Cause Related Marketing

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Responding to Outside Magazine's Article on Livestrong.org

Cause Related Marketing

The February 2012 issue of Outside magazine has a critical assessment of LiveStrong, Lance Armstrong’s anti-cancer foundation that I feel obliged to respond to. Outside Magazine Dan Pallotta Sports Illustrated LiveSTRONG 60 Minutes Lance ArmstrongLifestrong is now primarily a cancer awareness-raising charity.

The Importance of the Match in Cause Marketing

Cause Related Marketing

The ad at the left from Fortune magazine is a case in point. Wouldn’t that be affinity enough? Former U.S. President Bill Clinton famously did.

When is a Celebrity Not Enough for a Cause Campaign?

Cause Related Marketing

Brooke Shields’ face graced this ad for Allergan’s prescription eyelash-grower called Latisse in dozens of magazines for the better part of 18 months.

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Continuing Education for Cause Marketers

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Sometimes that means women’s magazines, trade publications, hobbyist and special interest magazines, etc.

Book Review of "Cause Marketing for Dummies" by Waters and MacDonald

Cause Related Marketing

Life magazine still ran ads for cigarettes, for instance. The earliest ones were often stuffy or unreadable. A few were both.

Cause Marketing the Happy Meal

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Tags: Ronald McDonald House Charities US Weekly magazine McDonald's Happy Meal

Outside Magazine's 'Best Places to Work' and Cause Marketing

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Indeed Outside magazine also publishes an annual list of the ’ 50 Best Places to Work.’ What about us?’ she asked. The full list follows.

Faux Cause Marketing With a Sense of Humor

Cause Related Marketing

At left is a small ad that ran in the back of Golf Digest magazine in October 2009, Breast Cancer Awareness Month. The players. That’s funny!

Cause Marketing for Veteran's Causes Shows Support for Military Vets

Cause Related Marketing

11, 2011, Time magazine ran a cover package that concluded that the Americans and military veterans have never been further apart culturally.

The Ten Worst Cause Marketing Campaigns of 2010

Cause Related Marketing

My post from yesterday, April 4, 2011 chronicled my top 10 list of the best cause marketing of 2010. Go figure. It was easy enough to explain.

Five Pieces of Unsolicited Cause Marketing Advice to Actor Hugh Jackman

Cause Related Marketing

Speaking of Newman and yourself, you told Entertainment Weekly magazine, “This is a really great to, uh, exploit your popularity, basically.

An Exploitive Cause-Related Marketing Campaign

Cause Related Marketing

Tags: Deceptive Cause-Related Marketing Cookie Magazine Cookies for Kids' Cancer Lord and Taylor

Are Funds from Cause Marketing Tarnished?

Cause Related Marketing

The page above comes from Elle magazine, for which Bono served as the guest editor in March 2008. It’s not just a matter of cashing checks.

Getting NPO Logos Size Right in Cause Marketing Ads

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It ran in Fitness Magazine in March 2009. Already I’ve been getting blowback for being too sharp in my criticism. square inches. But like U.S.

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Cause Marketing as a Means of Employee Engagement

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Cause marketing is often directed at employees and other internally stakeholders.

Marketing to Kids, Circa 1988

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And so to reach them they put an PSA in GamePro magazine. Terrific idea, if this was still 1988. Sonny Bono was mayor of Palm Springs.

Cause Marketing Outside Its Credo?

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Earlier this year Outside Magazine offered a challenging cause marketing promotion that I only just came across. Tags: Outside Magazine Conservation Alliance Green Cause Marketing

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Cause Marketing Cooperation

Cause Related Marketing

The Alden Keene Cause Marketing Database has cause marketing stories from all of these women’s magazines and more. What do you do?

The Paradox of Pink Ribbon Cause Marketing

Cause Related Marketing

On a Wednesday a few Octobers back I had a pink ribbon day to beat all. For breakfast I had a carton of pink-topped Yoplait Strawberry-Mango yogurt. That carton top, along with the others we’d collected, garnered $0.10 apiece for Susan G. Komen for the Cure. At mid-morning I stopped at my grocer’s deli and picked up a little smoked turkey.

A Challenge to Cause Marketers on the Eve of the Super Bowl

Cause Related Marketing

The September 27, 2007 Forbes magazine listed the value of the world’s top sponsored sports events, by the amount of money they generate per day. NFL World Series Stand Up To Cancer NBA Forbes Magazine Winter Olympics Super Bowl Brett Keisel's Beard World Cup Summer OlympicsIndeed, no nonprofit is. There’s two reasons for that.

