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“Dear donor, you rock! Here’s why…” Jeff Brooks’ powerful donor outreach formula

iMarketSmart

Here’s why…” Jeff Brooks’ powerful donor outreach formula appeared first on MarketSmart | . Here it is: Dear Donor, .

Time Your Nonprofit Marketing Outreach for Greatest Impact

Getting Attention

Timing is everything. It’s the gatekeeper to having even a chance of connecting with your target audiences. Here are the step-by-step how-tos for you.

Three Ways to Humanize Your Nonprofit’s Social Media Outreach

Nonprofit Marketing Blog

(Credit: United Way, Source: Peter Panepento/The Chronicle of Philanthropy). Social media is a fantastic tool to make your presence known online.

The top 10 reasons why your donor outreach fails

iMarketSmart

The post The top 10 reasons why your donor outreach fails appeared first on MarketSmart | . It’s boring. #9. It’s impersonal. #8.

Pause Non-Essential Outreach A.S.A.P.—April 19 Alert

Getting Attention

As of Friday, April 19 1:42 pm ET—Will update as the news story evolves. Please share your take, questions and/or how your org is responding. PAUSE. That’s my #1 recommendation for your nonprofit right now, as responders chase down the second bombing suspect. That’s the quickest way to chase a prospect or supporter away. Relevance Rule

How do you turn an accidental donor into an ally? Part 1

Wild Woman Fundraising

Hey, ever wondered how to get more donors for your cause? It’s called “Make your Contacts Count&# by Anne Baber and Lynne Waymon. Welcome!

How do you turn an accidental donor into an ally? Part 2

Wild Woman Fundraising

First off, if you haven’t read the first part of this post yet, I would go there. How to get more donors. Associate. Survey! Say thank you!

The Two Words You MUST Include in All Your Outreach

Fundraising 123

Scammers love to trick you by pretending to be someone they''re not. For instance, how many times has "Your Bank" attempted to get you to confirm or re-enter your personal information for their records? They''re basically saying, "Haha, we''re not real. Yoink*!" Will she think you''re for real or just a scam?

12 digital fundraising trends for 2012 #2 Investment in Strategic Blogger Outreach

Giving in a Digital World

One reason for this gap may be that Blogger Outreach is managed by the Communications or Media Relations teams in your organisation. If this is the case, then offer to get the relevant person a coffee and book some time with them to talk through just what the Blogger Outreach Strategy is and how well fundraising is integrated into it.

#SOCIALMEDIA: Rise Of Micro-Networks Might Reconfigure Social Outreach

Non Profit Marketing 360

The opportunities for outreach are expanded exponentially through a social network like Twitter or a blogging site like Tumblr. Forever. impose.

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NEW Webinar: Advanced Presentations To Get Mega-Donations Mar 20th

Wild Woman Fundraising

Have you ever seen people stifling yawns in your nonprofit presentations? How can you be more effective at presenting your cause? Sign up here.

#Development: How To Make A Video And Make It Grow Your Outreach

Non Profit Marketing 360

Telling stories is one of the elemental qualities of humans. We love to tell them, hear them, and watch them.

Data Driven Campaigns Can Help Small Nonprofits

Social Media Bird Brain

Here's the gist of it: Target your audience for the best returns on your outreach. data segment research measurement targeting Small nonprofit outreachgraphic via Robert Kirrily on Flickr I really dislike numbers, but sometimes it can't be helped. SSIR has a good article about learning from Obama's data-driven campaigns.

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Crossing the Double Divide, Two Million Dollar Questions

SocialButterfly

Earlier this month, Susannah Fox discussed a health Information divide based on a recent report. But what do we do until then? Encourage coordination.

Four ways to inject social contagion into your outreach in 2012

Nonprofit Marketing Blog

In your outreach in 2012, make sure that you keep this in mind. Include social sharing links in all of your outreach to encourage word of mouth. 2. Here are some ideas on how to apply these findings: 1. Include a quote from a donor about why they support you on your home page. 3.

Craig Newmark - Income, Nonprofits and Social Media: a Study

Social Media Bird Brain

infographic small nonprofits income social media craig newmark effort outreach nonprofitsPerhaps because relationships are at the heart of a nonprofit's mission, NPs seem to instinctively get that social media transactions are conversation, rather than conversion. Money in the Equation?

Where’s the donor in your outreach efforts?

Sea Change Strategies

We can learn a thing from Bruno Mars about making our audiences (and donors) the “stars” of our communications vehicles. Bruno Mars is featuring fans dancing to his hit “Treasure” on a new website called TreasureDance.com. What can non profits take away from this effort? Share the limelight and showcase your donors.

Free Webinar: Rockstar Nonprofit Presentations Feburary 20th

Wild Woman Fundraising

Whether you’re the Outreach coordinator or the Executive Director, you know you have to be out there talking about your cause. Join us!

Extend Your NGO's Reach With Wikipedia

Social Media Bird Brain

articles Just Giving outreach small NGO WikipediaSince I'm old, I remember the days when school report projects involved trips to the library and waiting and waiting for the volume of the Encyclopedia Britannica I needed to be freed up. Not that it doesn't have its problems: there have been instances where.

#FUNDRAISING: Causevox Improves Online Outreach & Fundraising To 2.0

Non Profit Marketing 360

But so too have Facebook, Twitter, and (HTML) email outreach opportunities been expanded and easily tweaked to your organization. CauseVox 2.0

#SOCIALMEDIA: Politicians & NonProfits Need Agility With Online Outreach

Non Profit Marketing 360

But what both parties know well is the fact that they must be ‘agile’ with their social-media outreach. prepared for change.”

