Cause Related Marketing

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What Sponsors Should Measure in Cause Marketing Campaigns

Cause Related Marketing

If you’re the sponsor of a cause marketing campaign, you’re in the green room, you’re in a makeup chair and you’re sitting pretty.

The Ten Worst Cause Marketing Campaigns of 2010

Cause Related Marketing

My post from yesterday, April 4, 2011 chronicled my top 10 list of the best cause marketing of 2010. Go figure. It was easy enough to explain.

Activating Your Cause Marketing Campaign

Cause Related Marketing

Activation in sponsorship, and by extension cause marketing, means the stuff you do to promote the sponsorship.

How Causes Should Evaluate Their Cause Marketing Campaign

Cause Related Marketing

So your cause's cause marketing campaign is over (or at a pause) and it’s time to evaluate. The fact is, given the turnover in nonprofits, the very most junior person involved with the campaign this year could be running it 18 months from now. Perhaps an audit of the campaign’s books is required or maybe it’s just prudent.

An Exploitive Cause-Related Marketing Campaign

Cause Related Marketing

Tags: Deceptive Cause-Related Marketing Cookie Magazine Cookies for Kids' Cancer Lord and Taylor

The Worst 11 Cause Marketing Campaigns of 2008

Cause Related Marketing

In every bad cause marketing campaigns, ads and research I’ve autopsied this year I’ve tried to find something to praise.

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Five Steps To Nurture a 30-Year Cause Marketing Relationship

Cause Related Marketing

Last Monday, July 22, 2013, March of Dimes released the annual results of its campaign with Kmart. and thereby begged the question, what does it takes to have a multi-decade cause marketing relationship between a cause and a sponsor? There can be good reasons for short-term cause marketing relationships.

Towards a More Hygienic Cause Marketing Campaign for Lysol

Cause Related Marketing

Cause-Related Marketing does a world of good. Here’s how the Lysol Blue Ribbon Attendance Challenge works. That’s really… um… earnest.

4 Cause Marketing Campaigns, 3 Causes, 1 Day

Cause Related Marketing

On Wednesdays in my market all the major grocers insert their flyer in the local newspaper. Cause-Related Marketing does a world of good.

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My New Favorite Cause Marketing Campaign

Cause Related Marketing

Alden Keene Cause Marketing Database National 4-H Future Farmer's of America Campbell'sfamily had been city-folk for three.

Cool Cause Marketing Campaign. But Where's the MacGuffin?

Cause Related Marketing

When I use the word I mean, what in your cause marketing campaign will make the target audience act? million tons per year in the U.S.

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Which Celeb To Pick for Your Cause Marketing Campaign?

Cause Related Marketing

Pop quiz: You have an enviably large promotional budget for your cause marketing campaign and you need a celebrity.

The Five Habits of Great Cause Marketers

Cause Related Marketing

So what are five habits that you as a cause marketer should adopt? You should habitually stay abreast of cause marketing trends and changes. You should habitually think about ways to improve your cause marketing campaigns. Cause-Related Marketing does a world of good. Aristotle wrote, “We are what we repeatedly do.

Continuing Education for Cause Marketers

Cause Related Marketing

What do you do, as a cause marketer, to keep learning? The same hard drive holds many thousands of examples of cause marketing campaigns.

Another Benefit to Cause Marketing: Better Supplier Pricing

Cause Related Marketing

Two professors at the Ohio State University have a new take on the benefits of cause marketing; it helps keep supplier pricing in check. Such a cause marketing tie-in intrinsically undermines the per-unit profitability of each product by adding a new marginal cost of sales. Cause-Related Marketing does a world of good.

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Can Cause Marketing Start a Cultural Meme?

Cause Related Marketing

fishing lodge on the Kenai Peninsula called Alaska Hooksetters thinks that might be partly a marketing problem, and so it just started promoting a catch and release approach to King Salmon called “ Spawn On ” that features its own logo and Facebook page. Certainly the campaign has its work cut out for it.

Two New Surveys Show Consumers Expect and Support Cause Marketing

Cause Related Marketing

Two surveys out this week uncover new insights about the push and pull of cause marketing. In the first, the Cause Marketing Forum looks for million-dollar cause marketing campaigns at checkout and finds 63 of them generating a total of $358.4 million per campaign. Cause-Related Marketing does a world of good.

Tubbs Reports the Results of its Romp to Stomp Cause Marketing Event

Cause Related Marketing

Tubbs, which makes snowshoes, recently announced the result of its 11th annual cause marketing event called Romp to Stomp, which benefits breast cancer charities in the United States and Canada. This post is part of an occasional series when I announce the results of cause marketing efforts that I have posted on in the past. million.

Camelbak Announces New Cause Marketing Effort for Water.org

Cause Related Marketing

Cause-Related Marketing does a world of good. Later this month Camelbak will expand the relationship with a Facebook effort.

Where is All the Cause Marketing with Faith-Based Nonprofits?

Cause Related Marketing

In Feb 2013, I got an email from a remarkable student at the University of North Carolina, Chapel Hill who had an intriguing question: why isn’t there more cause marketing between sponsors and faith-based nonprofits? This step also simplifies the inherent self-selection nature of cause-related marketing partnerships.