Reporting Back and Giving Thanks is Vital in Cause Marketing

Cause Related Marketing

It ran on the back cover of Scientific American magazine. just don’t see many examples of sponsors or causes thanking supporters for their help.

Cause Marketing Your Athletic Performance

Cause Related Marketing

State Farm Insurance The Jimmy Fund World Series Giselle Bundchen Charity Bets Babe Ruth Johhny Sylvester GQ Magazine Tom Brady Crowdrise

Space Available Cause Marketing on Packaging

Cause Related Marketing

Magazines and newspapers have long offered space-available ads to nonprofits. and if your ad is compelling. they might run your ad for free.

A Punch List for Charity Cause Marketers Looking for Sponsors

Cause Related Marketing

The research… called Women, Power and Money … comes from FleishmanHillard and Hearst Magazines and was conducted by Ipsos. You can plainly see the influence of Hearst Magazines on this list of questions. New research released this week finds that women are more price sensitive than men on almost every product and service category.

How Inefficient Charities Can Spoil Your Cause Marketing

Cause Related Marketing

The issue of Time magazine currently on newsstands is all about cancer, including a story on cancer research charities called ' Check Your Charity.'

Cause Marketing Patriots and Public Servants

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The offer was advertised in a monthly magazine of ads, also mailed to homes. The offer was activated via a monthly direct mail piece. Timing.

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5% of $500 Million Would Be the Super Bowl of Cause Marketing

Cause Related Marketing

the Super Bowl of Cause Marketing. That's a lot of scratch. But the numbers get big mighty fast when talking about the Super Bowl. If not, delete it.

Unconventional Metrics of Cause Marketing Power

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Komen for the Cure Fortune Magazine Yoplait Children's Miracle Network Clark Sweat Michael Glimcher St. economy’s (still pending?) Susan G.

Christmas Cause Marketing from Lockheed Martin

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issue of Time magazine, not on a billboard face at one of the subway stops near the Pentagon. But this is Christmas. found this ad in the Dec.

Back to Back Cause Marketing With Bond, James Bond

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The benefiting cause is The Climate Project , founded by Nobel Laureate Al Gore. Such is the distance that cause marketing has come.

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Angry Faux Cause Marketing from Snickers

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Here’s another ad from Sports Illustrated magazine almost exactly two years ago that I found in the Alden Keene Cause Marketing Database. Maybe.

1 Exemplary Cause Marketing Effort, 4 Activations

Cause Related Marketing

At the left is an ad from Entertainment Weekly magazine for St. Jude’s Thanks + Giving effort, which are integrated in an exemplary fashion.

Cause Marketing for the Hirsute

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The ad above was in Time magazine. Time magazine Blackbaud Be Bald Convio Mike Connell Be Bold Small ArmyCalled ‘ Be Bold, Be Bald!

Cause Marketing Bracketology

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Golfsmith along with Golf Magazine are the major sponsors. There’s no seedings to speak of so it’s basically a straight popularity contest.

Lady Gaga Raises $202 Million for MAC AIDS Fund, Forbes Reports

Cause Related Marketing

MAC Cosmetics Forbes Magazine MAC AIDS Fund Estee Lauder Lady Gaga Cyndi Lauper~Let's Put Her to Work Paying Down the Deficit! 202 million?!!!

Pimping for the National WWII Museum

Cause Related Marketing

Stephen Ambrose Time magazine Capital Campaigns WWII Battle of the Bulge National WWII Museumrather than just plain text?

Buy One Give One Blankets

Cause Related Marketing

You can see the blanket at the left from this article in the June issue of Fast Company magazine. Plainly BMB wants you to buy two. like it.

Recession Advertising Opportunity

Cause Related Marketing

Another unnamed business magazine kept sending me issues months after my subscription had lapsed. There’s a catch, of course.

Remember SPAT When Activating Your Cause Marketing via PR

Cause Related Marketing

BOGO TOMS Shoes Public Relations People magazine Evan Moss Amazon Activation Buy One Give One KardashianRemember the acronym SPAT. Why spat?

Using Cause Marketing to Preserve Retail Pricing Power

Cause Related Marketing

REI business benefits of cause marketing Outdoor USA Magazine Facebook Deals Groupon The North FaceCan cause marketing come to the rescue?