Trending Sources

Is Community Engagement or Awareness Essential? Depends on Your Mission.

Kivi's Nonprofit Communications Blog

Will the way an arts organization approaches its communications work vary significantly from a social service agency?

Is your mission statement trying too hard?

Fundraising Coach

Can you recite your nonprofit's mission statement? Your nonprofit's mission is vital. Is it time to revisit your mission statement?

Passion for the mission is a MUST!

Wild Woman Fundraising

Have you ever read a nonprofit job description that included the words, “Passion for the mission”? It had lost its meaning. said it.

The 76% Percent: Is Your Mission Statement Ready for Prime Time?

Getting Attention

Most mission statements just aren’t ready for prime time. Your positioning statement is one to three sentences (max!) Thanks!

Gatorade Mission Control = True Business Intelligence

Public Sector Marketing 2.0

mission control social media audit social media monitoringWaste of time or the obvious future?

Your mission is the gift. Really.

Nonprofit Marketing Blog

And, it will become increasingly hard to hit “reset” and re-focus your program on mission. So I contacted Jeff Shuck , CEO of Event 360.

Click Me: An E-Newsletter Makeover with Mission India

Kivi's Nonprofit Communications Blog

Guest Post by Lindsay Ackerman of  Mission India. Lindsay Ackerman. She graciously agreed to write about the process and the results for us.

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Getting Ahead at Your Nonprofit or Mission-Driven Company

Cause Related Marketing

Stuart Bunderson… apparently you had to have a J in your first name to be part of this research team … surveyed teams at organizations with a mission-based culture. Having a mission-based organization has great potential to recruit and retain talent,” Bingham said. So stow away that cynicism. Bingham and his coauthors, James B.

How Mission Affects Marketing Choices

Kivi's Nonprofit Communications Blog

We've Moved! Update your Reader Now. We've Moved! Update your Reader Now. Nonprofit Communications Trends

The Mission Myth

Marketing for Nonprofits

As a leader at a nonprofit, there are times when I feel out of sync with my colleagues and wonder if I'm too focused on revenue vs. mission.

CASE STUDY: How MomsRising Uses Hashtags to Help Meet Its Mission

Kivi's Nonprofit Communications Blog

MomsRising Mission. Image credit: https://flic.kr/p/7HCgw9. p/7HCgw9. Hashtags and advocacy go together like peanut butter and jelly.

How to Make Your Mission More Compelling

Fundraising 123

often get questions like this one from D ei rdre : " As an organization with a mission that is a bit more abstract than, say, feeding hungry children or saving whales, we often struggle to make our work concrete. Describe your mission as a destination. . Give your mission a pulse. . Talk about your outcomes. . " 3.

NONPROFIT BRANDING: Why “Mission Driven” is a Deceptive, Destructive Term

NonProfit Branding

The phrase “mission-driven”  pops up frequently. Last week I wrote about a dragon. This week is about a unicorn. No kidding. I’ve written 64 posts for this blog, up to today. It seemed like a good concept. However, I recently had … Continue reading →

NONPROFIT BRANDING: Here Be Dragons: How Insecurity Undermines Mission

NonProfit Branding

“What dragons?” ” you ask. The dragon is a form of pressure. It makes some nonprofit administrators become too focused on advancing themselves and defending their turf. That’s how the dragon keeps their nonprofit from accomplishing its goals.

Missions Versus Plans

The Agitator

But missions are better. Missions survive when plans fail, and plans almost always fail. Missions are a dime a dozen. Saving children from poverty is a noble mission. Thousands of nonprofits and NGOs work on this mission. From a donor’s perspective, the mission is a given. So I say missions are great.

Focus on the mission, not the money

Get Fully Funded

Too many times, nonprofit Fundraisers get so focused on the money that they forget to communicate about the mission.  I’ve seen this in direct mail appeals, grant proposals, and major donor visits. . When you share from that point of view, your appeals take on a much richer tone than if you’re just begging for money.

Reader question: How do I make my mission sound more exciting?

Nonprofit Marketing Blog

Describe your mission as a destination. She could have described her mission in ways that focused on the building or the philosophy.

On a Mission to Measure

Social Media Bird Brain

Via Wikipedia Commons Measuring Your Mission Social Media was a hard sell in the beginning because there was no real way to measure its impact. Late last week I ran across these articles and wanted to share them with you. That's changed somewhat with businesses and NGOs measuring things such as Likes and Retweets.

Mission Drift: What Is It, Potential Impacts, & Recovery Methods

Seeking Grant Money Today

The mission statement provides clarity for everyone about that specific nonprofit. Mission drift is the term given when a nonprofit (or other type of entity) either finds that it has moved away from the organization's mission; or the organization consciously moves into a new direction from its mission statement.

How to drastically improve your mission statement

Nonprofit Marketing Blog

How can you improve your mission statement? Get rid of all those jargony, intangible words! Or, in the words of Dan Heath: 1. What do you think?

Interview: Zach Hochstadt, Mission Minded Agency Cofounder & Nonprofit Branding Expert

Non Profit Marketing 360

You can learn more about Zach, Mission Minded, and nonprofit branding by reviewing Mission Minded’s free training guides.

