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Grassroots Cause Marketing from Volvo

Cause Related Marketing

Alex herself suffered from neuroblastoma and died in 2004 at the tender age of 8. By then she had already raised $1 million for cancer research.

What #SaveMarketBasket Can Teach Nonprofits About Social Media & Inspiring Passion

J Campbell Social Marketing

What can this grassroots-turned-national social media campaign teach nonprofits about using social media and inspiring passion in supporters?

Is your nonprofit a “safe bet”? Let’s Get Dangerous!

Wild Woman Fundraising

We can try grassroots fundraising, but the reason its’ not working so well anymore is because people have less and less money to give you.

7 Steps to get your nonprofit millions in grassroots donations

Wild Woman Fundraising

If you want more tips on how to get millions in grassroots donations, follow @wildwomanfund on twitter! If not, why not? And I am SO grateful!

Next Big Thing in Grassroots Fundraising

Fundraising Breakthroughs

Tags: grassroots fundraising

creating effective annual reports ? grassroots fundraising journal

Mission Minded

3 Steps to Funding Nonprofit Marketing

Getting Attention

We’ve all seen them: social media pages or websites for grassroots nonprofit agencies that appear to have been designed by a student or a well-intentioned volunteer.  Guest blogger, Julie Brown, is the program director at the  Findlay-Hancock County Community Foundation. To educate the community about an important cause. Website update.

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Check in with Grassroots Donors

Fundraising Breakthroughs

Taking a few minutes to do a little Spring cleaning of my e-mail inbox, I stumbled upon this super-sweet idea—calling the smallest-amount grassroots donors to check in. It's a modest strategy that values what's valuable. From Charity Channel's Development Office list: "For a true joy, take some time and call your very smallest donors.

Grants for Grassroots Organizations Establishing, Protecting, and Maintaining Foot Trails

Seeking Grant Money Today

Deadline: December 15, 2009 Applications Invited for American Hiking Society's 2010 National Trails Fund The American Hiking Society 's National Trails Fund is the only privately supported national grants program that provides funding to grassroots organizations working to establish, protect, and maintain foot trails in the United States.

Grassroots Fundraising is DIY Raising Money

Fundraising Breakthroughs

As shorthand, nonprofit groups I work with think of donations from individuals in two categories: "major" gifts of large amounts and "small gifts." I use the term "grassroots" gifts and grassroots donors instead of small, because "small" doesn't honor the importance and meaning of these crucial supporters. Anyway. She encourages.

Exclusive Interview with Kim Klein, fundraising author, editor, consultant and thought leader

Wild Woman Fundraising

Kim Klein is the founder and former publisher of the bimonthly Grassroots Fundraising Journal , which celebrated its 25th birthday in 2006.

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The Power of We the Nonprofits

Nonprofit Consultant Blog

people BAD12 PowerOfWe Nonprofit community grassroots blogging governmentIt is only when we come together in groups that real change happens.

How Foundations Can Assist Grassroots Movements Even Better.

Seeking Grant Money Today

I was asked by co-author, Fred Setterberg , to read and review Grassroots Philanthropy Field Notes of a Maverick Grantmaker by Bill Somerville with Fred Setterberg. The grassroots level of the nonprofit sector is full of passion, people trying to learn all of the 'how to's' of running a nonprofit, and they're the front line. like it.

Reality Check: How Grassroots Environmental Organizations Are (Or Are Not) Raising Money Online

Nonprofit Marketing Blog

This is the title of a great eBook by Andy Robinson from the Institute for Conservation Leadership, available for free here.

REPEAT: 31 Phrases To Use in Email Lift Notes, Resends and Reminders

Kivi's Nonprofit Communications Blog

We need XX grassroots supporters to chip in by midnight to meet our urgent goal. Photo Credit: p/79pL7r. Are you in?

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MAKE ME A MATCH: 48 Ways to Ask for a Matching Gift in an Email Fundraising Appeal

Kivi's Nonprofit Communications Blog

fellow grassroots supporter has promised to match, dollar for dollar, whatever you can chip in today. Photo Credit:

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8 Great Ways to Stay in Touch with Your Donors

A Small Change

Grassroots and Events Guest Posts & ReviewsDonor cultivation is part art, part science. At its most basic, donor cultivation (and prospect cultivation, for that matter), centers on communication: staying in touch with your donors and prospects to build a relationship of trust and mutual interest. Mail Newsletters. At a minimum, quarterly.

CASE STUDY: How MomsRising Uses Hashtags to Help Meet Its Mission

Kivi's Nonprofit Communications Blog

Accelerate grassroots impact on Capitol Hill and at state capitols across the country. Image credit: p/7HCgw9.

