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Get Your Email Read

Getting Attention

Despite shifting online trends, such as growing social media platforms and the rapid growth of text messaging, email should still play a vital role in your communication strategy. Should you send newsletters or emails? How should you segment your list, and how often should you email? Link emails to what’s top of mind. 

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3 Steps to Revive Your Email List

Getting Attention

She has worked for advocacy organizations since 1996. . The Union of Concerned Scientists (UCS),  where I’m Director of Engagement, faced a daunting challenge a couple of years ago: How to re-engage the many folks who were not reading or acting on our emails. Sent one week after the first email.

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Improve Email Results: #16NTC Takeways

Getting Attention

Use these insights from  The Future of Email: From 2016 to 2026   to shape campaigns that motivate action despite the clamor of our multi-channel world: Email Still Important but Can’t Stand Alone. Email is no longer the loudest voice, but one voice in a chorus – @DH_Cohen #16NTCemailtrends. 16NTC #16ntcemailtrends.

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Why everyone talks about segmenting emails but hardly anyone ever does it


Everyone talks about segmenting emails — sending the right message to the right person at the right time. Sounds Sounds good. You can’t!

Proof Point #2: Email Subject Line Length Matters, SOMETIMES

Getting Attention

Email subject line length DOES MATTER,  as proven by  Mail Chimp’s research on open rates for 200 million emails. email reader].

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Email Welcome Magic: Huge Opportunity, Here’s How

Getting Attention

Congratulations, you’ve got a new email subscriber who’s interested in your cause and impact. Email 2: The Engagement.

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Distressing Disconnect—INSIDE Your Organization! (Part One)

Getting Attention

As a consultant who’s been the fly on the wall in so many organizations, I’ve come to see such radical internal disconnects to be the norm. And that’s a norm that sabotages communications and fundraising impact for every organization blighted by disconnects. Register here for Getting Attention email updates.

The 5 Questions Nonprofits Always Ask Me About Fundraising Emails

Kivi's Nonprofit Communications Blog

When I teach others how to write email appeals — through webinars, trainings and consulting work — I get peppered with questions. p/f73dPG.

What does an LGBTQ nonprofit organization do?

Wild Woman Fundraising

So how do you help explain to people what each different organization does? where can I get help Who does a GLBTQ organization help?

Get Your Emails Read & Acted On—Gmail +

Getting Attention

In case you haven’t heard, Google is now automatically filtering Gmail users’ email messages to pre-defined content tabs. But far worse, members of your organization’s email list who use Gmail addresses are no longer seeing your emails in their Primary inboxes.  . Take a deep breath!

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Grow Your Email List With These 14 Paid Email Acquisition Sources

Kivi's Nonprofit Communications Blog

For every email list, there is churn, churn, churn. People leave your list and emails bounce. Chaperone or Sponsored Emails.

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5 Tips for Your Next Email Newsletter

Fundraising 123

The arrival of the New Year is a great time to look at your overall marketing strategy and think of new ways to grow your organization in 2014. An email newsletter is a great way to do it! People sign up for your email newsletter because they believe in your cause and want to stay informed. Provide value. Stay focused.

7 Tips for Building an Incredibly Useful Email Swipe File

Kivi's Nonprofit Communications Blog

This creative streams into my email inbox every day in the form of emails. USE A DIFFERENT EMAIL ADDRESS. steal. And it’s great!

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ACTION! 61 Words & Phrases for Email Advocacy Campaigns

Kivi's Nonprofit Communications Blog

Sending a petition, pledge or other advocacy call to action to your email list? Get Your Pass Now! SUBJECT LINES. Act Now. Add your name. Block.

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3 Things You Aren't Using Email For (But Should)

Fundraising 123

If so, it looks like you''re ready to flex your organization''s email muscle and take your donor communications to the next level!

Are Your Emails Being Delievered? [New Report]

Kivi's Nonprofit Communications Blog

Email deliverability measures how successful an email is at making it into a recipient’s inbox. Old email lists.

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MIND YOUR MICROCONTENT: 8 Little Bits That Can Make a Big Difference In Your Next Email

Kivi's Nonprofit Communications Blog

Small groups of words that can be skimmed by a person to get a clear idea of the content of a web page or email. Your email is dead.

2016 Nonprofit Email Deliverability Study: Spam Still Costing Nonprofits Thousands


Why analyze email deliverability? billion emails last year alone. We really only send a lot of emails during our end-of-year campaign.".

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How to Raise More Money from Matching Gifts Using Email and Social Media

J Campbell Social Marketing

These include using social media and email to remind donors about matching gifts. Email. Email signatures. Email is easy.

