Trending Sources

LTV … The GPS For Fundraisers

The Agitator

In fact, as Charlie Hulme, head of DonorVoice’s U.K. Yet Lifetime Value remains one of the most overlooked and least understood metrics in our.

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Fundraising GPS: Steering On The Past Or Future? Or Both?

The Agitator

Fundraisers, unlike practitioners in most other sectors, generally navigate their way forward by steering through the rear view mirror. Today, we’re offering Agitator readers two rear view mirror views … and one through-the-windshield view. Two recent reports on 2012 US giving have just hit our desk. Plus one sophisticated forecast for 2013.

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Results from Cinnabon’s Cause-Powered Location-Based Social-Media Campaign

Cause Related Marketing

Because of duplicates or bad GPS coordinates many Cinnabon locations showed poorly in Foursquare search results.

Can a mobile app save lives? Yes it can.

Public Sector Marketing 2.0

Over the last year I have had the privilege of working with a fair amount of health organizations wishing to enter the digital realm. Enjoy.

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eBook - Social Media Marketing GPS: A New Media Roadmap For Creating A Social Media Strategy

Diva Marketing Blog

  I am excited to launch Social Media Marketing GPS ,  as free eBook, in celebration of Diva Marketing's 6th blog birthday!

Cause Marketing in and for Patagonia

Cause Related Marketing

They’ll plant a tree in your name and email you the gps coordinates of where your tree will be planted. How severe is the deforestation there?

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Downsides to the global democratization and sharing of content

Public Sector Marketing 2.0

heard a few chuckles. drinking coffee).  A typical reaction people had to Twitter was “who cares?” Where is Twitter at these days? So what?

That first impression.

A Small Change

Take the time to plot the route on your GPS. This might go without saying, but personal hygiene is really key. Smelling good is always nice.

The internet of things

Public Sector Marketing 2.0

Your car detects (via GPS and a connection to the internet) that you are driving by an appliance store. Definition. ”  -Techopedia.

The Best Cause Marketing of 2010

Cause Related Marketing

The images were GPS-tagged and photographed to enable social media sharing through Facebook, Twitter and others. 4). million. 2).

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How the digital world is affecting the modern patient

Public Sector Marketing 2.0

A few weeks ago I was asked to contribute a guest post for the Saint Elizabeth Health Care CEO Blog. Below is my full blog post. Patient empowerment.

Cause Marketing Your Klout

Cause Related Marketing

When it’s all said and done, they’ll send you a photo and GPS coordinates of the water project your birthday funded (or, helped fund). Your cause could almost certainly offer something very similar, even if the picture and GPS coordinates don’t make sense for what you do. Maybe it's time to take that Facebook thing seriously.

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Impact - not ideas - should be the star of your story

Nonprofit Marketing Blog

They have great photos from the field, GPS coordinates for donor projects and an overall amazing donor experience. While I was living in Ukraine, the government tax authority launched a campaign to motivate taxpayers to stay honest and continue paying their taxes. The tax authority developed several ads. Paul shared five keys to success: 1.

It Takes A Village To Grow A Blog. Along With Your Girlfriends

Diva Marketing Blog

Unlike Diva Marketing and the eBook  Social Media Marketing GPS   atsGf is a run for the roses. social media marketing. rather do.) Think. 

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Diva Marketing Turns 7!

Diva Marketing Blog

I was thinking of calling this post " The 7 Year (Blog) Itch." Although a blog is not a marriage, in a funny sort of a way, it is a commitment. you! .

Why you need to focus on mobile right now

Public Sector Marketing 2.0

Ten seconds later it downloaded, talked to my device’s GPS and mapped out a path for me to walk (since I was on foot). I recently switched smartphones (now representing 50% of the worldwide cell phone market ) from RIM ’s Blackberry Storm to Apple’s iPhone 3GS. Why did I do it, and more importantly why should you care?

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Thank You Wayne Hurlbert

Diva Marketing Blog

Wayne also kindly contributed his thoughts about ethics to  Social Media GPS an eBook I wrote based on 40 Twitter interviews. In my world.

What Really Works in Mobile Health? A Summary of the 2011 Conference

Social Marketing and Social Change

And she noted that the data from the Pew Internet and American Life Project serves as a GPS for the explorers of this space. Despite the best efforts of our content team , of which I was a member, to solicit the evidence, the answer seems to be: we have some clues, but research beyond pilots and feasibility tests is sorely needed.

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11 Consumer Trends to Watch - Kindness, Generation G and Eco-Superior

Nonprofit Marketing Blog

Flash sales, group buying, GPS-driven deals: this year, pricing will never be the same. 4. The list, quoted from Trendwatching : 1. RANDOM ACTS OF KINDNESS. In 2011, expect companies to monitor consumers’ public moods and act upon them with random acts of kindness…marketing may never be the same. 2. URBANOMICS. WELLTHY.

Acquisition: Its Costs And ROI – Part 2

The Agitator

USING LTV AS YOUR FUNDRAISING GPS.  ” The policeman looks puzzled. Then why are you looking for them all the way over here?”. Roger.

New Rainbow Warrior For Sale

The Agitator

sponsor) for due recognition — from a GPS system (at 4000 euros) to portholes, blankets, and curtain rods. And he is spot on. This site is brilliant. You can browse through the interactive 3D model and find thousands of items of equipment or fittings that you can pay for (i.e., It needs You.&#. Take a look.

