Illustration by Johnny Goldstein via Flickr Nonprofit social media heavy-hitter Beth Kanter is gearing up for 2011's SXSW. The key to this transition, and the focus of.

Image by cherrypatter via Flickr In Part Uno of Tell Me a Story. we talked about finding a hero and supporting cast and making sure the end of the story resolves the problem posed at the beginning. In this post, we'll talk about how your word choices can affect the story you're telling.

Image by National Library NZ on The Commons via Flickr  I've never been a big fan of crowds, but there's no denying that a virtual crowd is what supports the efforts of most nonprofits. One of the good things about being a small nonprofit, is that you have a better-than-average chance of knowing more of your crowd. And where they hang out.

flickr credit: stevendepolo. Have you ever forgotten to do something? You’re not alone. This is why to-do lists are so handy–they remind us of the tasks we need to complete. Going through my own mental to-do list on my walk home today, I came across something to add to the list. Enter my dilemma. Making It stickK.

flickr credit: Garry. If there’s one word that deserves to be on the “Top Words of 2010″ list, it’s the word sustainable. It seems to have an aura around it as we all work to define exactly: What is sustainable social change? There are lots of opinions about the word. Why do I bring this up? Social Entrepreneurship.

flickr/Somewhat Frank. Content curation isn’t new, even though a lot is being written about it these days. Some nonprofits have been curating content on their websites and blogs for quite a while…maybe without exactly calling it that. Why is this practice valuable? Remember, this isn’t just collecting, it’s selecting.