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The Downside of Personalized Emails

Kivi's Nonprofit Communications Blog

Including a first name in your email subject lines and greetings instantly personalizes your message and warms the reader to its content.

Online and Mobile: The Potential of Personalized Health Information

SocialButterfly

Given this type of reality, how do you unlock the potential prowess of personalized health in online and mobile health strategies? ” **.

Online and Mobile: The Potential of Personalized Health Information

SocialButterfly

Given this type of reality, how do you unlock the potential prowess of personalized health in online and mobile health strategies? ” **.

A simple personal leadership tool for executive directors and fundraisers

Fundraising Coach

This tool helped me in my personal leadership. Or have you found something that helps your own personal leadership of your position?

Your Org’s Personality in Three Words?

Kivi's Nonprofit Communications Blog

When I ask staff at nonprofits to describe their organization’s public personality, I often get blank stares, or something like “Ummm.

Creating Content to Match Your Org’s Personality

Kivi's Nonprofit Communications Blog

On Wednesday, I suggested a few ways that nonprofits can show their personalities , following up on a post where I listed a bunch of different personality traits and asked you to select three to describe your nonprofit. Use the first and second person (I and You) in your writing, ask a lot of questions, and smile (even in writing).

More On Personal Touch

The Agitator

Here’s a paean to handwriting by copywriter Karen Zapp: Why Direct Mail — the more personal the better — Will Not Die.

Why Donors Want to Help One Person but Not Every Person

Nonprofit Marketing Blog

An NPR story caught my attention this morning. Maybe you heard it too? The story was about a psychologist’s study on. what kind of message inspires people to give more

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Personal, Political, and Professional

Nonprofit Consultant Blog

The common sense advice that is frequently given about social media is to keep your personal and professional identities completely separate. I'm not a recent college graduate with pictures of wild parties filling my personal social media streams. But, really, what have I got to hide? Oh well. hope you will join me.

Who Is This Person?

The Agitator

Yesterday, writing about the donor acquisition phase of the ‘donor journey’ , I suggested that the very first step to understanding the path your donor prospect was following was to, well, know your current donor. The assumption of course is that you’re seeking clones of that donor. There are several ways you can know your donor.

Should You "Personal Brand" A Small Business?

Diva Marketing Blog

Or do you build the reputation based on  your personal brand ? You can go personal branding route or not. We called it "The Business."  .

Is Your Personal Brand Attracting the Right Audience?

Diva Marketing Blog

is your personal brand attracting the right audience? South Wired is the longest on-going social media/digital marketing conference in Atlanta. It

Being A Gracious Person

A Small Change

realized that I am not as gracious a person as I thought I might be. I was dumbfounded as to how to be appropriately thankful for the respect and commendations from so many people. couple of my friends strategized together to bring me to the event, and during the announcement I was shocked. So I thought I’d put it out to you.

7 Ways to Show Your Nonprofit's Personality

Fundraising 123

I once asked my readers to describe their nonprofit’s personality in three words and I got some interesting responses. Express an opinion.

Online Reputation Management, Personal Branding, Digital Footprints and SMM

Public Sector Marketing 2.0

personal branding (red). first predicted a drastic rise in interest  for “social media monitoring” information 4 years ago.

Friday fun: Find your social networking personality

Nonprofit Marketing Blog

This is a fun Friday flowchart to determine your social networking personality via Mashable. It’s extreme. What are you? Go here

An introduction to the DISC personality assessment

Fundraising Coach

personality assessment. Love (Stewardship) new zealand personality social skillsI love assessments and tests. components. Engage 3.

Free webinar: Mastering the in-person ask

Nonprofit Marketing Blog

If the thought of asking for a donation in person makes you sweat, Network for Good’s next free webinar is for you. Eastern to hear fundraising expert Jay Frost give nonprofits the insider scoop on garnering support via one of the most powerful methods—the in-person ask. Tune in Tuesday, April 16 at 1 p.m. Register here

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Personal Branding Within The Corporate Workplace

Diva Marketing Blog

There have been volumes written about how to create a “personal brand” including right here on Diva Marketing posted in 2009. What if. What if.

When Does Personalization Get Creepy?

The Agitator

My answer would be: When I didn’t realize I gave you the information driving the personalization. You might even know my pet’s name.

On a personal note: A moment that shaped me

Nonprofit Marketing Blog

Because every person on that flight would be remembered for how they lived, not how they died. I posted this on LinkedIn this week and thought I would share it with you. I was asked to write about what inspires me. think “inspire” is perhaps not the right word given the tragedy I describe here. It was unspeakable. As will we all.