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Cause Marketing for the Disrespected

Cause Related Marketing

And so I’m not surprised that an online timeshare sales service is trying cause marketing to dress up its reputation. Public cynicism about market sectors that have been broadly tarred isn’t just a problem for companies. Cause-Related Marketing does a world of good. typed that phrase in Google and got 444,000 results.

KFC Concept Restaurant Gives a Nod to Cause Marketing for Local Causes

Cause Related Marketing

KFC, a unit of Yum Brands, is testing a new quick-serve restaurant version of the fried chicken outlet and among the changes is that its cause marketing efforts will be much more local, according to Anne Fuller, senior director of development for KFC eleven. In the past KFC has done cause marketing with Komen, which the cognoscenti hated.

Five Bad Habits of Cause Marketers

Cause Related Marketing

On Monday I posted about five good habits of great cause marketers. But cause marketers. Here, then, are five bad habits that too many cause marketers have. Immature people, like immature cause marketers, almost always struggle with what scientists call ‘confirmation bias.’ They Don’t Stay With a Campaign Long Enough.

Getting Ahead at Your Nonprofit or Mission-Driven Company

Cause Related Marketing

Cause-Related Marketing does a world of good. Causerelatedmarketing.biz is dedicated to highlighting and dissecting the best and the worst cause-related marketing promotions and campaigns. So stow away that cynicism. Bingham and his coauthors, James B. Oldroyd, Jeffery A. Thompson, Jeffrey S. Bednar, and J.

Kaizen and Cause Marketing

Cause Related Marketing

And it’s precisely the word to describe what Toyota’s marketing department practiced with its cause marketing effort called “ Meals Per Hour ,” which is a video about the people of Rockaways, New York in the wake of Superstorm Sandy in October 2012. Cause-Related Marketing does a world of good. Paid search, for instance.

Innovative Cause Marketing 'Inventory'

Cause Related Marketing

Selling cause marketing sponsorships… like selling radio or television airtime… means selling the intangible. Keep brainstorming and other cause marketing inventory will become plain. really fun kind of alternate cause marketing inventory came across my desk recently. Cause-Related Marketing does a world of good.

The Moral Authority of the IRS Has Been Diminished

Cause Related Marketing

Cause-Related Marketing does a world of good. Causerelatedmarketing.biz is dedicated to highlighting and dissecting the best and the worst cause-related marketing promotions and campaigns. Cause Marketing Forum cause marketing campaigns Cause Marketing Jobs cause marketing examples cause marketing companies cause marketing

Mashing Up Loyalty Programs and Cause Marketing

Cause Related Marketing

But is there a potential match between loyalty programs and cause marketing? Cause-Related Marketing does a world of good.

Book Review of "Cause Marketing for Dummies" by Waters and MacDonald

Cause Related Marketing

Joe Waters and Joanna MacDonald both started their careers in cause marketing in the early 1990s, (as did I).

Cause Marketing With Sex Appeal

Cause Related Marketing

Certainly other cause marketing campaigns use sex in their campaigns. Cause-Related Marketing does a world of good.

The Best Cause Marketing of 2011

Cause Related Marketing

One of the things I love about cause marketing is also one of the things I love about my wife; it (like she) continues to surprise me.

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How an Agency Should Evaluating a Cause Marketing Campaign

Cause Related Marketing

How should an agency evaluate a cause campaign it had a hand in? Did they bring value that made the campaign more effective?

Trends in Cause Marketing: Second Half of Interview with Laura Marriott

Cause Related Marketing

Describe how causes or their sponsors are currently using 2-D barcodes in marketing, promotions, PR, or fundraising?

Cause Marketing: The Offer You Can Refuse

Cause Related Marketing

Wilking would have us believe is that cause marketing is irresistible. Cause-Related Marketing does a world of good. What Ms.

The Best Cause Marketing of 2010

Cause Related Marketing

The year 2010 was a memorable year for cause marketing. What follows are, in my judgment, the 10 best cause marketing campaigns of the year.

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Cause Marketing at Retail With Cash Register Tape

Cause Related Marketing

That idea occurred to me when I was at the grocery store the other day. I got both a custom-printed coupon and a coupon for a free smoothie with purchase at McDonalds. I did a little research and found that there are basically two players in the grocery store receipt market with two different approaches.

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Should a Cause Marketing Campaign Be Year-Round?

Cause Related Marketing

Lee National Denim Day is a fine and well-promoted cause marketing campaign that dates to 1996. People lose interest.

A Punch List for Charity Cause Marketers Looking for Sponsors

Cause Related Marketing

Since cause marketing has been shown to help companies preserve pricing power , and since women are more responsive to cause marketing than men, the research is a virtual punch list for charities looking for sponsors who need help. But well-designed cause marketing can help companies preserve pricing power.

Cause Marketing in a B2B Setting

Cause Related Marketing

Most cause marketing is aimed at consumers, but not all. B2B cause marketing takes place regularly, if not commonly. Here’s an intriguing B2B cause marketing offer from Zoomerang , the online survey company, benefiting schools or other organizations through JustGive.org. First off, the campaign time period is oddly short.

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Where’s Kmart’s Cause Marketing Effort?

Cause Related Marketing

Sunday’s newspaper was clogged with flyers from most of the major retailers in my market; Macy’s, Walmart, Target, JC Penney, Sears, Kohl’s and Kmart.