1867 Articles match "Online"

The Latest from the Nonprofit Marketing Community

Saturday, September 4, 2010
Subscribe now to the Getting Attention e-update to be the first to to get your free copy of the 2010 Getting Attention Nonprofit Tagline Report (due in late fall), filled with best practices and trends plus access to the new online database of over 4,800 nonprofit taglines. 1,200 of your peers have already voted in the last week! Vote now!
 
Friday, September 3, 2010
What would you do if your nonprofit’s only web presence and online fundraising were in Facebook? And your only online giving option was through Facebook? recently loaded Facebook but got this page. Apparently, Facebook was experiencing instability. But it serves as a good warning. Don’t limit your fundraising to Facebook.
 
Thursday, September 2, 2010
Another tip … These gals love to spend online! For your sake, I hope your nonprofit has lots of what American Express calls “Golden Givers.&#. As reported on Marketing Daily , “Golden Givers&# are super-affluent women age 45 and under. How does Amex define “super-affluent&# ? If so, can I be your houseboy? Good luck!
 

The Best from the Nonprofit Marketing Community

When approaching multiple donors in different ways with your online campaigns diversify your approach to fundraising beyond soliciting donors to converting donors to fundraisers. Maybe you could ask an online businesses to donate a portion of their online sales? Tags: Technology and Online Fundraising
Their challenge was to remake the online presence of Youth Speaks, a nonprofit presenter of Spoken Word performance, education, and youth development programs. Each team, comprised of 3-4 of the consulting firm frienemies, then presented their online strategy and home page redesigns for the first time at the conference. Uh, never.
Last Wednesday, I was pretty hard on nonprofits for not getting the basics right with respect to online fundraising, instead using scarce energy and resources to plow into the hottest new thing, like Twitter. Especially acute thanks to incessant blaring of the social media siren song: Have online fundraisers completely forgotten the basics?
Here’s the latest report on online video use from Pew Internet Project. online adults have watched online video. Online video watching significantly exceeds use of online social media, our lead topic this past week, as the next chart indicates. As the charts below indicate, 62% of U.S.
Last week, The Agitator posted on online loyalty building and asked readers what they are trying along these lines. 34;Invented" event acknowledgments : the anniversary of an online gift is an obvious one. Here are two helpful replies we’d like to share. Two of the ideas I mentioned are here, plus four others: 1. Barb Perell.
Last week we reported some data from online firms Blackbaud and Convio regarding 2009 online fundraising. To refresh you on the highlights: Online fundraising revenue was up 46% over 2008 for all groups in Blackbaud’s universe (over 1,700 nonprofits), with 35% of groups reporting no increase in online revenue.
Blackbaud’s Steve MacLaughlin recently published this slide show reporting the 2009 online fundraising figures for 2,335 nonprofits (all transactions processed by Blackbaud). Some highlights: 65% of nonprofits enjoyed year-over-year (YOY) growth in online revenue comparing 2009 to 2008; 35% did not grow their online revenue in 2009.
From a group of 1,274 clients, online giving is up 22% for the first six months of 2009 over the same period in 2008. Average online gift is currently running at $124.17. 3) Comparing the two periods, what’s the dollar return per dollar spent on fundraising from your house file from these segments: the online-only contributors.
This week is online fundraising week at Nonprofit Marketing Guide. Alia will share her eight steps to online fundraising success. Read on, and join us this week for the  basic online fundraising and/or advance online fundraising webinars. Join Alia on Thursday to get your advanced online fundraising questions answered.
In this study, Nielsen looks specifically at the effectiveness of nonprofit websites at eliciting online donations. But even if your nonprofit is only raising $1,000 a year online, you’ll find insights that will easily pay back your investment. Nielsen is the best at this. wish there were a Nielsen of direct mail usability!