All month, I’ve been seeing some odd email subjects trying to get me to give. An email subject is sort of like a direct mail envelope: it’s only effective if it gets you to open it. When you do your fundraising emails this week, be very intentional with the subject. People are reading email on all sorts of devices. MORE >>

One of the first steps in developing a comprehensive email program is to design an "Editorial Calendar" Much like the editor of a magazine sits down and plans issues months in advance, you also need to have a plan. Start by thinking about the frequency of your emails. Tags: Email 101 101: Getting Started MORE >>

During the online marketing bootcamp I presented for a local AFP chapter recently, one of the participants asked, “If we have been sending out terrible email newsletters and I want to revamp them, how do I get all those people who have been ignoring them to give us a second chance and start reading them again?&#. Promise and Deliver. MORE >>

Here’s an abridged list of what Loren says the successful email marketer really needs to know [with my comments from the peanut gallery]: 1. Email strategy — know how to create an email marketing plan and program that maximize the channel’s capabilities. the challenge is getting donors' email addresses.]. MORE >>

In selecting the number of addresses you can use a subset, such as all email gathered from a particular source or in a given year, or your entire file.  Many nonprofits that have large, active email lists do little or no fundraising from their lists, others use these lists almost exclusively as a source of donations.  And we should. MORE >>