Trending Sources

Seeing Your Marketing Future in the Obama Re-Election Campaign

Kivi's Nonprofit Communications Blog

We are offering our “ Social Media Starter Kit: Facebook for Nonprofits ” webinar next Thursday, January 19 for All-Access Pass Holders.

5 tips for email optimization from the Obama campaign

Nonprofit Marketing Blog

In a recent MarketingSherpa webinar on email optimization , Director of Digital Analytics Amelia Showalter shared how President Barack Obama’s 2012 presidential campaign generated more than $500 million in online donations. Here are a few especially important tips for optimizing your nonprofit email campaigns: 1. More is more.

Framing the Issue: How Obama Won the War of Words

Mission Minded

Nonprofit communications Nonprofit Messaging Storytelling 2012 campaign communications election frame message frame nonprofit obama president romney story“To frame an issue is to reduce it to a story for which there is only one possible outcome.”—Geoff

Obama email team reveals what worked - and didn’t - in election fundraising

Nonprofit Marketing Blog

It highlighted insights from the digital team who sent out fundraising emails for the Obama campaign. So whether you’re a political activist or a nonprofit fundraiser, or of the red or blue or purple persuasion, you will find this interesting. M+R had a fascinating post* last week about political fundraising. Keep testing! 2.

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What?! An Obama Online Campaigning Mistake?

The Agitator

Most politicos concede that the 2008 Obama presidential campaign re-defined online political fundraising and mobilization. Video-Commerce.org recently ran this article, What You Can Learn from Obama’s Video Email Marketing Mistakes. Chats are OK if your nonprofit has charismatic spokespeople!].

Debate Highlights 9 Communications Lessons

Getting Attention

If you watched last night’s Romney vs. Obama debate, you know that Romney reigned as the far better communicator. Too much work!

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Nonprofit Blog Carnival: Sharing Progress and Communicating Accomplishments

Kivi's Nonprofit Communications Blog

Welcome to the August edition of the Nonprofit Blog Carnival! In 6 Best Ways to Make Storytelling a Part of Your Nonprofit Culture , Claire Axelrad explains how important it is to communicate your accomplishments through stories, and how you can find those stories. Nonprofit Blog Carnival Nonprofit Communications

Day in the Life of a Nonprofit Communicator – Nancy Levesque

Kivi's Nonprofit Communications Blog

Tell us what you do in a  typical day as a nonprofit communications pro. Nancy Levesque. Want to be featured in this series?  It was amazing!

What Nonprofits Can Learn from Political Campaigns

Kivi's Nonprofit Communications Blog

Political campaigns, especially in presidential years, are great testing grounds for new communications and fundraising techniques that eventually transfer over to the nonprofit world. Howard Dean revolutionized small-dollar online giving and Barack Obama was the first to integrate mobile/texting both for campaign advocacy and fundraising.

Mixed Links for Nonprofit Marketers and Fundraisers

Kivi's Nonprofit Communications Blog

Nancy Schwartz’s Nonprofit Messages Survey results show most messages are irrelevant to key audiences. Nonprofit Marketing Training.

Barack Obama-Presidential Candidate, Fundraiser Blackbelt

GenerationYGive

Whether you are an Obama supporter or not, we all have to admit that his campaign really "gets it" on how to get to and mobilize Gen Yers.

Move Your Nonprofit Agenda Forward with Opinion Editorials

Getting Attention

When Caroline Kennedy decided to make a pivotal endorsement of Barack Obama in the Democratic primary, she delivered the message in an op ed.

Small to Middle Donors and Obama

A Small Change

In Viral Loop by Adam Penenberg (you can read an earlier interview with him), they talk about a technique employed during Obama’s presidential campaign showing a new kind of value in asking for small gifts. “If Obama had asked for $100 million in the weeks leading up to the election, he probably wouldn’t have gotten it.

24 Nonprofit Marketing Jobs:New Opportunities for the New Year

Getting Attention

Jobs and Hiring Nonprofit Communications nonprofit communications jobs nonprofit marketing nonprofit marketing jobs

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Nonprofit Crisis Communications: What The American Red Cross Should Do Now

J Campbell Social Marketing

President Obama himself, along with other celebrities and elected officials, encouraged Americans to give generously to the Red Cross’ relief efforts.

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Talking ’bout my rights of women and girls

Wild Woman Fundraising

It’s a nonprofit issue. What do we want? Equality! When do we want it? YESTERDAY! Just ask young Malala from Pakistan. foreign policy.

Personal, Political, and Professional

Nonprofit Consultant Blog

The political is an essential element of the nonprofit sector. Political decisions drive the demand for social services, the results of elections can effect the flow of grant money into the nonprofit sector. My liberalism is why I have made my career in the nonprofit sector. But, really, what have I got to hide? Oh well.

Why Your Nonprofit Needs a Drone

Selfish Giving

And, yes, your nonprofit absolutely positively needs a drone. He applies his lessons to Obama, but they can be applied  to nonprofits as well.…

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Friday Futures – Nonprofit Marketing Jobs – June 10, 2011

Getting Attention

Thanks for sharing your positive responses on the value of these nonprofit-marketing-specific job postings. People are reading, and applying!

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Great News, Great Time to Ask

Getting Attention

Here’s my response to a fantastic question raised by one of our colleague nonprofit communicators this week. What do you suggest?