Online Personalization Builds Loyalty

The Agitator

There, with mycarezone.org, personalized online reporting of the charity’s results connects donors with the specific projects they initially joined to support. About nine months ago, The Agitator noted the online approach taken by CARE International in the UK. This approach cut attrition amongst face-to-face acquired donors in half.

A Reminder About The Personal Touch

The Agitator

Some packets included an affixed personalized Post-it note. Those receiving the personalized Post-it note on their packet had significantly higher return rates, and returned their surveys more promptly with higher quality responses. In this research project, participants were sent a survey packet and asked to complete the survey.

Fundraisers … Personal Shoppers For Donors

The Agitator

The fundraiser should be the donors’ personal shopper … making sure they get what they’re looking for. In her latest blog post, Sacred Cows: Battling Ourselves , Angie Moore takes on an important topic — how did you guess? — nonprofit sacred cows. She observes: “Most people prefer some type of routine.

Write to a person, not an audience

Nonprofit Marketing Blog

When she writes with a particular person in mind, it makes her writing stronger. think this is great advice for anyone - including us. cartoon

Does The Agitator Have A Split Personality?

The Agitator

Or more properly, does  The Agitator suffer from dissociative identity disorder? Yesterday, in Yawning All The Way To The Bank , Roger wrote persuasively on the importance of fundraisers NOT chasing the latest ‘shiny new thing’ Indeed, he made the case for being boring, particularly with respect to consistency of message.

On a personal note: In support of leaning in

Nonprofit Marketing Blog

This week, I published a personal post on my LinkedIn blog. thought I’d share it here. I was asked by LinkedIn to post on the theme of “my best career mistake.” ” You can view the original post here. welcome your reactions and thoughts. What would possess me to do such a bizarre thing? Shame. My daughter didn’t care.

Giving Up; Nonprofit Personality Pays Off Online

Nonprofit Marketing Blog

Today my wonderful colleague Kate Olsen guest posts. Here are her insights on what the index results mean for nonprofits.

How personal should your social media be?

Fundraising Coach

It amazes me that this one person thought I’d notice his unfollowing me. Social media needs to be personal. It is “social&#

Managing Your Brand & Personal Social Media "Friends"

Diva Marketing Blog

But what about the personal side? Small business owners understand the merging of business and personal all too well. Think about it.

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Nonprofit fundraising for the one person shop

Fundraising Coach

A few months ago, my colleague Pamela Grow released a new book specifically for nonprofits with a “one person” fundraising shop.

Posting to a Facebook Page Using Your Personal Profile [Video]

Kivi's Nonprofit Communications Blog

Yesterday Kristina shared how to comment on Facebook as your organization as opposed to your personal profile. Find the video here.

Use Audience Personas to Connect & Convert (Case Study)

Getting Attention

Audience Research case study Make-A-Wish Nonprofit Communications nonprofit marketing personalization personasPut your audience first.

Goal Setting for Personal and Professional Development

Fundraising Coach

Rather than simply focusing on your professional goals, include personal goals, family goals, social goals–all the goals that will make the next year amazing for you. I just love the week of Thanksgiving. Yeah, I was “one of those&# kids!) But recently, I’ve been getting more questions about how to set goals. Why 100? Money.

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[Question Marc] When to you ask a person on Twitter to follow you?

Fundraising Coach

Following is a personal thing. I just received this question: When is there an appropriate time to ask someone on twitter to follow you?

Giving Up for 2011; Nonprofit Personality Still Pays Off Online

Nonprofit Marketing Blog

The page has messaging, imaging and an aesthetic that is familiar to the donor and conveys the organization’s personality and mission.

What’s Your Personal Productivity Style? [FREE WEBINAR]

Kivi's Nonprofit Communications Blog

Work Simply: Embracing the Power of Your Personal Productivity Style  by Carson Tate. I am so excited about this book because it makes so much sense.

Why Your Emails Need a Personal Touch

Fundraising 123

One way to spread the love is by giving your emails a personal touch. Use a personalized greeting.   If your friend sent you a note that said, "Dear Sir or Madam," you might be a little confused. When your donors feel valued and special, they''re more likely to give again and again. Here''s how: 1. " 2. Have a warm tone.

Five Ways to Cultivate Your Donors—Personally

Fundraising 123

We say you must have two personal contacts per year with each of your major donors. Here are five suggestions for the most personal and effective ways to keep in touch and develop a relationship with each donor: Call them! Have your CEO send out an e-mail to all your major donors every month. Take them to lunch.

Creating Your Nonprofit’s Version of the #IceBucketChallenge

Kivi's Nonprofit Communications Blog

Of course, the real questions behind that are “How come we aren’t raising a bazillion dollars online?” Backlash is inevitable.

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