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Distressing Disconnect—INSIDE Your Organization! (Part One)

Getting Attention

As a consultant who’s been the fly on the wall in so many organizations, I’ve come to see such radical internal disconnects to be the norm. And that’s a norm that sabotages communications and fundraising impact for every organization blighted by disconnects. Surprising, distressing but all too true! Integrated Marketing

Is your organization really that special?

iMarketSmart

The post Is your organization really that special? Sorry. It isn’t. What makes your nonprofit different? Engagement! Like this blog post?

What Is Your Organization’s Social Media Workflow?

J Campbell Social Marketing

created a great infographic depicting how much time organizations invest in social media management. How do your organization compare?

What does an LGBTQ nonprofit organization do?

Wild Woman Fundraising

So how do you help explain to people what each different organization does? where can I get help Who does a GLBTQ organization help?

5 Steps to Discovering Great Stories for Your Organization (Even if You’re a Policy Organization)

Kivi's Nonprofit Communications Blog

This is especially true at policy organizations. Marta Lindsey. Guest Post by Marta Lindsey.

Major Gift Fundraising For Smaller Organizations

The Agitator

Lots of time and money is spent on identifying success factors in major gift fundraising for large organizations. Very little on factors that make a big difference for smaller organizations. Surveying 662 completed questionnaires from organizations that generate income under $10 million, and coupling that with. Until now.

Is Your Organization Really Donor-Centric?

The Agitator

There’s a quick test to determine whether a fundraising organization is truly donor-centered or not.

Test 26

Organizations Helping in Haiti

Cause Related Marketing

Dear Friends:By now we've all heard of or seen pictures from the deadly earthquake in the beleaguered country of Haiti.Here's a list of charities operating in Haiti or heading there now with relief. urge you to support one or more of them.The list comes from MSNBC.

Haiti 43

Your Organization’s Story: In One Minute

Mission Minded

Most of us know how frustrating it is to miss an opportunity to hook someone on our organization. If you’ve ever felt like you haven’t communicated clearly about the organization you love when you had the chance, this post is for you. Being prepared to make a strong connection with would-be supporters means having powerful […].

Simple Segmentation For Smaller Organizations

The Agitator

Sadly, only a fraction of that time is generally spent assessing who among the organization’s donors should receive the offer and why. And so I was interested to see the results of a survey on ‘Communications Segmenting’ conducted by Bloomerang , the CRM company and Kivi Leroux Miller’s Nonprofit Marketing Guide.

Your Organization’s Story: In Five Minutes

Mission Minded

With your One Minute Message and your Two Minute Messages developed, you’re well prepared to give an arresting introduction and explain why your organization is needed. Used effectively, these messages give you a greater chance at keeping your listener interested. Now it’s time to paint a picture of the impact of your work.

Is Peer Fundraising Right for Your Organization?

Nonprofit Marketing Blog

How do you know if your organization is ready to launch a peer-to-peer campaign? The power of peer giving is hard to ignore.

Strengthen your organization with a sacred story

Nonprofit Marketing Blog

Storytelling champion Andy Goodman reminds us that stories can also work within our organizations to inspire and build stronger teams. Simply put, these are the stories that tell the story of how and why your organization was founded. Creation stories. Who started it? ” Value stories. Striving to improve stories. It happens.

How to Raise Money With Facebook – One Organization’s Success Story

J Campbell Social Marketing

Baldrick’s Foundation contacted me to highlight some of the great strides the organization has taken in the area of social media fundraising.

Should your donors be given a chance to “tip” your organization?

iMarketSmart

Next to the tipping options, why not include links to content about your organization’s management philosophy, its impact and 990?

Test 51

Your Organization’s Story: In Two Minutes

Mission Minded

As part of our series on the Minute Message Model, we recently shared an easy way to write your organization’s One Minute Message. That’s our term for the pitch you should use any time you are introducing your organization in person, print, or digital communications. If things go well, your One Minute Message will be […].

Brand 15

How to break the most vicious cycle that hamstrings your organization’s growth

iMarketSmart

Unrealistic expectations: Donors tend to reward organizations with the “leanest” profiles. Bridgespan Group’s nifty vicious cycle image.

5 Ways to Get Your Major Donors to Refer You and Your Organization to Others

iMarketSmart

The post 5 Ways to Get Your Major Donors to Refer You and Your Organization to Others appeared first on MarketSmart. Remind them to refer you.

What Does Your Organization Do? Draw It Out

Kivi's Nonprofit Communications Blog

Jessica Pullano, who is currently participating in my Mentoring Program , shares how her organization created one to help explain what they do.