7 Email Newsletter Mistakes Every Nonprofit Should Avoid

Fundraising 123

Check out these seven tips for transforming common email newsletter blunders into one dynamic, engaging message from your organization.

6 Tips to Ensure your Emails are Read (and Enjoyed)

Fundraising 123

Email is one of the most effective ways to communicate with supporters. Ready to dive in to professional email marketing?

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How Often Should You Email Supporters?

Kivi's Nonprofit Communications Blog

My generic advice — knowing nothing about your organization — is monthly bare minimum and really more like twice a month. Great!

Is Peer Fundraising Right for Your Organization?

Nonprofit Marketing Blog

How do you know if your organization is ready to launch a peer-to-peer campaign? The power of peer giving is hard to ignore.

Our Son Trayvon: Make your email subject lines as powerful as this one

Getting Attention

Getting your emails opened is the most crucial part of your email campaign. Without that, there’s no hope of motivating the action your organization needs. When I opened my email this morning to the usual overflow, my eyes were drawn immediately to this short but powerful subject line—Our Son Trayvon.


Marketing for Nonprofits

I''ve been thinking about email marketing lately. (I know. Acquire email addresses! Write great copy! I''m a big fan of "1 email, 1 ask."

Will You Let Everyone Know? 3 Examples, Oodles of Tips (and 23 Real Emails) to Support Your Next “Share This” Call to Action

Kivi's Nonprofit Communications Blog

We find that too often organizations run poster contests as a way of engaging the creative people in their community. 2,249 shares. Break news.

A Simple Strategy for Running an Email Marketing Test

Fundraising 123

As a busy organization, it''s rare that you have time to even think about testing your nonprofit email marketing. But what if running an email marketing test didn''t need to take a ton of time? Here are some easy and telling tests to start with: Subject lines: Create two different subject lines for the same email communication.

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Email Marketing Stats and Trends for Nonprofits

Kivi's Nonprofit Communications Blog

Today, we are going to take a look at email marketing and fundraising using data from these reports: Sage Nonprofit Solutions Email Marketing Report 2012 (Sage). Email Lists. The Convio study has median growth rate for email lists at 17% while M+R has it only slightly lower at 16%. Email Goals and Results. Sage).

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Five Ways to Integrate Email Marketing and Facebook

Getting Attention

Growing an email list in addition to building a Facebook fan base can sometimes feel overwhelming. How do you integrate Email with Facebook?

Key Findings on Nonprofit Social Media, Email and Online Fundraising

Fundraising 123

Social reach up, email response rates down. Email list sizes continued to grow for all sectors and sizes, up 15 percent in 2012.

Question for You: How Do You Segment Your Email List

Kivi's Nonprofit Communications Blog

For today’s  Question of the Week , we are looking at email lists and how (or if) you segment them. Email Engagement History.

5 Ways to Get Your Major Donors to Refer You and Your Organization to Others


Give them a reminder at the bottom of every email in your signature or as a P.S. Put the message on the back of every business card. ” 3.

Question for You: How Do You Grow Your Email List?

Kivi's Nonprofit Communications Blog

A few weeks ago we asked you about how you stay organized. Do you have a sign-up form on your website? Do you offer a free download?

Proof Point #1 — Prioritize Websites & Email

Getting Attention

Today’s Proof Point: Your website(s) and email marketing are the most important communications channels you have.

5 tips for email fundraising

Fundraising Coach

Batch emails in groups of 5-10. My first contacts with many of my classmates was this email soliciting them for the class gift. Rubbish!

April Is All About Email Newsletters

Kivi's Nonprofit Communications Blog

You also spend more time on creating email newsletter articles than most other types of content. Checklist: 20 Ways to Build Your Email List.

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7 Tips for Email Subject Lines

Kivi's Nonprofit Communications Blog

You are better off using your subject line to simply state what’s inside the email. Here are seven tips for how to get there. 1.

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5 Email Design Mistakes to Avoid this Holiday Season

Fundraising 123

That''s why it''s more important than ever to make the right choices when designing your holiday and end-of-year email fundraising campaigns.

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Building your nonprofit’s email list

Fundraising Coach

Back in 2000, I used email to raise $100,000 in six weeks. wrote about it in “The $100,000 Guide to Email Solicitation.” ” (You can buy it in the Fundraising Coach Store but I give it away free to everyone who signs up for my free email newsletter.). How do we build up our email list?” Be honest.

Putting Your Emails In Context

The Agitator

This research should remind you that your organization’s emails arrive in a blizzard of competing messaging. Why should they?