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What Sponsors Should Measure in Cause Marketing Campaigns

Cause Related Marketing

If you’re the sponsor of a cause marketing campaign, you’re in the green room, you’re in a makeup chair and you’re sitting pretty.

The Ten Worst Cause Marketing Campaigns of 2010

Cause Related Marketing

My post from yesterday, April 4, 2011 chronicled my top 10 list of the best cause marketing of 2010. Go figure. It was easy enough to explain.

Activating Your Cause Marketing Campaign

Cause Related Marketing

Activation in sponsorship, and by extension cause marketing, means the stuff you do to promote the sponsorship.

Evaluating Your Cause-Related Marketing Campaign--Nonprofits

Cause Related Marketing

So the campaign is over (or at a pause) and it’s time to evaluate. Tags: Evaluating a cause-related marketing campaign the Ultimate Question How do you do that?I’ll However.

How Causes Should Evaluate Their Cause Marketing Campaign

Cause Related Marketing

So your cause's cause marketing campaign is over (or at a pause) and it’s time to evaluate. The fact is, given the turnover in nonprofits, the very most junior person involved with the campaign this year could be running it 18 months from now. Perhaps an audit of the campaign’s books is required or maybe it’s just prudent.

Best Cause Marketing Campaigns of 2012

Selfish Giving

I searched through all my posts and  Pinterest boards  from last year and came up with my 2012 picks for best cause marketing campaigns.

The Worst 11 Cause Marketing Campaigns of 2008

Cause Related Marketing

In every bad cause marketing campaigns, ads and research I’ve autopsied this year I’ve tried to find something to praise.

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Towards a More Hygienic Cause Marketing Campaign for Lysol

Cause Related Marketing

Cause-Related Marketing does a world of good. Here’s how the Lysol Blue Ribbon Attendance Challenge works. That’s really… um… earnest.

4 Cause Marketing Campaigns, 3 Causes, 1 Day

Cause Related Marketing

On Wednesdays in my market all the major grocers insert their flyer in the local newspaper. Cause-Related Marketing does a world of good.

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My New Favorite Cause Marketing Campaign

Cause Related Marketing

Alden Keene Cause Marketing Database National 4-H Future Farmer's of America Campbell'sfamily had been city-folk for three.

Cool Cause Marketing Campaign. But Where's the MacGuffin?

Cause Related Marketing

When I use the word I mean, what in your cause marketing campaign will make the target audience act? million tons per year in the U.S.

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Which Celeb To Pick for Your Cause Marketing Campaign?

Cause Related Marketing

Pop quiz: You have an enviably large promotional budget for your cause marketing campaign and you need a celebrity.

How an Agency Should Evaluating a Cause Marketing Campaign

Cause Related Marketing

How should an agency evaluate a cause campaign it had a hand in? Did they bring value that made the campaign more effective?

Should a Cause Marketing Campaign Be Year-Round?

Cause Related Marketing

Lee National Denim Day is a fine and well-promoted cause marketing campaign that dates to 1996. People lose interest.

Reading Is Fundamental Cause Marketing Campaign with US Airways

Cause Related Marketing

This campaign leveraged. Read With Kids” was developed, coordinated, and built.

Reading Is Fundamental Cause Marketing Campaign with US Airways

Cause Related Marketing

Fly With US. Read With Kids.Reading Is Fundamental (RIF) promotes family literacy and dates to 1966.

Five Steps To Nurture a 30-Year Cause Marketing Relationship

Cause Related Marketing

Last Monday, July 22, 2013, March of Dimes released the annual results of its campaign with Kmart. and thereby begged the question, what does it takes to have a multi-decade cause marketing relationship between a cause and a sponsor? There can be good reasons for short-term cause marketing relationships.

The Five Habits of Great Cause Marketers

Cause Related Marketing

So what are five habits that you as a cause marketer should adopt? You should habitually stay abreast of cause marketing trends and changes. You should habitually think about ways to improve your cause marketing campaigns. Cause-Related Marketing does a world of good. Aristotle wrote, “We are what we repeatedly do.

Two New Surveys Show Consumers Expect and Support Cause Marketing

Cause Related Marketing

Two surveys out this week uncover new insights about the push and pull of cause marketing. In the first, the Cause Marketing Forum looks for million-dollar cause marketing campaigns at checkout and finds 63 of them generating a total of $358.4 million per campaign. Cause-Related Marketing does a world of good.

Tubbs Reports the Results of its Romp to Stomp Cause Marketing Event

Cause Related Marketing

Tubbs, which makes snowshoes, recently announced the result of its 11th annual cause marketing event called Romp to Stomp, which benefits breast cancer charities in the United States and Canada. This post is part of an occasional series when I announce the results of cause marketing efforts that I have posted on in the past. million.

Where is All the Cause Marketing with Faith-Based Nonprofits?

Cause Related Marketing

In Feb 2013, I got an email from a remarkable student at the University of North Carolina, Chapel Hill who had an intriguing question: why isn’t there more cause marketing between sponsors and faith-based nonprofits? This step also simplifies the inherent self-selection nature of cause-related marketing partnerships.

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Five Bad Habits of Cause Marketers

Cause Related Marketing

On Monday I posted about five good habits of great cause marketers. But cause marketers. Here, then, are five bad habits that too many cause marketers have. Immature people, like immature cause marketers, almost always struggle with what scientists call ‘confirmation bias.’ They Don’t Stay With a Campaign Long Enough.

