Trending Sources

Get Your Email Read

Getting Attention

Despite shifting online trends, such as growing social media platforms and the rapid growth of text messaging, email should still play a vital role in your communication strategy. Should you send newsletters or emails? How should you segment your list, and how often should you email? Link emails to what’s top of mind. 

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8 Great Ways to End Emails or Letters

iMarketSmart

So here are some great ways to end emails you send to donors: 1. What are your favorite ways to end your emails? Can you add to the list?

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3 Steps to Revive Your Email List

Getting Attention

The Union of Concerned Scientists (UCS),  where I’m Director of Engagement, faced a daunting challenge a couple of years ago: How to re-engage the many folks who were not reading or acting on our emails. We segmented the “inactive” people on our list (initially, this group was about 25% of our deliverable email file).

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Improve Email Results: #16NTC Takeways

Getting Attention

Use these insights from  The Future of Email: From 2016 to 2026   to shape campaigns that motivate action despite the clamor of our multi-channel world: Email Still Important but Can’t Stand Alone. Email is no longer the loudest voice, but one voice in a chorus – @DH_Cohen #16NTCemailtrends. 16NTC #16ntcemailtrends.

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The Downside of Personalized Emails

Kivi's Nonprofit Communications Blog

You absolutely need to include contact information in your emails (and other forms of communication). You better find out! Know Your Default.

10 (Totally Awesome) Email Newsletters for Nonprofit Professionals

EveryAction

email CultureYou know that person in the office who seems to hear about everything first?

Your Deal With Email Subscribers: Part 1

Getting Attention

Pay attention to this fresh approach to creating the most effective email campaigns possible. Please share your techniques and ideas here.

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The New Email Metric You Might Want to Try

Kivi's Nonprofit Communications Blog

Let’s talk about email engagement. The email service providers spoon feed us those numbers, so they are easy to track. In August!

Reactivate Your Email List (Case Study)

Getting Attention

Note from Nancy: I came upon Karla’s terrific guidance for re-engaging folks on the Progressive Exchange list serv, and got her permission to repost here. I’m Online Director at the Union of Concerned Scientists, and we were faced with a real challenge—how to re-engage the many folks who were not reading or acting on our emails.

7 things about email subject lines that will help you save the world

iMarketSmart

Firstly, email subject lines are actually headlines. Here are some things I’ve learned that work well in email subject lines.

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9 simple pointers for writing better emails and letters to your donors

iMarketSmart

The post 9 simple pointers for writing better emails and letters to your donors appeared first on MarketSmart | . I failed to get into business school. hoped to be a business major at the University of Maryland in the 80’s. But my ability to read, comprehend and recapitulate the institution’s business lessons was not so good.

Find Your Frequent Email Readers Using Excel

Kivi's Nonprofit Communications Blog

thought that was a better measure of email engagement than simply looking at open or click rates. 690 (total 1+ opens over 4 emails).

The 5 Questions Nonprofits Always Ask Me About Fundraising Emails

Kivi's Nonprofit Communications Blog

When I teach others how to write email appeals — through webinars, trainings and consulting work — I get peppered with questions. p/f73dPG.

Why everyone talks about segmenting emails but hardly anyone ever does it

iMarketSmart

Everyone talks about segmenting emails — sending the right message to the right person at the right time. Sounds Sounds good. You can’t!

The 6 Most Important Email Series for Nonprofit Marketing

EveryAction

An email series is a set of pre-written emails that are sent to a user after that user takes a specific action. You want to

Email Welcome Magic: Huge Opportunity, Here’s How

Getting Attention

Congratulations, you’ve got a new email subscriber who’s interested in your cause and impact. Email 2: The Engagement.

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Should You Resend an Email to Non-Openers? 

Kivi's Nonprofit Communications Blog

So you had an email that tanked. Or an email fundraising campaign that’s limping along. Should you resend email to non-openers?

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How Often Should We Email, Mail, Post.

Kivi's Nonprofit Communications Blog

Email Appeals: Quarterly. Email Newsletters: Monthly. Need some averages to start the discussion? Here Direct Mail Appeals: Twice a Year.

8 ways to get people to read and answer your emails in your fundraising job

Wild Woman Fundraising

Are you sending emails and just feeling like you’re beating your head against the wall? So many of our fundraising emails go unanswered!