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Presenting 10 Imaginary Nonprofit Blogs

Wild Woman Fundraising

Imagine if you could actually OUT a bad boss or flagrant abuse of nonprofit resources? Welcome to my post about imaginary nonprofit blogs!

What Does Obama's Administration Mean For Nonprofits?

Seeking Grant Money Today

Seeking Grant Money Today likes to keep you up to date on not just the 'how to's' of various nonprofit management, operations, and fundraising methods; but also current events in the American nonprofit sector. Tags: Obama The Chronicle of Philanthropy fundraising Another good attribute of this article?

Obama Campaign's Lessons for Fundraising

Fundraising Breakthroughs

Nonprofit fundraisers are looking at the Obama campaign's extraordinary, game-changing fundraising for lessons to use in their own work. As Seth Godin might say, Obama handed the megaphones to his greatest fans. Tags: Obama fundraising Intelligent Giving suggests it was the context of his message.

Nonprofits and New Blood

Marketing for Nonprofits

What’s a nonprofit to do? This should be a no-brainer, but from my review of many nonprofit websites, it’s not. See above.) Cheers!

#SOCIALMEDIA: Politicians & NonProfits Need Agility With Online Outreach

Non Profit Marketing 360

By contrast, Mitt Romney inspired 14,289 tpm, which was about half as many as reactions to Michelle Obama’s presentation two nights ago.

Mixed Links on Nonprofit Marketing

Kivi's Nonprofit Communications Blog

We live in swing state and I cannot believe how many Obama and Romney commercials are on TV already! Join us for  Getting Your Nonprofit Grant Ready,   featuring Betsy Baker. Joanne Fritz has a great article on protecting people’s privacy when your nonprofit is sharing their stories. Mixed Links Nonprofit Communications

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President Obama's Nonprofit Press Conference and the New Nonprofit Tax Form 990

Seeking Grant Money Today

Just to keep you up to date on the nonprofit sector, here are a few news pieces that we wanted to share with you. President Obama spoke, yesterday, to the press, at the White House, about the nonprofit sector, federal funding, and what the private sector can do to assist the nonprofit sector, today.

Online Marketing Best Practices from the Obama Campaign

Search Marketing for Nonprofits

M+R Strategic Services just released a report outlining the strategies and best practices from the Obama new media campaign and how those practices should be applied to nonprofits and their online marketing and fundraising efforts. Here’s the lead in paragraph: The best news for nonprofits? obama campaign online marketin

Is Populist Fundraising for You?

iMarketSmart

They say that marketing to the top is actually hurting your nonprofit’s future. Nonprofits have missions. Fundraising is a business.

Friday Futures – Nonprofit Marketing Jobs – June 17, 2011

Getting Attention

Please post your nonprofit marketing position here for FT or PT staff, consulting or internship opportunities. P.P.S.

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Friday Futures – Nonprofit Marketing Jobs – January 13, 2012

Getting Attention

Please post your nonprofit marketing position here — FT or PT staff, consulting or internship opportunities. New York, NY).

Is Your Org Ready To Put An Engaged Base To Work? -- Pew Survey Findings Show High Voter Expectations Of Involvement In Obama Administration

Getting Attention

Researcher Aaron Rich reports that most of Obama's campaign troops plan to remain engaged with the incoming Obama Administration and mobilize others in support of his agenda. Rich also reports out that:  62% of Obama voters expect to be involved in moving the administration's agenda forward by asking others to support its policies.

Mixed Links for Nonprofit Communicators

Kivi's Nonprofit Communications Blog

It’s time for the  2012 Nonprofit Tagline Awards   (The Taggies) again! The June edition of the Nonprofit Blog Carnival is up! Britt

New Study Shares Secret Sauce of Obama for America Online Campaign

Marketing for Nonprofits

It's almost a year since President Obama's election, but there is still a LOT of interest in the staggering success of Obama for America (OFA).

GOOD Gobbles Jumo

Non Profit Marketing 360

Jumo had aimed to be a social connector as well as a portal for giving to nonprofit organizations, but it failed to draw sufficient numbers of viewers away from more established competing sites.

3 Ways To Tell Your Story: Review of The Nonprofit Marketing Guide, by Kivi Leroux Miller

Wild Woman Fundraising

The Nonprofit Marketing Guide is an excellent book by Kivi Leroux Miller , and I am sorry it took me this long to read it. short. 2. Very nice!

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4 Ways To Set Yourself Apart With the New Twitter Layout

J Campbell Social Marketing

Twitter is changing its look , and like it or not, your nonprofit better be ready. First Lady Michelle Obama  @flotus.

Grope-a-palooza and what are nonprofits doing about it?

Wild Woman Fundraising

Corporations, who hire attractive spokespeople like Barack Obama, control the uses of science, technology, education and mass communication.

The First 100 Days of Your Nonprofit Marketing Job - Download the New E-Book

Kivi's Nonprofit Communications Blog

The list will help you succeed personally and will also help your nonprofit create a marketing program that works well for your good cause.

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#FUNDRAISING: Presidential Candidates Ramp Up Mobile Giving

Non Profit Marketing 360

Politically and financially, the Obama re-election team are well out in front of the Romney campaign in terms of small-dollar donations.