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| | WILD WOMAN FUNDRAISING
JULY 19, 2012 [Fundraiser, Nike] Which is more important? Fundraising or The Olympics?
They are having a fight over whether athletes will wear Nike or Adidas on the winning podium. Fundraising or The Olympics? Why is this?
| | MARKETING FOR NONPROFITS
AUGUST 4, 2011 [Fundraiser, Nike] The Future of Fundraising
Here is my new column in Fundraising Success. That said, I'm going out on a limb to predict the future of fundraising. In 2042, fundraising will be profoundly multichannel Giving through one channel will become the anomaly vs. the norm as media continue to proliferate and millennials mature. Fundraising SuccessEnjoy!
OCTOBER 16, 2013 | FUNDRAISING 123
[Fundraiser, Nike] The 6 Keys to Donor Retention
APRIL 30, 2013 | NONPROFIT MARKETING BLOG
[Fundraiser, Nike] Nonprofit blog carnival: Your 25 pieces of best advice
AUGUST 24, 2012 | FUNDRAISING COACH
[Fundraiser, Nike] 3 Ways the Lance Armstrong Foundation can Survive
JULY 31, 2012 | THE AGITATOR
[Fundraiser, Nike] Fill In The Blanks
JULY 19, 2012 | WILD WOMAN FUNDRAISING
[Fundraiser, Nike] Which is more important? Fundraising or The Olympics?
APRIL 10, 2012 | THE AGITATOR
[Fundraiser, Nike] Advice On Boosting Email Response
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| | FUNDRAISING 123
OCTOBER 16, 2013 [Fundraiser, Nike] The 6 Keys to Donor Retention
'If your favorite sportswear company is Nike, you''re not alone: Seventy-percent of Nike''s customers say they would buy a Nike product again. Follow these six simple tips to become the Nike of nonprofits and start turning first-time donors into lifetime givers: 1. Fundraising Donor Stewardship Be personal.
| | THE AGITATOR
SEPTEMBER 17, 2009 [Fundraiser, Nike] Social Media: What Priority For Fundraising?
Our previous posts this week have been pretty positive about social media, their penetration, and their potential marketing (and for us, that means fundraising) contribution. The difference is between Nike talking to me on Facebook, versus a friend and I talking to each other about Nike on Facebook. Stay tuned for our verdict.
| | THE AGITATOR
APRIL 10, 2012 [Fundraiser, Nike] Advice On Boosting Email Response
These examples are from the commercial sector, but the advice applies to online fundraising as well: 1. Personally, I think the last point is most important to email fundraisers. My favorite for getting it right is the Nike example, where you build your own boot. Make the journey creatively seamless. Terrific.
| | THE AGITATOR
JULY 31, 2012 [Fundraiser, Nike] Fill In The Blanks
” Probably a lot of fundraisers struggle with this proposition. So Nike might mean something a bit different to each of us … but not so different that the brand has no essence. But I’m not sure fundraising — especially direct response fundraising — works that way. How do you see it?
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WILD WOMAN FUNDRAISING | FRIDAY, JANUARY 14, 2011 [Fundraiser, Nike] Are you a nonprofiteer AND a good consumer?
When Dan Pallotta says in his book Uncharitable that nonprofits are competing with Nike, Coke and other big name brands for the attention of donors, he is correct. No matter what size your fundraising office, this is something we need to think about. That’s kind of a leading question, but my guess is yes. So what is the solution? MORE >>
FUNDRAISING COACH | FRIDAY, AUGUST 24, 2012 [Fundraiser, Nike] 3 Ways the Lance Armstrong Foundation can Survive
So Foundation staff will need to work with Nike and all their other contracts to reassure them that the good the Foundation is doing is great for the company brand, far outweighing any legal challenges Lance is facing. c) The Fundraising Coach, LLC. Many are saying he’s basically admitting he’s guilty. What would you add? MORE >>
FUNDRAISING 123 | WEDNESDAY, JULY 27, 2011 [Fundraiser, Nike] How to Adapt When Everything Around You is Changing- A Nonprofit Organization Survival Guide
If you're like most nonprofits, you're doing all the things you've always done to build your organization like building email lists and fundraising. Nike Changes everything. When I was writing my book, Shift and Reset, I wanted to shake people up a little bit. Phones change everything. People are mobile now. We've been un-tethered. MORE >>
IMPACTMAX | TUESDAY, FEBRUARY 7, 2012 [Fundraiser, Nike] Augmented reality—Search moves from text to objects
Or how Nike is providing exclusive video from their posters. And, of course, fundraisers will figure out ways to take all this virtual information sharing straight through to the GIVE NOW button. Hold onto your hats! It’s called augmented reality, and it’s going to change everything. That’s great. Are you excited yet? MORE >>
MARKETING FOR NONPROFITS | TUESDAY, AUGUST 2, 2011 [Fundraiser, Nike] What Makes People Happy?
While there are MANY differences between selling Nike sneakers and selling social change, a lot of Tony's ideas about how to create high-performing and HAPPY teams are applicable to nonprofits. You should read it! Here are the highlights. Steal away! According to Tony, people need 4 things to be happy. What this means for you. Cheers! MORE >>
- [Fundraiser, Nike] 5 Reasons Nonprofits Should Take Search Seriously - Part II DONOR POWER BLOG | TUESDAY, NOVEMBER 22, 2011
- [Fundraiser, Nike] Groupon’s Fumble Gives Causes Chance to Score Big SELFISH GIVING | TUESDAY, FEBRUARY 8, 2011
- [Fundraiser, Nike] 8 “Pinktober” Promotions that Deserve a Ribbon SELFISH GIVING | TUESDAY, OCTOBER 18, 2011
- [Fundraiser, Nike] Nonprofit blog carnival: Your 25 pieces of best advice NONPROFIT MARKETING BLOG | TUESDAY, APRIL 30, 2013
- [Fundraiser, Nike] Your Google Analytics Questions Answered! FUNDRAISING 123 | THURSDAY, OCTOBER 21, 2010
- [Fundraiser, Nike] Do you know the difference between sponsorships, cause marketing and co-ventures? WILD WOMAN FUNDRAISING | FRIDAY, OCTOBER 7, 2011
- [Fundraiser, Nike] Magnetic Cause Marketing in 3 Easy Steps SELFISH GIVING | MONDAY, AUGUST 16, 2010
- [Fundraiser, Nike] Who’s Behind Arby’s $2M Gift to ‘No Hungry Kid,’ Santa or The Grinch? SELFISH GIVING | MONDAY, DECEMBER 19, 2011
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