Another Benefit to Cause Marketing: Better Supplier Pricing

Cause Related Marketing

Two professors at the Ohio State University have a new take on the benefits of cause marketing; it helps keep supplier pricing in check. Such a cause marketing tie-in intrinsically undermines the per-unit profitability of each product by adding a new marginal cost of sales. Cause-Related Marketing does a world of good.

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Can Cause Marketing Start a Cultural Meme?

Cause Related Marketing

fishing lodge on the Kenai Peninsula called Alaska Hooksetters thinks that might be partly a marketing problem, and so it just started promoting a catch and release approach to King Salmon called “ Spawn On ” that features its own logo and Facebook page. Certainly the campaign has its work cut out for it.

Getting Ahead at Your Nonprofit or Mission-Driven Company

Cause Related Marketing

Cause-Related Marketing does a world of good. Causerelatedmarketing.biz is dedicated to highlighting and dissecting the best and the worst cause-related marketing promotions and campaigns. So stow away that cynicism. Bingham and his coauthors, James B. Oldroyd, Jeffery A. Thompson, Jeffrey S. Bednar, and J.

Innovative Cause Marketing 'Inventory'

Cause Related Marketing

Selling cause marketing sponsorships… like selling radio or television airtime… means selling the intangible. Keep brainstorming and other cause marketing inventory will become plain. really fun kind of alternate cause marketing inventory came across my desk recently. Cause-Related Marketing does a world of good.

Cause Marketing for the Disrespected

Cause Related Marketing

And so I’m not surprised that an online timeshare sales service is trying cause marketing to dress up its reputation. Public cynicism about market sectors that have been broadly tarred isn’t just a problem for companies. Cause-Related Marketing does a world of good. typed that phrase in Google and got 444,000 results.

KFC Concept Restaurant Gives a Nod to Cause Marketing for Local Causes

Cause Related Marketing

KFC, a unit of Yum Brands, is testing a new quick-serve restaurant version of the fried chicken outlet and among the changes is that its cause marketing efforts will be much more local, according to Anne Fuller, senior director of development for KFC eleven. In the past KFC has done cause marketing with Komen, which the cognoscenti hated.

Kaizen and Cause Marketing

Cause Related Marketing

And it’s precisely the word to describe what Toyota’s marketing department practiced with its cause marketing effort called “ Meals Per Hour ,” which is a video about the people of Rockaways, New York in the wake of Superstorm Sandy in October 2012. Cause-Related Marketing does a world of good. Paid search, for instance.

The Moral Authority of the IRS Has Been Diminished

Cause Related Marketing

Cause-Related Marketing does a world of good. Causerelatedmarketing.biz is dedicated to highlighting and dissecting the best and the worst cause-related marketing promotions and campaigns. Cause Marketing Forum cause marketing campaigns Cause Marketing Jobs cause marketing examples cause marketing companies cause marketing

VolunteerMatch's Cause Marketing Campaign, Sccop it Forward

Cause Related Marketing

Your first cause marketing campaign can be a little like your first kiss. awkward and unsteady, or wonderful and thrilling.In

No Kid Hungry grows its monthly giving club with an integrated marketing campaign

DonorDigital

Donordigital and Mal Warwick Associates worked with No Kid Hungry to create a month-long multi-channel campaign.

Quick Testing Your Cause Marketing Campaign Ideas

Cause Related Marketing

Even if, like me, you think that Instagram’s price was frothier than a berry smoothie at McDonald’s, you have to admit that the tech sector is building companies differently than everyone else, and this may hold some lessons for cause marketers. Where’s the application for cause marketers? Cause-Related Marketing does a world of good.

#OurWork: NYU Faculty Against the Sexton Plan Marketing Campaign

Non Profit Marketing 360

Social Marketing and Media Relations Campaign. Working under the aegis of the Nonprofit Marketing 360 collaborative , MKCREATIVE and LCG Communications embarked on an ambitious campaign to promote an online silent auction for a client. We used a combination of PR (LCG Communications) and social marketing (MKC).

Evaluating Your Cause-Related Marketing Campaign--Sponsor

Cause Related Marketing

If you’re the sponsor of a cause-related marketing campaign, you’re in the green room, you’re in a makeup chair and you’re sitting pretty.Here’s what I mean. Tags: Jane Seymour Evaluating a cause-related marketing campaign Strictly speaking this was.

Evaluating Your Cause-Related Marketing Campaign--Agency

Cause Related Marketing

Tags: Evaluating a cause-related marketing campaign

Cool Cause Marketing Campaigns from Two Commonwealth Countries

Cause Related Marketing

Two cool new cause marketing concepts from two different Commonwealth countries. At the left is Molson’s 2012 TV ad for the campaign.

A Punch List for Charity Cause Marketers Looking for Sponsors

Cause Related Marketing

Since cause marketing has been shown to help companies preserve pricing power , and since women are more responsive to cause marketing than men, the research is a virtual punch list for charities looking for sponsors who need help. But well-designed cause marketing can help companies preserve pricing power.

Owning Your Cause-Related Marketing Campaign

Cause Related Marketing

Over the last 15 years or so, I’ve seen my fair share of cause-related marketing, but I don’t remember ever seeing any featuring lighters.

When Sponsors Don't Renew Cool Cause Marketing Campaigns

Cause Related Marketing

missed this campaign from Campbell’s in 2009 and 2010 benefiting the FFA. But I came across it while working on the Alden Keene Cause Marketing Database. And though Campbell’s hasn’t renewed the campaign, it’s one of my favorite cause marketing efforts of all time. Cause-Related Marketing does a world of good.