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Wednesday, January 6, 2010
When approaching multiple donors in different ways with your online campaigns diversify your approach to fundraising beyond soliciting donors to converting donors to fundraisers. Maybe you could ask an online businesses to donate a portion of their online sales? Tags: Technology and Online Fundraising
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Monday, May 4, 2009
Their challenge was to remake the online presence of Youth Speaks, a nonprofit presenter of Spoken Word performance, education, and youth development programs. Each team, comprised of 3-4 of the consulting firm frienemies, then presented their online strategy and home page redesigns for the first time at the conference. Uh, never.
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Thursday, October 22, 2009
Last Wednesday, I was pretty hard on nonprofits for not getting the basics right with respect to online fundraising, instead using scarce energy and resources to plow into the hottest new thing, like Twitter. Especially acute thanks to incessant blaring of the social media siren song: Have online fundraisers completely forgotten the basics?
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Thursday, August 6, 2009
Here’s the latest report on online video use from Pew Internet Project. online adults have watched online video. Online video watching significantly exceeds use of online social media, our lead topic this past week, as the next chart indicates. As the charts below indicate, 62% of U.S.
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Sunday, April 26, 2009
Last week, The Agitator posted on online loyalty building and asked readers what they are trying along these lines. 34;Invented" event acknowledgments : the anniversary of an online gift is an obvious one. Here are two helpful replies we’d like to share. Two of the ideas I mentioned are here, plus four others: 1. Barb Perell.
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Thursday, January 21, 2010
Last week we reported some data from online firms Blackbaud and Convio regarding 2009 online fundraising. To refresh you on the highlights: Online fundraising revenue was up 46% over 2008 for all groups in Blackbaud’s universe (over 1,700 nonprofits), with 35% of groups reporting no increase in online revenue.
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Wednesday, January 13, 2010
Blackbaud’s Steve MacLaughlin recently published this slide show reporting the 2009 online fundraising figures for 2,335 nonprofits (all transactions processed by Blackbaud). Some highlights: 65% of nonprofits enjoyed year-over-year (YOY) growth in online revenue comparing 2009 to 2008; 35% did not grow their online revenue in 2009.
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Tuesday, July 7, 2009
From a group of 1,274 clients, online giving is up 22% for the first six months of 2009 over the same period in 2008. Average online gift is currently running at $124.17. 3) Comparing the two periods, what’s the dollar return per dollar spent on fundraising from your house file from these segments: the online-only contributors.
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Monday, April 20, 2009
This week is online fundraising week at Nonprofit Marketing Guide. Alia will share her eight steps to online fundraising success. Read on, and join us this week for the basic online fundraising and/or advance online fundraising webinars. Join Alia on Thursday to get your advanced online fundraising questions answered.
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Tuesday, June 16, 2009
In this study, Nielsen looks specifically at the effectiveness of nonprofit websites at eliciting online donations. But even if your nonprofit is only raising $1,000 a year online, you’ll find insights that will easily pay back your investment. Nielsen is the best at this. wish there were a Nielsen of direct mail usability!
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