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The Latest from Social Media Bird Brain

Friday, October 9, 2009
The for-profit for which I'm now a contractor put out a news release about something we were doing in tandem with the agency. It was my idea, and everyone agreed it was a win-win until the Development Director got a copy of the company's news release sent out via ...Tags: image via DefenseTech This This week I was involved in a minor flap with the Development Director at a private agency I used to work for.
 
Sunday, October 4, 2009
I know a lot of you don't have time for (or interest in) keeping up with technology news, so I thought I'd take a moment to tell you about something that's got a lot of us geeks all a-Twitter (literally). The Short News Google It's called Google Wave (see the very looonnnggg (nearly 1.5 hrs), very tech-oriented video here). The
 
Thursday, July 16, 2009
I was pleasantly surprised by that news. "Opinion" from TwainQuotesRecently a small nonprofit I have worked for began advertising for a new Executive Director. I spoke with one of my former co-workers and was told that a recruiter had been hired and had already talked to staff.
 

The Best from Social Media Bird Brain

The for-profit for which I'm now a contractor put out a news release about something we were doing in tandem with the agency. It was my idea, and everyone agreed it was a win-win until the Development Director got a copy of the company's news release sent out via ...Tags: image via DefenseTech This This week I was involved in a minor flap with the Development Director at a private agency I used to work for.
I know a lot of you don't have time for (or interest in) keeping up with technology news, so I thought I'd take a moment to tell you about something that's got a lot of us geeks all a-Twitter (literally). The Short News Google It's called Google Wave (see the very looonnnggg (nearly 1.5 hrs), very tech-oriented video here). The
I was pleasantly surprised by that news. "Opinion" from TwainQuotesRecently a small nonprofit I have worked for began advertising for a new Executive Director. I spoke with one of my former co-workers and was told that a recruiter had been hired and had already talked to staff.
In the world of social media, the most important thing you can offer is community and I'm very pleased to announce that I've become part of a new nonprofit marketing and fundraising community with the goal of creating a place for nonprofits to find news and creative thinking to help support their missions. I'm glad to be part of the Nonprofit Marketing Zone, the brainchild of Kivi Leroux Miller,  ...Tags: Tags: small nonprofits social media marketing collaboration nonprofit marketing zone nonprofits hu
Comic by Mike BannonBesides the Wall Street meltdown, one of the biggest news stories of this recession is the high percentage of unemployment. And for over-50 workers, the outlook becomes even more serious. Even Even if your small nonprofit is not hiring, you can still do these folks a good turn and yourself one at the same time. Many of these people have years of experience

The Latest from the Nonprofit Marketing Community

Saturday, February 6, 2010
The news reports say you are preparing to go public. Dear Convio, Congratulations. Your investors must be salivating at the thought of their imminent payday. Before that day arrives, I urge you to consider what happened when Kintera went public.
 
Thursday, February 4, 2010
And it's news (new, time sensitive), so will be spread by traditional and non-traditional media (like me). That's several points of entry into the news cycle . Earlier this week, National Endowment for the Arts(NEA) chairman Rocco Landesman announced the NEA's open call for a new logo design to convey its focus (tagline?), "Art Works." Designers, you'll find the RFP here , The deadline is February 26th,with the winner gets $25,000. Much better than the take from typical design crowdsourcing ops like 99designs.com.
 
Wednesday, February 3, 2010
The following guidelines derive from an analysis of news of, and fundraising for, relief efforts in the response to the Haitian earthquake and the plight of its three million survivors in need. Review them today to ensure you're taking the most effective path in this tricky time. As I read accounts of Haitians struggling for basic needs post-earthquake, I'm struck by the number of lives that have been taken and touched by this disaster. It’s almost all one can think of.   That's a significant communications challenge for the nonprofit organizations delivering aid:
 

The Best from the Nonprofit Marketing Community

So I emailed requesting to be put on the e-news list (didn't see where to subscribe online). But there's no e-news! news vs. Ensure your Web site and e-news (and despite the challenges of getting attention via email, you gotta have one) are tight, focused, timely and working for your organization...before We have a family membership at an upstate New York sculpture center featuring outside exhibitions. It's a unique and beautiful place; one we can't visit that often (it's an hour away) but a venue we want to support.
Who doesn’t need good news these days?  I sure do.  In a nice bit of crowdsourcing, Heather Carpenter is using Delicious to tag articles, web sites, blog posts on the positive ways that nonprofits are surviving, even thriving, in these tough economic times. As As
Unlike a press release that locks down the story and presents the "company line" on a topic, the SMR is designed as building blocks for other content creators--bloggers and reporters who might like to tell their own story using your photos, graphs, videos and news updates. The blogs are all a twitter (Twitter's twittering, too) with the release of Digital Snippets, a new web service designed to take the work out of creating the ultimate Social Media Release (SMR). Digital Snippets comes from the group that did this SMR for Ford .
Those regular articles and news stories could be repurposed for your organization’s blog and website. Tags: Fundraising Secrets charity fundraising news letters email fundraising 3. Last week, the Chronicle of Philanthropy pointed out a story from ThirdSector . In it, President Obama’s digital strategist, Thomas Gensemer, called email newsletters “a waste of time.”
Notice his suggestion for using blog software as the engine behind your newsroom-- something Maddie mentioned way back when... Writing for the Web: SEO for News Content View more presentations from Lee Odden . (tags: Check out this great redux of SEO by Lee Odden . It's SEO through a PR lens for the purpose of thought leadership and influence , as opposed to a product sales lens.