Lighthouse"When talking about investment in social media, most people concentrate on the money aspect.Yes, it's cheap to get into social media in the sense that most platforms (Facebook, Twitter, etc.) Tags: Facebook social media Lighthouse Online Communities Twitter Social network Blo "Pigeon Pt. don't charge for membership.

FaceBook, in meetings, on Twitter, that's what I'm hearing from the small nonprofits. Tags: small nonprofits finances Facebook technology collaboration innovation Santa Cruz Twitter NextSpace nonprofit Image via UserVoice at NextSpace in Santa Cruz, CAJust a little while ago it was all about making every donated or grant dollar count. These days, it's more about making every penny count.On

Tags: FriendFeed small nonprofits Facebook community social media website Twitter ning links nonprofit artist unknownSocial Media is about being social. But before you say, "Duh," let me ask you to think about what the term social means to you. As As a writer, I'm always concerned about defining terms.

Tags: FriendFeed Facebook social media Online Communities On the Web Twitter Elite Social networ image by meLet's talk about influencers on one of the hottest of social media platforms going right now: Twitter.It's s a name that's just beginning to make itself known in the non-tech world, yet its growth is phenomenal. Last year, Twitter usage grew greater than 750% over

Tags: Non-profit organization Facebook Grant social media marketing website Twitter Log Image by Damien Basile via Flickr Anyone Anyone using the internet must have heard by now that social media is where you should be, regardless of whether you’re a big for-profit or a small non-profit. Less clear may be the admonishment to have a policy about social media, but you need one.

This morning’s Washington Post article, “To Nonprofits Seeking Cash, Facebook App Isn’t So Green”, takes some not-very-new shots at Causes, the friending and fundraising app on Facebook, while not providing any new insights. From the first sentence, “It seems foolproof: nonprofits using the power of the Internet to raise money through a clever Facebook application. [...] ...Tags: Tags: Social Media beth kanter Causes facebook Frogloop Givvy network for goo

Since meeting Jason, we've stayed in touch through Facebook, LinkedIn and Twitter. Imagine my excitement when he sent out a twitter message about creating a Facebook communications plan... Not only is NCFR using Facebook, they are committed enough to create a whole communications plan around it! So I've asked Jason to report on the NCFR's progress on Facebook. Q: So, Jason...did Have you filled out the Social Tech Survey for associations yet? Even if you haven't taken on any social media initiatives yet, but plan to start something in the next 6 months or

If you’re planning or evaluating any form of social media activity, then it’s worth taking a look at eMarketer’s summary of a recently released research report examining which marketing uses of Facebook and Twitter are working best. As shown in the table above, top of the effectiveness list for consumer-focused marketers (the B2C column) using Facebook is ‘Creation of a Facebook application around a brand’ – providing a useful reminder that the most effective use of social media doesn’t always come for free . Next in the ranking is the creation of a ‘Fan’ survey, followed by the use of Facebook user data to provide insight into customers.

But in today’s world, it’s wise to consider complementing these appeals with tools like Facebook and Twitter. To get even more sophisticated, you might want separate pages for each type of media you use: one you’ll promote on Facebook, one you’ll promote on Twitter, one you’ll promote with email, etc. Now are some ideas on how to integrate Facebook Causes, Facebook Pages, and Twitter with your year-end fundraising. Last time, we looked at creating a year-end strategy for fundraising letters . According to FundRaising Success Magazine

With this in mind, I spotted a handy application today that helps answer this question, at least for Facebook users - and with over 150m active users worldwide that’s often the first site considered by marketers and fundraisers. It comes from the ‘unofficial Facebook blog’ AllFacebook and is aptly named Facebook Demographic Statistics . As use of online social networks continues to grow worldwide, one of the most important questions to ask is how the user profile of different sites differs - to give an indication as to whether the type of consumers you want to engage with are actually spending time there in significant numbers.