6 ways to make your organization value marketing

Nonprofit Marketing Blog

When people tell me their organization doesn’t value marketing, they typically say something like this: “I tell my boss why marketing is important and why he should care about it. What’s interesting about this approach is that it’s basically a sermon on why the organization should value marketing. Make it about the audience.

The Devil You Know: Your Greatest Challenge Lives Inside Your Organization

Nonprofit Marketing Blog

Surprising, distressing, but all too true! According to findings released in the 2015 Nonprofit Communications Report , one of your greatest challenges to fundraising effectiveness is the difference in priorities and perspectives held by you (a fundraiser) and your key colleagues—your executive director and communications colleagues

What are your nonprofit organization’s assets

Get Fully Funded

As an organization, you have assets that you can leverage in your fundraising plan that can make your case for support stronger. Something else?

Cause Marketing for Healthcare Organizations

Selfish Giving

NEAHP – Cause Marketing for Health Care Organizations. Reasons Healthcare Organizations Should Do Cause Marketing. Point-of-Sale.

Using Facebook Targeting to Boost Performance on Organic and Promoted Posts

Kivi's Nonprofit Communications Blog

Now page mangers can take advantage of those same targeting tools on organic content. Organic Post Interest Targeting. Drew Bernard.

An Argument Against Asking Donors to Provide Proof That They Left Your Organization in Their Estate Plan

iMarketSmart

You did your job well and 5 (…or 50… or 500) people said that they left your organization in their estate plan. Meet with the donor.

Getting Our Big Picture Organized for 2016

Kivi's Nonprofit Communications Blog

Get everyone on the same page in your organization by doing your Big Picture Communications Timeline for 2016 before the end of the year.

10 Twitter Tips for Nonprofit Organizations

Fundraising 123

" Simple and powerful, Twitter is a must for nonprofit organizations. It’s better to create a personal Twitter profile in order to only follow those select few you are interested in reading, but if you are going out on Twitter behind your organization’s logo a.k.a. The messages you send reflect upon your organization.

3 Steps to a Powerful, All-Organization Team of Messengers

Nonprofit Marketing Blog

I recently completed an all-new message platform for the largest human services organization in Massachusetts. The platform included a tagline, positioning statement, talking points or key messages at organization and program level, and elevator conversation.

Is your organization bright, bold and visually salient?

Nonprofit Marketing Blog

Dan Ariely of Predictably Irrational fame had an interesting recent post on Tropicana’s marketing debacle. Remember that?

Has your organization put you in a position to succeed?

iMarketSmart

The post Has your organization put you in a position to succeed? lead generator should never set-up appointments. It isn’t fair.

Is Your Organization Too Humble To Compete?

Mission Minded

While there may be other organizations that do similar things, you’d better be clear about [.]. Part of having a strong brand includes making a promise to the world that no one else is making. When our nonprofit clients seek support for strengthening their brand, we help them explore what is truly unique about their work.

Brand 17

Is Your Organization Donor-Centered? Find Out by Taking This Quiz

Ann Green

Are your fundraising appeals focused too much on your organization – rambling on about how great you are? How do you know if yours is?

Your supporters want a polyamorous relationship with you and your organization

iMarketSmart

They will cozy up to other organizations (your competitors). At some point they might even make a plan to leave your organization in their will.

Trust 31

Acquisition: Prospecting Hope For Small Organizations

The Agitator

Traditionally, there just aren’t that many donor names available for exchange or rental from other organizations in that geographic area. Bingo!

4 Reasons why you should build a narrative organization

Nonprofit Marketing Blog

Engagement : Stories humanize your organization, which is important because people engage with people, not with concepts or organizations.

Raise More Money for Your Organization: Two Tactics

Kivi's Nonprofit Communications Blog

We''ve Moved! Update your Reader Now. We''ve Moved! Update your Reader Now.

#COMMUNICATIONS: Is Your Organization Moving At The Speed Of Mobile?

Non Profit Marketing 360

And with those technological changes come changes of habit and expectation. Click to enlarge questions. Related articles.

How to Get Everyone in your Organization on the Same Page

Ann Green

What would happen if you got your staff or board together and asked them to give a short description of what your organization does?

How to organize marketing around your supporters instead of your org chart

Nonprofit Marketing Blog

A common mistake in marketing (and fundraising, for that matter) is to organize your efforts according to your organization chart.

Does your organization deliver quality?

iMarketSmart

Quality might even be expected from the very people your organization aims to help since those same people could someday become your best supporters.