Trending Sources

Nike Vet Keeps Bike Inner Tubes Out of the Landfill and Benefits the Humane Society

Cause Related Marketing

Cycle Dog Alden Keene Outdoor Retailer Trade Show TerraCycle Nike Paul FidrychAll while benefiting the Humane Society chapter in Portland.

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Which is more important? Fundraising or The Olympics?

Wild Woman Fundraising

They are having a fight over whether athletes will wear Nike or Adidas on the winning podium. This seems about right. They hate knitters.

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The Holy Trinity of Corporate Social Responsibility

Cause Related Marketing

Starbucks, along with Coke, Amazon, Fedex, Apple, Target, Ford, Nike, Southwest and Nordstrom are the April 2012 cover of Entrepreneur magazine as the “10 most trusted brands” today. Coke, Target, Ford, Fedex, and Nike practice all three to varying degrees. Or, Crosby, Stills and Nash. Or, Athos, Porthos and Aramis.

Gamifying Cause Marketing

Cause Related Marketing

Because of the ubiquity and power of small portable computers (aka smartphones) a raft of personal development software has emerged; Epic Win , Chore Wars , Super Better , and physical training apps like Nike+. Zynga and its suite of games have done meaningful cause marketing, notably for disaster relief in Haiti and Japan.

Why Your Nonprofit Needs an Enemy

Mission Minded

We choose Nike over Reebok or Coke […]. A recent article in AdAge argues that every great story, and every great brand, has a strong, evident antagonist–someone to fight against. The author explains that Apple’s enemy was Microsoft, just as Luke fought against Darth Vadar. Blog Nonprofit Branding Storytelling

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LIVESTRONG Cause Marketing

Cause Related Marketing

Tags: Yellow Bracelets Weiden+Kennedy Lucky magazine Lance Armstrong Foundation Oprah LiveSTRONG Nike

Co-Branding and Cause Marketing

Cause Related Marketing

Jude Hasbro Starbucks Southwest Airlines Apple Accenture NFL Motorola Hershey Tiger Woods Nike Salvation Army

The Girl Effect

Public Sector Marketing 2.0

She came across it by reading a Nicholas D. Kristof article in the New York Times ( Build, Boast, Sell ).

A call to arms: Let’s win the story wars

Nonprofit Marketing Blog

Iconic brands like Nike and Apple get it - and have broken through and touched hearts with the approach. So take a page from his playbook.

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Sticky Notes Part II – The Practicum

A Small Change

Nike: just do it. A great follow up post from our friend Josh : 2 weeks ago we talked about my friend and his sticky notes – the big point: your technology doesn’t make your organized, YOU make you organized. All the tech in the world doesn’t change how you approach, prioritize, and organize your life. Simple and it just works.

3 Ways the Lance Armstrong Foundation can Survive

Fundraising Coach

Today’s news is reporting Lance Armstrong’s decision to not fight the doping charges. The Foundation needs to get ahead of the story.

Capturing Awe to Inspire Change

SocialButterfly

How are you inspiring awe? So how do we capitalize on this for health and beyond? How many of us feel like we have too much to do and not enough time?

3 lessons from cause-conscious companies

Nonprofit Marketing Blog

It’s called Disrupt & Delight and it outlines five principles that reflect the best work of socially responsible companies like Nike, Patagonia and Unilever. BBMG has a new guide out for cause-conscious companies. think some of the principles of so-called sustainable brands can work for nonprofits, too. Start With What’s Sacred.

Are you a nonprofiteer AND a good consumer?

Wild Woman Fundraising

Over on White Courtesy Telephone , there’s a new post on the Challenge of American Consumerism to Nonprofit Work. So what is the solution?

The Best Cause Marketing of 2010

Cause Related Marketing

The year 2010 was a memorable year for cause marketing. What follows are, in my judgment, the 10 best cause marketing campaigns of the year.

Trying to motivate people to change? Reward them.

Nonprofit Marketing Blog

For example: If I buy Nikes, I’ll feel like an athlete. If you’re familiar with marketing, you know the principle of a benefit exchange: a reward offered in return for taking an action. benefit exchange answers the question: What’s in it for me? If I go to your meeting, I’ll get some face time with senior staff.

Cause Marketing for Dummies is Here!

Selfish Giving

Jude or Product Red, and that didn’t work with the likes of Walmart, Coca Cola and Nike. Order Now and Get Free Stuff! Come learn from us!

3 Simple Tips for Nonprofits to Win at Email in 2020 [Guest Post]

EveryAction

For instance, my Nike sneakers don't appear to be lacing themselves up (shame), but my iPhone is beyond anything Marty Mcfly could imagine.

Advice On Boosting Email Response

The Agitator

My favorite for getting it right is the Nike example, where you build your own boot. Here from Email Insider is some practical advice on improving response to marketing emails. These examples are from the commercial sector, but the advice applies to online fundraising as well: 1. Make the journey creatively seamless. 2. Terrific.

Augmented reality—Search moves from text to objects

ImpactMax

Or how Nike is providing exclusive video from their posters. Hold onto your hats! That’s great. Here’s a consumer example.