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3 Shocking Statistics from the 2015 Nonprofit Email Deliverability Study

EveryAction

email fundraising deliverability

5 Expert Opinions on the Future of Email Fundraising

EveryAction

Email isn’t dead. nonprofit email fundraising nonprofit technology guest post

Oops! 36 Subject Lines and Phrases to Help You Fix Email Mistakes 

Kivi's Nonprofit Communications Blog

These are just three of the frightening emotions that email marketers have experienced after sending a mass email with a mistake. Emails.

Get Your Emails Read & Acted On—Gmail +

Getting Attention

In case you haven’t heard, Google is now automatically filtering Gmail users’ email messages to pre-defined content tabs. But far worse, members of your organization’s email list who use Gmail addresses are no longer seeing your emails in their Primary inboxes.  . Take a deep breath!

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Improve Your Nonprofit Email Open Rate by 2%: Go Mobile

Getting Attention

We write all those email messages for one reason: we want people to read them. Email Subject Lines: 6 Cardinal Sins to Avoid.

5 Tips for Your Next Email Newsletter

Fundraising 123

An email newsletter is a great way to do it! To help you get started, here are five tips to consider for your next email newsletter plus some great examples of other nonprofits that are already taking advantage of this powerful marketing tool and are seeing great results! 1. Provide value. " —Marlo Manning of Fairy DogParents.

8 Commandments for Converting Direct Mail Fundraising Appeals to Email

Kivi's Nonprofit Communications Blog

Looking to repurpose your direct mail appeals into email? Thou Shalt Make Email SHORTER Than Direct Mail. Email is task-oriented.

DON’T MISS THIS: 70 Email Subject Lines Ideas for Fundraising, Advocacy and Event Deadlines

Kivi's Nonprofit Communications Blog

Use one of these email subject lines: a race to the finish. Want your supporters to pay more attention to deadlines? across the finish line.

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7 Tips for Building an Incredibly Useful Email Swipe File

Kivi's Nonprofit Communications Blog

This creative streams into my email inbox every day in the form of emails. USE A DIFFERENT EMAIL ADDRESS. steal. And it’s great!

Build 75

Grow Your Email List With These 14 Paid Email Acquisition Sources

Kivi's Nonprofit Communications Blog

For every email list, there is churn, churn, churn. People leave your list and emails bounce. Chaperone or Sponsored Emails.

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Why Deleting People from Your Email List is a Good Thing

Kivi's Nonprofit Communications Blog

Kristina and I are on the verge of deleting about 10,000 people from our email list here at Nonprofit Marketing Guide. how you are doing.

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Learning About Email at #15NTC

Kivi's Nonprofit Communications Blog

Email is always a hot topic for you, so I decided to focus on that one day and I learned some great stuff! The Science of Email Deliverability.

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3 myths of email fundraising

Fundraising Coach

Here are some of the myths that I''m seeing: Email is free. Email is not free. Everyone has email. Email has replaced print.

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3 Things You Aren't Using Email For (But Should)

Fundraising 123

If so, it looks like you''re ready to flex your organization''s email muscle and take your donor communications to the next level!

14 Tips for Making Your Nonprofit Email More Effective

Fundraising 123

Dan Zarrella , a social media researcher and author, recently revealed in a Hubspot webinar a trove of statistical analysis on email marketing.

My Favorite Post-Sandy Email

Kivi's Nonprofit Communications Blog

Here’s why I love this email: It’s very timely. Darcy told me that the email wasn’t planned. It includes visual proof.

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ACTION! 61 Words & Phrases for Email Advocacy Campaigns

Kivi's Nonprofit Communications Blog

Sending a petition, pledge or other advocacy call to action to your email list? Get Your Pass Now! SUBJECT LINES. Act Now. Add your name. Block.

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Free Webinar: How to Get Your Nonprofit Emails Opened

Wild Woman Fundraising

How do you get people to just look at your email and sign up to be the sponsors for your next event? Cheapest & most useful email clients.

Are Your Emails Being Delievered? [New Report]

Kivi's Nonprofit Communications Blog

Email deliverability measures how successful an email is at making it into a recipient’s inbox. Old email lists.

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How Often Should Your Nonprofit Send Email to Your List?

Kivi's Nonprofit Communications Blog

We''ve Moved! Update your Reader Now. We''ve Moved! Update your Reader Now. Newsletters Nonprofit Communications Online Marketing Trends

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MIND YOUR MICROCONTENT: 8 Little Bits That Can Make a Big Difference In Your Next Email

Kivi's Nonprofit Communications Blog

Small groups of words that can be skimmed by a person to get a clear idea of the content of a web page or email. Your email is dead.