Details, details…

Get Fully Funded

received an invitation to an open house recently.  I was unfamiliar with the location, so I plugged the address into my GPS to get directions.  No such location.  Lots of people use GPS these days.  It’s a good idea to make sure you give a correct address on any materials. The name of the street was misspelled on the invitation. 

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It's a CAUSEWORLD after all!

GenerationYGive

The basic concept is a twist on the GPS-based social media apps like FourSquare that are the new Twitter of the social media fanatics. For those who are not super clear on FourSquare, it's a GPS based app--you go somewhere, "check in" and all your friends get to see that you're there. So, what is CauseWorld ? So, what's CauseWorld?

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A Marketing Diva’s tips on social media

Nonprofit Marketing Blog

It’s called Social Media Marketing GPS , and it was written one Tweet at time. “Social Media Marketing GPS began as an experiment.

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Beware! The Social Media Dog Strategy Mentality

Diva Marketing Blog

With over 13,500 views on YouTube , my dog Max thinks he's a social media rock star pup. It would hurt his feelings.   . Max is a dog.

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5 Ways The Digital World & Social Media Are Changing What Is "Real"

Diva Marketing Blog

 How do you define real in a world that too often seems to be like the illusion of a magic act? Dictionary.com Does it. whatever "it" may be. Books.

Vancouver 2010 Mobile Olympics

Public Sector Marketing 2.0

If I want to feel a little closer to the action than the traditional media can get me, I do a quick advanced twitter user search based on the GPS co-ordinates of the event to tap into some citizen journalism (i.e. I love the Olympics. The rest I would pick up on during the evening news or the next morning’s paper.

Open Source Cause Marketing

Cause Related Marketing

He could add an altimeter, or a GPS sensor to display latitude and longitude. It was built by a friend using an Arduino circuit board.

Your job description: Happiness delivery

Nonprofit Marketing Blog

When they were finished, we visited the communities and sent photos and GPS back to the people who made the projects possible. You’ll see photos, GPS coordinates and other details of exactly where your money went. The science is pretty clear: People are inherently generous. They are hard wired for empathy.

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Data, data, data, and more data…

Public Sector Marketing 2.0

That has already happened with weather data and America’s GPS satellite-navigation system that was opened for full commercial use a decade ago. For those of you that missed it, the February 27th-March 5th edition of The Economist featured a special report on the over abundance of data , and where we’re heading with it. This

#Interview: Toby Bloomberg, Owner of the Diva Marketing Blog, Speaker, and Nonprofit Marketer

Non Profit Marketing 360

You can download her free e-book, Social Media Marketing GPS, here. NPM360: How did the concept for Diva Marketing originate? Bette Midler?

Extreme DIY Social Media Media Blogger Relations Training For PR/Ad Agencies

Diva Marketing Blog

I really like the beat you cover began one pitch that recently dropped into my inbox.  Seems that PR people think that I am a media outlet. other.

Social Media - Kaleidoscope Marketing

Diva Marketing Blog

When most people begin to explore social media they usually start from the perception that social media is another marketing channel. Glad you asked.

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Survival Of The Fittest?

The Agitator

He posts photos and G.P.S. NY Times columnist Nicholas Kristof just wrote the fascinating story of Scott Harrison, a fundraiser and skillful marketer who, as Kristof puts its, is making clean water sexy. Some important fundraising lessons here. Kristof notes three precepts that underlie Harrison’s success: 1. Opinions?

RFM Too Crude For Fundraising

The Agitator

In a recent Agitator post I referred to the practice of using simple RFM in the fundraising segmentation process as ‘crude’. The equivalent of using an axe where a scalpel would be much more productive. Many Agitator readers emailed me to ask “Why?”  Here’s why. This is really not a way for determining who gets targeted. So what is the alternative? For

Friday Fun: #Bring Back The Blog

Diva Marketing Blog

Read more in the all tweet book - Social Media Marketing GPS #smgps - Chapter 6 Tactics Second interviews with Yvonne DiVita and Julie Squires about blogsFriday Fun is Diva Marketing's virtual happy hour from cosmos to Jack to lemonade. waiting for the weekend 'playground' time to be sophisticated-silly. Our old friend. the blog.

GPS 0

A Stop On The microMarketing Book Tour

Diva Marketing Blog

For a cool example of micro content check out  Social Media Marketing GPS  . Colin Powell. your customers. . The Back-story. Sounded like fun.

GPS 1

Long overdue Podcamp Toronto 2009 debrief

Public Sector Marketing 2.0

Download SkyHook –>more accurate locator than standard GPS. Just so you know, it bugs me like crazy not be able to dump my thoughts on various time-sensitive issues that occur on a daily basis. Sometimes a single item and/or contact can be extremely valuable to me. There is absolutely no privacy online…NONE, ZIP, NADA! Twemes.

Social Media: Threats and Opportunities for Social Marketing and Public Health

Social Marketing and Social Change

How can I place-shift; use SNS, co-presence and virtual worlds; and add GPS to create scalable behavior change programs? Make it a club.

44 Social Media Books for 2009-2010 Plus One

Diva Marketing Blog

Ta da. for your reading pleasure here's a list of titles of social media books scheduled to be release 2009 – 2010. 1. Moore - May 1, 2009 12.

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