning needn’t be complicated!

NonProfit Branding

Especially when discussing strategic planning. PROTECTION: Guarding & Repairing Brands Uncategorized brand management long-raange planning nonprofit board nonprofit management Nonprofit marketing nonprofit stewardship strategic planningHere is a minority view that may lighten your mood.

Plan 49

Should your planned giving website include a calculator page?

iMarketSmart

Sometimes our new clients get all jazzed about having a calculator on their planned giving website. Fundraising Planned Giving Philanthropy

Free Webinar: Planning for 2015 on 12/4

Wild Woman Fundraising

Are you tired of not having a plan every year? In this webinar you’ll learn: Fundraising planning 101. Register here. The webinar slides.

Plan 34

A list of some humongous bequests that should get your planned giving team psyched up for only 3 seconds!

iMarketSmart

The post A list of some humongous bequests that should get your planned giving team psyched up for only 3 seconds! Let it sink in. 

The 3 types of planned giving prospects

iMarketSmart

requests for information as they update their plans. Recorded Webinar – Inside The Mind Of The Planned Giving Donor. Related Posts.

How to rock your development plan: Webinar April 19th

Wild Woman Fundraising

Wild Woman Fundraising: With a One-Page Development Plan! When was the last time you looked at your fundraising plan? Naw son! ARGH!!!

April 62

The Ultimate Planned Gift Marketing Strategy (4 simple steps)

iMarketSmart

Most planned giving marketing strategies are not effective. Planned gifts can (and do) come from just about anyone. They miss the mark.

The simplest and most effective 6-step major gift and planned gift marketing strategy ever

iMarketSmart

Related Posts. >> Words That Work: The Phrases That Encourage Planned Giving. >> Why you should join mastermind groups instead of attending conferences. The post The simplest and most effective 6-step major gift and planned gift marketing strategy ever appeared first on MarketSmart | . Employ donor surveys. 2.

Weave Your Nonprofit Marketing Loose Ends Into a Tight, Powerful Plan

Getting Attention

Here are two key tools we shared at the session; they are a huge help in getting started with your weaving: Nonprofit Marketing Plan Template.

Plan 54