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#INTERVIEW: Chris Forbes, Co-Author of Guerilla Marketing for Nonprofits, Offers Great Advice to Groups

Non Profit Marketing 360

Chris Forbes is the co-author of Guerrilla Marketing for Nonprofits and a certified guerrilla-marketing coach. CHRIS: I grew up in a marketing family.

#Interview: Steve Frillmann, Executive Director, Green Guerillas

Non Profit Marketing 360

A community garden created by local residents with the help and support of Green Guerillas. They still use the telephone and flyers. “We’re

Traits of a Good Nonprofit Guerilla Marketer

Fundraising 123

This post originally appeared on the Guerilla Marketing for Nonprofits blog. Pre-order now on Amazon ; in stores July 2nd.

What Guerilla Marketing Is - And What It Isn't

Fundraising 123

This post originally appeared on the Guerilla Marketing for Nonprofits blog. . We have interviewed nonprofit leaders in preparation for the book and found some communication people who say they don’t use Guerrilla Marketing. Apparently, some nonprofits fear they will lose some credibility if they use Guerrilla Marketing.

#INTERVIEW: Chris Forbes, Co-Author of Guerilla Marketing for Nonprofits, Offers Great Advice to Groups

Non Profit Marketing 360

Chris Forbes is the co-author of Guerrilla Marketing for Nonprofits and a certified guerrilla-marketing coach. CHRIS: I grew up in a marketing family.

Me Marketing vs. You Marketing

Fundraising 123

This post originally appeared on the Guerilla Marketing for Nonprofits blog. . They send their messages out with “ Me Marketing. ”

Are You Short-Changing Your Nonprofit By Not Being Marketing Savvy?

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This post originally appeared on the Guerilla Marketing for Nonpfrofits blog. . Many organizations have no idea what marketing is.

#SM4NP: Beware Not Of SM But Of SM Snake Oil & Silver Bullets

Non Profit Marketing 360

We asked Steve Frillmann, Executive Director of Green Guerillas in New York ( and interviewed on this blog ), why Green Guerillas has used social media, but only sparingly: Numerous people having being pushing Green Guerillas to embrace social media as an outreach and fundraising tool. Should you? Must you? Right?

How to Define Your Target Audience: Is Your Nonprofit a Match for Your Community?

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This post originally appeared on the Guerilla Marketing for Nonprofits blog. . Nobody should know more about your market than you.

How to Improve Your Nonprofit Marketing by Using a Calendar

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This post originally appeared on the Guerilla Marketing for Nonpfrofits blog. . Number of the week. Are you promoting and event?

Cause Marketing When You Can't Use the Phrase 'Super Bowl'

Cause Related Marketing

Pork Rind Appreciation Day is a good start, but I think they need to get more guerilla in a way that respects and honors their cause partner.

Aerial Philanthropy

Fundraising Breakthroughs

First there were Instant Grants. Now there’s Aerial Philanthropy.