#SocialNetworks: What Should You Expect From Your Online Outreach?

Non Profit Marketing 360

” If support is not being given, then the outreach is not motivating the targeted audience. And what you are getting back out.

#Communications: Fine Tune Twitter Use To Enrich Outreach

Non Profit Marketing 360

The idea of using Twitter can overwhelm some, and how to use it as a smart tool for strategic engagement seems downright contradictory to many.

Freud, Buddha, and Online Outreach at #09NTC

Kivi's Nonprofit Communications Blog

I attended “The Seven Things Everyone Wants: What Freud and Buddha Understood (and We’re Forgetting) about Online Outreach&# this morning with two of my favorite big brains in nonprofit marketing: Katya Andresen of Network for Good and Mark Rovner of Sea Change Strategies. This is the path that new tech takes. So what do you do?

#COMMUNICATIONS: In Outreach, Less Can Be More If You Avoid 3 Common Mistakes

Non Profit Marketing 360

What mistakes do you see out there in social marketing and outreach? You won't be the first, but how to avoid a #Fail? Violá, your NPS.

Fitting Online Outreach into an Overall Fundraising Strategy

Fundraising 123

The Price: Adding online outreach to your fundraising strategy is a wise budgetary move.  The highest marketing cost for most nonprofits is direct mail newsletters and appeals, so it’s frugal to move as much of your outreach online as possible.  Why Raise Funds Online? That’s a winning engagement formula. How Do You Raise Funds Online?

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#FUNDRAISING: 2011 Was A Good Year For Email Outreach By Nonprofits

Non Profit Marketing 360

Such should be especially remembered by nonprofits who might not have the resources to establish a presence on the latest Pinterest trend. What worked?

#HOWTO: Connect Your Facebook Page & Your WordPress Blog For Seamless Outreach

Non Profit Marketing 360

One of the great things about the WordPress blogging platform is indeed the plugin feature: most are free and open source. More bang for the buck!

Blogger Outreach. Tread Lightly.

Marketing for Nonprofits

Blogger outreach isn't a bad idea. It's official. I'm a publisher and here's how I know. via my blog. Here's why. Thanks! I'm an n of 1.

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Here are 2 ways to get more donors now

Wild Woman Fundraising

Finally, we have this lovely video to show you! Click here to watch the 3 minute video. What is 100 Donors in 90 Days? ” Chelsea McIntyre (Dunn).

The Power of Timely Outreach -- 3 Snowy Day Campaigns

Getting Attention

There's nothing like online communications for getting "of the moment" word out to your organization's networks. I was delighted to see these three orgs reaching out via facebook and Twitter, inviting those of us in blizzard conditions to learn and be entertained (in person or online).

#HOWTO: Tumblr’s Advanced Features Won’t Overwhelm Ease Of Outreach

Non Profit Marketing 360

We have been working our way through Tumblr now for a few weeks in the hopes of inspiring you and your colleagues to consider creation of a Tumblr presence for your nonprofit. Since then, organizations ? especially those who want to present a lighter and strikingly visual face to their followers ? have also gotten on board. Click to enlarge.

Your New Nonprofit Marketing Job: Movin’ Up Monday

Getting Attention

Communications &  Outreach Manager , Recycle-A-Bicycle (Brooklyn, NY). New Opportunities. RECENT OPPORTUNITIES.

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4 Free Campaign Tools You're Probably Forgetting

EveryAction

nonprofit campaigns campaigns

How to Communicate in the Shadow of Disaster -- Guidelines for Respectful but Effective Outreach

Getting Attention

As I read accounts of Haitians struggling for basic needs post-earthquake, I'm struck by the number of lives that have been taken and touched by this disaster. It’s almost all one can think of. How to keep giving going even as the earthquake, and the plight of survivors, is no longer top of mind? P.P.S.

Where’s the donor in your outreach efforts?

Sea Change Strategies

We can learn a thing from Bruno Mars about making our audiences (and donors) the “stars” of our communications vehicles. Bruno Mars is featuring fans dancing to his hit “Treasure” on a new website called TreasureDance.com. What can non profits take away from this effort? Share the limelight and showcase your donors.

4 ways to stop guessing and start testing your outreach

Nonprofit Marketing Blog

Have a template for tracking your online outreach results. jhhwild, Flickr. Send an email to 10% of your list and see how it does. Open rate.

Exit Center Stage and Bring Your Suitcase with You: Switching Your Messengers and Making Your Outreach Portable

Fundraising 123

Online Fundraising Change #6: Think Portable in All Outreach. PART 3 of 4: "The 8 Online Fundraising Changes You Must Make in 2010" (You can download the full, free online fundraising eBook on which this series is based!) Online Fundraising Change #5: Switch Up Your Messengers to Attain Social Proof. Change your messengers.

Reach Out during Crises: w/Recognition, Respect & Sensitivity

Getting Attention

Continue with your planned outreach. But they’ll help our organizations refine our outreach and messages in the days and weeks to come, and next time: Nonprofit Disaster Communications Done Right (Case Study). How to Communicate in the Shadow of Disaster — Guidelines for Respectful but Effective Outreach. Thank you.

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New Year, New Nonprofit Marketing Job: Movin’ Up Monday

Getting Attention

Online Outreach Associate , National Women’s Law Center (Washington DC). New Opportunities. Internship , ONE (Washington DC).

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