Facebook has become just about as integrated into American culture as apple pie. This applies to Facebook as well. Facebook can offer a number of benefits–but it also has some potential drawbacks. And despite our shared love for Facebook, it’s important to be aware of its possible drawbacks. Please share! MORE >>

Over the past few months, I’ve helped a couple nonprofit clients who are ready to move into social media decide whether to go with a blog or Facebook. If you truly don’t have the staff time to blog at least once a week or make a Facebook update twice a week, you shouldn’t be considering either medium. MY ADVICE. MORE >>

There is a fascinating current conversation in the blogosphere about the value to a company or nonprofit of people who like Facebook pages. started with this post, Proof That Facebook Fans are Worth More to Brands. Do Facebook fans spend more, or do people who spend more become fans?” Each Facebook fan’s value is unique. MORE >>

I use Hootsuite to automatically send new blog posts to both Twitter and Facebook. That is, until May of this year, when the Facebook integration failed. It’s been almost three months since the blog posts appeared automatically on our Facebook page. What’s been the impact on the Facebook page? Great! MORE >>

But what else makes a good nonprofit Twitter or Facebook update? Few Special Notes on Facebook. You know they have to be short. As with everything we say and do, we need to start by asking, “What’s the goal?&# Or more specifically, what do you want the reaction to be when your tweet or update is read? You want people to. MORE >>