Curate Like Costco to Tackle Information Overload and Market Your Mission #13NTC

Kivi's Nonprofit Communications Blog

We''ve Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us. We''ve Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us.

A Real World Example Demonstrating Why Nonprofits' Mission Statements Are More Important Than The Almighty Dollar

Seeking Grant Money Today

On Thursday, though, I spotted a news item that I think is, at a minimum, informative and more than that, probably a good example of when and how a nonprofit can run into conflicts of interest when weighing the organization's very reason for existing and operating (its mission statement) against a donor's wishes. To quote The Times piece,".Coca-Cola,

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Three ways to make your mission come alive on a Monday morning

Nonprofit Marketing Blog

If you’re flagging in the inspiration department this Monday morning, try taking three steps to generate greater excitement around your mission. 1. The reason this approach is helpful is that it gives people an interim endpoint for your broader mission. Are you struggling to excite your staff or supporters about your cause?

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Got Donors? No? Then make modules of your mission.

Nonprofit Marketing Blog

After a recent speech, a man in the audience came up to chat. He was looking for advice on positioning his after school programs for disadvantaged children. He works in a wealthy Connecticut town with a neighborhood of great need, and he was struggling to tell his story and win support from donors. It was hard to make it simple.

Compelling Images for Nonprofits: When Babies and Puppies Aren’t in Your Mission

Fundraising 123

So what kind of images can you use if your mission isn''t related to a smiling child or a playful puppy? Find Inspiration. The St. The St.

Get a free month of 501 Mission Place!

Fundraising Coach

I’m thrilled to announce the relaunch of 501 Mission Place ! 501 Mission Place is here for you. 501 Mission Place.

CPA 4

Two easy – yet lasting – ways to advance your nonprofit’s mission

Nonprofit Marketing Blog

If you could make two simple phone calls or send two easy letters to advance your nonprofit’s mission, would you do it? What is happening?:

Join Me Today for a FREE Webinar: The Mission Myth

Marketing for Nonprofits

Join me today for a FREE webinar called The Mission Myth. You also need the four Ms - Management, Money, Marketing and Measurement! Cheers!

Using BOGO Cause Marketing to Sell Razor's

Cause Related Marketing

The first charity highlighted is The Mission Continues, which offers military veterans of recent wars 6-month long fellowships at nonprofit organizations. The Mission Continues BOGO Veteran's Cause Marketing Jeffrey Raider Gillette Dollar Shave Company Buy One Give One Procter and Gamble Military Cause Marketing Warby Parker cause marketing

Mission or Opportunity

A Small Change

Mission keeps the direction clear and gives you another reason to get out of bed. People & Culture

Can You Merchandise Your Mission?

Marketing for Nonprofits

I mentioned on Friday that one of the four trends in fundraising is to learn how to merchandise your mission. So how do you do it? Cheers!

Is your mission compelling?

Get Fully Funded

Having a compelling mission is a key to Getting Fully Funded. Watch this short video as I explain what a compelling mission is.

Is your mission compelling?

Get Fully Funded

Having a compelling mission is a key to Getting Fully Funded. Watch this short video as I explain what a compelling mission is.

Is your mission compelling?

Get Fully Funded

Having a compelling mission is a key to Getting Fully Funded. Watch this short video as I explain what a compelling mission is.

Do you want something “for” your donors or “from” your donors? The answer could mean everything to your mission.

iMarketSmart

Recently Howard Freeman, CFRE [Senior Campaign Director at Young Life, Greater NY Division] reminded the participants in a discussion that the key difference that defines the tone of your relationship with those that support your mission is whether you want something ‘ for ‘ your donors or ‘ from ‘ your donors.

Mission-Based Thinking - Why It Matters, Especially Today - Why It Works, And Examples of It Enabling Organizations That Use It

Seeking Grant Money Today

Mission-based thinking, a staple of contemporary, professional, nonprofit, best practices, is often discussed and explained but examples are more difficult to locate. In this two part post I will explain the critical importance of mission-based thinking in this post. So, the mission is the reason the community members (i.e.

Want some good reads? Here’s what I’ve been reading this week.

Wild Woman Fundraising

From the Mission Paradox Blog: Have you ever been nickeled and dimed by a small nonprofit? Here are some of my favorite reads around the web this week. From the PND Blog: Did you major in the liberal arts? Here’s why PND thinks the liberal arts matter. From Allison Fine’s blog: Is cause fatigue even real? Should we be nervous?

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3 Easy Ways to Bring Your Mission to Life at Your Next Fundraising Event

Fundraising 123

What better time is there to make your mission and work come to life? " With that in mind, here are three easy ways to bring your mission to life at your next event: Live testimonial. Look for opportunities to bring your mission to where your supporters are. Who has your organization touched? What lives have you changed?

Four Things the For Profit World Could Learn From Nonprofits

Social Media Bird Brain

social communications small nonprofits teamwork Business social media relationships shaun dakin reputation Twitter flexibility brand mission When someone recently tweeted this link, a twitter friend-in-common (Shaun Dakin) said he''d like to see it the other way round - what could for-profits learn from NPs?