Today the Chronicle of Philanthropy hosted an online chat on getting started in nonprofit marketing , based on my free e-book “ The First 100 Days of Your New Nonprofit Marketing Job.&# Sandra Bate, executive director of marketing for the Indiana University Foundation , joined me in fielding the questions, such as.

If you want to reach young people in large numbers to promote your nonprofit's message, forget the computer; text them. So I was fascinated by a new study that I ran across during a two-day visit this week to Indiana's Ball State University. Here's the take-away message for nonprofit communicators. Like parents.

Strong nonprofits find ways to thrive despite economic conditions. Northeast Indiana Public Radio is now wrapping up one of its most successful one-air pledge drives. Nonprofits interested in discovering the winning communications tactics for toucgh times may be interested in our U-Turn Communications Workshop.

For most nonprofits, volunteers are crucial to your mission. In fact many nonprofits could not function or meet their mission without volunteers. In my home state of Indiana, the rate is $17.57 Want more information on the impact and trends in nonprofit volunteerism? So their actual value: priceless. per hour. per hour.

But I've continued trying to make the point -- frequency and repetition are keys to communication -- that's what I say in my communication workshops. Tags: nonprofit grantwriting nonprofit communications workshop non profit communications nonprofit pr My Take non-profit public relations That hurt.

In the past, giving has tended to withstand economic turmoil, usually falling just 1%, adjusted for inflation, during recessionary months, said Patrick Rooney, interim director at the Center on Philanthropy at Indiana University. The chart appears on this page if you scroll down a bit. Rooney says." Here's a link to the article. link].

Are you looking for some new ideas for your nonprofit communications ? Consider hosting a local "Ideas Roundtable " and inviting your local nonprofits to attend. What works in Los Angeles may not work in Wabash, Indiana! Not everybody likes to receive communications the same way. Those are just a few examples.

If you are a nonprofit communicator or public relations representative launching a new branding campaign on a fixed budget, where’s the best place to start? Nonprofits can use jingles to educate, to motivate, and to increase use of their services. Nonprofits that compete with for-profits are also good candidates for jingles.

As nonprofit organizations adapt to fundraising in the new economy, fund raising auctions have become a very effective way to raise money. Even better, they pose little risk for the nonprofit. Communications Research 1-Page Marketing Plan Storytelling Devices for Nonprofits ++ Get My Blog Updates via the Convenience of E-mail!

For nonprofit communicators, the article is a good case study, because it's rare to see such a substantive article on Page 1 with so much coverage that is beneficial to a nonprofit. When you put it in that context, Aboite New Trails' communications success is even more remarkable. Here is a link to the article. link].