First Giving makes online grassroots campaigns a snap

Nonprofit Consultant Blog

You can facilitate online fundraising by your nonprofit organization's supporters with a new site called This is not simply adding an online donations function to your group's existing web site, but enabling each of your volunteers and donors to set up their own, personal fundraising page.

Event Invitation Mistakes

A Small Change

Tags: Grassroots and Events

MUST READ: “Fundraising Bright Spots” Highlights Orgs That Are Beating the Odds in Individual Giving

Kivi's Nonprofit Communications Blog

KFTC doubled membership and tripled grassroots fundraising in three years. ” – FUNDRAISING BRIGHT SPOTS. It’s about relationships.

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2 Exercises you can do with your board right now to help your nonprofit grow

Wild Woman Fundraising

He is going to be speaking about creating more effective board at the Nonprofit Leadership Summit on September 27-29, 2016. AR: Yeah. Learn more here.

The Story of a Church Making the Impossible, Possible


national launch fueled through grassroots evangelists for “premiere night” with watch parties through already-built church networks. Onward.

Are Liberals Better Fundraisers?

The Agitator

No sooner did I do that than my first email pitch arrived from Trump’s son Eric, opening with these lines: “My father is truly honored and humbled by the grassroots. Given that today’s buzz is probably focused on last night’s final US presidential candidate debate, I thought I’d stick to a political theme.


The Agitator

But I can tell you about my grassroots research. I was chatting with a family friend, a young woman who’s now worked in the fundraising business (her first and only post-grad job) for about seven (happy) years … on the agency side. Some Agitator readers might have noticed that I was on vacation recently.

5 Stories Nonprofits Should Be Telling On Social Media

J Campbell Social Marketing

They play up the “strong foundation” and grassroots value , which continues to inform their work today. This needs to change.

If Its Not Broken

A Small Change

recently worked for a social services organization that had fantastic grassroots support. Every one of these nonprofits has it’s own strengths.

Fundraising in a downturn: The Power of Leaderless Organizations

Wild Woman Fundraising

Grassroots movements in crisis. In this economic downturn, how are you responding? How quickly are your funders responding? File sharing. 2.

From Cause Marketing to Corporate Causes

Selfish Giving

Innovation is grassroots thereby creating ownership over projects, requiring less oversight 5. You do really great work. Increased innovation 4.

Are YOU Fundraising in a Big Shop?

Wild Woman Fundraising

Because you've got so much support, you're expected to perform miracles, even with a bad database, or a down economy. Or perhaps you feel pigeonholed into your role, with no chance to move up, or do new things. How do you deal?

It Worked Because We Were Ready For It

Kivi's Nonprofit Communications Blog

She’s a strategist and writer who’s in love with video and grassroots media. You have to be fast on your feet to newsjack.

[Special Edition] Komen Crumbles: Busted Nonprofit Brand

Getting Attention

Planned Parenthood’s triumph comes from these strengths: Ready and waiting : PP was experienced in crisis management and had already mobilized a strong team of grassroots advocates. Susan G. Komen for the Cure (Komen) has done it again. Three strikes you’re out, Komen! Busted nonprofit brand, Komen, yet again. Here’s What Happened. Nothing.

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Name Change Spurs Conversation, Opens Doors (Case Study)

Getting Attention

Our new name reflects our expanding work to help foundations, nonprofit organizations and grassroots leaders mobilize advocacy networks that will achieve change for the greater good. It’s rare to see an organization change its name and that’s a good thing. Name changes are a delicate matter. Well done! Promise to keep you posted!

Question: Building Community

A Small Change

Tags: Grassroots and Events

An introduction to the DISC personality assessment

Fundraising Coach

I love assessments and tests. love taking the MBTI and the Highlands Ability Battery. personality assessment. components. Sorry about the audio. Ask 4.

Your Massive Fundraising Resource List

Wild Woman Fundraising

Here’s my resource list! would like to keep it growing! Can you comment at the bottom with your favorite twitter friends, blogs, books, or other resources? Twitter If you’re looking for people to follow, may I suggest: @wildwomanfund/funders (This is a list: I followed all of the top 100 foundations on Foundation [.].

Forget about your board

Wild Woman Fundraising

No really, forget about them. It’s probably causing you no small amount of frustration that they won’t do it. Don’t fight it anymore.

Volunteer, Staff, to Guest Ratios

A Small Change

Tags: Grassroots and Events

Letters or In-Person Solicitations

A Small Change

You will have some donors that want to and need to be cultivated in a grassroots and annual fund way. Tags: Campaigns & Solicitations Grassroots and Events We only have so much time every day as development professionals, so we need to make sure our time is well used. This is not always necessary or cost effective.

No, I Don't Recommend Trying to Raise $100 from 1000 People

Fundraising Breakthroughs

if your group is a community-based, grassroots, or otherwise smaller-than-the-Red Cross-kind-of-organization.