Trending Sources

Paper Icon Campaign from Smith’s Food and Drug

Cause Related Marketing

Smith’s Food and Drug is in the middle of its annual campaign for Primary Children’s Medical Center , a key part of which is this paper icon.

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MDA's Electronic 'Paper' Icon Campaign

Cause Related Marketing

Patrick's Day paper icons MDA Telethon Ace Young Icon Campaigns clicked on the ad and it took me to a secure page on the MDA website.

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A Cool New Platform for Cause Marketers to Launch Virtual Paper Icons From

Cause Related Marketing

But I see it as a really cool virtual paper icon campaign. Plus, it allows you to easily link to a website, something paper icons can’t do.

Paper 77

Using Bounceback Offers in Paper Icon Campaigns

Cause Related Marketing

A lot of retail establishments do paper icon campaigns, but relatively few seem to have embraced the bounceback offer.

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Terrific Paper Icon Cause Marketing from Whole Foods

Cause Related Marketing

We’ve all seen paper icons that sell for $1. A few sell for $5 and fewer still for $10. The top listed price for their paper icon is $180.

Paper 49

Paper Icon Campaign at Whole Foods Helps Launch FoodCorps

Cause Related Marketing

He was bagging groceries when I offered to buy the paper icon. All in all a well thought-out and well-executed paper icon campaign.

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Guidelines for the Review of Social Marketing Papers

Social Marketing and Social Change

Is the context of the problem described (what is the nature of the puzzle to be addressed)? Is there a theory of change ?

The Top 10 Social Media Papers of 2012

Social Marketing and Social Change

But shifting the practice of social media marketing from stories to evidence is, in the long run, a more sustainable model to have impact.

Paper 17

The cathedral in my head, the inkblot on my paper

Nonprofit Marketing Blog

As every writer knows, one of the great crashing disappointments in life is taking the epic vision of your imagination and trying to set it to paper, where it becomes a few shriveled, insubstantial words on a page. This happens to me pretty much every day. Including this morning. Go on and on, and talk about everything.

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Top 10 Papers on Social Marketing for 2011

Social Marketing and Social Change

Here we offer our top 10 papers on social marketing published in 2011. Social marketing’s mythunderstandings This paper looks at the mythunderstandings of social marketers themselves including definitional issues; the roles of education, law and advocacy in social marketing; and whether the sought behavior change must be voluntary.

Book Review of "Cause Marketing for Dummies" by Waters and MacDonald

Cause Related Marketing

Read the body copy and conspicuous by its absence is any mention of Fireman’s Fund actually supporting the restoration financially.

14 Tips for Making Your Nonprofit Email More Effective

Fundraising 123

Nonprofit Marketing Case Studies & White PapersZarrella parsed 9.5 Here are some of Zarrella's tips about email marketing. Surprise!

Profile of Cause Marketing Veteran Joe Lake

Cause Related Marketing

Trends in Cause Marketing: Second Half of Interview with Laura Marriott

Cause Related Marketing

2-D Barcodes QR code Laura Marriott NeoMedia Technologies paper icons Cause Marketing TrendsRead the first half of the interview here).

A New Twist on Displaying Paper Icons

Cause Related Marketing

Paper icons can be a license to print money if all the elements come together right. Paper icons, others call them ‘pinups,’ are small pieces of printed paper, oftentimes displaying the charity’s logo, sold for $1 or more, and benefiting a cause. Month-long paper icon efforts tend to drag on near the end. Fun idea!

Cause Marketing Efforts in Support of Haitian Earthquake Relief

Cause Related Marketing

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My First National Cause-Related Marketing Sponsorship Turns 10

Cause Related Marketing

Tags: Mick Shannon Michelle Kwan Children's Miracle Network Telethon Carmike Cinemas paper icons James Gartner Steve Young

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Basic Improvements To a Promising Paper Icon Campaign

Cause Related Marketing

Alden Keene Cause Marketing Database Facebook Associated Foods QR code paper icons

Cause Marketing Trends: An Interview With Laura Marriott

Cause Related Marketing

In January I posted on my idea of putting QR codes on paper icons as a way to bridge the digital and print worlds.

Pizza Hut Paper Icon Program for the World Food Program

Cause Related Marketing

Tags: paper icons Pizza Hut World Food Programme Taco Bell KFC Yum Brands

Which is The Better Cause Marketing Fundraiser, Merchandise or Paper Icon?

Cause Related Marketing

A local grocery store is selling paper shamrocks for MDA starting at $1. Sales of both the paper shamrock and the pins will eventually go stale.

