Of course, all this time, many nonprofits have also been posting their videos to YouTube as well, although many felt that their clips were being lost among the millions of videos there. Rotation of your videos in the "Promoted Videos" areas throughout the site. Your organization doesn't even have a video camera?

When I asked them about their digital presence, they replied that they already have a website (which by the way, appeared on the 8th Google search result page for the most important key phrase relating to their initiative). In fact, over 2 Billion searches are performed on Google each day. Google Insights for Search ). So what?

Search Engine Optimization can include constantly updated content, targeted keywords, pay per click advertising (such as Google Adwords ) and more. MT: Do you think being in the first page of a Google search can translate into more donations for a nonprofit? For a good example of this, see Kiva.org) Do you make viral videos?

Engineers + Google = Love. Engineers + Google = Love. Google Adwords). Software demonstrations and videos of hardware/systems (even remote control of systems) can be achieved on any of the major webcast tools available today, reducing the need for costly demo equipment and shipping. Webcasts - a win-win for all.

It’s a mouthful, but it boils down to this one simple idea: Getting Google and other search engines to point people to your website. If that’s too technical, start with the CommonCraft video on search. Use on your site the keywords that people actually type into Google. Google’s Keyword Tool. SpyFu.com.

Do you provide relevant content? Do you tell your story through pictures, videos or podcasts? That friend of a friend who's searching for your organization online may turn to his trusted search engine of choice to locate you (whether it be Google, Yahoo!, Social networks are shiny and exciting. They're passionate and engaged.

Or they put event photos on Flickr, or buy a Flipcam to get videos on YouTube. Set up Google alerts for your organization’s name, executives, news release titles, and issue keywords. Organizing all this through Google Reader makes it easier for a staff member to keep up with relevant online conversations. Then what?

Merlin Mann has built an online empire around the concept and even did an hour-long workshop for Google staff on it. Super relevant. How do you know what’s relevant to your readers? I included a shorter version of the following article in my Nonprofit Marketing Tips email newsletter that went out earlier today. Inbox Zero.

Google's New take on "buttons" --a fascinating read for any techies here. How google is reinventing the "button" from a functional and coding stand-point. Participants shave their heads, cut their hair for Locks of Love or volunteer. The flagship program is at The George Washington University." Also, very interesting site format.

How are you making your nonprofit even more relevant, and encouraging people to give? Here’s a video full of questions by Seth Godin to get you started. Add this to Google Bookmarks. How much do people spend in your region and on what? Can you compare and contrast regions? What about if you hold a bake sale? Digg this!