Groupon’s Fumble Gives Causes Chance to Score Big

Selfish Giving

Groupon has a brand with the potential to join ranks with some of the best brands in the world (Starbucks, Mercedes, Nike, Apple, etc.).

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How to Adapt When Everything Around You is Changing- A Nonprofit Organization Survival Guide

Fundraising 123

Nike Changes everything. When I was writing my book, Shift and Reset, I wanted to shake people up a little bit. didn't want to just encourage you or point you in the right direction when looking for solutions, but I wanted to make you feel uncomfortable and look at things in different ways than we're used to. Phones change everything.

The new world order of branding - and what it means to you

Nonprofit Marketing Blog

Jelly is principal of a communication arts studio in Portland and a former executive creative director of Wieden+Kennedy , where he was creative director for Google, Coke, Starbucks, Target and Nike, among other brands. Branding is changing, and it requires us to dig deeper. He showed two of his own sketches. improved! the best!”—in

Why Your Nonprofit Needs an Enemy

Mission Minded

We choose Nike over Reebok or Coke […]. A recent article in AdAge argues that every great story, and every great brand, has a strong, evident antagonist–someone to fight against. The author explains that Apple’s enemy was Microsoft, just as Luke fought against Darth Vader. Blog Nonprofit Branding Storytelling

Fill In The Blanks

The Agitator

So Nike might mean something a bit different to each of us … but not so different that the brand has no essence. In this recent post, The  theater of the mind , Seth Godin advises marketers: “The most effective marketing story isn’t the one you tell to someone in your audience, it’s the one the person tells himself.”

#SOCIALMEDIA: Rise Of Micro-Networks Might Reconfigure Social Outreach

Non Profit Marketing 360

The first one is Nike, who developed a means to keep a running diary of your, well, running. And developers are not thinking in ‘Circles.’

Nonprofit blog carnival: Your 25 pieces of best advice

Nonprofit Marketing Blog

Do it gently, but as Nike says, Just Do it!” For the month of April, I’m hosting the nonprofit blog carnival. Here are your answers! 1.

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Do you know the difference between sponsorships, cause marketing and co-ventures?

Wild Woman Fundraising

Earlier this week, I attended the DonorPerfect conference (#dpcnc on Twitter). went to this sponsorship workshop that I’m still marveling at.

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8 “Pinktober” Promotions that Deserve a Ribbon

Selfish Giving

October is Breast Cancer Awareness Month and companies are partnering with breast cancer charities on a variety of “pink” promotions.

Just Do It - Post #1

Diva Marketing Blog

What if Nike was right? In this overwhelming world what One - 1 - I - thing would you "just do it?" Would love to hear your answer.

Magnetic Cause Marketing in 3 Easy Steps

Selfish Giving

Fundraisers ask me all the time how they can have a successful cause marketing program, or build upon the one they have. They lean in. Do you?

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Who’s Behind Arby’s $2M Gift to ‘No Hungry Kid,’ Santa or The Grinch?

Selfish Giving

Walmart, Starbucks, McDonald’s, Nike). It gave Share Our Strength’s  (SOS)  No Kid Hungry campaign $2 million dolllars. love it.

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What is Cause Marketing?

Selfish Giving

It’s the beginning of a new year so let’s start fresh by defining what exactly cause marketing is.**. The premise is a simple one.

Your Google Analytics Questions Answered!

Fundraising 123

It doesn't matter how Nike or MTV are building their web sites. On our Nonprofit911 webinar , we discussed why your web site's ability to convert visitors should be top of mind for program managers, fundraisers and executive directors. When you use Google Analytics , you'll have true visibility into what your visitors do online. Absolutely!

What social branding does for your brand, community and cause

Nonprofit Marketing Blog

He is an award-winning branding expert for Nike, Motorola and Toyota, and Forbes, Mashable and Fast Company blogger. Here’s how: 1.

Capturing Awe to Inspire Change

SocialButterfly

How are you inspiring awe? So how do we capitalize on this for health and beyond? How many of us feel like we have too much to do and not enough time?

A Three-Way Cause Marketing Tie-up Between Hasbro, Duracell and Toys for Tots

Cause Related Marketing

The Apple-Nike tie-up. This is the category cause marketing falls under. Also Papa John’s sponsorship of the National Football League. Alliance.

Great storytelling and marketing lessons from the Stove Man

Nonprofit Marketing Blog

If you work for a good cause, you know how hard it is to tell your story in a way that does justice to the needs you face and the miracles you make.

The Girl Effect

Marketing for Nonprofits

Consider adding music to your online work. Music engenders feelings and people connect to feelings. 2) Th e text rocks! Think E.E. Your thoughts?

The Future of Fundraising

Marketing for Nonprofits

If I can customize the color and style of my new Nikes, why can't I customize my philanthropy — i.e., only give to specific individuals, locations and projects that I like? Here is my new column in Fundraising Success. Enjoy! Jocelyn It's a bold move to try to predict the future. Census Bureau , 2042 may be the year that the U.S. Good luck!