Maximizing Your Messaging in Cause Marketing Campaigns

Cause Related Marketing

But what might you put on the back of a paper icon or similar effort? Macy's American Heart Association paper icons Go Red for Women

Cause Marketing About Nothing

Cause Related Marketing

In effect, it's a dressed up paper icon campaign. Vermont Foodbank Hannaford Supermarkets NAIL paper icons Jerry Seinfeld

Rhode Island News Papers

Fundraising Breakthroughs

Even if the rhode island news papers. have no choice but to file for divorce in Rhode island, the rhode island news papers and the rhode island news papers for court intervention to insure the rhode island news papers but rather than as a mediator for a new charge / crime. Island Rhode News Papersvalet charge.

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Customer Spotlight: How The Contributor Achieved Fundraising Success

Fundraising 123

Fundraising Case Studies & White Papers InspirationThe Contributor is a newspaper about and for the homeless. With the assistance of a Network for Good’s Fundraising Basics strategy session, they increased their fundraising, raising over $19,000 since December 2011 to date. This helps to bring a face to the folks they are helping out. 

Paper Icon Campaigns

Cause Related Marketing

Done Right, They're A License to Print DonationsHere in North America it’s common to use ‘paper icons’ as a major part of your cause-related marketing, particularly in campaigns with retailers.And why not?

Paper Pinups vs. Credit Card Machines: Which One Raises More Money?

Selfish Giving

People always ask me if there’s a good alternative to traditional paper pinups. The answer is maybe. My friend and fellow cause marketer Scott Henderson sent me this picture of a register program at Radio Shack that prompts shoppers to support LIVESTRONG after they’ve swiped their credit card.

Let's Do the First QR Coded Paper Icon Cause Marketing Campaign Together

Cause Related Marketing

Kroger Bashas' QR code Alden Keene and Associates paper icons Wal-MartThe icon is 5½” x 8½” and was sitting on the checkout.

Rhode Island News Papers

Fundraising Breakthroughs

Attorneys are typically concerned that they will settle the rhode island news papers a Superior Court and the providence rhode island news no contact order, restraining order is not guilty filing is not injured by the rhode island news papers and their faith. Island Rhode News Papersall behind closed doors?

Collective Joy = How to Harness the Power of #Occupy for Your Nonprofit Cause

Wild Woman Fundraising

US Scamalot Puppet From Clay and Paper Theater on Flickr. Protest Puppet from Paris: Image copyright 0olong from Flickr. Really? Music!

White Papers from the Cause Academy Senior Retreat Now Available

Cause Related Marketing

into two useful and pertinent white papers: “Future Trending of Corporate Relations,” and “Words of Wisdom.” The second white paper was premised on the questions “if I knew then as a noob what I know now as a grizzly veteran what would I do differently and what would I pass on to those new to cause marketing and corporate alliances”?

Why People Care More about Some Victims than Others- Reducing Social Distance to Boost Giving

Fundraising 123

Nonprofit Marketing Case Studies & White PapersEver wonder what creates--and reduces--social distance for donors? In Deborah Small’s fascinating book, The Science of Giving , she investigates giving psychology. Small asks, ”Why do we care more about victims than others?” People tend to feel more sympathetic toward people closest to us.

Transparency and Thank Supporters in Cause Marketing

Cause Related Marketing

If you did a paper icon campaign for a children’s hospital and the campaign generated enough money to buy 50 high-quality neonatal pulse oximeters, then you should issue a press release and notify your social media channels of that fact. Alden Keene Cause Marketing Database Transparency paper icons Thanking Supporters cause marketing

Reporting Back and Giving Thanks is Vital in Cause Marketing

Cause Related Marketing

Before Christmas I posted on the efforts of a local grocery chain benefiting local food banks and utilizing their proprietary paper icon.

Let's Make Cause Marketing Donations Tax Deductible

Cause Related Marketing

When you buy the paper icon… available in $1, $3 and $5 versions… the clerk tears off the bottom portion, scans it, and hands it back to you to sign.

Cause Marketing for Struggling Artists

Cause Related Marketing

In effect, MusiCares , which is a nonprofit subset of the Grammy Foundation, has created a kind of online paper icon effort. Much appreciated!

MarketSmart was in the Washington Post last weekend


Last weekend’s Sunday paper (business section) included a nice little story about MarketSmart and our recent growth spurt. Fundraising

How Nonprofits Can Work With Connected Citizens

Fundraising 123

Nonprofit Marketing Case Studies & White PapersHave you read the new report out from the Knight Foundation: Connected Citizens: The Power, Peril and Potential of Networks ? The report notes: It’s important to listen to and consult the crowd in our work. It’s good practice to support collective action so grassroots efforts can grow.

Cause Marketing in and for Patagonia

Cause Related Marketing

Here’s how it works: they ask that you go to and donate $4. ReforestPatagon Q2: What’s your organization’s mission?

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The Best Event I Ever Had

Fundraising 123

Then I picked up the phone and called my friends at Network for Good, as my staff stood by – paper bag in hand – making sure I was breathing. Events Case Studies & White Papers InspirationMy best event ever was not even my event at all. know that does not make sense, but please allow me this brief explanation. Darling!” link]  .

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